Versus

Oribe Gold Lust Repair & Restore Shampoo Versus Pureology Hydrate Shampoo

Shampoo
Shampoo
American Brand
American Brand

Overview

What they are

These products are both vegan, cruelty-free, and reef safe shampoos. They have a total of 22 ingredients in common

Cool Features

They both contain AHA and BHA

Suited For

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain harsh alcohols, common allergens, fragrances, oils and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

What's inside (and what isn't)

What's inside (and what isn't)

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Gold Lust Repair & Restore Shampoo

Water

Skin Conditioning

Sodium Lauroyl Methyl Isethionate

Cleansing

Sodium Cocoyl Isethionate

Cleansing

Sodium Lauroyl Sarcosinate

Cleansing

Cocamide Mipa

Emulsifying

Dimethicone

Emollient
1 / 0 Silicon Icon

Capryloyl/Caproyl Methyl Glucamide

Emulsifying

Lauroyl/Myristoyl Methyl Glucamide

Emollient

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconHelps brighten skin Icon

Acrylates/Beheneth-25 Methacrylate Copolymer

Coconut Acid

Cleansing
Not safe for Fungal Acne Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Lauroyl Lactylate

Emulsifying

Sodium Lauroamphoacetate

Cleansing

Amodimethicone

Silicon Icon

Pentylene Glycol

Skin Conditioning

Propanediol

Solvent
Helps hydrate Dry Skin Icon

Sodium Isethionate

Cleansing

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Caprylyl Glycol

Emollient

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Hydroxyacetophenone

Antioxidant
Antioxidant IconHelps reduce irritation Icon

Sodium Benzoate

Masking
Preservative Icon

Trisodium Ethylenediamine Disuccinate

Polyquaternium-7

Ethylhexylglycerin

Skin Conditioning

Disodium EDTA

Laureth-23

Cleansing
3 / 0

Laureth-4

Emulsifying
5 / 4 May worsen Oily Skin Icon

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Scar Healing Icon

Cetrimonium Chloride

Antimicrobial
Preservative Icon

Trideceth-15

Emulsifying

Trideceth-3

Emulsifying

BHT

Antioxidant
Antioxidant Icon

Rice Oil Glycereth-8 Esters

Cleansing
Oil Icon

Shea Butter Glycereth-8 Esters

Cleansing

Synthetic Fluorphlogopite

Silicone Quaternium-22

Sorbitol

Humectant
0 / 0 Helps hydrate Dry Skin Icon

Phenoxyethanol

Preservative
Preservative Icon

Salicylic Acid

Masking
BHA IconPreservative IconGood for Oily Skin IconGood for Minimizing Pores IconHelps fight Acne IconHelps brighten skin IconCan worsen Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Quaternium-95

UV Absorber

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Caffeine

Skin Conditioning
Helps reduce irritation IconHelps with Anti-Aging Icon

Dipropylene Glycol

Masking

Polyglyceryl-3 Caprate

Emulsifying

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Alcohol

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Cocamidopropyl Betaine

Cleansing
May worsen Eczema IconMay worsen Rosacea Icon

Acetic Acid

Buffering

Chondrus Crispus Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Citrus Limon Fruit Extract

Masking
May cause irritation Icon

Jasminum Officinale Flower Extract

Masking
Fragrance IconMay cause irritation IconEU Allergen Icon

Passiflora Incarnata Extract

Astringent

Ribes Nigrum Fruit Extract

Astringent
Fragrance Icon

Cystine Bis-Pg-Propyl Silanetriol

Skin Conditioning

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

Hydrolyzed Vegetable Protein

Skin Conditioning

Bromelain

Skin Conditioning

Citrus Aurantium Bergamia Leaf Extract

Astringent

Leontopodium Alpinum Extract

Skin Conditioning

Niacinamide

Smoothing
Niacinamide IconGood for Oily Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps fight Acne IconHelps brighten skin Icon

Palmitamidopropyltrimonium Chloride

Santalum Album Extract

Cleansing

Amber Extract

Skin Conditioning

Citrullus Lanatus Fruit Extract

Skin Conditioning
Helps reduce irritation Icon

Tin Oxide

Abrasive
Exfoliant Icon

Potassium Sorbate

Preservative
Preservative Icon

Vegetable Amino Acids

Skin Conditioning

Cupressus Sempervirens Seed Extract

Perfuming
Fragrance Icon

Oryza Sativa Seed Protein

Antioxidant
Antioxidant Icon

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging Icon

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
Not safe for Fungal Acne Icon

Phytic Acid

AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconHelps brighten skin IconMay worsen Rosacea Icon

Oryza Sativa Extract

Absorbent
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing Icon

Citrulline

Skin Conditioning

Gluconolactone

Skin Conditioning
PHA IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon

Adansonia Digitata Seed Oil

Emollient
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Argania Spinosa Kernel Oil

Emollient
Oil IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Dark Spots IconNot safe for Fungal Acne Icon

Biotin

Antiseborrhoeic

Butyrospermum Parkii Butter

Skin Conditioning
Helps hydrate Dry Skin IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Litchi Chinensis Pericarp Extract

Skin Conditioning

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Antioxidant
Antioxidant Icon

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Calcium Gluconate

Humectant

Limonene

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Hexyl Cinnamal

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

CI 77891

Cosmetic Colorant

Water, Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Cocamide Mipa, Dimethicone, Capryloyl/Caproyl Methyl Glucamide, Lauroyl/Myristoyl Methyl Glucamide, Glycerin, Acrylates/Beheneth-25 Methacrylate Copolymer, Coconut Acid, Parfum, Sodium Lauroyl Lactylate, Sodium Lauroamphoacetate, Amodimethicone, Pentylene Glycol, Propanediol, Sodium Isethionate, Propylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Hydroxyacetophenone, Sodium Benzoate, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Ethylhexylglycerin, Disodium EDTA, Laureth-23, Laureth-4, Panthenol, Cetrimonium Chloride, Trideceth-15, Trideceth-3, BHT, Rice Oil Glycereth-8 Esters, Shea Butter Glycereth-8 Esters, Synthetic Fluorphlogopite, Silicone Quaternium-22, Sorbitol, Phenoxyethanol, Salicylic Acid, Quaternium-95, Citric Acid, Caffeine, Dipropylene Glycol, Polyglyceryl-3 Caprate, Butylene Glycol, Alcohol, Cocamidopropyl Betaine, Acetic Acid, Chondrus Crispus Extract, Citrus Limon Fruit Extract, Jasminum Officinale Flower Extract, Passiflora Incarnata Extract, Ribes Nigrum Fruit Extract, Cystine Bis-Pg-Propyl Silanetriol, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Hydrolyzed Vegetable Protein, Bromelain, Citrus Aurantium Bergamia Leaf Extract, Leontopodium Alpinum Extract, Niacinamide, Palmitamidopropyltrimonium Chloride, Santalum Album Extract, Amber Extract, Citrullus Lanatus Fruit Extract, Tin Oxide, Potassium Sorbate, Vegetable Amino Acids, Cupressus Sempervirens Seed Extract, Oryza Sativa Seed Protein, Camellia Sinensis Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Phytic Acid, Oryza Sativa Extract, Citrulline, Gluconolactone, Adansonia Digitata Seed Oil, Argania Spinosa Kernel Oil, Biotin, Butyrospermum Parkii Butter, Litchi Chinensis Pericarp Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Benzyl Alcohol, Calcium Gluconate, Limonene, Hexyl Cinnamal, Linalool, CI 77891

Hydrate Shampoo

Water

Skin Conditioning

Sodium Cocoyl Isethionate

Cleansing

Disodium Laureth Sulfosuccinate

Cleansing

Sodium Lauryl Sulfoacetate

Cleansing

Sodium Lauroyl Taurate

Cleansing

Sarcosine

Skin Conditioning

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Cocamidopropyl Betaine

Cleansing
May worsen Eczema IconMay worsen Rosacea Icon

Glycereth-26

Humectant
0 / 0 Helps hydrate Dry Skin Icon

Decyl Glucoside

Cleansing

Coconut Acid

Cleansing
Not safe for Fungal Acne Icon

Sodium Hydroxide

Buffering

Sodium Isethionate

Cleansing

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

PPG-5-Ceteth-20

Emulsifying

Divinyldimethicone/Dimethicone Copolymer

Sodium Chloride

Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Polyquaternium-7

Amodimethicone

Silicon Icon

Coco-Betaine

Cleansing

Polyquaternium-10

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

PEG-55 Propylene Glycol Oleate

Not safe for Fungal Acne Icon

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Carbomer

Emulsion Stabilising
1 / 0

C11-15 Pareth-7

Emulsifying

Benzoic Acid

Masking
Preservative IconMay worsen Eczema Icon

Laureth-9

Emulsifying

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconHelps brighten skin Icon

Limonene

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Geraniol

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Trideceth-12

Emulsifying

Salicylic Acid

Masking
BHA IconPreservative IconGood for Oily Skin IconGood for Minimizing Pores IconHelps fight Acne IconHelps brighten skin IconCan worsen Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Benzoate

Masking
Preservative Icon

Helianthus Annuus Seed Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Magnesium Nitrate

C12-13 Pareth-23

Cleansing

C12-13 Pareth-3

Emulsifying

Benzophenone-4

UV Absorber
Chemical UV Filter Icon

Tetrasodium EDTA

May worsen Eczema Icon

Phenoxyethanol

Preservative
Preservative Icon

Hydroxypropyltrimonium Hydrolyzed Wheat Protein

Skin Conditioning

Wheat Amino Acids

Skin Conditioning

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

CI 60730

Cosmetic Colorant

Basic Violet 2

Methylchloroisothiazolinone

Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Hydrolyzed Soy Protein

Humectant
Helps hydrate Dry Skin Icon

Sorbic Acid

Preservative
Preservative Icon

Magnesium Chloride

Methylisothiazolinone

Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Potassium Sorbate

Preservative
Preservative Icon

Disodium EDTA

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Ascorbic Acid

Antioxidant
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps brighten skin Icon

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging Icon

Rosa Centifolia Flower Extract

Astringent

Aloe Barbadensis Leaf Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

In haircare, this ingredient:

  • Adds shine
  • Protects color
  • Offers thermal protection
  • Boosts hair strength
  • Does not build up as easily
Perfuming, Preservative, Solvent

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.

Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Benzyl Alcohol
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Antimicrobial, Antioxidant, Astringent

Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.

This ingredient has many skin benefits:

This ingredient contains polyphenols, a strong antioxidant. Antioxidants help fight off molecules that damage skin cells.

On top of that, the antioxidants in green tea neutralize free-radicals from the sun. This gives the skin some extra UV protection, but should not replace sunscreen.

Many components of tea have anti-inflammatory properties.

Polyphenols and L-theanine help soothe the skin and reduce irritation. The caffeine in Camellia Sinensis Leaf Extract helps calm inflamed blood vessels.

Other compounds found in tea include: Vitamin Bs, linoleic acid, magnesium, calcium, iron, and zinc.

Research has shown both drinking Camellia Sinensis Leaf Tea and applying it to the skin can help boost skin elasticity and hydration. Studies also show using tea extract may reduce sebum, or oil, production.

Learn more about Camellia Sinensis Leaf Extract
Masking, Buffering

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.

This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine
Cleansing, Emollient, Emulsifying

Coconut Acid isn't fungal acne safe.

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.

Learn more about Disodium EDTA
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

We don't have a description for Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol yet.

Perfuming, Solvent

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene
Perfuming

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

This ingredient has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.

Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Humectant, Skin Conditioning, Solvent

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may develop a rash when using this ingredient.

Learn more about Propylene Glycol
Masking, Preservative, Skin Conditioning

Salicylic Acid (also known as beta hydroxy acid or BHA) is a well-known ingredient for treating skin that struggles with acne and clogged pores. It exfoliates both the skin's surface and deep within the pores to help clear out buildup, control oil, and reduce inflammation.

Unlike AHAs (alpha hydroxy acids), salicylic acid is oil-soluble. This allows it to penetrate into pores which makes it especially effective for treating blackheads and preventing future breakouts.

Salicylic acid is also known for its soothing properties. It has a similar structure to aspirin and can calm inflamed or irritated skin, making it a good option for acne-prone skin that is also sensitive.

Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.

It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing this ingredient into your routine.

While salicylic acid does not increase sun sensitivity, it’s still important to wear sunscreen daily to protect your skin.

If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.

Learn more about Salicylic Acid
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate

Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.

The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.

This ingredient also helps improve the spreadability of a product.

Learn more about Sodium Cocoyl Isethionate
Cleansing, Skin Conditioning

We don't have a description for Sodium Isethionate yet.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

When to use

7 Routines
29% use in am
71% use in pm
86% use every day
7 Routines
43% use in am
57% use in pm
43% use every day

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Cleansing 100% Volume 100% Waves 100%