What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningGlycerin
HumectantMangifera Indica Seed Butter
Skin ConditioningCetyl Alcohol
EmollientDicaprylyl Carbonate
EmollientHydrogenated Polydecene
EmollientTheobroma Cacao Seed Butter
EmollientCetearyl Alcohol
EmollientPolyglyceryl-3 Methylglucose Distearate
EmulsifyingButylene Glycol
HumectantCetyl Ethylhexanoate
EmollientPropanediol
Solvent1,2-Hexanediol
Skin ConditioningGlyceryl Stearate
EmollientPanthenol
Skin ConditioningRaffinose
Skin ConditioningC12-16 Alcohols
EmollientAmmonium Acryloyldimethyltaurate/Vp Copolymer
Glyceryl Caprylate
EmollientTocopherol
AntioxidantHelianthus Annuus Seed Oil
EmollientCaprylic/Capric Triglyceride
MaskingHydrogenated Lecithin
EmulsifyingPalmitic Acid
EmollientXanthan Gum
EmulsifyingAnthemis Nobilis Flower Oil
MaskingDisodium EDTA
Polyquaternium-51
Skin ConditioningCeramide NP
Skin ConditioningThuja Orientalis Extract
AntimicrobialOctyldodecanol
EmollientCitrus Aurantium Amara Flower Extract
RefreshingGlyceryl Acrylate/Acrylic Acid Copolymer
HumectantBrassica Campestris Sterols
EmollientSodium PCA
HumectantStearic Acid
CleansingOlea Europaea Fruit Oil
MaskingBentonite
AbsorbentRibes Nigrum Seed Oil
EmollientCyclohexylglycerin
HumectantDipropylene Glycol
HumectantHelianthus Annuus Seed Oil Unsaponifiables
EmollientOlive Oil Decyl Esters
Hydroxyacetophenone
AntioxidantPhytosphingosine
Skin ConditioningCitric Acid
BufferingDioleoyl Pg-Trimonium Chloride
Skin ConditioningCardiospermum Halicacabum Flower/Leaf/Vine Extract
Skin ConditioningSh-Oligopeptide-1
Skin ConditioningPolylactic Acid
AbrasivePolyglyceryl-10 Diisostearate
EmulsifyingSqualane
EmollientCeramide Ns
Skin ConditioningCholesterol
EmollientChlorella Vulgaris Extract
Skin ConditioningCeramide AP
Skin ConditioningCeramide As
Skin ConditioningMenadione
MaskingRosmarinus Officinalis Leaf Extract
AntimicrobialSodium Dna
Skin ConditioningSea Salt
AbrasiveCeramide EOP
Skin ConditioningWater, Glycerin, Mangifera Indica Seed Butter, Cetyl Alcohol, Dicaprylyl Carbonate, Hydrogenated Polydecene, Theobroma Cacao Seed Butter, Cetearyl Alcohol, Polyglyceryl-3 Methylglucose Distearate, Butylene Glycol, Cetyl Ethylhexanoate, Propanediol, 1,2-Hexanediol, Glyceryl Stearate, Panthenol, Raffinose, C12-16 Alcohols, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Glyceryl Caprylate, Tocopherol, Helianthus Annuus Seed Oil, Caprylic/Capric Triglyceride, Hydrogenated Lecithin, Palmitic Acid, Xanthan Gum, Anthemis Nobilis Flower Oil, Disodium EDTA, Polyquaternium-51, Ceramide NP, Thuja Orientalis Extract, Octyldodecanol, Citrus Aurantium Amara Flower Extract, Glyceryl Acrylate/Acrylic Acid Copolymer, Brassica Campestris Sterols, Sodium PCA, Stearic Acid, Olea Europaea Fruit Oil, Bentonite, Ribes Nigrum Seed Oil, Cyclohexylglycerin, Dipropylene Glycol, Helianthus Annuus Seed Oil Unsaponifiables, Olive Oil Decyl Esters, Hydroxyacetophenone, Phytosphingosine, Citric Acid, Dioleoyl Pg-Trimonium Chloride, Cardiospermum Halicacabum Flower/Leaf/Vine Extract, Sh-Oligopeptide-1, Polylactic Acid, Polyglyceryl-10 Diisostearate, Squalane, Ceramide Ns, Cholesterol, Chlorella Vulgaris Extract, Ceramide AP, Ceramide As, Menadione, Rosmarinus Officinalis Leaf Extract, Sodium Dna, Sea Salt, Ceramide EOP
Water
Skin ConditioningGlycerin
HumectantButylene Glycol
HumectantButylene Glycol Dicaprylate/Dicaprate
EmollientPentaerythrityl Tetraisostearate
EmollientVinyldimethicone
Cetyl Ethylhexanoate
EmollientNiacinamide
SmoothingC14-22 Alcohols
Emulsion StabilisingPhenyl Trimethicone
Skin ConditioningBehenyl Alcohol
EmollientHydrogenated Vegetable Oil
EmollientStearic Acid
CleansingArachidyl Alcohol
EmollientGlyceryl Caprylate
EmollientC12-20 Alkyl Glucoside
EmulsifyingCetearyl Alcohol
EmollientCaprylyl Glycol
EmollientArachidyl Glucoside
EmulsifyingCarbomer
Emulsion StabilisingArginine
MaskingPalmitic Acid
EmollientAllantoin
Skin ConditioningSilica
AbrasivePolyacrylate-13
Ammonium Acryloyldimethyltaurate/Vp Copolymer
Tocopherol
AntioxidantHydrogenated Lecithin
EmulsifyingEthylhexylglycerin
Skin ConditioningAdenosine
Skin ConditioningHydrogenated Polyisobutene
EmollientCeramide NP
Skin Conditioning1,2-Hexanediol
Skin ConditioningTocopheryl Acetate
AntioxidantCholesterol
EmollientSqualane
EmollientBisabolol
AntioxidantMacadamia Ternifolia Seed Oil
EmollientDimethicone
EmollientPolyglyceryl-10 Laurate
Skin ConditioningEthylhexyl Palmitate
EmollientOctyldodecanol
EmollientGlucose
HumectantBrassica Campestris Sterols
EmollientOleic Acid
EmollientSorbitan Isostearate
EmulsifyingT-Butyl Alcohol
PerfumingArachidic Acid
CleansingSodium Hyaluronate
HumectantRibes Nigrum Seed Oil
EmollientMyristic Acid
CleansingGlutathione
Caesalpinia Spinosa Fruit Extract
Skin ProtectingAsiaticoside
AntioxidantMadecassic Acid
Skin ConditioningAsiatic Acid
Skin ConditioningHelianthus Annuus Seed Oil Unsaponifiables
EmollientKappaphycus Alvarezii Extract
Skin ConditioningLactobacillus Ferment Lysate
Skin ConditioningLactobacillus Ferment
Skin ConditioningHelianthus Annuus Seed Oil
EmollientCardiospermum Halicacabum Flower/Leaf/Vine Extract
Skin ConditioningRosmarinus Officinalis Leaf Extract
AntimicrobialWater, Glycerin, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Pentaerythrityl Tetraisostearate, Vinyldimethicone, Cetyl Ethylhexanoate, Niacinamide, C14-22 Alcohols, Phenyl Trimethicone, Behenyl Alcohol, Hydrogenated Vegetable Oil, Stearic Acid, Arachidyl Alcohol, Glyceryl Caprylate, C12-20 Alkyl Glucoside, Cetearyl Alcohol, Caprylyl Glycol, Arachidyl Glucoside, Carbomer, Arginine, Palmitic Acid, Allantoin, Silica, Polyacrylate-13, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Tocopherol, Hydrogenated Lecithin, Ethylhexylglycerin, Adenosine, Hydrogenated Polyisobutene, Ceramide NP, 1,2-Hexanediol, Tocopheryl Acetate, Cholesterol, Squalane, Bisabolol, Macadamia Ternifolia Seed Oil, Dimethicone, Polyglyceryl-10 Laurate, Ethylhexyl Palmitate, Octyldodecanol, Glucose, Brassica Campestris Sterols, Oleic Acid, Sorbitan Isostearate, T-Butyl Alcohol, Arachidic Acid, Sodium Hyaluronate, Ribes Nigrum Seed Oil, Myristic Acid, Glutathione, Caesalpinia Spinosa Fruit Extract, Asiaticoside, Madecassic Acid, Asiatic Acid, Helianthus Annuus Seed Oil Unsaponifiables, Kappaphycus Alvarezii Extract, Lactobacillus Ferment Lysate, Lactobacillus Ferment, Helianthus Annuus Seed Oil, Cardiospermum Halicacabum Flower/Leaf/Vine Extract, Rosmarinus Officinalis Leaf Extract
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.Ā
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservativesĀ
Ammonium Acryloyldimethyltaurate/Vp Copolymer is a synthetically created polymer. It's used as a film-forming agent and used to thicken the consistency of products.
Think of it as a supportive ingredient that helps your gel-creams feel silky, "cloud cream-like", and spread evenly without being greasy.
The Cosmetic Ingredient Review (CIR) Expert Panel evaluated it (along with 22 other acryloyldimethyltaurate polymers) and concluded it's:
Due to its large molecular size, it sits on the surface of skin rather than penetrating it.
Learn more about Ammonium Acryloyldimethyltaurate/Vp CopolymerWe don't have a description for Brassica Campestris Sterols yet.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCardiospermum halicacabum extract is more commonly known as Balloon Vine Extract.
Ceramide NP (formerly known as Ceramide 3) is one of the skin's naturally occurring lipids.
Since ceramides are the major lipid components of the skin, they are crucial for maintaining skin barrier and hydration. Ceramide NP most closely mirrors the dominant kind in human skin amongst ceramide subtypes.
This ceramide works by slotting into gaps within the stratum corneum's lipid matrix to limit trans-epidermal water loss (TEWL) and shield the skin against external irritants.
A study with 312 patients found that using a ceramide-containing routine for 4 weeks reduced the severity of atopic dermatitis by over 61%.
Another clinical study in subjects aged 60 and older found that a ceramide body wash and moisturizer improved skin dryness and itchy skin in 15 days.
Overall, ceramides are considered non-irritating and safety tests have found little to no observable adverse effects from using this ingredient.
Ceramide NP is usually sourced from plants (like soybean or rice bran), or produced synthetically.
Learn more about Ceramide NPCetearyl alcohol is a waxy mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is an emollient and emulsifier.
Despite having "alcohol" in its name, it has nothing to do with drying solvent alcohols; the FDA also allows "alcohol-free" products to contain fatty alcohols like this ingredient.
It plays several roles in a formula:
Typical use levels for this ingredient sit around 1-10% and the Cosmetic Ingredient Review Expert Panel has affirmed safety at concentrations up to 25% in leave-on products.
Multiple assessments have found it to be non-irritating and non-sensitizing to most people.
However, there have been some cases of allergic contact dermatitis in patients with chronically compromised skin barriers.
Cetearyl alcohol has a comedogenic rating of 2 and irritancy rating of 1. Both of these numbers come from the 1989 study that used rabbit ears; a "2" means mildly comedogenic and a "1" means low irritancy.
Here's the catch: rabbit skin is more sensitive than human skin and throws a lot of false positives. A 1996 reappraisal found that ingredients rated 1-2 in the rabbit ear tests are generally safe for humans.
Remember comedogenic ratings are unable to assess the entire formula of a product or how it will react on your skin. Just be sure to patch test if you are unsure about certain ingredients.
This ingredient is not fungal acne safe. Cetearyl alcohol is a fatty alcohol with chain lengths that fall within the range that Malassezia can metabolize.
A 2019 study has also observed Malassezia growth in the presence of this ingredient, confirming it to be not-fungal acne safe.
Learn more about Cetearyl AlcoholCetyl Ethylhexanoate is an emollient ester. It comes from cetearyl alcohol and 2-ethylhexanoic acid.
Cetyl Ethylhexanoate is an emollient that adds a velvety feel to skin without being greasy or oily. Emollients help trap moisture into your skin, keeping your skin soft and hydrated.
Cholesterol is a lipid that is naturally found in human skin and is one of the three key components of your skin barrier. In skincare, it is an emollient and barrier-repairing ingredient.
It works by fitting directly into the lipid layers of skin to help restore structure and reduce transepidermal water loss (TEWL).
This is a great ingredient for dry, compromised, or aging skin; our skin starts to produce less cholesterol with age.
Research shows cholesterol works best in combination with ceramides and fatty acids, the other two major components in your skin barrier.
Cholesterol is also a well-establish penetration enhancer and can help other actives absorb more effectively.
Cosmetic-grade cholesterol is usually derived from lanolin but plant and synthetic options also exist. We recommend reaching out to the brand if you have questions about their source of cholesterol.
Learn more about CholesterolGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinGlyceryl Caprylate comes from glycerin and caprylic acid. It is an emollient, co-emulsifier, and preservative booster.
Its short C8 fatty acid chain makes it behave differently from its longer-chain emollient cousins like Glyceryl Stearate. It feels more lightweight, fast-absorbing, and silky instead of rich and waxy.
As a co-emulsifier, its "head" and "tail" sit at the oil-water interface. But overall, the short C8 tail and not being water soluble means it doesn't really have the muscle to emulsify a formula on its own. That's why you'll often see it paired with a primary emulsifier like Cetearyl Glucoside.
Interestingly, Glyceryl Caprylate acts as a preservative booster. This is because its fatty-acid backbone disrupts microbial lipid membranes. It shows excellent activity against bacteria and yeast but is weaker against mold.
Typical concentrations range from 0.5-1% and this ingredient is generally non-irritating.
Because this ingredient has a C8 fatty acid chain, it is outside the range that the Malassezia yeast metabolizes (making it fungal acne safe).
Learn more about Glyceryl CaprylateHelianthus Annuus Seed Oil is a plant oil derived from the seeds of a sunflower.
It is rich in fatty acids, primarily linoleic acid and oleic acid. This gives it emollient and skin conditioning properties.
The reason this ingredient is so effective is because it forms a thin film on the skin that reduces transepidermal water loss (TEWL) while supplying linoleic acid to the stratum corneum to improve barrier strength.
The high linoleic acid content is particularly noteworthy for acne-prone skin.
Research suggests that acne-prone skin tends to be deficient in linoleic acid in sebum. Topical application may help replenish this to support a healthier follicular environment and less comedone-promoting sebum.
One randomized study found sunflower seed oil preserved skin barrier integrity in adult volunteers with and without atopic dermatitis (outperforming olive oil).
This ingredient is well-studied, gentle, and an effective emollient suitable for most skin types.
On fungal acne: This ingredient may not be Fungal acne (Malassezia folliculitis) safe. This is because it contains fatty acids with carbon chain lengths in the C11-C24 range.
Learn more about Helianthus Annuus Seed OilThis ingredient is the small fraction of sunflower seed oil (~1.5-2% of the whole oil) that cannot be turned into soap.
This concentrated fraction is rich in skin-nourishing compounds like free fatty acids, tocopherols, and phytosterols. Linoleic acid makes up about 48-74% of its composition.
Unsaponifiables have high antioxidant potential due to the tocopherols, carotenoids, and phenolic acids that help protect skin from free radical damage. On the other hand, linoleic acid supports the skin's barrier by replenishing ceramides and reducing transepidermal water loss.
A manufacturer-sponsored clinical study found that a cream with 2% of this ingredient increased skin moisturization by 48.6% after 1 hour and 34.2% after 24 hours.
Using this cream twice-daily for 4 weeks showed meaningful improvement in dryness, roughness, and desquamation (the shedding of dead skin cells).
Keep in mind this is a small, industry-funded study so it'd be great to see independent replication. However, the mechanism is consistent with well-establish linoleic and phytosterol research.
While this ingredient is generally considered safe, those with an Asteraceae/Compositae plant allergy should patch test this ingredient.
Fungal acne: this ingredient is not considered safe for fungal acne because the Malassezia yeast preferentially metabolizes in the C11-24 range. Linoleic acid falls into this range at C18.
Learn more about Helianthus Annuus Seed Oil UnsaponifiablesHydrogenated Lecithin is a more stable version of lecithin.
It's made by taking lecithin (a phospholipid commonly found in soybeans and egg yolks) and hydrogenating it. This just means the unsaturated fatty acids are turned into saturated ones so they don't go bad as easily.
This ingredient is an emollient, emulsifier, and penetration enhancer. As an emollient, it helps soften and hydrate skin by trapping moisture within. As an emulsifier, it prevents oil and water ingredients from separating.
Hydrogenated Lecithin can form tiny spherical structures made of phospholipid bilayers called liposomes. These liposomes are able to capture compounds inside their structure and deliver them through the skin barrier.
Because phospholipids are a natural component of our cell membranes, this ingredient is inherently compatible with skin.
A 2021 study found lecithin-based surfactants were less harsh and more tolerable comared to Sodium Lauryl Sulfate (SLS).
Learn more about Hydrogenated LecithinOctyldodecanol is a fatty alcohol sourced from plant oils like coconut or palm (or made synthetically).
It is:
You'll likely see this in many BHA products because this is the go-to solvent for salicylic acid.
This ingredient is typically used at levels between 2-20%.
Regarding fungal acne:
In 2019, this ingredient was tested against multiple Malassezia species (the yeast that causes fungal acne) and showed no growth.
Palmitic Acid is a fatty acid naturally found in our skin and in many plant and animal sources.
In cosmetics, it is usually derived from palm oil. It serves many purposes in skincare, acting as a cleanser, emollient, and emulsifier.
Interestingly, topically applied Palmitic Acid can be elongated into longer chain fatty acids and ceramides. A 2019 study found low levels of Palmitic Acid lead to slower development of cells, suggesting it plays a role in keeping your skin's renewal process on track.
The CIR (Cosmetic Ingredient Review) panel determined it safe as used in cosmetics at concentrations up to 13%. It is non-irritating and non-sensitizing in clinical studies.
The culprit behind fungal acne, the Malassezia yeast, feeds on fatty acids with carbon chain lengths between C11-C24. Palmitic Acid, at C16, falls right into that sweet spot.
In vitro studies have shown that Palmitic Acid is one of the fatty acids that induce rapid Malassezia growth in lab settings.
It's worth noting that what feeds yeast in a lab doesn't necessarily feed it on your face since formulation and your skin's chemistry play a bigger role.
Learn more about Palmitic AcidRibes Nigrum Seed Oil is oil from the seeds of Black Currant. A more common name for this ingredient is Black Currant Seed Oil.
Black Currant Seed Oil contains a high amount of omega-6 and omega-3 fatty acids. It also contains linoleic acid.
Black currant berries contain anthocyanins, an antioxidant. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.
Black currant berries also contain Vitamin E and fatty acids. It can help soften the skin.
Learn more about Ribes Nigrum Seed OilThis is a botanical extract from the rosemary plant (the same one you cook with). In skincare, it mostly works as a skin conditioning agent.
Its activity comes from a handful of polyphenols, carnosic acid, carnosol, and rosmarinic acid. Almost 90% of the antioxidant activity of this ingredient can be attributed to canosol and carnosic acid.
These compounds protect your skin two ways:
1) They fight off free radicals, or the unstable molecules from things like sun and pollution that age and damage skin.
2) They help calm inflammation by switching off the chemical signals that tell skin to get red and irritated.
Lab studies also suggest that rosmarinic acid may help protect collagen and slow sugar-related damage to it.
The Cosmetic Ingredient Review has concluded rosemary-derived ingredients to be safe when formulated to be non-sensitizing.
Rosemary can occasionally cause allergic contact dermatitis (due to carnosol), so be sure to patch test if you have reactive or fragrance-sensitive skin.
Learn more about Rosmarinus Officinalis Leaf ExtractSqualane is the hydrogenated and shelf-stable form of squalene (a lipid that naturally occurs in human sebum).
It is an emollient and skin conditioning agent that is able to integrate seamlessly into the skin's lipid barrier without clogging pores.
This is due to how structurally similar it is to what your skin already produces.
Though it is mostly an emollient that helps soften and hydrate skin, it also has some humectant and occlusive action. Humectants help the skin retain moisture while occlusives seal it in, making squalane a triple-threat moisturizer.
Research shows it has antioxidant capabilities that help protect against stressors like UV exposure, specifically UVA induced oxidative stress. This study also found that it supports collagen biosynthesis in human dermal fibroblasts.
No clinical study has reported significant adverse effects and irritation reactions are very rare from this ingredient (even at 100% concentration).
Overall, it's a fantastic ingredient for hydration and is suitable for all skin types.
This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.
Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.
Read more about squalene with an "e".
Though squalane is often called an oil, itās technically not one. It is a hydrocarbon, meaning it is only made of carbon and hydrogen. True oils are triglycerides and made of fatty acids and glycerol.
The term āoil-freeā isnāt regulated so companies can define it however they want. Some exclude all oils, while others just avoid mineral oil or comedogenic oils.
Squalane has a comedogenic rating of 1 from the original 1972 study that tested raw ingredients under occlusion on rabbit ears. This system is not standardized or peer-reviewed, and using the raw ingredients is very different from how diluted cosmetic formulations are used on human skin.
A comedogenic rating of 1 means it is "unlikely to clog pores" according to the original rating system.
The overall formula of a product matters more than the individual ingredients on whether or not it will cause clogged pores.
Learn more about SqualaneStearic Acid is a fatty acid that is already found in your skin. It's one of the free fatty acids that works alongside ceramides and cholesterols to maintain your barrier.
In cosmetics, it is a multitasker:
Safety-wise, the CIR Expert Panel has concluded it to be safe in cosmetics when formulated to be non-irritating and non-sensitizing.
Free stearic acid is a C18 fatty acid that the Malassezia yeast can substrate, so this ingredient may not be fungal acne safe.
Learn more about Stearic AcidTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water