Pura D'or Apple Cider Vinegar Thin2Thick Shampoo Ingredients Explained

Keratin is a protein naturally found in our hair and skin.

In haircare, it has been shown to seal broken cuticles. This can help prevent breakage and split ends.

Sodium Cocoyl Glutamate is a gentle cleanser and surfactant. It is the sodium salt of the Cocoyl Glutamic Acid and comes from coconut oil. As a surfactant, it helps lift dirt and oil to be washed away.

Sodium Cocoyl Glutamate also has an emolliating effect and can help leave the skin feeling soft.

Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.

It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.

Polysorbate 20 is made by combining ethoxylation of sorbitan, ethylene oxide, and lauric acid. It is a mild cleansing agent, surfactant, and emulsifier.

As a surfactant, it helps collect dirt and oils for washing. Emulsifiers prevent oils and water from separating.

Biotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.

Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.

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Thiamine Hcl is Vitamin B1. The HCL stands for hydrochloride. Thiamine HCL is created using thiamine chloride and hydrochloric acid.

Our bodies use Thiamine HCL for aerobic metabolism, cell growth, and transmission of nerve impulses.

Riboflavin is Vitamin B2. Our bodies use riboflavin in the creation of skin, digestive tract lining, and blood cells.

Riboflavin is naturally found in Royal Jelly.

Niacin is the other form of B3, with the other being niacinamide. The two have similar skin benefits: reducing inflammation, strengthening the skin barrier, and fading dark spots.

Calcium Pantothenate is calcium salt from Vitamin B5. It can be naturally found in plants and animals.

Calcium Pantothenate is a potent antioxidant. Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Antioxidants help stabilize free-radicals by donating extra electrons. This may help reduce the signs of aging.

We don't have a description for Pyridoxine.

Folic acid is a form of Vitamin B9. Our bodies use folic acid for creating new cells and for DNA repair.

Folic acid is an antioxidant, making it an effective skin repair ingredient.

Cyanocobalamin is the manufactured version of vitamin B12. Our bodies use B12 for cell production.

There is limited research on how Cyanocobalamin affects your skin.

Ascorbic Acid is is pure Vitamin C. This form makes up the largest amount of vitamin C found naturally in our skin.

Not only is vitamin C great for your overall health and immune system, it also has plenty of benefits on your skin.

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Zinc Sulfate is a type of sulfate.

Sulfated Castor Oil is created from treating castor oil with sulfate. Castor Oil is an effective moisturizer for skin and hair. Read more about castor oil here.

Sulfated Castor Oil completely disperses in water and does not leave a residue behind.

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Mentha Piperita Oil is the volatile oil obtained from the whole plant of the Peppermint plant.

It can be used to add a fresh scent to products.

Lavandula Angustifolia Flower Oil is created from the lavender plant.

Lavender oil has antioxidant, anti-inflammatory, and antimicrobial activities. Many components of lavender flowers are antioxidants, such as ferulic acid, caffeic acid, and several flavonoids.

We don't have a description for Phyllanthus Emblica Fruit Powder.

Argania Spinosa Kernel Oil is derived from the kernels of the argania spinosa tree. You may know it as argan oil.

Argan Oil is an antioxidant, hydrating, and soothing ingredient.

Nigella Sativa Seed Oil is a fragrance and is an oil.

Cedrus Deodara Seed Oil is an oil.

Citrus Grandis Seed Oil is a fragrance and is an oil.

We don't have a description for Polygonum Multiflorum Root Extract.

This extract comes from the Roselle flower, or Hibiscus Sabdariffa. Roselle flowers are rich in antioxidants and have anti-aging benefits.

Studies found the antioxidants in Roselle flowers to potentially help reduce UV-B damage.

Citrus Limon Peel Oil is created from the peels of the lemon. It is used to add a lemon-scent to products. Lemon peel oil also has antibacterial, antifungal, and antioxidant properties. However, it may also cause phototoxicity and sensitize skin.

Lemon peel oil contains limonene, a skin sensitizing ingredient. Another component is furanocoumarin, which induces phototoxicity in skin.

We don't have a description for Urtica Dioica Extract.

Rosmarinus Officinalis Leaf Oil is oil expressed from the leaves of the rosemary plant.

Rosemary Leaf Oil is a fragrance and helps give your product a scent. If you are sensitive to irritating fragrances, this one contains camphor. Camphor has been found to irritate skin.

Salvia Sclarea Oil is a volatile oil obtained from the Clary Sage, Salvia sclarea L., Lamiaceae

We don't have a description for Serenoa Serrulata Fruit Extract.

This tea tree oil comes from the leaves of the Tea Tree plant. Tea tree oil has antioxidant, anti-inflammatory, and antimicrobial properties.

According to the book Journal of Profiles of Drug Substances, tea tree helps in reducing acne-causing bacteria such as Propionibacterium acnes. This is due to the Terpinen components of tea tree oil.

Pelargonium Graveolens Oil is the pressed oil of the Rose Geranium plant.

Rose Geranium contains antimicrobial, anti-inflammatory, and antioxidant properties. It has been shown to reduce bacteria and fungus. The antioxidants may help reduce the signs of aging, such as fine-lines and wrinkles.

Citrus Aurantium Bergamia Fruit Oil is the oil from the bergamot orange. This bergamot is native to Italy.

Citrus Aurantium Bergamia Fruit Oil is used to add fragrance to products. It contains limonene, linalool, and linalyl acetate.

Xylityl Sesquicaprylate is used for its gentle antimicrobial properties. It also helps moisturize the skin as a humectant.

One part of Xylityl Sesquicaprylate is mono and diesters of caprylic acid. Caprylic Acid is a fatty acid. The other part is hexitol anhydrides derived from xylitol. Xylitol is a natural sugar found in fruits and vegetables.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.