Skincare & Cosmetics Dupe Finder

How does it work?

We’ve all had our share of discontinued holy grails. The Dupe Finder is here to help you find alternatives to any product on the market.

Our algorithm factors in ingredients, attributes, and benefits to give every potential match a unique score. The higher the score, the closer the match.

A little secret: discovering dupes for pricy high-end products is SO satisfying.

Our Methodology

For the sake of transparency, this section will explain a bit about how we discover dupes. We want you to understand the why behind our dupe suggestions.

Ingredient similarities

Our first step is looking at the ingredients in a product. We're able to tell quite a lot from an ingredient list, and it helps us with a first-pass at finding similar products.

Ingredient lists do have some limitations. We're not always able to detect the exact concentration of an ingredient, and sometimes products might use similar (yet different) ingredients.

One example of this could be two different products that use different forms of AHA. They both contain AHA, but different variations of it. This means that their ingredients don't perfectly "match".

To account for these limitations, we also take the product’s attributes into consideration.

Attribute similarities

The second thing we consider when finding dupes are the attributes of the product. By attributes, we mainly mean what a product is 'supposed' to do.

Attributes helps us match up products that might not have the exact same ingredients, but have very similar functions and properties.

Putting it all together

With our ingredient similarities and attribute similarities, we're able to determine an accurate similarity score for two different products.

Staying up-to-date

We are always working hard to ensure that our dupes & products are up-to-date.

New skincare & cosmetic products are released every day, and we're always working to make sure that the latest products are included in our dupe results.