Versus

Dove 10-In-1 Amino Curl Repair Cream Mask Versus Virtue Flourish Thickening & Hydrating Mask for Thinning Hair

Hair Mask
Hair Mask
American Brand United States
American Brand United States

Updated on January 24, 2025

Overview

What they are

These products are both vegan, cruelty-free, and reef safe hair masks. They have a total of 19 ingredients in common

Cool Features

They both contain AHA, niacinamide, Vitamin C and Vitamin E

Suited For

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain common allergens, fragrances, oils and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Flourish Thickening & Hydrating Mask for Thinning Hair

Water

Skin Conditioning

Cetearyl Alcohol

Emollient
2 / 1 Fatty Alcohol IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Brassicamidopropyl Dimethylamine

Skin Conditioning

Dimethicone

Emollient
1 / 0 Silicon Icon

Cetyl Esters

Emollient
1 / 1 Not safe for Fungal Acne Icon

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol Icon

Behentrimonium Chloride

Preservative
Preservative Icon

Isododecane

Emollient

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Ceteareth-20

Cleansing
2 / 3 May worsen Oily Skin Icon

Hydrogenated Ethylhexyl Olivate

Emollient

Keratin

Skin Conditioning

Trifolium Pratense Flower Extract

Astringent
Good for Minimizing Pores Icon

Larix Europaea Wood Extract

Humectant

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Biotin

Antiseborrhoeic

Niacinamide

Smoothing
Niacinamide IconGood for Oily Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps fight Acne IconHelps brighten skin Icon

Quercus Petraea Fruit Extract

Skin Conditioning

Salvia Hispanica Seed Extract

Emollient

Hydrolyzed Adansonia Digitata Seed Extract

Sodium Ascorbyl Phosphate

Antioxidant
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconGood for Minimizing Pores IconHelps brighten skin Icon

Oryza Sativa Seed Protein

Antioxidant
Antioxidant Icon

Acetyl Tetrapeptide-3

Skin Protecting
Peptide Icon

Caesalpinia Spinosa Fruit Extract

Skin Protecting

Sphinganine

Skin Conditioning

Caffeine

Skin Conditioning

Helianthus Annuus Extract

Emollient

Coffea Robusta Seed Extract

Skin Conditioning

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant Icon

Oryza Sativa Bran Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Gaultheria Procumbens Leaf Extract

Perfuming
Fragrance Icon

Oryza Sativa Extract

Absorbent
Helps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing Icon

Coco-Caprylate/Caprate

Emollient
Not safe for Fungal Acne Icon

Butyrospermum Parkii Butter

Skin Conditioning
Helps hydrate Dry Skin IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging Icon

Rosmarinus Officinalis Leaf Extract

Antimicrobial

Triheptanoin

Skin Conditioning

Sodium Starch Octenylsuccinate

Absorbent

Beta Vulgaris Root Extract

Skin Conditioning

Dextran

Calcium Pantothenate

Sodium PCA

Humectant
0 / 0

Xylitol

Humectant

Trehalose

Humectant

Sodium Lactate

Buffering

Galactoarabinan

Castor Oil/Ipdi Copolymer

Oil IconNot safe for Fungal Acne Icon

Arginine

Masking
Good for Scar Healing IconNot safe for Fungal Acne Icon

Jojoba Esters

Emollient
Not safe for Fungal Acne Icon

Caprylyl/Capryl Glucoside

Cleansing

Aspartic Acid

Masking

PCA

Humectant

Fructooligosaccharides

Humectant

Amodimethicone

Silicon Icon

Hydrogenated Olive Oil Unsaponifiables

Emollient
Oil IconNot safe for Fungal Acne Icon

Propanediol

Solvent

Caprylyl Glycol

Emollient

Ethylhexylglycerin

Skin Conditioning

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Polysorbate 60

Emulsifying
Not safe for Fungal Acne Icon

Gluconolactone

Skin Conditioning
PHA IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon

Alanine

Masking

Serine

Masking

Valine

Masking

Threonine

Proline

Skin Conditioning

Isoleucine

Skin Conditioning

Caprylic Acid

Cleansing
1 / 3

Helianthus Annuus Sprout Extract

Skin Conditioning

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Antioxidant
Antioxidant Icon

Zinc Chloride

Soothing

Phenylalanine

Masking

Histidine

Humectant

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Dilinoleic Acid/Butanediol Copolymer

Lactic Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps brighten skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Dilauramidoglutamide Lysine

Humectant

Acetic Acid

Buffering

Maltodextrin

Absorbent

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Silica

Abrasive
Exfoliant IconMay worsen Eczema IconMay worsen Rosacea Icon

Calcium Gluconate

Humectant

Hydroxyethylcellulose

Emulsion Stabilising

C11-15 Alketh-15

Emulsifying

Sodium Phytate

Trideceth-12

Emulsifying

Potassium Lactate

Buffering

Polyquaternium-37

Sodium Metabisulfite

Antioxidant
Antioxidant IconPreservative Icon

Pyridoxine Hcl

Skin Conditioning

Ethyl Linoleate

Emollient
Fragrance IconNot safe for Fungal Acne Icon

Glycine

Buffering
Helps hydrate Dry Skin Icon

Ethyl Oleate

Emollient
Fragrance IconNot safe for Fungal Acne Icon

Sorbitan Oleate

Emulsifying
3 / 0 Bad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Laureth-9

Emulsifying

Sodium Phosphate

Buffering

Phytic Acid

AHA IconGood for Oily Skin IconHelps brighten skin IconMay worsen Rosacea Icon

Disodium Phosphate

Buffering

Phenoxyethanol

Preservative
Preservative Icon

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Chlorphenesin

Antimicrobial
Preservative Icon

Polysorbate 20

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Sodium Benzoate

Masking
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

Citronellol

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Geraniol

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Water, Cetearyl Alcohol, Brassicamidopropyl Dimethylamine, Dimethicone, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Isododecane, Glycerin, Ceteareth-20, Hydrogenated Ethylhexyl Olivate, Keratin, Trifolium Pratense Flower Extract, Larix Europaea Wood Extract, Panthenol, Tocopherol, Biotin, Niacinamide, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Ascorbyl Phosphate, Oryza Sativa Seed Protein, Acetyl Tetrapeptide-3, Caesalpinia Spinosa Fruit Extract, Sphinganine, Caffeine, Helianthus Annuus Extract, Coffea Robusta Seed Extract, Tocopheryl Acetate, Oryza Sativa Bran Extract, Gaultheria Procumbens Leaf Extract, Oryza Sativa Extract, Coco-Caprylate/Caprate, Butyrospermum Parkii Butter, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis Leaf Extract, Triheptanoin, Sodium Starch Octenylsuccinate, Beta Vulgaris Root Extract, Dextran, Calcium Pantothenate, Sodium PCA, Xylitol, Trehalose, Sodium Lactate, Galactoarabinan, Castor Oil/Ipdi Copolymer, Arginine, Jojoba Esters, Caprylyl/Capryl Glucoside, Aspartic Acid, PCA, Fructooligosaccharides, Amodimethicone, Hydrogenated Olive Oil Unsaponifiables, Propanediol, Caprylyl Glycol, Ethylhexylglycerin, Parfum, Polysorbate 60, Gluconolactone, Alanine, Serine, Valine, Threonine, Proline, Isoleucine, Caprylic Acid, Helianthus Annuus Sprout Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Zinc Chloride, Phenylalanine, Histidine, Butylene Glycol, Dilinoleic Acid/Butanediol Copolymer, Lactic Acid, Sodium Dilauramidoglutamide Lysine, Acetic Acid, Maltodextrin, Citric Acid, Silica, Calcium Gluconate, Hydroxyethylcellulose, C11-15 Alketh-15, Sodium Phytate, Trideceth-12, Potassium Lactate, Polyquaternium-37, Sodium Metabisulfite, Pyridoxine Hcl, Ethyl Linoleate, Glycine, Ethyl Oleate, Sorbitan Oleate, Laureth-9, Sodium Phosphate, Phytic Acid, Disodium Phosphate, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Polysorbate 20, Sodium Benzoate, Potassium Sorbate, Citronellol, Limonene, Linalool, Geraniol

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emollient, Emulsifying, Emulsion Stabilising

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.

Studies show Cetearyl alcohol is non-toxic and non-irritating. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

This ingredient is usually derived from plant oils such as palm, vegetable, or coconut oils. There is debate on whether this ingredient will cause acne.

Due to the fatty acid base, this ingredient may not be Malassezia folliculitis safe.

Learn more about Cetearyl Alcohol
Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

In haircare, this ingredient:

  • Adds shine
  • Protects color
  • Offers thermal protection
  • Boosts hair strength
  • Does not build up as easily
Masking, Skin Conditioning

Serine is an amino acid naturally found in our body. Our bodies use amino acids to create protein.

Amino-acids help give keep our skin hydrated. They play an important role in the skin barrier, which keeps the skin plump and firm.

Serine is a non-essential amino acid, meaning we don't need to obtain it from eating foods.

Learn more about Serine
Masking, Skin Conditioning

Arginine is an amino acid that is important for human development. Your body uses is it to produce hair keratin and skin collagen.

As a cosmetic ingredient, Arginine has antioxidant properties and can also help repair damaged skin. This ingredient is derived either synthetically or from animals.

Arginine isn't fungal acne safe when used in the presence of other lipids (fats, fatty acids, oils, esters, etc). Oils and fats occur naturally within the skin, so take caution when using Arginine if you're prone to fungal acne.

Learn more about Arginine
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol
Smoothing

Niacinamide has emerged as an all-star ingredient due to its many benefits.

It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.

Other benefits include smoothing wrinkles and minimizing redness.

The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.

Learn more about Niacinamide
Antioxidant, Skin Conditioning

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
Antiseborrhoeic, Skin Conditioning

Biotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.

Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.

More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.

Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.

Learn more about Biotin
Buffering, Humectant, Skin Conditioning

Lactic Acid is an AHA that is derived from fermenting lactose, a carbohydrate from milk. It removes the top layer of old and dead skin cells and helps increase cell turnover.

Benefits of Lactic Acid are that it can help to reduce large pores and reduce the effects of aging. Some potential downsides are that it can be bad for dry skin, cause irritation, worsen eczema, and worsen rosacea.

Not only does it help exfoliate the skin, it helps strengthen the skin's barrier. When applied, lactic acid helps the skin create ceramides.

Lactic acid is an over-the-counter chemical exfoliant that comes from the fermentation of lactose — a carbohydrate found in milk.

Legend has it that Cleopatra used to bathe in sour milk to help reduce wrinkles.

Read more about some other popular AHA's here:

Learn more about Lactic Acid
Perfuming

Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".

Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.

Citronellol is a modified terpene. Terpenes are unsaturated hydrocarbons found in plants. They make up the primary part of essential oils.

Citronellol is not able to be absorbed into deeper layers of the skin. It has low permeability,

Citronellol is also a natural insect repellent.

Learn more about Citronellol
Perfuming, Solvent

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene
Perfuming

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

This ingredient has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool