Loved

Water

Explained

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

See all 66,211 products with Water

Users who like it
99%
Users who avoid it
1%

What it does

Skin Conditioning To hydrate and soften skin
Solvent Capable of dissolving another substance.

Alternative names

Aqua

Prevalence

Extremely common Percentage of products that contain it
75.1%
Top categories
Cleansers
Treatments
Moisturizers
Position Predominant list placement
Top 25%
Concentration Concentrations we've seen
2% to 100%

CosIng Data

CosIng ID 92472
INCI Name WATER
EC #  231-791-2 (I)
All Functions Antiplaque, Skin Conditioning, Solvent