IT Cosmetics Bye Bye Under Eye Brightening Eye Cream Versus GLAMGLOW BRIGHTEYES™ Illuminating Anti-Fatigue Eye Cream
This brightening eye moisturizer is formulated around Niacinamide and Acetyl Hexapeptide-8 to brighten dull-looking skin and soften the look of wrinkles.
This brightening eye moisturizer is formulated around Caffeine and Aminopropyl Ascorbyl Phosphate to brighten dull-looking skin and soften the look of wrinkles.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningCyclopentasiloxane
EmollientButylene Glycol
HumectantButyrospermum Parkii Butter
Skin ConditioningDimethicone
EmollientNiacinamide
SmoothingCetearyl Alcohol
EmollientPEG-40 Stearate
EmulsifyingPalmitic Acid
EmollientStearic Acid
CleansingPolysorbate 60
EmulsifyingMacadamia Ternifolia Seed Oil
EmollientCetyl Ethylhexanoate
EmollientGlyceryl Stearate
EmollientGlycerin
HumectantAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingCarbomer
Emulsion StabilisingSodium Hyaluronate
HumectantAcetyl Hexapeptide-8
HumectantCopper Gluconate
Skin ConditioningCollagen
MoisturisingTea-Cocoyl Glutamate
CleansingPalmitoyl Pentapeptide-4
Skin ConditioningCopper Tripeptide-1
Skin ConditioningBiotin
AntiseborrhoeicCaffeine
Skin ConditioningMagnesium Aspartate
Skin ConditioningZinc Gluconate
Skin ConditioningSodium Ascorbyl Phosphate
AntioxidantSodium Lauroyl Lactylate
EmulsifyingCeramide NP
Skin ConditioningCeramide AP
Skin ConditioningPhytosphingosine
Skin ConditioningCholesterol
EmollientXanthan Gum
EmulsifyingCeramide EOP
Skin ConditioningRetinol
Skin ConditioningTocopheryl Acetate
AntioxidantAscorbic Acid
AntioxidantAloe Barbadensis Leaf Extract
EmollientAnthemis Nobilis Flower Extract
MaskingCurcuma Longa Root Extract
AntioxidantSqualane
EmollientSpirulina Platensis Extract
Skin ProtectingAlgae Extract
EmollientCucumis Sativus Fruit Extract
EmollientColloidal Oatmeal
AbsorbentPropylene Glycol
HumectantGlycyrrhiza Glabra Root Extract
BleachingCamellia Sinensis Leaf Extract
AntimicrobialLecithin
EmollientCaprylic/Capric Triglyceride
MaskingCreatine
Skin ConditioningSimmondsia Chinensis Seed Oil
EmollientVaccinium Angustifolium Fruit Extract
Skin ProtectingMaris Aqua
HumectantPanthenol
Skin ConditioningPolyglutamic Acid
Skin ConditioningMethionine
Skin ConditioningLysine
Skin ConditioningLeucine
Skin ConditioningHistidine
HumectantIsoleucine
Skin ConditioningArginine
MaskingDisodium EDTA
Polyacrylate-13
Polyisobutene
Polysorbate 20
EmulsifyingSorbitan Isostearate
EmulsifyingTromethamine
BufferingSorbitan Stearate
EmulsifyingBenzophenone-5
UV AbsorberCholesteryl Nonanoate
EmollientCholesteryl Isostearate
EmollientCholesteryl Chloride
Skin ConditioningPhenylalanine
MaskingThreonine
Valine
MaskingSaccharide Isomerate
HumectantTryptophan
MaskingElaeis Guineensis Butter
EmollientSorbitol
HumectantPolysilicone-11
Dimethicone/Vinyl Dimethicone Crosspolymer
Skin ConditioningPhenyl Trimethicone
Skin ConditioningCitric Acid
BufferingAlcohol
AntimicrobialPhenoxyethanol
PreservativeCaprylyl Glycol
EmollientEthylhexylglycerin
Skin ConditioningChlorphenesin
AntimicrobialPotassium Sorbate
PreservativeCI 42090
Cosmetic ColorantWater, Cyclopentasiloxane, Butylene Glycol, Butyrospermum Parkii Butter, Dimethicone, Niacinamide, Cetearyl Alcohol, PEG-40 Stearate, Palmitic Acid, Stearic Acid, Polysorbate 60, Macadamia Ternifolia Seed Oil, Cetyl Ethylhexanoate, Glyceryl Stearate, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Carbomer, Sodium Hyaluronate, Acetyl Hexapeptide-8, Copper Gluconate, Collagen, Tea-Cocoyl Glutamate, Palmitoyl Pentapeptide-4, Copper Tripeptide-1, Biotin, Caffeine, Magnesium Aspartate, Zinc Gluconate, Sodium Ascorbyl Phosphate, Sodium Lauroyl Lactylate, Ceramide NP, Ceramide AP, Phytosphingosine, Cholesterol, Xanthan Gum, Ceramide EOP, Retinol, Tocopheryl Acetate, Ascorbic Acid, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Curcuma Longa Root Extract, Squalane, Spirulina Platensis Extract, Algae Extract, Cucumis Sativus Fruit Extract, Colloidal Oatmeal, Propylene Glycol, Glycyrrhiza Glabra Root Extract, Camellia Sinensis Leaf Extract, Lecithin, Caprylic/Capric Triglyceride, Creatine, Simmondsia Chinensis Seed Oil, Vaccinium Angustifolium Fruit Extract, Maris Aqua, Panthenol, Polyglutamic Acid, Methionine, Lysine, Leucine, Histidine, Isoleucine, Arginine, Disodium EDTA, Polyacrylate-13, Polyisobutene, Polysorbate 20, Sorbitan Isostearate, Tromethamine, Sorbitan Stearate, Benzophenone-5, Cholesteryl Nonanoate, Cholesteryl Isostearate, Cholesteryl Chloride, Phenylalanine, Threonine, Valine, Saccharide Isomerate, Tryptophan, Elaeis Guineensis Butter, Sorbitol, Polysilicone-11, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenyl Trimethicone, Citric Acid, Alcohol, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Chlorphenesin, Potassium Sorbate, CI 42090
Water
Skin ConditioningButyrospermum Parkii Butter
Skin ConditioningButylene Glycol
HumectantDimethicone
EmollientGlycerin
HumectantCetearyl Alcohol
EmollientCetyl Esters
EmollientIsostearyl Neopentanoate
EmollientCetyl Alcohol
EmollientPolybutene
Sodium Hyaluronate
HumectantCaffeine
Skin ConditioningTocopheryl Acetate
AntioxidantNarcissus Tazetta Bulb Extract
AstringentAminopropyl Ascorbyl Phosphate
AntioxidantLinoleic Acid
CleansingAcetyl Hexapeptide-8
HumectantArtemia Extract
Skin ConditioningHibiscus Sabdariffa Flower Extract
Skin ConditioningTrifluoroacetyl Tripeptide-2
Skin ConditioningAnthemis Nobilis Flower Extract
MaskingLaminaria Digitata Extract
Skin ProtectingCucumis Melo Fruit Extract
Skin ConditioningCetearyl Glucoside
EmulsifyingCholesterol
EmollientPersea Gratissima Oil
Skin ConditioningPyrus Malus Fruit Extract
Skin ConditioningLens Esculenta Fruit Extract
Skin ConditioningCitrullus Lanatus Fruit Extract
Skin ConditioningAlgae Extract
EmollientLauryl PCA
HumectantWhey Protein
Skin ConditioningFaex Extract
Skin ConditioningSodium Lactate
BufferingSorbitol
HumectantTrehalose
HumectantZinc PCA
HumectantGlucose
HumectantAcetyl Glucosamine
Skin ConditioningNeopentyl Glycol Diheptanoate
EmollientCarbomer
Emulsion StabilisingSodium Hydroxide
BufferingPropylene Glycol Dicaprylate
EmollientPolymethyl Methacrylate
Sodium PCA
HumectantDextran
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingPolyethylene
AbrasiveDecarboxy Carnosine Hcl
Skin ConditioningPotassium Sulfate
Caprylyl Glycol
Emollient1,2-Hexanediol
Skin ConditioningTetradecyl Aminobutyroylvalylaminobutyric Urea Trifluoroacetate
Skin ConditioningMethyl Glucose Sesquistearate
EmollientBHT
AntioxidantDisodium EDTA
Phenoxyethanol
PreservativePotassium Sorbate
PreservativeSodium Benzoate
MaskingMica
Cosmetic ColorantCI 77891
Cosmetic ColorantCI 77491
Cosmetic ColorantWater, Butyrospermum Parkii Butter, Butylene Glycol, Dimethicone, Glycerin, Cetearyl Alcohol, Cetyl Esters, Isostearyl Neopentanoate, Cetyl Alcohol, Polybutene, Sodium Hyaluronate, Caffeine, Tocopheryl Acetate, Narcissus Tazetta Bulb Extract, Aminopropyl Ascorbyl Phosphate, Linoleic Acid, Acetyl Hexapeptide-8, Artemia Extract, Hibiscus Sabdariffa Flower Extract, Trifluoroacetyl Tripeptide-2, Anthemis Nobilis Flower Extract, Laminaria Digitata Extract, Cucumis Melo Fruit Extract, Cetearyl Glucoside, Cholesterol, Persea Gratissima Oil, Pyrus Malus Fruit Extract, Lens Esculenta Fruit Extract, Citrullus Lanatus Fruit Extract, Algae Extract, Lauryl PCA, Whey Protein, Faex Extract, Sodium Lactate, Sorbitol, Trehalose, Zinc PCA, Glucose, Acetyl Glucosamine, Neopentyl Glycol Diheptanoate, Carbomer, Sodium Hydroxide, Propylene Glycol Dicaprylate, Polymethyl Methacrylate, Sodium PCA, Dextran, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyethylene, Decarboxy Carnosine Hcl, Potassium Sulfate, Caprylyl Glycol, 1,2-Hexanediol, Tetradecyl Aminobutyroylvalylaminobutyric Urea Trifluoroacetate, Methyl Glucose Sesquistearate, BHT, Disodium EDTA, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Mica, CI 77891, CI 77491
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Acetyl Hexapeptide-8 (also known as Argireline) is a synthetic hexapeptide that is often called a "topical Botox alternative".
It works by mimicking how Botox relaxes muscles; it interferes with the signaling process that tells your facial muscles to contract. This can help soften expression lines like forehead wrinkles or crow's feet over time.
The comparison to Botox does have limits because the molecule is water-loving and relatively large.
Acetyl Hexapeptide-8 has a hard time absorbing deeply enough through the skin's outer barrier to actually reach the muscles.
So whether it truly works the way Botox does at a biological level is still up for debate, but early clinical outcomes are fairly encouraging.
A 12 week human study of a multi-ingredient regimen containing this ingredient saw:
While some studies have observed improvements in wrinkle appearance, it is important to note that more consistent results are seen in multi-ingredient formulations (vs just Acetyl Hexapeptide-8 alone).
Some research studies also used higher concentrations (up to 10%) while this ingredient is usually found in concentrations up to 0.005% in leave-on formulations.
Learn more about Acetyl Hexapeptide-8Acrylates/C10-30 Alkyl Acrylate Crosspolymer is a synthetic polymer. It is used to thicken, emulsify, and improve the texture of products.
As an emulsifier, it helps stabilize oil-in-water emulsions to give products an elegant feel when applied.
It can also form a thin protective film on skin. One study found that a formula using this polymer helped slow down how quickly other ingredients (like DEET) were absorbed through skin.
A 2024 study of over 1,300 patients confirmed that sensitization to this ingredient is rare. It is also non-mutagenic and has a clean track record.
Learn more about Acrylates/C10-30 Alkyl Acrylate CrosspolymerAlgae Extract is a confusing name. This is because algae is an informal term for a group of 30,000 aquatic organisms that can photosynthesize.
The term 'algae extract' can refer to any one, or a blend of, the 30,000 types.
Algae is rich in antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.
Algae can also help with soothing and hydrating skin.
Many different types of algae have different benefits.
Learn more about Algae ExtractAnthemis Nobilis Flower Extract is from the Roman Chamomile flower. It helps soothe the skin and contains antioxidants.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolThis ingredient is also known as shea butter. It is a plant-derived extract from the nuts of the Africa shea tree and one of the most well-studied emollients.
Because it has a high concentration of fatty acids (primarily oleic, stearic, and linoleic) it is able to form a protective barrier on the skin's surface. This helps seal in moisture and prevents transepidermal water loss (TEWL).
In vitro research found an increase in skin hydration by 58% and a decrease in TEWL by 37.8% after 24 hours of applying this ingredient (pretty impressive for a single ingredient!).
Besides hydration, shea butter also contains triterpenes that have anti-inflammatory potential. In particule, lupeol cinnamate has shown the highest anti-inflammatory activity in vivo.
Shea butter also contains vitamins A and E which may contribute to antioxidant activity.
While Shea Butter has an SPF rating of about 3-4, it is not a sunscreen replacement.
This ingredient may not be fungal acne safe because its fatty acids fall within the C11-C24 range that the Malassezia yeast can metabolize.
Learn more about Butyrospermum Parkii ButterCaffeine is a naturally occurring plant compound found in coffee beans, tea leaves, cocoa pods, and guarana.
As an antioxidant, caffeine protects your skin from free radical damage caused by UV exposure and envionrmnetal stressors.
Early research also shows that caffeine can help calm redness, soothe irritated skin, and support hair growth by stimulating microcirculation in the scalp.
You might have seen eye creams marketing caffeine as a depuffing ingredient. This is because it is a vasoconstrictor meaning it can temporarily constrict blood vessels, though clinical evidence for this specific use is still limited.
Most skincare products contain this ingredient at concentrations between 1-6%. It is able to penetrate skin easily regardless of skin type or thickness.
Just so you know, a very small number of case reports describe caffeine-induced allergy. This ingredient is generally well-tolerated, non-irritating, and non-sensitizing for the majority of people.
Learn more about CaffeineCaprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.
Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.
Because it is not a free-fatty acid, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).
Learn more about Caprylyl GlycolCarbomer is a synthetic thickening and gelling agent. It's basically the ingredient that gives a lot of serums, gels, creams, and sunscreens their smooth, non-sticky texture.
Although legally permitted at very high levels, carbomers are normally used at concentrations below 1%.
It also needs to be neutralized to actually thicken, and because it is a large molecule, it doesn't really penetrate the skin barrier.
Allergy-wise, the risk is very low. Clinical studies show carbomers have low potential for skin irritation/sensitization even at concentrations up to 100%.
A 2024 UK study patch-tested 1,302 patients and found true allergy to the parent group of carbomer to be rare with no confirmed relevant reactions.
Learn more about CarbomerCetearyl alcohol is a waxy mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is an emollient and emulsifier.
Despite having "alcohol" in its name, it has nothing to do with drying solvent alcohols; the FDA also allows "alcohol-free" products to contain fatty alcohols like this ingredient.
It plays several roles in a formula:
Typical use levels for this ingredient sit around 1-10% and the Cosmetic Ingredient Review Expert Panel has affirmed safety at concentrations up to 25% in leave-on products.
Multiple assessments have found it to be non-irritating and non-sensitizing to most people.
However, there have been some cases of allergic contact dermatitis in patients with chronically compromised skin barriers.
Cetearyl alcohol has a comedogenic rating of 2 and irritancy rating of 1. Both of these numbers come from the 1989 study that used rabbit ears; a "2" means mildly comedogenic and a "1" means low irritancy.
Here's the catch: rabbit skin is more sensitive than human skin and throws a lot of false positives. A 1996 reappraisal found that ingredients rated 1-2 in the rabbit ear tests are generally safe for humans.
Remember comedogenic ratings are unable to assess the entire formula of a product or how it will react on your skin. Just be sure to patch test if you are unsure about certain ingredients.
This ingredient is not fungal acne safe. Cetearyl alcohol is a fatty alcohol with chain lengths that fall within the range that Malassezia can metabolize.
A 2019 study has also observed Malassezia growth in the presence of this ingredient, confirming it to be not-fungal acne safe.
Learn more about Cetearyl AlcoholCholesterol is a lipid that is naturally found in human skin and is one of the three key components of your skin barrier. In skincare, it is an emollient and barrier-repairing ingredient.
It works by fitting directly into the lipid layers of skin to help restore structure and reduce transepidermal water loss (TEWL).
This is a great ingredient for dry, compromised, or aging skin; our skin starts to produce less cholesterol with age.
Research shows cholesterol works best in combination with ceramides and fatty acids, the other two major components in your skin barrier.
Cholesterol is also a well-establish penetration enhancer and can help other actives absorb more effectively.
Cosmetic-grade cholesterol is usually derived from lanolin but plant and synthetic options also exist. We recommend reaching out to the brand if you have questions about their source of cholesterol.
Learn more about CholesterolDimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinPhenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolPotassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateSorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.
Most sorbitol is usually made from potato starch. It is also found in fruits such as apples and pears.
As a humectant, Sorbitol helps draw water to the skin. This helps keep the skin hydrated. Sorbitol also helps create a thicker texture in products. You might find sorbitol in your toothpaste and other gels.
It is a non-irritating ingredient that is great for those with dry skin.
Sorbitol is a prebiotic. It helps promote the growth of healthy bacteria on your skin. The bacteria on your skin form a microbiome. This microbiome helps protect your skin from infection and harmful bacteria.
Learn more about SorbitolTocopheryl Acetate is a stable, shelf-friendly form of vitamin E.
Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.
It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.
One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.
Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.
Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.
The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.
Most leave-on skincare keeps it at the lower end, often between 0.5-1%.
Learn more about Tocopheryl AcetateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water