General Moisturizer
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British United Kingdom
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Coconut Alkanes

Emollient
Coconut Derived Icon

Polyglyceryl-6 Distearate

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Helianthus Annuus Seed Oil Unsaponifiables

Emollient
Oil IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Polyglyceryl-2 Stearate

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Cetyl Stearate

Emollient
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Xylitylglucoside

Humectant
Helps hydrate Dry Skin Icon

Pectin

Emulsion Stabilising

Inulin

Skin Conditioning
Helps hydrate Dry Skin Icon

Coco-Caprylate/Caprate

Emollient
Coconut Derived Icon

Plukenetia Volubilis Seed Oil

Emollient
Oil IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Ethylhexyl Palmitate

Emollient
2-3 / 0 Bad for Acne Prone Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Caprylic/Capric Triglyceride

Masking
Coconut Derived IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Glyceryl Stearate

Emollient
1 / 0 May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Anhydroxylitol

Humectant
Helps hydrate Dry Skin Icon

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol IconCoconut Derived IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Phenoxyethanol

Preservative
Preservative Icon

Stearyl Alcohol

Emollient
2 / 2 Fatty Alcohol IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Isostearyl Isostearate

Emollient
4 / 0 Bad for Acne Prone Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Potassium Cetyl Phosphate

Emulsifying

Jojoba Esters

Emollient
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Citrus Aurantium Dulcis Peel Oil

Masking
Oil IconEU Allergen Icon

Sclerotium Gum

Emulsion Stabilising

Xylitol

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Alpha-Glucan Oligosaccharide

Cleansing
Helps hydrate Dry Skin Icon

Polyglyceryl-3 Beeswax

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Benzoic Acid

Masking
Preservative IconMay worsen Eczema Icon

Citrus Aurantium Amara Flower Oil

Masking
Oil Icon

Citrus Aurantium Bergamia Fruit Oil

Masking
Oil IconEssential Oil IconFragrance IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis Icon

Citrus Nobilis Peel Oil

Masking
Oil Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Rosacea Icon

Sodium Hydroxide

Buffering

Dehydroacetic Acid

Preservative
Preservative Icon

Glucose

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Alaria Esculenta Extract

Skin Protecting

Lonicera Caprifolium Flower Extract

Perfuming
Fragrance Icon

Linalool

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Rosmarinus Officinalis Leaf Extract

Antimicrobial

Asparagus Officinalis Stem Extract

Skin Conditioning

Myrothamnus Flabellifolia Leaf/Stem Extract

Humectant

Ethylhexylglycerin

Skin Conditioning

Silica Dimethyl Silylate

Emollient

Lonicera Japonica Flower Extract

Skin Conditioning

Sorbitol

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Hydrolyzed Yeast Protein

Skin Conditioning

Stearic Acid

Cleansing
2-3 / 0 Helps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Sodium Benzoate

Masking
Preservative Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Lactic Acid

Buffering
AHA IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea Icon

Lecithin

Emollient
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Caprylyl Glycol

Emollient
Fatty Alcohol Icon

Ascorbic Acid

Antioxidant
Vitamin C IconAntioxidant IconHelps with Anti-Aging IconHelps brighten skin IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture Icon

Calcium Gluconate

Humectant

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Gluconolactone

Skin Conditioning
PHA IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Skin Texture Icon

Potassium Sorbate

Preservative
Preservative Icon

Geraniol

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Jasminum Officinale Flower Extract

Masking
Fragrance IconMay cause irritation IconEU Allergen Icon

Rosa Damascena Flower Oil

Masking
Oil IconEssential Oil IconFragrance IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconEU Allergen Icon

Citronellol

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Xanthan Gum

Emulsifying

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Citral

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Rosacea IconEU Allergen Icon

Hexylene Glycol

Emulsifying
0-2 / 0-1

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

Glyceryl Linoleate

Emollient
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Glyceryl Linolenate

Emollient
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Disodium EDTA

Sodium Ascorbyl Phosphate

Antioxidant
Vitamin C IconAntioxidant IconHelps with Anti-Aging IconHelps brighten skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture Icon

Retinyl Palmitate

Skin Conditioning
1-3 / 1-3 Retinoid IconHelps brighten skin IconGood for Scar Healing IconGood for Dark Spots IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Glyceryl Caprylate

Emollient

Oleic Acid

Emollient
Bad for Acne Prone Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Iron Oxides

Water, Coconut Alkanes, Polyglyceryl-6 Distearate, Helianthus Annuus Seed Oil Unsaponifiables, Polyglyceryl-2 Stearate, Cetyl Stearate, Xylitylglucoside, Pectin, Inulin, Coco-Caprylate/Caprate, Plukenetia Volubilis Seed Oil, Propanediol, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Glyceryl Stearate, Anhydroxylitol, Cetyl Alcohol, Phenoxyethanol, Stearyl Alcohol, Glycerin, Isostearyl Isostearate, Potassium Cetyl Phosphate, Jojoba Esters, Helianthus Annuus Seed Oil, Limonene, Citrus Aurantium Dulcis Peel Oil, Sclerotium Gum, Xylitol, Alpha-Glucan Oligosaccharide, Polyglyceryl-3 Beeswax, Benzoic Acid, Citrus Aurantium Amara Flower Oil, Citrus Aurantium Bergamia Fruit Oil, Citrus Nobilis Peel Oil, Parfum, Sodium Hydroxide, Dehydroacetic Acid, Glucose, Alaria Esculenta Extract, Lonicera Caprifolium Flower Extract, Linalool, Rosmarinus Officinalis Leaf Extract, Asparagus Officinalis Stem Extract, Myrothamnus Flabellifolia Leaf/Stem Extract, Ethylhexylglycerin, Silica Dimethyl Silylate, Lonicera Japonica Flower Extract, Sorbitol, Hydrolyzed Yeast Protein, Stearic Acid, Sodium Benzoate, Butylene Glycol, Lactic Acid, Lecithin, Caprylyl Glycol, Ascorbic Acid, Calcium Gluconate, Citric Acid, Gluconolactone, Potassium Sorbate, Geraniol, Jasminum Officinale Flower Extract, Rosa Damascena Flower Oil, Citronellol, Sodium Hyaluronate, Xanthan Gum, Tocopheryl Acetate, Citral, Hexylene Glycol, Tocopherol, Glyceryl Linoleate, Glyceryl Linolenate, Disodium EDTA, Sodium Ascorbyl Phosphate, Retinyl Palmitate, Glyceryl Caprylate, Oleic Acid, Iron Oxides

Water

Skin Conditioning

Caprylic/Capric Triglyceride

Masking
Coconut Derived IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Cyclopentasiloxane

Emollient
Silicon Icon

Cetyl PEG/PPG-10/1 Dimethicone

Emulsifying
Silicon Icon

Thermus Thermophillus Ferment

Skin Conditioning

Polyacrylate-13

Cetearyl Ethylhexanoate

Emollient
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Phenoxyethanol

Preservative
Preservative Icon

Polyisobutene

Polyglyceryl-6 Polyricinoleate

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Lecithin

Emollient
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Isostearic Acid

Cleansing
Bad for Acne Prone Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconNot safe for Fungal Acne Icon

Polyglyceryl-3 Polyricinoleate

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Polyhydroxystearic Acid

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Sodium Chloride

Masking

Cetearyl Dimethicone

Emollient
Silicon Icon

Marrubium Vulgare Extract

Skin Conditioning

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Xanthan Gum

Emulsifying

Polyglyceryl-2 Isostearate

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Disteardimonium Hectorite

Stabilising

Polysorbate 20

Emulsifying
0 / 0 May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Citrus Aurantium Dulcis Peel Oil

Masking
Oil IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Sorbitan Isostearate

Emulsifying
1-2 / 0 May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Ethylhexylglycerin

Skin Conditioning

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Citrus Nobilis Peel Oil

Masking
Oil Icon

Disodium EDTA

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Melanin

Skin Protecting

Erythritol

Humectant
Helps hydrate Dry Skin Icon

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Vanilla Planifolia Fruit Extract

Skin Conditioning
Helps reduce irritation Icon

Glucose

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Potassium Sorbate

Preservative
Preservative Icon

Hydrolyzed Pea Protein

Emollient

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

PEG-8/Smdi Copolymer

Tetrahexyldecyl Ascorbate

Antioxidant
Vitamin C IconAntioxidant IconHelps brighten skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Barosma Betulina Leaf Oil

Perfuming
Oil IconEssential Oil IconFragrance IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis Icon

Sodium Benzoate

Masking
Preservative Icon

Homarine Hcl

Skin Conditioning

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Antioxidant
Antioxidant Icon

Sodium Succinate

Buffering

Malus Domestica Fruit Cell Culture Extract

Skin Conditioning

Arabidopsis Thaliana Extract

Antioxidant
Antioxidant Icon

Micrococcus Lysate

Skin Conditioning

Plankton Extract

Skin Conditioning

Ergothioneine

Antioxidant
Antioxidant IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Dark Spots Icon

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Masking, Skin Conditioning

Caprylic/Capric Triglyceride (aka MCT Oil) is a lightweight emollient, solvent, and texture enhancer. It is considered a skin-softener by helping to prevent moisture loss.

Though it behaves like an oil, it is not technically one due to its chemical composition. One perk of this ingredient is that it is very stable, resistant to oxidation, and unlikely to go rancid.

In practice, that translates to a long shelf life and a consistently elegant skin feel.

While there is an assumption Caprylic Triglyceride can clog pores due to it being derived from coconut oil, there is no research supporting this. Just patch test if you have concerns.

Fractionated coconut oil and MCT Oil are both listed as Caprylic/Capric Triglyceride according to INCI. This is because INCI names are based on the ingredient’s final chemical composition and not its marketing name or source.

This ingredient is treated as the gold standard fungal acne safe oil. Even though it is coconut derived, the problematic lauric acid is stripped out.

This leaves just caprylic (C8) and capric (C10) acid. These chain lengths actually trend antifungal; a 2020 study found caprylic acid was enough to disrupt Malassezia furfur cell membrane, with a caprylic acid derivative damaging membrane structures at concentrations as low as 0.2%.

Learn more about Caprylic/Capric Triglyceride
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Masking, Skin Conditioning

Citrus Aurantium Dulcis Peel Oil is oil from the peel of an orange fruit.

Limonene and linalool make up the majority of oils from citrus peels. Limonene has a "citrus" fragrance. Citrus peels also contain flavonoids, which have anti-inflammatory properties.

Citrus peel is also a rich source of flavonoids. Flavonoids are natural antioxidants and help protect your skin against damage. Flavonoids are a group of compounds naturally found in vegetables and fruits.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Citrus Aurantium Dulcis Peel Oil
Masking, Skin Conditioning, Tonic

Mandarin peel oil is an essential oil made by distilling the peel of mandarin oranges. It is primarily used for fragrance but has some secondary skin conditioning effects.

This ingredient is rich in limonene and is generally considered milder than some other citrus oils (like lemon or bergamot). It is not strongly phototoxic because it contains little to no furocoumarins when properly produced.

Like other essential oils, this ingredient can be a fragrance allergen.

Learn more about Citrus Nobilis Peel Oil

Disodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.

This ingredient mainly works behind the scenes and helps with:

On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.

One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).

Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.

You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.

Learn more about Disodium EDTA
Skin Conditioning

Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:

The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

Learn more about Ethylhexylglycerin
Humectant

Glucose is a simple sugar (a monosaccharide). In skincare, it is mostly a humectant and skin conditioning agent.

Mechanistically, it has multiple hydroxyl groups that hydrogen-bond to water. This pulls moisture into the upper layers of skin to keep the surface soft and hydrated.

It's worth knowing sugars are already a natural component of the skin's NMF (natural moisturizing factor) so it's a molecule that your stratum corneum is well-acquainted with.

Just so you know, glucose is hydrophilic (water-loving) and the stratum corneum is a strong barrier to hydrophilic compounds. This just means penetration is slow and most of the action is happening on the surface.

Gram-to-gram, glucose is not as efficient as a humectant as glycerin. This is why you'll likely see glycose paired with stronger humectants for a bigger hydration payoff.

In skincare, glucose is typically derived from corn or other starch sources.

Learn more about Glucose
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emollient, Masking, Skin Conditioning

Helianthus Annuus Seed Oil is a plant oil derived from the seeds of a sunflower.

It is rich in fatty acids, primarily linoleic acid and oleic acid. This gives it emollient and skin conditioning properties.

The reason this ingredient is so effective is because it forms a thin film on the skin that reduces transepidermal water loss (TEWL) while supplying linoleic acid to the stratum corneum to improve barrier strength.

The high linoleic acid content is particularly noteworthy for acne-prone skin.

Research suggests that acne-prone skin tends to be deficient in linoleic acid in sebum. Topical application may help replenish this to support a healthier follicular environment and less comedone-promoting sebum.

One randomized study found sunflower seed oil preserved skin barrier integrity in adult volunteers with and without atopic dermatitis (outperforming olive oil).

This ingredient is well-studied, gentle, and an effective emollient suitable for most skin types.

On fungal acne: This ingredient may not be Fungal acne (Malassezia folliculitis) safe. This is because it contains fatty acids with carbon chain lengths in the C11-C24 range.

Learn more about Helianthus Annuus Seed Oil
Emollient, Emulsifying, Skin Conditioning

Lecithin is a term for a group of substances found in the cell membranes of plants, animals, and humans. They are made up of phospholipids.

Thanks to its amphiphilic structure (water-loving head and oil-loving tail), it is a true multitasker:

It plays well with most ingredients and is typically used at 0.1-1%. However, concentrations up to 50% have been reported in moisturizers.

Learn more about Lecithin
Perfuming, Solvent

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene
Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Humectant, Skin Conditioning

Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.

In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

Learn more about Sodium Hyaluronate
Antioxidant, Masking, Skin Conditioning

Tocopherol is a fat-soluble antioxidant known as Vitamin E.

You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.

Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.

It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.

This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.

Concentrations usually range from 0.1-1% in most leave-on products.

Learn more about Tocopherol
Antioxidant, Skin Conditioning

Tocopheryl Acetate is a stable, shelf-friendly form of vitamin E.

Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.

It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.

One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.

Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.

Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.

The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.

Most leave-on skincare keeps it at the lower end, often between 0.5-1%.

Learn more about Tocopheryl Acetate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum

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