iNNBEAUTY PROJECT Retinol Remix 1% Retinol Treatment Versus StriVectin Advanced Retinol Nightly Multi Correct Serum
This anti-aging serum is formulated around Tranexamic Acid and Retinol to soften the look of wrinkles and refine skin texture.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningGlycerin
HumectantStearic Acid
CleansingCoco-Caprylate
EmollientCoconut Alkanes
EmollientGlycine Soja Oil
EmollientDimethicone
EmollientCaprylic/Capric Triglyceride
MaskingCetearyl Alcohol
EmollientArachidyl Alcohol
EmollientBis-Diglyceryl Polyacyladipate-2
EmollientPropanediol
SolventHydrogenated Polydecene
EmollientTranexamic Acid
AstringentGlyceryl Oleate Citrate
EmulsifyingRetinol
Skin ConditioningRetinal
Skin ConditioningN-Prolyl Palmitoyl Tripeptide-56 Acetate
Skin ConditioningHydroxypinacolone Retinoate
Skin ConditioningTasmannia Lanceolata Fruit/Leaf Extract
AntioxidantCentella Asiatica Leaf Extract
Skin ConditioningHyaluronic Acid
HumectantSodium Hyaluronate
HumectantCalendula Officinalis Flower Extract
MaskingAnthemis Nobilis Flower Oil
MaskingOryza Sativa Bran Extract
Skin ConditioningSimmondsia Chinensis Seed Oil
EmollientHaematococcus Pluvialis Extract
AntioxidantChamomilla Recutita Flower Extract
MaskingHelianthus Annuus Extract
EmollientRosmarinus Officinalis Leaf Extract
AntimicrobialHelianthus Annuus Seed Oil
EmollientCarthamus Tinctorius Seed Oil
MaskingAcacia Senegal Gum
MaskingXanthan Gum
EmulsifyingCoco-Glucoside
CleansingTetrahexyldecyl Ascorbate
AntioxidantGlucose
HumectantXanthophylls
Skin ConditioningLecithin
EmollientCoco-Caprylate/Caprate
EmollientCaprylyl Glycol
Emollient1,2-Hexanediol
Skin ConditioningCellulose Gum
Emulsion StabilisingSorbitan Isostearate
EmulsifyingHydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Emulsion StabilisingBehenyl Alcohol
EmollientHydroxyacetophenone
AntioxidantArachidyl Glucoside
EmulsifyingDimethyl Isosorbide
SolventMicrocrystalline Cellulose
AbsorbentPentylene Glycol
Skin ConditioningSodium Phytate
Tocopherol
AntioxidantWater, Glycerin, Stearic Acid, Coco-Caprylate, Coconut Alkanes, Glycine Soja Oil, Dimethicone, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Arachidyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Propanediol, Hydrogenated Polydecene, Tranexamic Acid, Glyceryl Oleate Citrate, Retinol, Retinal, N-Prolyl Palmitoyl Tripeptide-56 Acetate, Hydroxypinacolone Retinoate, Tasmannia Lanceolata Fruit/Leaf Extract, Centella Asiatica Leaf Extract, Hyaluronic Acid, Sodium Hyaluronate, Calendula Officinalis Flower Extract, Anthemis Nobilis Flower Oil, Oryza Sativa Bran Extract, Simmondsia Chinensis Seed Oil, Haematococcus Pluvialis Extract, Chamomilla Recutita Flower Extract, Helianthus Annuus Extract, Rosmarinus Officinalis Leaf Extract, Helianthus Annuus Seed Oil, Carthamus Tinctorius Seed Oil, Acacia Senegal Gum, Xanthan Gum, Coco-Glucoside, Tetrahexyldecyl Ascorbate, Glucose, Xanthophylls, Lecithin, Coco-Caprylate/Caprate, Caprylyl Glycol, 1,2-Hexanediol, Cellulose Gum, Sorbitan Isostearate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Behenyl Alcohol, Hydroxyacetophenone, Arachidyl Glucoside, Dimethyl Isosorbide, Microcrystalline Cellulose, Pentylene Glycol, Sodium Phytate, Tocopherol
Water
Skin ConditioningTriheptanoin
Skin ConditioningPropanediol
SolventMyristyl Nicotinate
Skin ConditioningDicaprylyl Ether
EmollientCoconut Alkanes
EmollientSqualane
EmollientDimethicone
Emollient1,2-Hexanediol
Skin ConditioningEctoin
Skin ConditioningBis-Stearyl Dimethicone
EmollientRetinol
Skin ConditioningWithania Somnifera Root Extract
Skin ConditioningPolyglutamic Acid
Skin ConditioningMorus Alba Leaf Extract
Skin ConditioningOryza Sativa Bran Extract
Skin ConditioningRosmarinus Officinalis Leaf Extract
AntimicrobialSodium Hyaluronate
HumectantChondrus Crispus Extract
Skin ConditioningCarthamus Tinctorius Seed Oil
MaskingHelianthus Annuus Seed Oil
EmollientBacillus/Sea Salt Ferment Filtrate
Skin ConditioningHelianthus Annuus Extract
EmollientButyrospermum Parkii Butter
Skin ConditioningGlycerin
HumectantCucumis Sativus Seed Extract
Skin ConditioningBeta-Glucan
Skin ConditioningHordeum Vulgare Extract
EmollientBehenyl Alcohol
EmollientGlyceryl Behenate
EmollientBisabolol
AntioxidantLecithin
EmollientTocopheryl Acetate
AntioxidantZingiber Officinale Root Extract
MaskingPentylene Glycol
Skin ConditioningCaprylyl Glycol
EmollientPolysorbate 20
EmulsifyingPhytosterols
Skin ConditioningPolysilicone-11
Coco-Caprylate/Caprate
EmollientMethyl Methacrylate/Glycol Dimethacrylate Crosspolymer
Tocopherol
AntioxidantPolyisobutene
Caprylyl/Capryl Glucoside
CleansingAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingSynthetic Fluorphlogopite
Hydroxyacetophenone
AntioxidantSodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Emulsion StabilisingSorbitan Oleate
EmulsifyingXanthan Gum
EmulsifyingDisodium EDTA
Propyl Gallate
AntioxidantCaprylhydroxamic Acid
Aminomethyl Propanol
BufferingSilica
AbrasiveAscorbic Acid
AntioxidantParfum
MaskingBHT
AntioxidantCitric Acid
BufferingTin Oxide
AbrasiveAlpha-Isomethyl Ionone
PerfumingCI 77891
Cosmetic ColorantWater, Triheptanoin, Propanediol, Myristyl Nicotinate, Dicaprylyl Ether, Coconut Alkanes, Squalane, Dimethicone, 1,2-Hexanediol, Ectoin, Bis-Stearyl Dimethicone, Retinol, Withania Somnifera Root Extract, Polyglutamic Acid, Morus Alba Leaf Extract, Oryza Sativa Bran Extract, Rosmarinus Officinalis Leaf Extract, Sodium Hyaluronate, Chondrus Crispus Extract, Carthamus Tinctorius Seed Oil, Helianthus Annuus Seed Oil, Bacillus/Sea Salt Ferment Filtrate, Helianthus Annuus Extract, Butyrospermum Parkii Butter, Glycerin, Cucumis Sativus Seed Extract, Beta-Glucan, Hordeum Vulgare Extract, Behenyl Alcohol, Glyceryl Behenate, Bisabolol, Lecithin, Tocopheryl Acetate, Zingiber Officinale Root Extract, Pentylene Glycol, Caprylyl Glycol, Polysorbate 20, Phytosterols, Polysilicone-11, Coco-Caprylate/Caprate, Methyl Methacrylate/Glycol Dimethacrylate Crosspolymer, Tocopherol, Polyisobutene, Caprylyl/Capryl Glucoside, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Synthetic Fluorphlogopite, Hydroxyacetophenone, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sorbitan Oleate, Xanthan Gum, Disodium EDTA, Propyl Gallate, Caprylhydroxamic Acid, Aminomethyl Propanol, Silica, Ascorbic Acid, Parfum, BHT, Citric Acid, Tin Oxide, Alpha-Isomethyl Ionone, CI 77891
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservatives
Behenyl Alcohol is a type of fatty alcohol (these are different from the drying, solvent alcohols).
Fatty Alcohols have hydrating properties and are most often used as an emollient or to thicken a product. They are usually derived from natural fats and oils; behenyl alcohol is derived from the fats of vegetable oils.
Emollients help keep your skin soft and hydrated by creating a film that traps moisture in.
In 2000, Behenyl Alcohol was approved by the US as medicine to reduce the duration of cold sores.
Learn more about Behenyl AlcoholCaprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.
Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.
Because it is not a free-fatty acid, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).
Learn more about Caprylyl GlycolCarthamus Tinctorius Seed Oil comes from the seeds of the safflower plant. It is a skin conditioning agent that helps soften skin and keep it hydrated.
This seed oil has an unusual fatty acid profile: it is one of the highest linoleic acid plant oils out there (~55-77%). It also has low amounts of oleic acid, and this high-linoleic/low-oleic ratio gets people excited.
Linoleic acid helps maintain skin barrier integrity and is a building block for the ceramides in your stratum corneum. Notably, people with acne tend to have lower linoleic acid in their skin lipids as well (and this gets worse as acne gets more severe).
Overall, it's a lightweight, fast-absorbing oil that has a long safety track record. Lab testing has found it to be non-irritating for skin or eyes.
The Malassezia yeast can metabolize the fatty acids in this oil to grow; therefore this ingredient may not be fungal acne safe.
Learn more about Carthamus Tinctorius Seed OilCoco-Caprylate/Caprate is a lightweight ester created from coconut oil fatty acids, caprylic acid, and capric acid.
It is an emollient that helps soften skin and reduce transepidermal water loss (TEWL). What sets it apart from heavier emollients is its ultralight, non-greasy feel.
Once applied, this ingredient dries down quickly and leaves a dry, silky finish behind. This also helps improve spreadability and texture.
This ingredient has an excellent safety-record and is non-irritating.
Typical concentrations for cosmetics range from 0.5-62%.
Research on Malassezia growth found no growth on fatty acid esters with chain lengths shorter than 12 carbons (it prefers C11-24).
Since Coco-Caprylate/Caprate is built on C8 and C10 fatty acids, it is out of the range that Malassezia metabolizes, and therefore safe for fungal acne.
Learn more about Coco-Caprylate/CaprateCoconut Alkanes is a lightweight, plant-derived emollient and solvent made from the fatty acids of coconut oil.
It spreads easily and adds a soft, silky, non-greasy slip, then evaporates rather than sinking into skin. Due to this behavior, it's prized as a natural and renewable replacement for silicones.
Typical use concentrations can go anywhere up to 20%.
The CIR Expert Panel has reviewed coconut oil and its hydrogenated derivatives and found them to be safe as used in cosmetics. It's a low-irritating and well-tolerated ingredient with no notable sensitization concerns.
Because it's a pure saturated hydrocarbon and not a free fatty acid or ester in the C11-24 range that Malassezia can feed on, it doesn't provide the lipids for Malassezia to feed on. This ingredient is generally regarded as safe for fungal acne.
Learn more about Coconut AlkanesDimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHelianthus Annuus Extract comes from the common sunflower.
Sunflowers are rich in vitamin E. Studies show sunflowers contain antimicrobial and antioxidant properties.
The fatty acids found in sunflowers include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.
These fatty acids hydrate your skin. Emollients create a film on the skin to prevent moisture from escaping.
Learn more about Helianthus Annuus ExtractHelianthus Annuus Seed Oil is a plant oil derived from the seeds of a sunflower.
It is rich in fatty acids, primarily linoleic acid and oleic acid. This gives it emollient and skin conditioning properties.
The reason this ingredient is so effective is because it forms a thin film on the skin that reduces transepidermal water loss (TEWL) while supplying linoleic acid to the stratum corneum to improve barrier strength.
The high linoleic acid content is particularly noteworthy for acne-prone skin.
Research suggests that acne-prone skin tends to be deficient in linoleic acid in sebum. Topical application may help replenish this to support a healthier follicular environment and less comedone-promoting sebum.
One randomized study found sunflower seed oil preserved skin barrier integrity in adult volunteers with and without atopic dermatitis (outperforming olive oil).
This ingredient is well-studied, gentle, and an effective emollient suitable for most skin types.
On fungal acne: This ingredient may not be Fungal acne (Malassezia folliculitis) safe. This is because it contains fatty acids with carbon chain lengths in the C11-C24 range.
Learn more about Helianthus Annuus Seed OilHydroxyacetophenone is a small phenolic molecule that earns its place in a formulas as an antioxidant and preservative booster.
As a phenol, it is able to neutralize free radicals to protect both the product and the skin from oxidative stress.
Though it can't kill microbes on its own, it works as a good supporting agent when combined with other preservatives like Phenoxyethanol or 1,2-Hexanediol.
This ingredient naturally occurs as piceol in Norwegian spruce needles (~0.4-1.1% dry weight and in cloudberries). Though the cosmetic-grade material is synthesized for purity and consistency.
You'll usually see it used at low levels and suppliers recommend up to 1% added to a water phase.
Safety testing was done at concentrations like 0.05% in SPF products and 0.5% in a Human Repeated Insult Patch Test. The safety evidence is assuring; this ingredient is safe for cosmetics in current use and also holds safety status as a food flavoring as well.
An honest caveat: the "soothing" and "anti-inflammatory" claims come mostly from supplier marketing rather than published clinical trials. The Cosmetic Ingredient Review's own literature search found no useful efficacy studies on this ingredient.
So the antioxidant and preservative-boosting roles are the well supported ones while the calming benefit is plausible but thinly evidenced.
Overall, this is a well-tolerated, low-irritation multitasker that quietly helps a formula stay fresh and stable.
Learn more about HydroxyacetophenoneLecithin is a term for a group of substances found in the cell membranes of plants, animals, and humans. They are made up of phospholipids.
Thanks to its amphiphilic structure (water-loving head and oil-loving tail), it is a true multitasker:
It plays well with most ingredients and is typically used at 0.1-1%. However, concentrations up to 50% have been reported in moisturizers.
Learn more about LecithinOryza Sativa Bran Extract comes from the outer layer of a rice kernel. It is a byproduct of milling rice, or the operation to produce a whole grain rice product.
This ingredient has moisturizing properties due to its components of polysaccharides and omega-3 fatty acids. It also contains calcium, selenium, phosphorus, iron, and zinc.
Oryza Sativa Bran Extract contains numerous antioxidants such as ferulic acid. Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material.
Learn more about Oryza Sativa Bran ExtractPentylene Glycol (1,2-pentanediol) is a multitasking little diol with three main roles in a formula:
Research on alkanediols (the family pentylene glycol belongs to) show they work by disrupting microbial cell membranes. This disruption helps the primary preservative system in a product work more effectively at lower doses.
On the safety side, the Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe as used in current cosmetic practices + concentrations.
Typical use levels in a formula run about 1-5%.
Learn more about Pentylene GlycolPropanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolRetinol is one of the most studied anti-aging ingredients in skincare (and for good reason!).
It's a form of vitamin A that your skin converts into Retinoic Acid, the active molecule that actually does the work in your cells.
That conversion happens in two steps: your skin first turns Retinol into Retinaldehyde (also called Retinal), then turns Retinaldehyde into Retinoic Acid.
Retinol is converted to biologically active retinoic acid via retinaldehyde by dehydrogenases in a two-step oxidation process.
Each step is a little "upgrade" toward the active form which is part of why Retinol is gentler than prescription Retinoic Acid; your skin does the work gradually. This also explains where Retinol sits in the retinoid family.
Here is the retinoid family ranked roughly by strength: Retinyl Esters (like Retinyl Palmitate) < Retinol < Retinaldehyde < Retinoic Acid.
Retinoid activity increases in that order, while tolerance runs in reverse; retinyl esters are the gentlest and retinoic acid the most irritating.
The more conversion steps an ingredient needs, the gentler (and slower) it tends to be, so Retinol lands in a nice middle spot. It's more effective than the esters, gentler than prescription options.
Once it becomes Retinoic Acid, it binds to receptors inside your cells' nuclei (called RARs and RXRs). These receptor pairs bind to specific DNA motifs called retinoic acid response elements and act like switches that turn certain genes on or off.
In practice, this means a few things happen in a formula. It:
That last two are worth a closer look.
A study that tested Retinol directly (not just prescription Retinoic Acid) found that four weeks of retinol thickened the epidermis and switched on the genes for Collagen I and Collagen III, with more procollagen I and III showing up in the skin. And after twelve weeks, facial wrinkles were visibly reduced.
Retinoids more broadly stimulate the skin's synthesis of hyaluronan and other glycosaminoglycans, part of what gives skin a plumper, more hydrated look over time.
So even the gentler OTC form is doing real structural work (not just sitting on the surface).
It's also worth knowing Retinol isn't only a wrinkle ingredient; it can help with uneven tone, dark spots, rough texture, and the look of pores as well because it speeds up turnover and influences pigment.
The research backs this up as well.
A pooled analysis of six clinical studies found that 0.1% stabilized retinol improved all signs of photoaging versus vehicle as early as week 4 and through 12 weeks, with only a few mild cases of irritation.
Another study comparing concentrations found that 0.3% and 1% Retinol were similarly effective at remodeling photodamaged skin, but 0.3% caused fewer adverse reactions when used daily (a useful reminder that more isn't always better).
Retinol is about tenfold less potent than Retinoic Acid. This is why it works as a gentler, non-prescription option that builds results over time.
Typical concentrations range from 0.1-1%, with 0.1% to 0.3% being a well-supported sweet spot for visible benefits with good tolerability.
One quirk worth mentioning: Retinol is famously unstable.
It's highly sensitive to light and oxygen, and UV exposure breaks it down into a range of degradation products.
Real-world testing bears this out, with retinoid content in some products dropping anywhere from 0% to 80% after six months at room temperature, and even more at higher temperatures.
This is why good formulations lean on opaque, air-tight packaging (think tubes and pumps, not clear jars) and often "encapsulate" the Retinol to shield it.
Signs of oxidation include your product turning yellow or smelling "off". Keeping it somewhere cool and dark, and using it up within a few months of opening helps it stay effective.
The most common side effects are mild and temporary: usually some dryness, redness, or light peeling as your skin adjusts. These tend to settle with consistent and lower-frequency use.
Like all retinoids, Retinol works best with nightly use, a good moisturizer, and daytime sunscreen.
The "ramp up" method works well: start with Retinol once a week to give your skin time to adjust, which keeps irritation low. Slowly add more nights until you reach your goal frequency once your skin feels comfortable.
Retinoids also make your skin more sensitive to the sun in the first few weeks, so wear sunscreen every morning and protect your skin from direct sun while you build up tolerance.
One safety note: topical Retinoids aren't recommended during pregnancy or breastfeeding. Systemic absorption from creams is low but because high oral vitamin A is a known teratogen and topical safety data are limited, most clinicians recommend stopping retinoids when pregnant or trying to conceive.
Learn more about RetinolThis is a botanical extract from the rosemary plant (the same one you cook with). In skincare, it mostly works as a skin conditioning agent.
Its activity comes from a handful of polyphenols, carnosic acid, carnosol, and rosmarinic acid. Almost 90% of the antioxidant activity of this ingredient can be attributed to canosol and carnosic acid.
These compounds protect your skin two ways:
1) They fight off free radicals, or the unstable molecules from things like sun and pollution that age and damage skin.
2) They help calm inflammation by switching off the chemical signals that tell skin to get red and irritated.
Lab studies also suggest that rosmarinic acid may help protect collagen and slow sugar-related damage to it.
The Cosmetic Ingredient Review has concluded rosemary-derived ingredients to be safe when formulated to be non-sensitizing.
Rosemary can occasionally cause allergic contact dermatitis (due to carnosol), so be sure to patch test if you have reactive or fragrance-sensitive skin.
Learn more about Rosmarinus Officinalis Leaf ExtractSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan Gum