Shampoo
Shampoo
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Sodium Cocoyl Isethionate

Cleansing
Coconut Derived Icon

Sodium Lauroyl Methyl Isethionate

Cleansing

Caprylyl/Capryl Glucoside

Cleansing

Sodium C14-16 Olefin Sulfonate

Cleansing
May cause irritation IconMay worsen Keratosis Pilaris Icon

Sodium Cocoyl Glycinate

Cleansing
Coconut Derived Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Rosacea Icon

Disodium Cocoamphodipropionate

Cleansing

Lauramidopropyl Betaine

Cleansing

Acrylates Crosspolymer-4

Emulsion Stabilising

Coconut Acid

Cleansing
Coconut Derived IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Sorbeth-230 Tetraoleate

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Phenoxyethanol

Preservative
Preservative Icon

Polyquaternium-73

Hydroxyacetophenone

Antioxidant
Antioxidant Icon

Sodium Isethionate

Cleansing

Linoleamidopropyl Pg-Dimonium Chloride Phosphate

Silicone Quaternium-22

Silicon Icon

Chlorphenesin

Antimicrobial
Preservative Icon

Sodium Methyl Isethionate

Emulsifying

Sodium Cocoyl Glutamate

Cleansing
Coconut Derived Icon

Glycol Stearate

Emollient
0 / 0 May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Polyquaternium-67

Decyl Glucoside

Cleansing
Coconut Derived Icon

Lauric Acid

Cleansing
4 / 1 Bad for Acne Prone Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Potassium Hydroxide

Buffering

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Sodium Sulfate

Dipropylene Glycol

Humectant

Polyglyceryl-3 Caprate

Emulsifying

Tetrasodium Glutamate Diacetate

Glyceryl Caprylate

Emollient

Polyglyceryl-6 Oleate

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Sorbitan Laurate

Emulsifying
1-2 / 1-2 May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Oryza Sativa Bran Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Glycol Distearate

Emollient
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Salvia Hispanica Seed Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Sodium Laurate

Cleansing

Cocamidopropyl Betaine

Cleansing
Coconut Derived IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Rosacea Icon

Quaternium-95

UV Absorber

Cinnamidopropyltrimonium Chloride

Sodium Benzoate

Masking
Preservative Icon

Sodium Surfactin

Cleansing

Helianthus Annuus Extract

Emollient
Helps hydrate Dry Skin Icon

Sodium PCA

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Sodium Lactate

Buffering
Helps hydrate Dry Skin Icon

Lactobacillus/Arundinaria Gigantea Leaf Ferment Filtrate

Skin Conditioning

Litchi Chinensis Fruit Extract

Skin Conditioning

Palmitamidopropyltrimonium Chloride

Sodium Hydroxide

Buffering

Arginine

Masking
Helps hydrate Dry Skin IconGood for Scar Healing Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Hydrolyzed Rice Protein

Skin Conditioning

Galactoarabinan

Helps reduce Skin Redness Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Aspartic Acid

Masking
Helps hydrate Dry Skin Icon

Rosmarinus Officinalis Leaf Extract

Antimicrobial

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

Sodium Acetate

Buffering

PCA

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Trehalose

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Xylitol

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Leontopodium Alpinum Extract

Skin Conditioning

Panthenyl Hydroxypropyl Steardimonium Chloride

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness Icon

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Arctium Lappa Root Extract

Skin Conditioning
Helps reduce irritation Icon

Hedera Helix Extract

Antimicrobial

Trigonella Foenum-Graecum Seed Extract

Perfuming
Fragrance Icon

Glycine

Buffering
Helps hydrate Dry Skin Icon

Sodium Phosphate

Buffering

Alanine

Masking
Helps hydrate Dry Skin Icon

Citrullus Lanatus Seed Oil

Emollient
Oil IconHelps reduce irritation IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Dimethiconol Meadowfoamate

Emollient

Isopropyl Alcohol

Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Keratosis Pilaris IconMay worsen Rosacea Icon

Pentylene Glycol

Skin Conditioning
Good for Barrier Repair Icon

Serine

Masking
Helps hydrate Dry Skin Icon

Valine

Masking

Isoleucine

Skin Conditioning

Proline

Skin Conditioning
Helps hydrate Dry Skin Icon

Threonine

Helps hydrate Dry Skin Icon

Potassium Sorbate

Preservative
Preservative Icon

Eclipta Prostrata Extract

Skin Conditioning
Helps reduce irritation Icon

Lonicera Japonica Flower Extract

Skin Conditioning

Sodium Acetylated Hyaluronate

Humectant
Hyaluronic Acid IconHelps with Anti-Aging Icon

Caprylyl Glycol

Emollient
Fatty Alcohol Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Histidine

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Phenylalanine

Masking
Helps hydrate Dry Skin Icon

Ethylhexylglycerin

Skin Conditioning

Disodium EDTA

Sodium Hyaluronate Crosspolymer

Humectant
Hyaluronic Acid IconHelps hydrate Dry Skin IconGood for Scar Healing Icon

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Antioxidant
Antioxidant Icon

Hydrolyzed Sodium Hyaluronate

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Scar Healing Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Hexyl Cinnamal

Perfuming
Synthetic Fragrance IconFragrance IconMay cause irritation IconEU Allergen Icon

Water, Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Caprylyl/Capryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Glycinate, Parfum, Disodium Cocoamphodipropionate, Lauramidopropyl Betaine, Acrylates Crosspolymer-4, Coconut Acid, Sorbeth-230 Tetraoleate, Citric Acid, Phenoxyethanol, Polyquaternium-73, Hydroxyacetophenone, Sodium Isethionate, Linoleamidopropyl Pg-Dimonium Chloride Phosphate, Silicone Quaternium-22, Chlorphenesin, Sodium Methyl Isethionate, Sodium Cocoyl Glutamate, Glycol Stearate, Polyquaternium-67, Decyl Glucoside, Lauric Acid, Propylene Glycol, Potassium Hydroxide, Panthenol, Sodium Sulfate, Dipropylene Glycol, Polyglyceryl-3 Caprate, Tetrasodium Glutamate Diacetate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Sorbitan Laurate, Oryza Sativa Bran Extract, Glycerin, Glycol Distearate, Salvia Hispanica Seed Extract, Sodium Laurate, Cocamidopropyl Betaine, Quaternium-95, Cinnamidopropyltrimonium Chloride, Sodium Benzoate, Sodium Surfactin, Helianthus Annuus Extract, Sodium PCA, Propanediol, Sodium Lactate, Lactobacillus/Arundinaria Gigantea Leaf Ferment Filtrate, Litchi Chinensis Fruit Extract, Palmitamidopropyltrimonium Chloride, Sodium Hydroxide, Arginine, Butylene Glycol, Hydrolyzed Rice Protein, Galactoarabinan, Tocopheryl Acetate, Aspartic Acid, Rosmarinus Officinalis Leaf Extract, Tocopherol, Sodium Acetate, PCA, Trehalose, Xylitol, Leontopodium Alpinum Extract, Panthenyl Hydroxypropyl Steardimonium Chloride, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Camellia Sinensis Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Arctium Lappa Root Extract, Hedera Helix Extract, Trigonella Foenum-Graecum Seed Extract, Glycine, Sodium Phosphate, Alanine, Citrullus Lanatus Seed Oil, Dimethiconol Meadowfoamate, Isopropyl Alcohol, Pentylene Glycol, Serine, Valine, Isoleucine, Proline, Threonine, Potassium Sorbate, Eclipta Prostrata Extract, Lonicera Japonica Flower Extract, Sodium Acetylated Hyaluronate, Caprylyl Glycol, Sodium Hyaluronate, Histidine, Phenylalanine, Ethylhexylglycerin, Disodium EDTA, Sodium Hyaluronate Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Hydrolyzed Sodium Hyaluronate, Limonene, Hexyl Cinnamal

Reviews

5.00
Overall rating
5
4
3
2
1
What people say
Cleansing 100% Soft 100% Color Care 50%
No reviews yet

Be the first to review

Write the first review

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Emulsion Stabilising, Surfactant

We don't have a description for Acrylates Crosspolymer-4 yet.

Masking, Skin Conditioning

Alanine is an amino acid and is already found in the human body. Our skin uses alanine to build collagen, elastin, and keratin.

Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Cleansing, Emulsion Stabilising, Surfactant

Decyl Glucoside is a plant-derived surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.

Like all surfactants, it works by lowering the surface tension between water and oil. This makes it so that dirt, sebum, and makeup can be lifted off your skin and rinsed away. It also produces a dense and creamy foam.

Because it has a neutral charge, it is compatible with a wide range of ingredients and stays stable across a broad pH range/water hardiness conditions.

Patch testing has shown it to have the lowest irritation potential among common cleansing surfactants (like SLS).

Typical use levels range from 5-20% in rinse-off cleansers.

One thing worth knowing: The American Contact Dermatitis Society named the parent family, alkyl glucosides, "Allergen of the Year" in 2017. The prevalence of allergy is pretty low but be sure to patch test if you've reacted to "gentle" or sulfate-free cleansers before.

This ingredient is fungal acne safe because the fatty alcohol portion of this ingredient is not within the C11-24 chain length that Malassezia can metabolize.

Learn more about Decyl Glucoside
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Buffering, Skin Conditioning

Glycine is the smallest amino acid and a key building block of collagen. It's part if your skin's Natural Moisturizing Factor (NMF), or the water-loving molecules in your outermost layer of skin (stratum corneum) that keeps everything hydrated and happy.

A study from 2022 found that an amino acid complex featuring taurine, arginine, and glycine significantly reduced skin irritation, improved redness, and accelerated the skin repair process.

Emollient, Emulsifying, Skin Conditioning

Glycol Distearate is an emulsifier and emollient that adds a "pearly" appearance to formulations.

That lustrous look you see in many shampoos is due to this ingredient: when cooled, it crystallizes into small platelets that reflect light to give products that rich, shimmering look.

This ingredient is considered safe at present practices of use and concentration and repeated insult patch test with 50% Glycol Distearate on 125 subjects found no evidence of skin irritation, hypersensitivity, or acute toxicity.

Typical use concentrations range from 0.1-10%.

Because it's an ester of stearic acid, it falls into the range that Malassezia likes to metabolize. This ingredient may not be fungal acne safe.

Learn more about Glycol Distearate
Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol

Potassium Hydroxide (also known as potash) is a strong alkaline ingredient that does one job: it nudges a product's pH up so the whole formula lands in a skin-friendly range.

It's also the base that turns oils into liquid soap during the soap making process.

An expert safety panel reviewed it and found it safe when formulations are made to be non-irritating.

As a pH adjuster, it's typically used well under 1% though regulatory caps go much higher: 5% in nail cuticle removers and 2-4.5% in hair straighteners.

Though there is some concern for irritation from raw or high pH material, a well-balanced formula will be a non-issue for the vast majority of people.

Learn more about Potassium Hydroxide
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Antimicrobial, Masking, Skin Conditioning

This is a botanical extract from the rosemary plant (the same one you cook with). In skincare, it mostly works as a skin conditioning agent.

Its activity comes from a handful of polyphenols, carnosic acid, carnosol, and rosmarinic acid. Almost 90% of the antioxidant activity of this ingredient can be attributed to canosol and carnosic acid.

These compounds protect your skin two ways:

1) They fight off free radicals, or the unstable molecules from things like sun and pollution that age and damage skin.
2) They help calm inflammation by switching off the chemical signals that tell skin to get red and irritated.

Lab studies also suggest that rosmarinic acid may help protect collagen and slow sugar-related damage to it.

The Cosmetic Ingredient Review has concluded rosemary-derived ingredients to be safe when formulated to be non-sensitizing.

Rosemary can occasionally cause allergic contact dermatitis (due to carnosol), so be sure to patch test if you have reactive or fragrance-sensitive skin.

Learn more about Rosmarinus Officinalis Leaf Extract
Masking, Skin Conditioning

Serine is a non-essential amino acid (your body makes it on its own!). It is a major player in your skin's natural moisturizing factor (NMF), or the water-loving molecules in your outermost layer of skin (stratum corneum) that keeps everything hydrated and happy.

Serine is one of your NMF's most abundant components that works as a skin-identical humectant. Its hydroxyl group grabs onto water molecules to boost hydration without any heaviness or occlusion.

Research on a hydrogel with serine confirmed this serine got delivered to your stratum corneum and demonstrated enhanced skin moisturization.

Interestingly serine also helps your skin produce filaggrin, a protein that keeps your skin barrier strong and used to create collagen.

Learn more about Serine
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Cleansing, Surfactant

Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.

The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.

This ingredient also helps improve the spreadability of a product.

This ingredient hasn’t been shown in studies to feed fungal acne yeast.

Learn more about Sodium Cocoyl Isethionate
Humectant, Skin Conditioning

Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.

In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

Learn more about Sodium Hyaluronate
Cleansing, Surfactant

Sodium Lauroyl Methyl Isethionate is a gentle, sulfate-free cleansing agent. It's basically a mild "soap" molecule derived from coconut that makes a soft, cream foam and is very soluble in water.

Typical concentration use ranges from ~0.6-10% in rinse off products and only trace amounts (~0.009%) in leave on products.

The Cosmetic Ingredient Review Expert Panel has assessed it and concluded it to be safe as used at these concentrations when formulated to be non-irritating.

Allergy and sensitization risk is low and often when someone reacts to a cleanser it's due to the fragrance or preservatives rather than this ingredient itself.

Learn more about Sodium Lauroyl Methyl Isethionate
Humectant, Skin Conditioning

Sodium PCA (the salt of PCA) is one of the most well-established humectants in skincare.

Why is it so special? Your skin already makes it naturally; it's a natural component of your skin's Natural Moisturizing Factor (NMF), or the mix of water-binding compounds inside your skin cells that keeps things soft and hydrated.

As a cosmetic ingredient, it grabs water and holds it in the upper layers of skin to smooth roughness and ease dehydration.

There's some clinical support for the NMF approach with a study showing that a cream built to mimic the skin's NMF significantly boosted hydration.

Safety-wise, this ingredient non-irritating, non-comedogenic, and non-phototoxic in testing, with minimal skin absorption.

It also works really well with other hydrators like glycerin or hyaluronic acid, and typical usage is somewhere between 0.2-4%.

Learn more about Sodium PCA
Antioxidant, Masking, Skin Conditioning

Tocopherol is a fat-soluble antioxidant known as Vitamin E.

You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.

Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.

It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.

This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.

Concentrations usually range from 0.1-1% in most leave-on products.

Learn more about Tocopherol
Antioxidant, Skin Conditioning

Tocopheryl Acetate is a stable, shelf-friendly form of vitamin E.

Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.

It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.

One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.

Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.

Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.

The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.

Most leave-on skincare keeps it at the lower end, often between 0.5-1%.

Learn more about Tocopheryl Acetate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

Similar Comparisons