Loved
Water
Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
See all 66,211 products with Water
Users who like it
99%
Users who avoid it
1%
What it does
Skin Conditioning
To hydrate and soften skin
Solvent
Capable of dissolving another substance.
Alternative names
Aqua
Prevalence
Extremely common
Percentage of products that contain it
75.1%
Top categories
Cleansers
Treatments
Moisturizers
Position
Predominant list placement
Top 25%
Concentration
Concentrations we've seen
2% to
100%
Products with Water
CosIng Data
CosIng ID
92472
INCI Name
WATER
EC #
 231-791-2 (I)
All Functions
Antiplaque, Skin Conditioning, Solvent