General Moisturizer
General Moisturizer
American United States
Swiss Switzerland

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Caprylic/Capric/Myristic/Stearic Triglyceride

Emollient

Petrolatum

Emollient
Oil IconHelps hydrate Dry Skin IconMay worsen Oily Skin Icon

Hexyldecyl Stearate

Emollient

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

Glycereth-26

Humectant
0 / 0 Helps hydrate Dry Skin Icon

PEG-100 Stearate

Surfactant
0 / 0 Not safe for Fungal Acne Icon

Behenyl Alcohol

Emollient
Fatty Alcohol Icon

Swertia Chirata Extract

Humectant

Narcissus Tazetta Bulb Extract

Astringent
May cause irritation IconEU Allergen Icon

Hypnea Musciformis Extract

Skin Protecting

Gelidiella Acerosa Extract

Skin Protecting

Polygonum Cuspidatum Root Extract

Antioxidant
Antioxidant Icon

Laminaria Digitata Extract

Skin Protecting
Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Algae Extract

Emollient

Laminaria Ochroleuca Extract

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Cordyceps Sinensis Extract

Antioxidant
Antioxidant Icon

Inonotus Obliquus Extract

Skin Conditioning

Saccharomyces Lysate Extract

Humectant
Helps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Scutellaria Baicalensis Root Extract

Astringent
Helps reduce Skin Redness Icon

Artemia Extract

Skin Conditioning

Acetyl Hexapeptide-8

Humectant
Peptide IconHelps with Anti-Aging Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Mangifera Indica Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Caffeine

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation Icon

Helianthus Annuus Seed Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Astrocaryum Murumuru Seed Butter

Emollient
Not safe for Fungal Acne Icon

Trehalose

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Acetyl Glucosamine

Skin Conditioning
Helps with Anti-Aging IconHelps brighten skin IconGood for Dark Spots Icon

Caprylic/Capric Triglyceride

Masking
Coconut Derived IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Myristyl Myristate

Emollient
0-5 / 2 Bad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Gold

Cosmetic Colorant

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Caprylyl Glycol

Emollient
Fatty Alcohol Icon

Pearl Powder

Isohexadecane

Emollient

Linoleic Acid

Cleansing
Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Scar Healing IconGood for Dark Spots IconGood for Barrier Repair IconNot safe for Fungal Acne Icon

Propylene Glycol Dicaprate

Emollient

Glycine Soja Sterols

Emollient
0 / 0 Helps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Cholesterol

Emollient
0 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Whey Protein

Skin Conditioning

Myristyl Laurate

Surfactant

Hordeum Vulgare Extract

Emollient

Cucumis Sativus Fruit Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Decarboxy Carnosine Hcl

Skin Conditioning

Glucose

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Hydrolyzed Wheat Protein

Skin Conditioning

Glycine Soja Protein

Emulsifying

Faex Extract

Skin Conditioning

Pyrus Malus Fruit Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Ergothioneine

Antioxidant
Antioxidant IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Dark Spots Icon

Glyceryl Stearate

Emollient
1 / 0 Not safe for Fungal Acne Icon

Pentylene Glycol

Skin Conditioning
Good for Barrier Repair Icon

Polymethylsilsesquioxane

Silicon Icon

Myristyl Alcohol

Emollient
2 / 4 Fatty Alcohol IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Tromethamine

Buffering

Polysorbate 80

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Hexylene Glycol

Emulsifying
0-2 / 0-1

Aluminum Hydroxide

Emollient

Stearic Acid

Cleansing
2-3 / 0 Helps hydrate Dry Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Cellulose

Absorbent
Good for Oily Skin Icon

Lecithin

Emollient
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Acrylamide/Sodium Acryloyldimethyltaurate Copolymer

Emulsion Stabilising

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

Emulsion Stabilising

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

BHT

Antioxidant
Antioxidant Icon

Sodium Sulfite

Preservative
Preservative Icon

Sodium Metabisulfite

Antioxidant
Preservative IconAntioxidant Icon

Disodium EDTA

Phenoxyethanol

Preservative
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

Sodium Benzoate

Masking
Preservative Icon

CI 77891

Cosmetic Colorant

CI 17200

Cosmetic Colorant
1 / 2

CI 19140

Cosmetic Colorant

Water, Caprylic/Capric/Myristic/Stearic Triglyceride, Petrolatum, Hexyldecyl Stearate, Butylene Glycol, Dimethicone, Glycereth-26, PEG-100 Stearate, Behenyl Alcohol, Swertia Chirata Extract, Narcissus Tazetta Bulb Extract, Hypnea Musciformis Extract, Gelidiella Acerosa Extract, Polygonum Cuspidatum Root Extract, Laminaria Digitata Extract, Algae Extract, Laminaria Ochroleuca Extract, Cordyceps Sinensis Extract, Inonotus Obliquus Extract, Saccharomyces Lysate Extract, Scutellaria Baicalensis Root Extract, Artemia Extract, Acetyl Hexapeptide-8, Sodium Hyaluronate, Tocopheryl Acetate, Mangifera Indica Seed Oil, Caffeine, Helianthus Annuus Seed Extract, Astrocaryum Murumuru Seed Butter, Trehalose, Acetyl Glucosamine, Caprylic/Capric Triglyceride, Myristyl Myristate, Gold, Glycerin, Caprylyl Glycol, Pearl Powder, Isohexadecane, Linoleic Acid, Propylene Glycol Dicaprate, Glycine Soja Sterols, Cholesterol, Whey Protein, Myristyl Laurate, Hordeum Vulgare Extract, Cucumis Sativus Fruit Extract, Decarboxy Carnosine Hcl, Glucose, Hydrolyzed Wheat Protein, Glycine Soja Protein, Faex Extract, Pyrus Malus Fruit Extract, Ergothioneine, Glyceryl Stearate, Pentylene Glycol, Polymethylsilsesquioxane, Myristyl Alcohol, Tromethamine, Polysorbate 80, Hexylene Glycol, Aluminum Hydroxide, Stearic Acid, Cellulose, Lecithin, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citric Acid, Parfum, BHT, Sodium Sulfite, Sodium Metabisulfite, Disodium EDTA, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, CI 77891, CI 17200, CI 19140

Water

Skin Conditioning

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

Cetearyl Alcohol

Emollient
2 / 1 Fatty Alcohol IconCoconut Derived IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Butyrospermum Parkii Butter

Skin Conditioning
Helps hydrate Dry Skin IconGood for Barrier Repair IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Prunus Amygdalus Dulcis Oil

Skin Conditioning
3 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Cetearyl Glucoside

Emulsifying
Not safe for Fungal Acne Icon

Octyldodecanol

Emollient
Fatty Alcohol Icon

Glyceryl Stearate

Emollient
1 / 0 Not safe for Fungal Acne Icon

Glycoproteins

Skin Conditioning
Helps hydrate Dry Skin Icon

Panax Ginseng Root Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing Icon

Equisetum Arvense Extract

Astringent

Caviar Extract

Skin Conditioning

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Pullulan

Mangifera Indica Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Haematococcus Pluvialis Extract

Antioxidant
Antioxidant IconHelps reduce Skin Redness Icon

Lactic Acid

Buffering
AHA IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Rosacea Icon

Caulerpa Lentillifera Extract

Sodium DNA

Skin Conditioning
Helps with Anti-Aging Icon

Ceramide NP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Lecithin

Emollient
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Diethylhexyl Syringylidenemalonate

Skin Protecting

Carnosine

Skin Conditioning
Helps with Anti-Aging IconGood for Scar Healing Icon

Rna

Skin Conditioning

Hydrolyzed Rice Bran Protein

Skin Conditioning

Hydrogenated Lecithin

Emulsifying
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Borago Officinalis Seed Oil

Emollient
Oil IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair IconNot safe for Fungal Acne Icon

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Malic Acid

Buffering
AHA IconExfoliant IconHelps brighten skin IconGood for Scar Healing IconGood for Dark Spots IconMay worsen Rosacea Icon

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness Icon

Chamomilla Recutita Flower Extract

Masking
Helps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Lactobacillus Ferment

Skin Conditioning
Helps reduce Skin Redness IconGood for Barrier Repair Icon

Polyglucuronic Acid

Skin Conditioning

Retinyl Palmitate

Skin Conditioning
1-3 / 1-3 Retinoid IconHelps brighten skin IconGood for Scar Healing IconGood for Dark Spots IconNot safe for Fungal Acne Icon

Saccharomyces Cerevisiae Extract

Skin Conditioning
Not safe for Fungal Acne Icon

Tetrapeptide-3

Skin Conditioning
Peptide Icon

Ascorbyl Palmitate

Antioxidant
2 / 0 Vitamin C IconAntioxidant IconHelps brighten skin IconGood for Scar Healing IconNot safe for Fungal Acne Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Linalool

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Citronellol

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Geraniol

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Alpha-Isomethyl Ionone

Perfuming
Synthetic Fragrance IconFragrance IconMay cause irritation IconEU Allergen Icon

Benzyl Salicylate

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Phenoxyethanol

Preservative
Preservative Icon

Sodium Dehydroacetate

Preservative
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

CI 77891

Cosmetic Colorant

CI 77491

Cosmetic Colorant

CI 19140

Cosmetic Colorant

CI 14700

Cosmetic Colorant
2 / 1

CI 15985

Cosmetic Colorant

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Cosmetic Colorant

CI 19140 is also known as Tartrazine. Tartrazine is a synthetic dye used in cosmetics, foods, and medicine to add a yellow color.

Tartrazine is created from petroleum and is water-soluble.

Some people may experience allergies from this dye, especially asthmatics and those with an aspirin intolerance.

Learn more about CI 19140
Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emollient, Emulsifying

Glyceryl Stearate is made by reacting glycerin with stearic acid (typically sourced from plant oils like palm or coconut). It's an emulsifier, emollient, and mild occlusive.

Emulsifiers help ingredients like oil and water stay mixed so your formula stays nicely blended and uniform in texture.

This ingredient is typically used in concentrations between 1-10%. Studies have found it to be non-sensitizing, non-phototoxic, and non-photoallergenic.

A close cousin of this ingredient is Glyceryl Stearate SE ("self-emulsifying"). This just has a small amount of sodium or potassium stearate added so it can emulsify without a co-emulsifier.

Since this ingredient is an ester of a C18 fatty acid, it may not be fungal acne safe. The Malassezia yeast can potentially metabolize within the C11-C24 range.

Fun fact: The human body also creates Glyceryl Stearate naturally.

Learn more about Glyceryl Stearate
Emollient, Emulsifying, Skin Conditioning

Lecithin is a term for a group of substances found in the cell membranes of plants, animals, and humans. They are made up of phospholipids.

Thanks to its amphiphilic structure (water-loving head and oil-loving tail), it is a true multitasker:

It plays well with most ingredients and is typically used at 0.1-1%. However, concentrations up to 50% have been reported in moisturizers.

Learn more about Lecithin
Emollient, Skin Conditioning

Mangifera Indica Seed Oil is an oil and isn't fungal acne safe.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Humectant, Skin Conditioning

Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.

In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

Learn more about Sodium Hyaluronate
Antioxidant, Skin Conditioning

Tocopheryl Acetate is a stable, shelf-friendly form of vitamin E.

Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.

It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.

One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.

Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.

Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.

The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.

Most leave-on skincare keeps it at the lower end, often between 0.5-1%.

Learn more about Tocopheryl Acetate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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