Serum
General Moisturizer
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

C10-30 Cholesterol/Lanosterol Esters

Emulsifying
Not safe for Fungal Acne Icon

Carthamus Tinctorius Seed Oil

Masking
0-2 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Limnanthes Alba Seed Oil

Skin Conditioning
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Petrolatum

Emollient
Oil IconHelps hydrate Dry Skin IconMay worsen Oily Skin Icon

Phenyl Trimethicone

Skin Conditioning
Silicon Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Hydrogenated Polyisobutene

Emollient
1 / 2

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

Beeswax

Emulsion Stabilising
0-2 / 0 Bad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

PPG-2 Myristyl Ether Propionate

Emollient
3 / 2 Bad for Acne Prone Skin IconMay worsen Oily Skin Icon

Cetearyl Alcohol

Emollient
2 / 1 Fatty Alcohol IconCoconut Derived IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Oryza Sativa Bran Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Persea Gratissima Oil

Skin Conditioning
0-3 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Pyrus Malus Fruit Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Glyceryl Stearate

Emollient
1 / 0 Not safe for Fungal Acne Icon

PEG-100 Stearate

0 / 0 Not safe for Fungal Acne Icon

C13-14 Isoparaffin

Emollient
May worsen Oily Skin Icon

Laureth-7

Emulsifying

Malic Acid

Buffering
AHA IconExfoliant IconHelps brighten skin IconGood for Scar Healing IconGood for Dark Spots IconMay worsen Rosacea Icon

Polyacrylamide

Rosa Canina Fruit Oil

Emollient
Oil IconHelps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair IconNot safe for Fungal Acne Icon

7-Dehydrocholesterol

Emulsion Stabilising

Allium Fistulosum Bulb Extract

Skin Conditioning

Bentonite

Absorbent
0 / 0 Helps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores Icon

Camphor

Masking
Can worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Caprylyl Glycol

Emollient
Fatty Alcohol Icon

Carbomer

Emulsion Stabilising
1 / 0

Ceramide AP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Ceramide EOP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Ceramide NP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Cetearyl Glucoside

Emulsifying
Not safe for Fungal Acne Icon

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol IconCoconut Derived IconNot safe for Fungal Acne Icon

Chlamydomonas Extract

Skin Conditioning

Chlorella Vulgaris Extract

Skin Conditioning

Chlorphenesin

Antimicrobial
Preservative Icon

Cholesterol

Emollient
0 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Citral

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Citrus Aurantium Dulcis Peel Oil

Masking
Oil IconEssential Oil IconEU Allergen Icon

Citrus Limon Peel Oil

Masking
Oil IconEssential Oil IconFragrance IconCan worsen Dry Skin IconMay cause irritation IconEU Allergen Icon

Cymbopogon Citratus Leaf Oil

Masking
Oil IconEssential Oil IconFragrance IconEU Allergen Icon

Dimethicone Crosspolymer

Emulsion Stabilising
Silicon Icon

Ethylene Brassylate

Masking

Ethylhexylglycerin

Skin Conditioning

Helianthus Annuus Extract

Emollient
Helps hydrate Dry Skin Icon

Hexylene Glycol

Emulsifying
0-2 / 0-1

Hydrated Silica

Abrasive
Exfoliant Icon

Hydrolyzed Acacia Macrostachya Seed Extract

Skin Conditioning

Hydrolyzed Yeast Protein

Skin Conditioning

Lactic Acid

Buffering
AHA IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Rosacea Icon

Lavandula Hybrida Oil

Emollient
Oil IconEssential Oil Icon

Lecithin

Emollient
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Lepidium Meyenii Root Extract

Skin Conditioning

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Linalool

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Linalyl Acetate

Masking
May cause irritation IconEU Allergen Icon

Linum Usitatissimum Seed Oil

Perfuming
Oil IconFragrance IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Litsea Cubeba Fruit Oil

Masking
Oil IconEssential Oil IconFragrance Icon

Maltodextrin

Absorbent
Helps hydrate Dry Skin Icon

Octanal

Perfuming
Fragrance Icon

Octyldodecanol

Emollient
Fatty Alcohol Icon

Olea Europaea Fruit Oil

Masking
0-2 / 0 Oil IconFragrance IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Olive Oil Decyl Esters

Oil IconNot safe for Fungal Acne Icon

Pentylene Glycol

Skin Conditioning
Good for Barrier Repair Icon

Persea Gratissima Fruit Extract

Emollient

Phenoxyethanol

Preservative
Preservative Icon

Phoenix Dactylifera Fruit Extract

Emollient

Phytosphingosine

Skin Conditioning
Helps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Phytosterols

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation Icon

Pinene

Masking
May cause irritation IconEU Allergen Icon

Polysorbate 60

Emulsifying
Not safe for Fungal Acne Icon

Potassium Azeloyl Diglycinate

Skin Conditioning
Azelaic Acid IconHelps reduce irritation IconGood for Oily Skin IconHelps reduce Skin Redness IconGood for Dark Spots Icon

Potassium Chloride

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Quercetin

Antioxidant
Antioxidant Icon

Rosmarinus Officinalis Leaf Extract

Antimicrobial

Sea Salt

Abrasive
Exfoliant IconMay worsen Rosacea Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Sodium Hydroxide

Buffering

Sodium Lauroyl Lactylate

Emulsifying

Squalene

Emollient
Helps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

Xanthan Gum

Emulsifying

Water, Butylene Glycol, C10-30 Cholesterol/Lanosterol Esters, Carthamus Tinctorius Seed Oil, Limnanthes Alba Seed Oil, Petrolatum, Phenyl Trimethicone, Glycerin, Hydrogenated Polyisobutene, Dimethicone, Beeswax, PPG-2 Myristyl Ether Propionate, Cetearyl Alcohol, Oryza Sativa Bran Extract, Persea Gratissima Oil, Pyrus Malus Fruit Extract, Glyceryl Stearate, PEG-100 Stearate, C13-14 Isoparaffin, Laureth-7, Malic Acid, Polyacrylamide, Rosa Canina Fruit Oil, 7-Dehydrocholesterol, Allium Fistulosum Bulb Extract, Bentonite, Camphor, Caprylyl Glycol, Carbomer, Ceramide AP, Ceramide EOP, Ceramide NP, Cetearyl Glucoside, Cetyl Alcohol, Chlamydomonas Extract, Chlorella Vulgaris Extract, Chlorphenesin, Cholesterol, Citral, Citric Acid, Citrus Aurantium Dulcis Peel Oil, Citrus Limon Peel Oil, Cymbopogon Citratus Leaf Oil, Dimethicone Crosspolymer, Ethylene Brassylate, Ethylhexylglycerin, Helianthus Annuus Extract, Hexylene Glycol, Hydrated Silica, Hydrolyzed Acacia Macrostachya Seed Extract, Hydrolyzed Yeast Protein, Lactic Acid, Lavandula Hybrida Oil, Lecithin, Lepidium Meyenii Root Extract, Limonene, Linalool, Linalyl Acetate, Linum Usitatissimum Seed Oil, Litsea Cubeba Fruit Oil, Maltodextrin, Octanal, Octyldodecanol, Olea Europaea Fruit Oil, Olive Oil Decyl Esters, Pentylene Glycol, Persea Gratissima Fruit Extract, Phenoxyethanol, Phoenix Dactylifera Fruit Extract, Phytosphingosine, Phytosterols, Pinene, Polysorbate 60, Potassium Azeloyl Diglycinate, Potassium Chloride, Propanediol, Quercetin, Rosmarinus Officinalis Leaf Extract, Sea Salt, Sodium Hyaluronate, Sodium Hydroxide, Sodium Lauroyl Lactylate, Squalene, Tocopherol, Xanthan Gum

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.

Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.

Because it is not a free-fatty acid or alcohol, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).

Learn more about Caprylyl Glycol
Masking, Tonic

We don't have a description for Ethylene Brassylate yet.

Skin Conditioning

Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:

The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

Learn more about Ethylhexylglycerin
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Buffering, Humectant, Skin Conditioning

Lactic Acid is another well-loved alpha hydroxy acid (AHA). It is gentler than glycolic acid but still highly effective.

Its main role is to exfoliate the surface of the skin by loosening the “glue” that holds dead skin cells together. Shedding those old cells leads to smoother, softer, and more even-toned skin.

Because lactic acid molecules are larger than glycolic acid, they don’t penetrate as deeply. This means they’re less likely to sting or irritate, making it a great choice for beginners or those with sensitive skin.

Like glycolic acid, it can:

Lactic acid also acts as a humectant (like hyaluronic acid). It can draw water into the skin to improve hydration and also plays a role in the skin's natural moisturizing factor (NMF) in the form of sodium lactate.

Studies show it can boost ceramide production to strengthen the skin barrier and even help balance the skin’s microbiome.

To get results, choose products with a pH between 3-4.

Lower strengths (5-12%) focus on surface exfoliation; higher strengths (12% and up) can reach deeper in the dermis (deeper, supportive layer) to improve skin texture and firmness over time.

Though it was originally derived from milk, most modern lactic acid used in skincare is vegan. It is made through non-dairy fermentation to create a bio-identical and stable form suitable for all formulations.

When lactic acid shows up near the end of an ingredient list, it usually means the brand added just a tiny amount to adjust the product’s pH.

Legend has it that Cleopatra used to bathe in sour milk to help reduce wrinkles.

Lactic acid is truly a gentle multitasker: it exfoliates, hydrates, strengthens, and brightens. It's a great ingredient for giving your skin a smooth, glowing, and healthy look without the harshness of stronger acids.

Read more about some other popular AHA's here:

Learn more about Lactic Acid
Skin Conditioning, Solvent

Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.

The hydrophilic trait of Pentylene Glycol makes it a humectant. As a humectant, Pentylene Glycol helps draw moisture from the air to your skin. This can help keep your skin hydrated.

This property also makes Pentylene Glycol a great texture enhancer. It can also help thicken or stabilize a product.

Pentylene Glycol also acts as a mild preservative and helps to keep a product microbe-free.

Some people may experience mild eye and skin irritation from Pentylene Glycol. We always recommend speaking with a professional about using this ingredient in your routine.

Pentylene Glycol has a low molecular weight and is part of the 1,2-glycol family.

Learn more about Pentylene Glycol
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Solvent

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Humectant, Skin Conditioning

Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.

In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

Learn more about Sodium Hyaluronate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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