General Moisturizer
General Moisturizer
Korean South Korea
Korean South Korea

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Dipropylene Glycol

Humectant

Hydrogenated Polydecene

Emollient

Caprylic/Capric Triglyceride

Masking
Coconut Derived IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Pentaerythrityl Tetraethylhexanoate

Emollient
Helps hydrate Dry Skin Icon

Glyceryl Stearate

Emollient
1 / 0 Not safe for Fungal Acne Icon

Cyclohexasiloxane

Emollient
Silicon Icon

Niacinamide

Smoothing
Niacinamide IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconGood for Barrier Repair Icon

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol IconCoconut Derived IconNot safe for Fungal Acne Icon

Polyglyceryl-6 Distearate

Emulsifying
Not safe for Fungal Acne Icon

Vinyldimethicone

Silicon Icon

Dicaprylyl Ether

Emollient
Helps hydrate Dry Skin Icon

Polyglyceryl-10 Laurate

Skin Conditioning
Not safe for Fungal Acne Icon

Stearyl Alcohol

Emollient
2 / 2 Fatty Alcohol IconNot safe for Fungal Acne Icon

Jojoba Esters

Emollient
Not safe for Fungal Acne Icon

Beeswax

Emulsion Stabilising
0-2 / 0 Bad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

1,2-Hexanediol

Skin Conditioning
Helps hydrate Dry Skin Icon

Sodium Stearoyl Glutamate

Cleansing

Madecassic Acid

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Asiaticoside

Antioxidant
Antioxidant IconHelps with Anti-Aging IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture IconGood for Barrier Repair Icon

Xylitylglucoside

Humectant
Helps hydrate Dry Skin Icon

Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer

Emulsion Stabilising

Olea Europaea Fruit Oil

Masking
0-2 / 0 Oil IconFragrance IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Hydroxyacetophenone

Antioxidant
Antioxidant Icon

Anhydroxylitol

Humectant
Helps hydrate Dry Skin Icon

Centella Asiatica Leaf Extract

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Asiatic Acid

Skin Conditioning
Helps with Anti-Aging IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Glycoproteins

Skin Conditioning
Helps hydrate Dry Skin Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Polyglyceryl-3 Beeswax

Emulsifying
Not safe for Fungal Acne Icon

Xylitol

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Centella Asiatica Oil

Antimicrobial
Oil IconAntioxidant Icon

Methylpropanediol

Solvent

Allantoin

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Candida Bombicola/Glucose/Methyl Rapeseedate Ferment

Antimicrobial

Citrus Aurantium Dulcis Oil

Masking
Oil Icon

Xanthan Gum

Emulsifying

Helianthus Annuus Seed Wax

Skin Conditioning
Not safe for Fungal Acne Icon

Ethylhexylglycerin

Skin Conditioning

Ethoxydiglycol

Humectant
0 / 0

Citrus Nobilis Peel Oil

Masking
Oil Icon

Glucose

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Disodium EDTA

Adenosine

Skin Conditioning
Helps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation Icon

Sorbitan Isostearate

Emulsifying
1-2 / 0 Not safe for Fungal Acne Icon

Lavandula Angustifolia Oil

Masking
Oil IconEssential Oil IconFragrance IconMay cause irritation IconEU Allergen Icon

Sodium Laurate

Cleansing

Cyclodextrin

Absorbent

Hydrolyzed Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Scar Healing Icon

Citrus Aurantium Bergamia Fruit Oil

Masking
Oil IconEssential Oil IconFragrance Icon

Citrus Aurantium Dulcis Peel Oil

Masking
Oil IconEssential Oil IconEU Allergen Icon

Rosmarinus Officinalis Leaf Oil

Masking
Oil IconEssential Oil Icon

Litsea Cubeba Fruit Oil

Masking
Oil IconEssential Oil IconFragrance Icon

Macadamia Ternifolia Seed Oil

Emollient
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Polyglycerin-3

Humectant
Helps hydrate Dry Skin Icon

Pvm/Ma Copolymer

Emulsion Stabilising

Lauric Acid

Cleansing
4 / 1 Bad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Sodium Polyacrylate

Absorbent
Helps hydrate Dry Skin Icon

Octyldodecanol

Emollient
Fatty Alcohol Icon

Glycine Soja Oil

Emollient
3 / 0 Oil IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Dark Spots IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Hydrogenated Lecithin

Emulsifying
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Glycolipids

Skin Conditioning

Caffeine

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation Icon

Madecassoside

Antioxidant
Antioxidant IconHelps with Anti-Aging IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture IconGood for Barrier Repair Icon

Centella Asiatica Extract

Cleansing
Helps with Anti-Aging IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture IconGood for Barrier Repair Icon

C12-13 Pareth-9

Emulsifying

Collagen Amino Acids

Moisturising
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Ceramide NP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Copaifera Officinalis Resin

Masking

Citrus Grandis Peel Oil

Masking
Oil IconEssential Oil IconFragrance IconCan worsen Dry Skin Icon

Juniperus Virginiana Oil

Masking
Oil IconEssential Oil IconMay cause irritation IconEU Allergen Icon

Cimicifuga Racemosa Root Extract

Antimicrobial
Antioxidant Icon

Silybum Marianum Extract

Skin Conditioning
Helps reduce Skin Redness Icon

Resveratrol

Antioxidant
Antioxidant IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Arginine

Masking
Helps hydrate Dry Skin IconGood for Scar Healing Icon

Taurine

Buffering

Glycogen

Humectant

Hydrolyzed Elastin

Emollient

Ectoin

Skin Conditioning
Ectoin IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Cedrus Atlantica Bark Oil

Masking
Oil IconEssential Oil IconFragrance IconMay cause irritation IconEU Allergen Icon

Retinol

Skin Conditioning
Retinoid IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Rosacea Icon

Lepidium Meyenii Root Extract

Skin Conditioning

Maltodextrin

Absorbent
Helps hydrate Dry Skin Icon

Ascorbic Acid

Antioxidant
Vitamin C IconAntioxidant IconHelps with Anti-Aging IconHelps brighten skin IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture Icon

Hydrolyzed Vegetable Protein

Skin Conditioning

Pelargonium Graveolens Flower Oil

Masking
Oil IconEssential Oil IconFragrance IconMay cause irritation IconEU Allergen Icon

Phytosphingosine

Skin Conditioning
Helps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

Sucrose Distearate

Emollient
0 / 2 Not safe for Fungal Acne Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Sodium DNA

Skin Conditioning
Helps with Anti-Aging Icon

Jasminum Officinale Oil

Masking
Oil IconEssential Oil IconFragrance IconMay cause irritation IconEU Allergen Icon

Potassium Sorbate

Preservative
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

Artemisia Absinthium Extract

Skin Conditioning

Myrtus Communis Oil

Masking
Oil Icon

Rose Flower Oil

Masking
Oil IconMay cause irritation IconEU Allergen Icon

Vanilla Planifolia Fruit Extract

Skin Conditioning
Helps reduce irritation Icon

Cyanocobalamin

Skin Conditioning

Aspartic Acid

Masking
Helps hydrate Dry Skin Icon

Ferula Galbaniflua Resin Oil

Antimicrobial
Oil IconFragrance Icon

Glycine

Buffering
Helps hydrate Dry Skin Icon

Glutamic Acid

Humectant
Helps reduce irritation Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Linalool

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Citral

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Camphor

Masking
Can worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Beta-Caryophyllene

Masking
Fragrance IconMay cause irritation IconEU Allergen Icon

Citrus Aurantium Peel Oil

Oil IconEssential Oil IconEU Allergen Icon

Citrus Aurantium Bergamia Peel Oil

Perfuming
Oil IconEssential Oil IconFragrance IconCan worsen Dry Skin IconEU Allergen Icon

Lavandula Oil/Extract

Oil IconEU Allergen Icon

Linalyl Acetate

Masking
May cause irritation IconEU Allergen Icon

Pinene

Masking
May cause irritation IconEU Allergen Icon

Water, Dipropylene Glycol, Hydrogenated Polydecene, Caprylic/Capric Triglyceride, Glycerin, Pentaerythrityl Tetraethylhexanoate, Glyceryl Stearate, Cyclohexasiloxane, Niacinamide, Cetyl Alcohol, Polyglyceryl-6 Distearate, Vinyldimethicone, Dicaprylyl Ether, Polyglyceryl-10 Laurate, Stearyl Alcohol, Jojoba Esters, Beeswax, Panthenol, 1,2-Hexanediol, Sodium Stearoyl Glutamate, Madecassic Acid, Asiaticoside, Xylitylglucoside, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Olea Europaea Fruit Oil, Hydroxyacetophenone, Anhydroxylitol, Centella Asiatica Leaf Extract, Asiatic Acid, Glycoproteins, Butylene Glycol, Polyglyceryl-3 Beeswax, Xylitol, Centella Asiatica Oil, Methylpropanediol, Allantoin, Propanediol, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Citrus Aurantium Dulcis Oil, Xanthan Gum, Helianthus Annuus Seed Wax, Ethylhexylglycerin, Ethoxydiglycol, Citrus Nobilis Peel Oil, Glucose, Disodium EDTA, Adenosine, Sorbitan Isostearate, Lavandula Angustifolia Oil, Sodium Laurate, Cyclodextrin, Hydrolyzed Hyaluronic Acid, Citrus Aurantium Bergamia Fruit Oil, Citrus Aurantium Dulcis Peel Oil, Rosmarinus Officinalis Leaf Oil, Litsea Cubeba Fruit Oil, Macadamia Ternifolia Seed Oil, Polyglycerin-3, Pvm/Ma Copolymer, Lauric Acid, Sodium Polyacrylate, Octyldodecanol, Glycine Soja Oil, Hydrogenated Lecithin, Glycolipids, Caffeine, Madecassoside, Centella Asiatica Extract, C12-13 Pareth-9, Collagen Amino Acids, Ceramide NP, Copaifera Officinalis Resin, Citrus Grandis Peel Oil, Juniperus Virginiana Oil, Cimicifuga Racemosa Root Extract, Silybum Marianum Extract, Resveratrol, Arginine, Taurine, Glycogen, Hydrolyzed Elastin, Ectoin, Cedrus Atlantica Bark Oil, Retinol, Lepidium Meyenii Root Extract, Maltodextrin, Ascorbic Acid, Hydrolyzed Vegetable Protein, Pelargonium Graveolens Flower Oil, Phytosphingosine, Tocopherol, Sucrose Distearate, Sodium Hyaluronate, Sodium DNA, Jasminum Officinale Oil, Potassium Sorbate, Phenoxyethanol, Artemisia Absinthium Extract, Myrtus Communis Oil, Rose Flower Oil, Vanilla Planifolia Fruit Extract, Cyanocobalamin, Aspartic Acid, Ferula Galbaniflua Resin Oil, Glycine, Glutamic Acid, Limonene, Linalool, Citral, Camphor, Beta-Caryophyllene, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia Peel Oil, Lavandula Oil/Extract, Linalyl Acetate, Pinene

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Hydrating 46% Works Well 38% Absorbs Well 31%
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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse. 

It is a:

  • Humectant, drawing moisture into the skin
  • Emollient, helping to soften skin
  • Solvent, dispersing and stabilizing formulas
  • Preservative booster, enhancing the antimicrobial activity of other preservatives 
Skin Conditioning

Adenosine is a purine nucleoside that your body already makes in every cell. In skincare, it acts mainly as a skin conditioning and anti-aging agent.

The way it works is fairly well mapped out:

Your skin has cells called fibroblasts that build collagen (the stuff that keeps skin firm and smooth). Adenosine basically flips a switch on these cells that tells them to get to work making more collagen and other proteins. These cells slow down on their own as skin ages, so Adenosine helps give them a little nudge to keep going.

The clinical backing is pretty solid too.

A blind, randomized, placebo-controlled trial of 126 women aged 45-65 tested a 0.1% cream twice daily and found real improvements in crow's feet and frown lines using a precise 3D skin-mapping technique; these changes showed up by week 3 and held at 2 months.

A later study using Adenosine-loaded dissolving microneedle patches reported gains in wrinkle depth, dermal density, elasticity, and hydration.

On concentrations, South Korea's Ministry of Food and Drug Safety has set 0.04% as the approved functional anti-wrinkle level. You'll typically see this ingredient used somewhere in the 0.04-0.1% range since it works at low doses.

This ingredient has been found safe for cosmetics with the data showing no irritation or sensitization.

Overall, this is a great ingredient for any anti-aging routine and has no photosensitizing effect, so it suits both AM and PM use.

Learn more about Adenosine
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Cleansing, Skin Conditioning, Smoothing

Centella Asiatica Extract (Centella) is one of the most researched botanical extracts in skincare with decades of studies backing its effects on inflammation, collagen, and the skin barrier.

That research keeps pointing back to the same four triterpenoid saponins: Asiaticoside, Madecassoside, Asiatic Acid, and Madecassic Acid.

These compounds allow centella to dial back inflammation, encourage the skin to build and hold onto collagen, support the barrier and hydration, and bring solid antioxidant activity to protect against signs of aging.

Centella also carries a nice supporting cast of Vitamin A, vitamin C, several B vitamins, and amino acids. Put it all together and you get an ingredient that soothes, hydrates, and protects, all at once.

Most of centella's magic comes from the four big compounds (Asiaticoside, Madecassoside, Asiatic Acid, and Madecassic Acid). These are the actives doing the heavy lifting in almost every centella study.

Here is the short version of what they do in the skin:

So it is not just soothing for the sake of soothing. Centella calms the skin AND helps it rebuild.

Just FYI, not all centella on an ingredient list is the same. What you are getting actually depends on the extract:

Fun fact on the ratios: the leaves tend to be richest in Madecassoside and Asiaticoside, and lower in the two acids. The exact amounts shift with where the plant is grown and how it is processed. This means purity really does vary brand to brand.

Centella is one of the most easygoing actives out there.

It layers well with basically everything: niacinamide, hyaluronic acid, peptides, and vitamin C, and also pairs nicely with stronger actives like retinoids and exfoliating acids where it can help take the edge off irritation.

On the safety side, centella and its triterpenes are classified as weak sensitizers, meaning allergic reactions are possible but uncommon.

Patch tests at 1% and 5% came back negative in test panels, and creams at typical use levels did not cause allergic reactions across large groups of people.

But as with any new active, a patch test is still a smart move for very reactive skin.

Centella is widely used because it is effective at low percentages. For context, human safety testing found no meaningful irritation from creams containing centella extract at everyday use levels (the tested amounts were well under 1%).

The irritancy threshold in animal testing was also above 30% (so real-world formulas sit far below anything concerning).

In collagen lab studies, higher concentrations drove more collagen synthesis, so serums built around centella tend to feature it more prominently.

Bottom line: you will find centella working nicely anywhere from a fraction of a percent up to hero-ingredient levels depending on whether it is a supporting soother or the main event.

Fun fact: Centella has been used as a medicine and in food for many centuries. As a medicine, it is used to treat burns, scratches, and wounds.

Learn more about Centella Asiatica Extract
Humectant, Masking, Solvent

Dipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.

This ingredient helps:

Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.

As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.

Studies show Dipropylene Glycol is considered safe to use in skincare.

Learn more about Dipropylene Glycol

Disodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.

This ingredient mainly works behind the scenes and helps with:

On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.

One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).

Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.

You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.

Learn more about Disodium EDTA
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Antioxidant

Hydroxyacetophenone is a small phenolic molecule that earns its place in a formulas as an antioxidant and preservative booster.

As a phenol, it is able to neutralize free radicals to protect both the product and the skin from oxidative stress.

Though it can't kill microbes on its own, it works as a good supporting agent when combined with other preservatives like Phenoxyethanol or 1,2-Hexanediol.

This ingredient naturally occurs as piceol in Norwegian spruce needles (~0.4-1.1% dry weight and in cloudberries). Though the cosmetic-grade material is synthesized for purity and consistency.

You'll usually see it used at low levels and suppliers recommend up to 1% added to a water phase.

Safety testing was done at concentrations like 0.05% in SPF products and 0.5% in a Human Repeated Insult Patch Test. The safety evidence is assuring; this ingredient is safe for cosmetics in current use and also holds safety status as a food flavoring as well.

An honest caveat: the "soothing" and "anti-inflammatory" claims come mostly from supplier marketing rather than published clinical trials. The Cosmetic Ingredient Review's own literature search found no useful efficacy studies on this ingredient.

So the antioxidant and preservative-boosting roles are the well supported ones while the calming benefit is plausible but thinly evidenced.

Overall, this is a well-tolerated, low-irritation multitasker that quietly helps a formula stay fresh and stable.

Learn more about Hydroxyacetophenone

This is a synthetic polymer. It helps improve the texture of products by adding thickness and gel-like feel.

It is also an emulsifer, meaning it prevents ingredients such as oil and water from separating. It also helps evenly disperse other ingredients.

Antioxidant, Skin Conditioning

Madecassoside is one of four active compounds found in Centella asiatica and is one of the main reasons Centella is so effective at calming irritated skin and supporting the moisture barrier.

There's a solid body of peer-reviewed research backing Madecassoside for several skin benefits. Studies have found:

Madecassoside pairs well with other hydrating or antioxidant ingredients like Ascorbic Acid or Hyaluronic Acid.

Learn more about Madecassoside
Smoothing

Niacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.

And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.

You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.

In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.

If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.

In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).

Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.

Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.

The type of niacinamide used in skincare is synthetically created.

Learn more about Niacinamide
Emollient, Masking

Octyldodecanol is a fatty alcohol sourced from plant oils like coconut or palm (or made synthetically).

It is:

You'll likely see this in many BHA products because this is the go-to solvent for salicylic acid.

This ingredient is typically used at levels between 2-20%.

Regarding fungal acne:
In 2019, this ingredient was tested against multiple Malassezia species (the yeast that causes fungal acne) and showed no growth.

Learn more about Octyldodecanol
Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol
Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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