Versus

Colorproof Daily Blonde Shampoo Versus Kirkland Signature Moisture Shampoo

Shampoo
Shampoo
American Brand United States
American Brand United States

Updated on January 18, 2024

Overview

What they are

These products are both vegan shampoos. They have a total of 39 ingredients in common

Cool Features

They both contain AHA and Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and better texture

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain fragrances, oils and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Daily Blonde Shampoo

Water

Skin Conditioning

Sodium Lauroyl Methyl Isethionate

Cleansing

Cocamidopropyl Hydroxysultaine

Cleansing

Disodium Cocoyl Glutamate

Cleansing

Potassium Cocoyl Glycinate

Sodium Lauroyl Sarcosinate

Cleansing

Potassium Cocoate

Emulsifying
Can worsen Dry Skin Icon

Glycereth-26

Humectant
0 / 0

Decyl Glucoside

Cleansing

Sodium Cocoyl Glutamate

Cleansing

Phenoxyethanol

Preservative
Preservative Icon

Cocamidopropylamine Oxide

Cleansing

PEG-120 Methyl Glucose Dioleate

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Disodium Laureth Sulfosuccinate

Cleansing

Methyl Gluceth-20

Humectant

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Divinyldimethicone/Dimethicone Copolymer

Polyquaternium-10

Sodium Lauryl Sulfoacetate

Cleansing

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Amodimethicone

Silicon Icon

Chlorphenesin

Antimicrobial
Preservative Icon

Trisodium Ethylenediamine Disuccinate

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

Ethylhexylglycerin

Skin Conditioning

C11-15 Pareth-7

Emulsifying

Laureth-9

Emulsifying

Polyquaternium-11

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Trideceth-12

Emulsifying

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

C12-13 Pareth-3

Emulsifying

C12-13 Pareth-23

Cleansing

Silicone Quaternium-16

Skin Conditioning

Undeceth-11

Emollient

Butyloctanol

Humectant

Undeceth-5

Emulsifying

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant Icon

Sodium Polystyrene Sulfonate

Emulsion Stabilising

Pelargonium Graveolens Flower Oil

Masking
Fragrance IconOil IconMay cause irritation IconEU Allergen Icon

Ethylhexyl Methoxycinnamate

UV Absorber
0 / 0 Chemical UV Filter IconMay cause irritation IconNon-Reef-Safe Icon

Quaternium-95

UV Absorber

Propanediol

Solvent

Helianthus Annuus Seed Extract

Skin Conditioning

Hydrolyzed Soy Protein

Humectant

Salvia Officinalis Leaf Extract

Cleansing

Rosmarinus Officinalis Leaf Extract

Antimicrobial

Chamomilla Recutita Flower Extract

Masking
Helps reduce Skin Redness IconHelps reduce irritation Icon

Achillea Millefolium Extract

Cleansing

Lentinus Edodes Extract

Skin Conditioning

Basic Violet 2

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

BHT

Antioxidant
Antioxidant Icon

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Antioxidant
Antioxidant Icon

Potassium Sorbate

Preservative
Preservative Icon

Disodium EDTA

Iodopropynyl Butylcarbamate

Preservative
Preservative Icon

Acetic Acid

Buffering

Pentasodium Triphosphate

Buffering

Benzoic Acid

Masking
Preservative IconMay worsen Eczema Icon

Tetrasodium EDTA

May worsen Eczema Icon
Signature Moisture Shampoo

Water

Skin Conditioning

Sodium Cocoyl Isethionate

Cleansing

Cocamidopropyl Hydroxysultaine

Cleansing

Potassium Cocoyl Glycinate

Disodium Cocoyl Glutamate

Cleansing

Sodium Lauroyl Methyl Isethionate

Cleansing

Sodium Lauroyl Sarcosinate

Cleansing

Decyl Glucoside

Cleansing

Potassium Cocoate

Emulsifying
Can worsen Dry Skin Icon

Glycereth-26

Humectant
0 / 0

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Cocamidopropylamine Oxide

Cleansing

Phenoxyethanol

Preservative
Preservative Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Cocoyl Glutamate

Cleansing

PEG-120 Methyl Glucose Dioleate

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Methyl Gluceth-20

Humectant

Quaternium-91

Amodimethicone

Silicon Icon

Acrylates Copolymer

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Dicaprylyl Ether

Emollient

Polyquaternium-10

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Chlorphenesin

Antimicrobial
Preservative Icon

Trisodium Ethylenediamine Disuccinate

PPG-3 Benzyl Ether Myristate

Emollient

Glyceryl Oleate

Emollient
Fragrance IconNot safe for Fungal Acne Icon

C11-15 Pareth-7

Emulsifying

Polyquaternium-39

Laureth-9

Emulsifying

Phospholipids

Skin Conditioning

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

Polyquaternium-55

Sodium Benzoate

Masking
Preservative Icon

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

Trideceth-12

Emulsifying

Glycine Soja Oil

Emollient
3 / 0 Oil IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Acetic Acid

Buffering

Tetrasodium EDTA

May worsen Eczema Icon

Benzoic Acid

Masking
Preservative IconMay worsen Eczema Icon

Sodium Hydroxide

Buffering

Disodium EDTA

Potassium Sorbate

Preservative
Preservative Icon

Hydrolyzed Pea Protein Pg-Propyl Silanetriol

Skin Conditioning

Caprylyl Glycol

Emollient

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant Icon

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Alcohol

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Argania Spinosa Kernel Oil

Emollient
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Ascorbic Acid

Antioxidant
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps brighten skin Icon

Persea Gratissima Oil

Skin Conditioning
0-3 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Copaifera Officinalis Resin

Masking

Passiflora Edulis Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Isomalt

Humectant

Euterpe Oleracea Fruit Oil

Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Aloe Barbadensis Leaf Extract

Emollient
Helps reduce Skin Redness IconHelps reduce irritation Icon

Cucumis Sativus Fruit Extract

Emollient

Lycium Barbarum Fruit Extract

Astringent

Punica Granatum Extract

Astringent

Malus Domestica Fruit Cell Culture Extract

Skin Conditioning

Quaternium-95

UV Absorber

Propanediol

Solvent

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging Icon

Persea Gratissima Fruit Extract

Emollient

Xanthan Gum

Emulsifying

Lecithin

Emollient

Vitis Vinifera Fruit Cell Extract

Skin Conditioning

Vitis Vinifera Seed Extract

Antimicrobial
Antioxidant Icon

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Antioxidant
Antioxidant Icon

Water, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Potassium Cocoyl Glycinate, Disodium Cocoyl Glutamate, Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Potassium Cocoate, Glycereth-26, Glycol Distearate, Cocamidopropylamine Oxide, Phenoxyethanol, Parfum, Sodium Cocoyl Glutamate, PEG-120 Methyl Glucose Dioleate, Methyl Gluceth-20, Quaternium-91, Amodimethicone, Acrylates Copolymer, Citric Acid, Dicaprylyl Ether, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Chlorphenesin, Trisodium Ethylenediamine Disuccinate, PPG-3 Benzyl Ether Myristate, Glyceryl Oleate, C11-15 Pareth-7, Polyquaternium-39, Laureth-9, Phospholipids, Glycerin, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Polyquaternium-55, Sodium Benzoate, Panthenol, Trideceth-12, Glycine Soja Oil, Acetic Acid, Tetrasodium EDTA, Benzoic Acid, Sodium Hydroxide, Disodium EDTA, Potassium Sorbate, Hydrolyzed Pea Protein Pg-Propyl Silanetriol, Caprylyl Glycol, Tocopheryl Acetate, Helianthus Annuus Seed Oil, Alcohol, Tocopherol, Argania Spinosa Kernel Oil, Ascorbic Acid, Persea Gratissima Oil, Copaifera Officinalis Resin, Passiflora Edulis Seed Oil, Isomalt, Euterpe Oleracea Fruit Oil, Aloe Barbadensis Leaf Extract, Cucumis Sativus Fruit Extract, Lycium Barbarum Fruit Extract, Punica Granatum Extract, Malus Domestica Fruit Cell Culture Extract, Quaternium-95, Propanediol, Camellia Sinensis Leaf Extract, Persea Gratissima Fruit Extract, Xanthan Gum, Lecithin, Vitis Vinifera Fruit Cell Extract, Vitis Vinifera Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Sodium Lauroyl Methyl Isethionate is a cleansing ingredient. It is a surfactant, meaning it helps gather dirt, oil, and other pollutants. This helps them be rinsed away easily.

Cleansing, Skin Conditioning

Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.

It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.

We don't have a description for Disodium Cocoyl Glutamate yet.

Potassium Cocoyl Glycinate is an amino acid-based surfactant and cleaning agent. This ingredient can be derived from animals or plants. It may also be synthetically created from fatty acids of the coconut and glycine.

Potassium Cocoyl Glycinate is a gentle surfactant. Surfactants help gather the dirt, oil, and other pollutants from your skin to be rinsed away. It is a mild cleanser and naturally produces foam.

Cleansing, Emulsifying, Foaming

Sodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil. As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.

Sodium Lauroyl Sarcosinate is also commonly found as a foaming agent in shampoo, toothpaste, and shaving foam. It is amphiphilic, meaning it loves both water and fats.

Emulsifying

This ingredient is the potassium salt of coconut acid. Coconut acid is created by mixing fatty acids from coconut oil.

It is an emulsifier, surfactant, and cleanser. According to a manufacturer, it contains glycerin.

Humectant

Glycereth-26 is a synthetic ingredient and polyethylene glycol ether of Glycerin. Glycerin is already naturally found in your skin and helps keep your skin moisturized.

It is a humectant and helps add texture to products. It can make your product thicker.

As a humectant, it helps draw moisture from the air to your skin. This helps your skin stay hydrated.

Learn more about Glycereth-26
Cleansing, Emulsion Stabilising

Decyl Glucoside is a glucose-based surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.

Surfactants help clean the skin by trapping oil, sebum, and dirt to be washed away. As an emulsion stabilizer, it stabilizes the ingredients in a product by preventing them from separating.

This ingredient is biodegradable and non-toxic. This ingredient is commonly found in baby shampoos.

Decyl Glucoside is sometimes used to stabilize the UV filter Tinosorb.

Learn more about Decyl Glucoside

Sodium Cocoyl Glutamate is a gentle cleanser and surfactant. It is the sodium salt of the Cocoyl Glutamic Acid and comes from coconut oil. As a surfactant, it helps lift dirt and oil to be washed away.

Sodium Cocoyl Glutamate also has an emolliating effect and can help leave the skin feeling soft.

Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

We don't have a description for Cocamidopropylamine Oxide yet.

Peg-120 Methyl Glucose Dioleate is used to improve texture and stability of a product. It is sugar based and helps thicken a product.

Once applied, it also creates a thin film to trap moisture in. This helps keep your skin hydrated.

This ingredient is the polyethylene glycol ether of the diester of oleic acid and methylglucose. The 120 represents an average of 120 moles of ethylene oxide.

There is limited research on this ingredient, although it is considered safe to use in skincare products.

Learn more about PEG-120 Methyl Glucose Dioleate
Humectant, Moisturising

Methyl Gluceth-20 is a humectant. Humectants help draw moisture from the air to your skin.

It is created by combining polyethylene glycol with glucose.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Emollient, Emulsifying, Skin Conditioning

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.

It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.

Glycol Distearate isn't fungal acne safe.

Learn more about Glycol Distearate

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.

For haircare friends: this ingredient is not a silicone.

Learn more about Polyquaternium-10

This ingredient is derived from guar gum.

It is a conditioning ingredient, meaning it helps soften skin and hair.

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

In haircare, this ingredient:

  • Adds shine
  • Protects color
  • Offers thermal protection
  • Boosts hair strength
  • Does not build up as easily
Antimicrobial, Preservative

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Chlorphenesin is a biocide. This means it is able to help fight the microorganisms on our skin. It is also able to fight odor-releasing bacteria.

Chlorphenesin is soluble in both water and glycerin.

Studies show Chlorphenesin is easily absorbed by our skin. You should speak with a skincare professional if you have concerns about using Chlorphenesin.

Learn more about Chlorphenesin

Trisodium Ethylenediamine Disuccinate is used to help stabilize a product.

It is a chelating agent, meaning it helps prevent metal ions from binding to other ingredients. This prevents unwanted reactions in products. Metal ions can come into a product via the water ingredient. They are found in trace amounts and are not known to be harmful.

We don't have a description for Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol yet.

Emulsifying

We don't have a description for C11-15 Pareth-7 yet.

Emulsifying

We don't have a description for Laureth-9 yet.

Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emulsifying

We don't have a description for Trideceth-12 yet.

Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol
Emollient, Masking, Skin Conditioning

Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.

Sunflower seed oil contains many fatty acids. The fatty acids found in sunflower seeds include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.

These fatty acids help the skin create ceramides. Ceramides play a role in repairing the skin barrier.

Helianthus Annuus Seed Oil helps moisturize the skin. This in turn helps the skin look more rejuvenated and smoother.

Sunflowers are rich in vitamin E.

Historians believe Indigenous cultures of North America domesticated sunflowers before corn. Thus they relied on sunflower oil for a variety of uses. One such use is moisturizing skin and hair.

Sunflower seed oil may not be fungal acne safe. We recommend speaking with a professional if you have any concerns.

Learn more about Helianthus Annuus Seed Oil
Antioxidant, Skin Conditioning

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
UV Absorber

We don't have a description for Quaternium-95 yet.

Solvent

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate (long name, huh?) is a synthetic antioxidant.

It is used to help stabilize other antioxidants or prevent the color from changing in a product.

As an antioxidant, it helps fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Thus, antioxidants may reduce the signs of aging.

This ingredient is oil-soluble.

Learn more about Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.

Learn more about Disodium EDTA
Buffering, Masking

Acetic Acid is created during the process of fermenting ethanol. It is used to help adjust the pH of cosmetics.

The pH of your skin is important to maintaining a healthy barrier. This barrier keeps your skin hydrated and protects your skin from external factors such as bacteria.

Masking, Preservative

Benzoic Acid is used to preserve and adjust the pH of products.

The antimicrobial property of Benzoic Acid helps elongate a product's shelf life. Its main role is to reduce fungi growth and is not found to be effective at fighting bacteria. Therefore Benzoic Acid is always added along with other preservatives.

In its pure form, Benzoic Acid looks like a white crystalline solid. It has slight solubility in water.

The name of Benzoic Acid comes from gum benzoin, which used to be the sole source of deriving this ingredient. Benzoic Acid is the most simple aromatic carboxylic acid.

Benzoic Acid is naturally occuring in strawberries, mustard, cinnamon, and cloves. It has a slight scent but is not considered to be a fragrance.

Learn more about Benzoic Acid

Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.

Tetrasodium EDTA comes as a white solid and is soluble in water.

When to use

8 Routines
38% use in am
63% use in pm
50% use every day

Reviews

Here's what our community thinks

Colorproof Daily Blonde Shampoo 65 ingredients

Daily Blonde Shampoo hasn't been rated yet.
Rate it now

Kirkland Signature Moisture Shampoo 72 ingredients

5.0 /5
from 2 ratings
Cleansing (1) Soft (1) Volume (1)
mandac's avatar

Mandy C 🌸

9 months ago
Review

Good and cheap! Recommend a double-wash of the scalp/roots only (suds will automatically wash the mids and ends of the hair). Do not condition the roots after (only the mids and ends). This will make it so you only have to wash your hair every 3 days or longer

MileyScanlon's avatar

Miley Scanlon

23 days ago
Review

I looooooooove this shampoo!! Ive had a lot with UVA/UVB protection, but not enough to not make my hair puff out like a volleyball. This never lets my hair puff out. And it totally makes it sooo soft! I will never give up on this shampoo!!!!

#cleansing
#soft
#volume
#waves