Shampoo
Shampoo
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Sodium Lauroyl Methyl Isethionate

Cleansing

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Cocamidopropylamine Oxide

Cleansing
Coconut Derived Icon

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Cocamidopropyl Betaine

Cleansing
Coconut Derived IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Lauroyl Sarcosinate

Cleansing

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Phenoxyethanol

Preservative
Preservative Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Acrylates/Vinyl Neodecanoate Crosspolymer

Emulsion Stabilising

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Hydroxypropylgluconamide

Humectant

Linoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone

Silicon Icon

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

PEG-7 Dimethicone

Skin Conditioning
Silicon Icon

Sodium Lauroyl Oat Amino Acids

Cleansing

Silicone Quaternium-8

Silicon Icon

Polyquaternium-10

Trisodium Ethylenediamine Disuccinate

Silicone Quaternium-16

Skin Conditioning
Silicon Icon

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Trideceth-10

Cleansing

Chlorphenesin

Antimicrobial
Preservative Icon

Laureth-7

Emulsifying

Undeceth-11

Emollient

Sodium PCA

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Polysorbate 20

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Undeceth-5

Emulsifying

Sodium Lactate

Buffering
Helps hydrate Dry Skin Icon

Sodium Benzoate

Masking
Preservative Icon

Butyloctanol

Humectant

Arginine

Masking
Helps hydrate Dry Skin IconGood for Scar Healing Icon

Aspartic Acid

Masking
Helps hydrate Dry Skin Icon

PCA

Humectant
Helps hydrate Dry Skin Icon

Tetrasodium EDTA

Lactic Acid

Buffering
AHA IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Rosacea Icon

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconMay worsen Eczema IconMay cause irritation IconEU Allergen Icon

Glycine

Buffering
Helps hydrate Dry Skin Icon

Alanine

Masking
Helps hydrate Dry Skin Icon

Tartaric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Serine

Masking
Helps hydrate Dry Skin Icon

Valine

Masking

Isoleucine

Skin Conditioning

Proline

Skin Conditioning
Helps hydrate Dry Skin Icon

Threonine

Helps hydrate Dry Skin Icon

Ethylhexylglycerin

Skin Conditioning

Malus Domestica Fruit Cell Culture Extract

Skin Conditioning

Histidine

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Phenylalanine

Masking
Helps hydrate Dry Skin Icon

Dehydroacetic Acid

Preservative
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

Iodopropynyl Butylcarbamate

Preservative
Preservative Icon

Xanthan Gum

Emulsifying

Isomalt

Humectant

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Lecithin

Emollient
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Hydrogenated Castor Oil/Sebacic Acid Copolymer

Emollient
Oil IconNot safe for Fungal Acne Icon

Polyquaternium-113

Acacia Seyal Gum Extract

Humectant

Hydrolyzed Pea Protein Pg-Propyl Silanetriol

Skin Conditioning

Vitis Vinifera Fruit Cell Extract

Skin Conditioning

Alcohol

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea Icon

Tamarindus Indica Seed Polysaccharide

Skin Conditioning

Trehalose

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Ascorbic Acid

Antioxidant
Vitamin C IconAntioxidant IconHelps with Anti-Aging IconHelps brighten skin IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Myrothamnus Flabellifolia Leaf/Stem Extract

Humectant

Biotin

Antiseborrhoeic

Niacinamide

Smoothing
Niacinamide IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconGood for Barrier Repair Icon

Beta Vulgaris Root Extract

Skin Conditioning

Haberlea Rhodopensis Leaf Extract

Skin Conditioning

Yeast Extract

Skin Conditioning

Water

Skin Conditioning

Sodium C14-16 Olefin Sulfonate

Cleansing
May cause irritation Icon

Cocamidopropyl Betaine

Cleansing
Coconut Derived IconMay worsen Eczema IconMay worsen Rosacea Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Salicylic Acid

Masking
BHA IconPreservative IconHelps fight Acne IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Skin Texture IconCan worsen Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Disodium Laureth Sulfosuccinate

Cleansing

Acrylates/Beheneth-25 Methacrylate Copolymer

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Lauroyl Sarcosinate

Cleansing

Phenoxyethanol

Preservative
Preservative Icon

Capryloyl/Caproyl Methyl Glucamide

Emulsifying

Polysorbate 20

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Sorbeth-230 Tetraoleate

Emulsifying
Not safe for Fungal Acne Icon

PEG-9 Cocoate

Emulsifying
Coconut Derived IconCan worsen Dry Skin Icon

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Bis-Cetearyl Amodimethicone

Silicon Icon

Linoleamidopropyl Pg-Dimonium Chloride Phosphate

Silicone Quaternium-22

Silicon Icon

Potassium Hydroxide

Buffering

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Cetyl Triethylmonium Dimethicone PEG-8 Succinate

Silicon Icon

Chlorphenesin

Antimicrobial
Preservative Icon

C12-16 Alketh-9

Emulsifying

Laureth-3

Emulsifying

Decyl Glucoside

Cleansing
Coconut Derived Icon

Quaternium-95

UV Absorber

Dipropylene Glycol

Humectant

Polyglyceryl-3 Caprate

Emulsifying

Sodium Sulfate

Sulfate Icon

Tetrasodium EDTA

Vaccinium Myrtillus Fruit Extract

Skin Conditioning

Synthetic Fluorphlogopite

Sorbitan Laurate

Emulsifying
1-2 / 1-2 Not safe for Fungal Acne Icon

Sodium Hydroxide

Buffering

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Sodium PCA

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Saccharum Officinarum Extract

Moisturising

Ceteareth-25

Cleansing

Ceteareth-7

Emulsifying

Benzoic Acid

Masking
Preservative IconMay worsen Eczema Icon

Citrullus Lanatus Seed Oil

Emollient
Oil IconHelps reduce irritation IconNot safe for Fungal Acne Icon

Palmitamidopropyltrimonium Chloride

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Citrus Aurantium Dulcis Flower Extract

Skin Conditioning

Citrus Limon Fruit Extract

Masking
May cause irritation Icon

Caprylyl Glycol

Emollient
Fatty Alcohol Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Sodium Sulfite

Preservative
Preservative Icon

Acer Saccharum Extract

Skin Conditioning

Hydrolyzed Quinoa

Skin Conditioning

Litchi Chinensis Fruit Extract

Skin Conditioning

Glycolic Acid

Buffering
AHA IconExfoliant IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Rosacea Icon

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

Sodium Lactate

Buffering
Helps hydrate Dry Skin Icon

Arginine

Masking
Helps hydrate Dry Skin IconGood for Scar Healing Icon

Leontopodium Alpinum Flower/Leaf Extract

Skin Conditioning

Sodium Coco Pg-Dimonium Chloride Phosphate

Cleansing

Hexylene Glycol

Emulsifying
0-2 / 0-1

Aspartic Acid

Masking
Helps hydrate Dry Skin Icon

PCA

Humectant
Helps hydrate Dry Skin Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Tin Oxide

Abrasive
Exfoliant Icon

Acacia Seyal Gum Extract

Humectant

Pisum Sativum Sprout Extract

Skin Conditioning

Sodium Benzoate

Masking
Preservative Icon

Ascorbic Acid

Antioxidant
Vitamin C IconAntioxidant IconHelps with Anti-Aging IconHelps brighten skin IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture Icon

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Potassium Sorbate

Preservative
Preservative Icon

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Antioxidant
Antioxidant Icon

Glycine

Buffering
Helps hydrate Dry Skin Icon

Alanine

Masking
Helps hydrate Dry Skin Icon

Disodium EDTA

Serine

Masking
Helps hydrate Dry Skin Icon

Valine

Masking

Isoleucine

Skin Conditioning

Proline

Skin Conditioning
Helps hydrate Dry Skin Icon

Threonine

Helps hydrate Dry Skin Icon

Histidine

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Phenylalanine

Masking
Helps hydrate Dry Skin Icon

Ethylhexylglycerin

Skin Conditioning

Biotin

Antiseborrhoeic

Niacinamide

Smoothing
Niacinamide IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconGood for Barrier Repair Icon

Hexyl Cinnamal

Perfuming
Synthetic Fragrance IconFragrance IconMay cause irritation IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Linalool

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

CI 77891

Cosmetic Colorant

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Salicylic Acid, Disodium Laureth Sulfosuccinate, Acrylates/Beheneth-25 Methacrylate Copolymer, Parfum, Sodium Lauroyl Sarcosinate, Phenoxyethanol, Capryloyl/Caproyl Methyl Glucamide, Polysorbate 20, Sorbeth-230 Tetraoleate, PEG-9 Cocoate, Guar Hydroxypropyltrimonium Chloride, Bis-Cetearyl Amodimethicone, Linoleamidopropyl Pg-Dimonium Chloride Phosphate, Silicone Quaternium-22, Potassium Hydroxide, Propylene Glycol, Cetyl Triethylmonium Dimethicone PEG-8 Succinate, Chlorphenesin, C12-16 Alketh-9, Laureth-3, Decyl Glucoside, Quaternium-95, Dipropylene Glycol, Polyglyceryl-3 Caprate, Sodium Sulfate, Tetrasodium EDTA, Vaccinium Myrtillus Fruit Extract, Synthetic Fluorphlogopite, Sorbitan Laurate, Sodium Hydroxide, Propanediol, Sodium PCA, Saccharum Officinarum Extract, Ceteareth-25, Ceteareth-7, Benzoic Acid, Citrullus Lanatus Seed Oil, Palmitamidopropyltrimonium Chloride, Citric Acid, Citrus Aurantium Dulcis Flower Extract, Citrus Limon Fruit Extract, Caprylyl Glycol, Tocopheryl Acetate, Sodium Sulfite, Acer Saccharum Extract, Hydrolyzed Quinoa, Litchi Chinensis Fruit Extract, Glycolic Acid, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Sodium Lactate, Arginine, Leontopodium Alpinum Flower/Leaf Extract, Sodium Coco Pg-Dimonium Chloride Phosphate, Hexylene Glycol, Aspartic Acid, PCA, Butylene Glycol, Tin Oxide, Acacia Seyal Gum Extract, Pisum Sativum Sprout Extract, Sodium Benzoate, Ascorbic Acid, Panthenol, Potassium Sorbate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glycine, Alanine, Disodium EDTA, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Ethylhexylglycerin, Biotin, Niacinamide, Hexyl Cinnamal, Limonene, Linalool, CI 77891

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

We don't have a description for Acacia Seyal Gum Extract yet.

Masking, Skin Conditioning

Alanine is an amino acid and is already found in the human body. Our skin uses alanine to build collagen, elastin, and keratin.

Masking, Skin Conditioning

Arginine is a semi-essential amino acid. This just means our bodies can product a bit on its own, but sometimes needs a little boost from food sources.

It is a part of your skin's natural moisturizing factor (NMF), or the water-loving molecules in your outermost layer of skin (stratum corneum) that keeps everything hydrated and happy.

Here's an interesting thing about Arginine: your skin converts it into urea through the Krebs-Henseleit urea cycle. Urea is one of the most effective humectants your skin naturally produces.

A clinical study showed applying 2.5% arginine hydrochloride to atopic dermatitis skin showed significant urea levels in the stratum corneum and improved moisture in just four weeks.

Arginine is also a precursor to nitric oxide; nitric oxide improves microcirculation and supports wound healing and collagen synthesis.

One study found that an amino acid complex containing Arginine reduced skin irritation, improved hydration, and accelerated skin repair in clinical / in-vivo studies.

Arginine itself is an amino acid and not a fatty acid, oil, or ester. On its own, it's not a direct food source for Malassezia, or the yeast that causes fungal acne.

Learn more about Arginine
Antioxidant, Buffering, Masking

Ascorbic Acid is is pure Vitamin C and is the biologically active form used directly by skin.

Not only is vitamin C great for your overall health and immune system, but it also has plenty of benefits for your skin. It is best supported by academic literature for:

Topical vitamin C has been shown to help neutralize oxidative stress from UV and pollution, helping to improve photoaging and hyperpigmentation when used consistently.

One clinical study found that using 5% topical vitamin C for six months improved signs of photodamaged skin, both on the surface and in the deeper structural layers of the skin.

While vitamin C doesn’t replace sunscreen, studies show it can boost photoprotection when combined with Vitamin E and ferulic acid. These two ingredients help improve stability and protective effects.

The big downside of this ingredient is formulation difficulty. Vitamin C is prone to oxidation and doesn't penetrate the skin unless formulated correctly. Research found that vitamin C absorbs into the skin best at a low pH (< 3.5) with about 20% being the upper limit for effective absorption.

Skin levels can saturate after repeated application; this means your skin won’t keep absorbing more once it’s full of vitamin C. This is why more isn’t always better with vitamin C and why very high concentrations don’t necessarily give extra benefits.

Ascorbic acid generally works well with many skincare ingredients but can be irritating when combined with other active ingredients. Strong oxidizing acne treatments like benzoyl peroxide can reduce the effectiveness of vitamin C if they are used at the same time; they are often recommended for use at different times of day.

Read more about other types of Vitamin C:

Foods rich with vitamin C include oranges, strawberries, broccoli, bell peppers, and more. When consuming Vitamin C, your skin receives a portion of the nutrients.

Learn more about Ascorbic Acid
Masking, Skin Conditioning

Aspartic Acid is an amino acid that our bodies produce naturally. It is an antioxidant.

Our body uses Aspartic Acid to help build collagen and elastin. It also plays a role in hydrating skin.

Antiseborrhoeic, Skin Conditioning

Biotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.

Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.

More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.

Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.

Learn more about Biotin
Antimicrobial, Preservative

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Chlorphenesin is a biocide. This means it is able to help fight the microorganisms on our skin. It is also able to fight odor-releasing bacteria.

Chlorphenesin is soluble in both water and glycerin.

Studies show Chlorphenesin is easily absorbed by our skin. You should speak with a skincare professional if you have concerns about using Chlorphenesin.

Learn more about Chlorphenesin
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.

This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine
Skin Conditioning

Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:

The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

Learn more about Ethylhexylglycerin
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Buffering, Skin Conditioning

Glycine is the smallest amino acid and a key building block of collagen. It's part if your skin's Natural Moisturizing Factor (NMF), or the water-loving molecules in your outermost layer of skin (stratum corneum) that keeps everything hydrated and happy.

A study from 2022 found that an amino acid complex featuring taurine, arginine, and glycine significantly reduced skin irritation, improved redness, and accelerated the skin repair process.

This ingredient is derived from guar gum. It is a skin conditioning agent that creates a thin, breathable film to reduce water loss during cleansing.

This leaves the skin feeling soft rather than stripped and also contributes to a creamier lather.

Due to the large molecule size, this ingredient is unlikely to penetrate skin.

Learn more about Guar Hydroxypropyltrimonium Chloride
Humectant, Skin Conditioning

Histidine is a semi-essential amino acid used by our bodies to create protein. It has humectant and skin conditioning properties.

Our bodies use histidine to create filaggrin - filaggrin is a structural protein that the skin uses in maintaining skin barrier.

One study found histidine and carnosine to be a dynamic duo for your skin:

Oral histidine has also been found to help with filaggrin-deficit skin disorders such as atopic dermatitis.

Why is it considered a semi-essential amino acid? This is because adults are able to create it but children must get it from their diet.

Learn more about Histidine
Skin Conditioning

Isoleucine is an amino acid that helps reinforce our skin barrier. This amino acid plays a role in creating protein for the body.

Fun fact: Isoleucine is found in meat, fish, dairy, legumes, and nuts.

Smoothing

Niacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.

And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.

You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.

In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.

If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.

In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).

Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.

Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.

The type of niacinamide used in skincare is synthetically created.

Learn more about Niacinamide
Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
PCA
Humectant, Moisturising

PCA is derived from amino acids and is naturally found in our skin's barrier.

As a humectant, PCA helps draw and hold moisture to the skin. Studies show it is effective at helping the skin stay hydrated long-term.

Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Masking, Skin Conditioning

Phenylalanine is an amino acid. It is a skin soothing and hydrating ingredient. Amino acids play a crucial role in wound healing and skin hydration.

This ingredient is also used to help even out skin tone due to its ability to disrupt the melanin production process.

Two structures of phenylalanine exist: L-phenylalanine and D-phenylalanine. L-phenylalanine is essential, this means our bodies cannot produce it naturally and we must get it from foods. Our bodies convert D-phenylalanine to neurotransmitters, and D-phenylalanine is found in our bodies naturally.

Some foods that contain L-phenylalanine include eggs, soybeans, beef, milk.

Learn more about Phenylalanine
Emulsifying

Polysorbate 20 is a gentle, water-soluble emulsifier and mild surfactant. It stops oil and water from separating to keep your formulas blended and stable.

It also acts as a mild penetration enhancer by helping active ingredients absorb slightly better.

The common safety discussion around this ingredient involves a manufacturing byproduct called 1,4-dioxane.

Trace amounts can form during production but the EU's Scientific Committee on Consumer Safety has concluded that levels at/below 10 ppm in finished products are safe (commercial products consistently fall within acceptable margins).

True allergic reactions are uncommon and the CIR Expert Panel has confirmed this ingredient to be safe as used in cosmetics.

Because it is derived from lauric acid, it may not be fungal acne safe.

Learn more about Polysorbate 20
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Skin Conditioning

Proline is a non-essential amino acid, meaning your body can make it on its own. In skincare, it is a skin conditioning ingredient that keeps skin soft and hydrated.

It makes up about 23% of the collagen molecule (collagen is the protein responsible for keeping your skin firm) and is involved in your skin's natural hyaluronic acid production. When applied topically, proline can penetrate the skin fairly well due to its small molecular size.

Reviews of this ingredient have found it to be neither a dermal irritant nor a sensitizer.

Fun fact: Proline can be found in protein-rich foods like meat, fish, eggs, and dairy.

Learn more about Proline
Solvent

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Humectant, Skin Conditioning, Solvent

Propylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.

As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.

The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.

True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).

It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.

Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.

Learn more about Propylene Glycol
Masking, Skin Conditioning

Serine is a non-essential amino acid (your body makes it on its own!). It is a major player in your skin's natural moisturizing factor (NMF), or the water-loving molecules in your outermost layer of skin (stratum corneum) that keeps everything hydrated and happy.

Serine is one of your NMF's most abundant components that works as a skin-identical humectant. Its hydroxyl group grabs onto water molecules to boost hydration without any heaviness or occlusion.

Research on a hydrogel with serine confirmed this serine got delivered to your stratum corneum and demonstrated enhanced skin moisturization.

Interestingly serine also helps your skin produce filaggrin, a protein that keeps your skin barrier strong and used to create collagen.

Learn more about Serine
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Buffering, Humectant

Sodium Lactate is the sodium salt of lactic acid, an AHA. It is a humectant and sometimes used to adjust the pH of a product.

This ingredient is part of our skin's NMF, or natural moisturizing factor. Our NMF is essential for the hydration of our top skin layers and plasticity of skin. NMF also influences our skin's natural acid mantle and pH, which protects our skin from harmful bacteria.

High percentages of Sodium Lactate can have an exfoliating effect.

Fun fact: Sodium Lactate is produced from fermented sugar.

Learn more about Sodium Lactate
Cleansing, Emulsifying, Foaming

Sodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil.

As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.

Sodium Lauroyl Sarcosinate is also commonly found as a foaming agent in shampoo, toothpaste, and shaving foam. It is amphiphilic, meaning it loves both water and fats.

Learn more about Sodium Lauroyl Sarcosinate
Humectant, Skin Conditioning

Sodium PCA is the sodium salt of pyroglutamic acid. It is naturally occurring in our skin's natural moisturizing factors where it works to maintain hydration.

The PCA stands for pyrrolidone carboxylic acid, a natural amino acid derivative.

This ingredient has skin conditioning, anti-inflammatory, and humectant properties. Humectants help hydrate your skin by drawing moisture from the air. This helps keep your skin moisturized.

Learn more about Sodium PCA

Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.

Tetrasodium EDTA comes as a white solid and is soluble in water.

Threonine is an amino-acid. It helps hydrate the skin and has antioxidant benefits.

Our skin uses threonine for creating collagen and elastin. Humans are not able to create threonine and must get it through eating foods such as fish, lentils, poultry, sesame seeds, and more.

Antioxidant, Skin Conditioning

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
Masking, Skin Conditioning

Valine is an essential amino acid. It is used by our bodies for tissue repair and muscle growth.

An essential amino acid is one in which our bodies cannot naturally produce so we must get them through diet. Foods such as eggs, dairy, red meat, and fish contain valine.

This ingredient can either be derived from an animal product or be synthetically created.

Learn more about Valine
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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