This barrier-repair moisturizer is formulated around Butyrospermum Parkii Butter and Bisabolol to strengthen the skin barrier and hydrate skin.
This anti-aging moisturizer is formulated around Anemarrhena Asphodeloides Root Extract and Palmitoyl Tripeptide-5 to soften the look of wrinkles.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Polyglyceryl-2 Triisostearate
EmulsifyingOctyldodecanol
EmollientDiisostearyl Malate
EmollientButyrospermum Parkii Butter
Skin ConditioningEuphorbia Cerifera Cera
AstringentHydrogenated Coconut Oil
EmollientBis-Diglyceryl Polyacyladipate-2
EmollientPhytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate
Skin Conditioning1,2-Hexanediol
Skin ConditioningVinyl Dimethicone/Methicone Silsesquioxane Crosspolymer
Vp/Hexadecene Copolymer
Microcrystalline Wax
Emulsion StabilisingTocopheryl Acetate
AntioxidantBisabolol
AntioxidantHelianthus Annuus Seed Oil
EmollientPrunus Amygdalus Dulcis Oil
Skin ConditioningParfum
MaskingWater
Skin ConditioningButylene Glycol
HumectantEthylhexylglycerin
Skin ConditioningRosa Canina Fruit Oil
EmollientPersea Gratissima Oil
Skin ConditioningMacadamia Ternifolia Seed Oil
EmollientAdenosine
Skin ConditioningCaprylic/Capric Triglyceride
MaskingHexyl Cinnamal
PerfumingPearl Extract
AntioxidantHouttuynia Cordata Extract
Skin ConditioningPhaseolus Radiatus Seed Extract
Skin ConditioningLinalool
PerfumingPropylene Glycol
HumectantCentella Asiatica Extract
CleansingMentha Piperita Extract
CleansingRosmarinus Officinalis Extract
AntimicrobialSalvia Officinalis Extract
AntimicrobialChamomilla Recutita Extract
Skin ConditioningHydroxycitronellal
PerfumingGlycerin
HumectantHoney Extract
HumectantHydrogenated Lecithin
EmulsifyingGeraniol
PerfumingAlpha-Isomethyl Ionone
PerfumingLimonene
PerfumingSodium Hyaluronate
HumectantHydrolyzed Collagen
EmollientCeramide NP
Skin ConditioningPhenoxyethanol
PreservativePolyglyceryl-2 Triisostearate, Octyldodecanol, Diisostearyl Malate, Butyrospermum Parkii Butter, Euphorbia Cerifera Cera, Hydrogenated Coconut Oil, Bis-Diglyceryl Polyacyladipate-2, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, 1,2-Hexanediol, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Vp/Hexadecene Copolymer, Microcrystalline Wax, Tocopheryl Acetate, Bisabolol, Helianthus Annuus Seed Oil, Prunus Amygdalus Dulcis Oil, Parfum, Water, Butylene Glycol, Ethylhexylglycerin, Rosa Canina Fruit Oil, Persea Gratissima Oil, Macadamia Ternifolia Seed Oil, Adenosine, Caprylic/Capric Triglyceride, Hexyl Cinnamal, Pearl Extract, Houttuynia Cordata Extract, Phaseolus Radiatus Seed Extract, Linalool, Propylene Glycol, Centella Asiatica Extract, Mentha Piperita Extract, Rosmarinus Officinalis Extract, Salvia Officinalis Extract, Chamomilla Recutita Extract, Hydroxycitronellal, Glycerin, Honey Extract, Hydrogenated Lecithin, Geraniol, Alpha-Isomethyl Ionone, Limonene, Sodium Hyaluronate, Hydrolyzed Collagen, Ceramide NP, Phenoxyethanol
Helianthus Annuus Seed Oil
EmollientBeeswax
Emulsion StabilisingDiisostearyl Malate
EmollientOctyldodecanol
EmollientButyrospermum Parkii Butter
Skin ConditioningPolyglyceryl-2 Triisostearate
EmulsifyingTocopheryl Acetate
AntioxidantEuphorbia Cerifera Wax
Ricinus Communis Seed Oil
MaskingTridecyl Trimellitate
EmollientPolyethylene
AbrasiveSorbitan Olivate
EmulsifyingPrunus Amygdalus Dulcis Oil
Skin ConditioningPolyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer
EmollientHydrogenated Polyisobutene
EmollientMicrocrystalline Wax
Emulsion StabilisingTocopherol
AntioxidantBisabolol
AntioxidantCaprylic/Capric Triglyceride
MaskingSilica Dimethyl Silylate
EmollientParfum
MaskingSorbitan Sesquioleate
EmulsifyingSimmondsia Chinensis Seed Oil
EmollientCamellia Japonica Seed Oil
EmollientOlea Europaea Fruit Oil
MaskingArgania Spinosa Kernel Oil
EmollientCamellia Sinensis Seed Oil
HumectantMacadamia Integrifolia Seed Oil
Skin ConditioningDehydroacetic Acid
PreservativeMonascus Extract
Skin ConditioningWater
Skin ConditioningBeta Vulgaris Root Extract
Skin ConditioningAngelica Gigas Extract
Skin ConditioningCentella Asiatica Extract
CleansingPerilla Ocymoides Leaf Extract
TonicDaucus Carota Sativa Root Extract
Skin ConditioningAnthemis Nobilis Flower Extract
MaskingBorago Officinalis Extract
EmollientCalendula Officinalis Flower Extract
MaskingSodium Hyaluronate
HumectantAllantoin
Skin ConditioningGlycerin
HumectantButylene Glycol
HumectantPropanediol
SolventAnemarrhena Asphodeloides Root Extract
Skin Conditioning1,2-Hexanediol
Skin ConditioningBellis Perennis Flower Extract
Skin ConditioningLeontopodium Alpinum Callus Culture Extract
AntioxidantCamellia Japonica Flower Extract
EmollientHydrolyzed Collagen
EmollientHydrolyzed Elastin
EmollientPhenethyl Alcohol
MaskingCaprylyl Glycol
EmollientEthylhexylglycerin
Skin ConditioningHydroxyacetophenone
AntioxidantPalmitoyl Tripeptide-5
Skin ConditioningSodium Chloride
MaskingDisodium Phosphate
BufferingTripeptide-1
Skin ConditioningHydrolyzed Collagen Extract
Skin ProtectingCopper Tripeptide-1
Skin ConditioningAcetyl Hexapeptide-8
HumectantHexapeptide-9
Skin ConditioningPalmitoyl Pentapeptide-4
Skin ConditioningPotassium Chloride
Potassium Phosphate
BufferingHelianthus Annuus Seed Oil, Beeswax, Diisostearyl Malate, Octyldodecanol, Butyrospermum Parkii Butter, Polyglyceryl-2 Triisostearate, Tocopheryl Acetate, Euphorbia Cerifera Wax, Ricinus Communis Seed Oil, Tridecyl Trimellitate, Polyethylene, Sorbitan Olivate, Prunus Amygdalus Dulcis Oil, Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Hydrogenated Polyisobutene, Microcrystalline Wax, Tocopherol, Bisabolol, Caprylic/Capric Triglyceride, Silica Dimethyl Silylate, Parfum, Sorbitan Sesquioleate, Simmondsia Chinensis Seed Oil, Camellia Japonica Seed Oil, Olea Europaea Fruit Oil, Argania Spinosa Kernel Oil, Camellia Sinensis Seed Oil, Macadamia Integrifolia Seed Oil, Dehydroacetic Acid, Monascus Extract, Water, Beta Vulgaris Root Extract, Angelica Gigas Extract, Centella Asiatica Extract, Perilla Ocymoides Leaf Extract, Daucus Carota Sativa Root Extract, Anthemis Nobilis Flower Extract, Borago Officinalis Extract, Calendula Officinalis Flower Extract, Sodium Hyaluronate, Allantoin, Glycerin, Butylene Glycol, Propanediol, Anemarrhena Asphodeloides Root Extract, 1,2-Hexanediol, Bellis Perennis Flower Extract, Leontopodium Alpinum Callus Culture Extract, Camellia Japonica Flower Extract, Hydrolyzed Collagen, Hydrolyzed Elastin, Phenethyl Alcohol, Caprylyl Glycol, Ethylhexylglycerin, Hydroxyacetophenone, Palmitoyl Tripeptide-5, Sodium Chloride, Disodium Phosphate, Tripeptide-1, Hydrolyzed Collagen Extract, Copper Tripeptide-1, Acetyl Hexapeptide-8, Hexapeptide-9, Palmitoyl Pentapeptide-4, Potassium Chloride, Potassium Phosphate
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservatives
Bisabolol is a gentle skin conditioner, antioxidant, and soothing ingredient.
It's primary claim to fame is soothing and research shows topically applied bisabolol can quiet the chemical messengers that cause your skin to become inflamed, helping to sooth any irritation.
A clinical study found that applying 0.5% bisabolol daily for 8 weeks produced an average 9% decrease in skin pigmentation. Researchers found it can also suppress the process that leads to excess melanin production in skin.
In vitro studies found that bisabolol combined with propylene glycol significantly increased skin permeability by increasing lipid fluidity in the stratum corneum.
You'll likely see use concentrations quite low, usually 0.1-0.2%.
Overall, this is a well-tolerated ingredient that works well in formulas designed for sensitive, reactive, or post-procedure skin.
Learn more about BisabololButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolThis ingredient is also known as shea butter. It is a plant-derived extract from the nuts of the Africa shea tree and one of the most well-studied emollients.
Because it has a high concentration of fatty acids (primarily oleic, stearic, and linoleic) it is able to form a protective barrier on the skin's surface. This helps seal in moisture and prevents transepidermal water loss (TEWL).
In vitro research found an increase in skin hydration by 58% and a decrease in TEWL by 37.8% after 24 hours of applying this ingredient (pretty impressive for a single ingredient!).
Besides hydration, shea butter also contains triterpenes that have anti-inflammatory potential. In particule, lupeol cinnamate has shown the highest anti-inflammatory activity in vivo.
Shea butter also contains vitamins A and E which may contribute to antioxidant activity.
While Shea Butter has an SPF rating of about 3-4, it is not a sunscreen replacement.
This ingredient may not be fungal acne safe because its fatty acids fall within the C11-C24 range that the Malassezia yeast can metabolize.
This ingredient shows up on a lot of "pore-clogging" lists but there's no real evidence behind that. It doesn't even have a comedogenic rating from an actual study; the numbers you'll find online come from blogs citing other blogs.
Ratings for other ingredients mostly come from a 1980s rabbit ear test. This test doesn't translate well to human skin or to real products because the ingredient sits at a much lower percentage.
Some people still find it breaks them out. So if that's you, definitely trust your skin. Just know this one's based on experience and not evidence.
Learn more about Butyrospermum Parkii ButterCaprylic/Capric Triglyceride (aka MCT Oil) is a lightweight emollient, solvent, and texture enhancer. It is considered a skin-softener by helping to prevent moisture loss.
Though it behaves like an oil, it is not technically one due to its chemical composition. One perk of this ingredient is that it is very stable, resistant to oxidation, and unlikely to go rancid.
In practice, that translates to a long shelf life and a consistently elegant skin feel.
While there is an assumption Caprylic Triglyceride can clog pores due to it being derived from coconut oil, there is no research supporting this. Just patch test if you have concerns.
Fractionated coconut oil and MCT Oil are both listed as Caprylic/Capric Triglyceride according to INCI. This is because INCI names are based on the ingredient’s final chemical composition and not its marketing name or source.
This ingredient is treated as the gold standard fungal acne safe oil. Even though it is coconut derived, the problematic lauric acid is stripped out.
This leaves just caprylic (C8) and capric (C10) acid. These chain lengths actually trend antifungal; a 2020 study found caprylic acid was enough to disrupt Malassezia furfur cell membrane, with a caprylic acid derivative damaging membrane structures at concentrations as low as 0.2%.
Learn more about Caprylic/Capric TriglycerideCentella Asiatica Extract (Centella) is one of the most researched botanical extracts in skincare with decades of studies backing its effects on inflammation, collagen, and the skin barrier.
That research keeps pointing back to the same four triterpenoid saponins: Asiaticoside, Madecassoside, Asiatic Acid, and Madecassic Acid.
These compounds allow centella to dial back inflammation, encourage the skin to build and hold onto collagen, support the barrier and hydration, and bring solid antioxidant activity to protect against signs of aging.
Centella also carries a nice supporting cast of Vitamin A, vitamin C, several B vitamins, and amino acids. Put it all together and you get an ingredient that soothes, hydrates, and protects, all at once.
Most of centella's magic comes from the four big compounds (Asiaticoside, Madecassoside, Asiatic Acid, and Madecassic Acid). These are the actives doing the heavy lifting in almost every centella study.
Here is the short version of what they do in the skin:
So it is not just soothing for the sake of soothing. Centella calms the skin AND helps it rebuild.
Just FYI, not all centella on an ingredient list is the same. What you are getting actually depends on the extract:
Fun fact on the ratios: the leaves tend to be richest in Madecassoside and Asiaticoside, and lower in the two acids. The exact amounts shift with where the plant is grown and how it is processed. This means purity really does vary brand to brand.
Centella is one of the most easygoing actives out there.
It layers well with basically everything: niacinamide, hyaluronic acid, peptides, and vitamin C, and also pairs nicely with stronger actives like retinoids and exfoliating acids where it can help take the edge off irritation.
On the safety side, centella and its triterpenes are classified as weak sensitizers, meaning allergic reactions are possible but uncommon.
Patch tests at 1% and 5% came back negative in test panels, and creams at typical use levels did not cause allergic reactions across large groups of people.
But as with any new active, a patch test is still a smart move for very reactive skin.
Centella is widely used because it is effective at low percentages. For context, human safety testing found no meaningful irritation from creams containing centella extract at everyday use levels (the tested amounts were well under 1%).
The irritancy threshold in animal testing was also above 30% (so real-world formulas sit far below anything concerning).
In collagen lab studies, higher concentrations drove more collagen synthesis, so serums built around centella tend to feature it more prominently.
Bottom line: you will find centella working nicely anywhere from a fraction of a percent up to hero-ingredient levels depending on whether it is a supporting soother or the main event.
Fun fact: Centella has been used as a medicine and in food for many centuries. As a medicine, it is used to treat burns, scratches, and wounds.
Learn more about Centella Asiatica ExtractDiisostearyl Malate is an emollient and most often used in lip products. It comes from isostearyl alcohol, a fatty acid, and malic acid, an AHA.
As an emollient, Diisostearyl Malate helps create a thin film on your skin to trap moisture in. This helps keep your skin soft and smooth.
Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHelianthus Annuus Seed Oil is a plant oil derived from the seeds of a sunflower.
It is rich in fatty acids, primarily linoleic acid and oleic acid. This gives it emollient and skin conditioning properties.
The reason this ingredient is so effective is because it forms a thin film on the skin that reduces transepidermal water loss (TEWL) while supplying linoleic acid to the stratum corneum to improve barrier strength.
The high linoleic acid content is particularly noteworthy for acne-prone skin.
Research suggests that acne-prone skin tends to be deficient in linoleic acid in sebum. Topical application may help replenish this to support a healthier follicular environment and less comedone-promoting sebum.
One randomized study found sunflower seed oil preserved skin barrier integrity in adult volunteers with and without atopic dermatitis (outperforming olive oil).
This ingredient is well-studied, gentle, and an effective emollient suitable for most skin types.
On fungal acne: This ingredient may not be Fungal acne (Malassezia folliculitis) safe. This is because it contains fatty acids with carbon chain lengths in the C11-C24 range.
Learn more about Helianthus Annuus Seed OilHydrolyzed Collagen is Collagen (usually sourced from fish, bovine, or porcine byproducts) that's been broken down into smaller peptides. This makes it water-soluble and easy to blend into formulations.
In a formula, it works mainly as a skin-conditioning and moisturizing agent.
The small peptides and amino acids (including Natural Moisturizing Factor components like Hydroxyproline, Serine, and Aspartic Acid) help the surface of the skin hold onto water, feel softer, and look temporarily plumper.
This ingredient also has mild film-forming and antioxidant properties with research showing the antioxidant effect is stronger the lower the molecular weight of the peptides.
It's worth being realistic here:
Topically applied Hydrolyzed Collagen conditions the upper layers of skin rather than rebuilding the structural collagen deep in your dermis (the wrinkle-and-firmness benefits people associate with Collagen mostly come from oral supplements in studies, not topicals).
However, recent lab and skin-model work on Hydrolyzed Fish Collagen has shown promising effects on cell viability and wound healing when used as an active.
Typical concentrations range from 0.2-2%, but the percentage can go much higher in rinse-off or hair products (sometimes even above 50%).
Clinical studies on this ingredient showed no irritation, sensitization, or phototoxicity.
If you are looking for vegan collagen, it usually goes by a different INCI name like hydrolyzed soy protein. Vegan collagen is derived from yeast, bacteria, or plant sources.
The results are varied.
A study from 2021 found hydrolyzed collagen increased elasticity and improved wrinkles in 1,125 participants between age 20 and 70. Another study found increased skin thickness in participants between the ages of 45 to 59.
However, It is difficult to prove that oral collagen will end up working on your skin. Many of the studies using hydrolyzed collagen also add several vitamins and nutrients into the test mixture as well.
Further studies are needed at this time.
Learn more about Hydrolyzed CollagenMicrocrystalline Wax is derived from petroleum through a de-oiling process, then highly refined and purified before use in cosmetics.
In skincare formulations, it is used to improve texture and create a smooth, even consistency. It also helps stabilize products by preventing ingredients from separating.
Octyldodecanol is a fatty alcohol sourced from plant oils like coconut or palm (or made synthetically).
It is:
You'll likely see this in many BHA products because this is the go-to solvent for salicylic acid.
This ingredient is typically used at levels between 2-20%.
Regarding fungal acne:
In 2019, this ingredient was tested against multiple Malassezia species (the yeast that causes fungal acne) and showed no growth.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPolyglyceryl-2 Triisostearate is a plant-derived emulsifier and pigment-dispersing agent with a non-sticky skin feel.
It helps products glide on smoothly and prevents oil and water from separating in a formula, making it suitable for sunscreen and makeup formulations.
The EU inventory of cosmetics has no use restrictions on this ingredient and it is considered well-tolerated.
This ingredient may not be fungal acne safe because it is derived from isostearic acid.
Learn more about Polyglyceryl-2 TriisostearateThis ingredient is also known as sweet almond oil. It is a lightweight, cold-pressed oil from the ripe seeds of the sweet almond tree.
Sweet almond oil is rich in skin-nourishing fatty acids such as oleic acid (55-86%) and linolenic acid (7-35%).
As an emollient, it softens and hydrates skin by forming a thin barrier that locks in moisture.
Clinical studies have found it to be non-irritating and non-sensitizing. The CIR Expert Panel has evaluated the available safety data and concluded it is safe for topical use.
Because of the oleic acid content, this ingredient may not be fungal acne safe.
This ingredient does have a comedogenic rating of 3, but this doesn't mean a formula with this ingredient will clog pores.
Human testing has proved that any finished product with a comedogenic ingredient won't automatically make you break out; it really comes down to concentration, formula, and your skin.
Learn more about Prunus Amygdalus Dulcis OilSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateTocopheryl Acetate is a stable, shelf-friendly form of vitamin E.
Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.
It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.
One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.
Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.
Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.
The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.
Most leave-on skincare keeps it at the lower end, often between 0.5-1%.
Learn more about Tocopheryl AcetateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water