Skincare & Cosmetics Dupe Finder

Our Methodology

In the name of transparency, this section will explain a bit about how we discover dupes. We want you to understand the why behind our dupe suggestions.

Ingredient similarities

Our first step is looking at the ingredients in a product. We're able to tell quite a lot from an ingredient list, and it helps us with a first-pass at finding similar products.

Ingredient lists do have some limitations. We're not always able to detect the exact concentration of an ingredient, and sometimes products might use similar (yet different) ingredients.

One example of this could be two different products that use different forms of BHA. They both contain BHA, but different variations of it. This means that their ingredients don't perfectly "match".

Attribute similarities

The second thing we consider when finding dupes are the attributes of the product. Attributes helps us match up products that might not have the exact same ingredients, but have very similar functions and properties.

Putting it all together

With our ingredient similarities and attribute similarities, we're able to determine an accurate similarity score for two different products.

Staying up-to-date

We are always working hard to ensure that our dupes & products are up-to-date.

New skincare & cosmetic products are released every day, and we're always working to make sure that the latest products are included in our dupe results.