Pureology Strength Cure Shampoo

This ingredient is a cleansing agent, surfactant, and foam booster. It considered an alternative to traditional sulfates (Sulfosuccinate) and is allowed in "sulfate-free" products.

According to a manufacturer, this ingredient is mild and can be used in baby and bath options.

Sodium Lauryl Sulfoacetate is an organic salt with a naturally sweet odor. It is an alternative to traditional sulfates and is commonly found in "sulfate-free" products.

In cosmetics, this ingredient is used to increase the volume of foam, emulsify ingredients, and as a cleansing agent.

Sodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil. As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.

Sodium Lauroyl Sarcosinate is also commonly found as a foaming agent in shampoo, toothpaste, and shaving foam. It is amphiphilic, meaning it loves both water and fats.

Coco-Betaine is the natural version of Cocamidopropyl Betaine. It is often derived from coconuts.

Coco-Betaine is a surfactant, meaning it helps remove dirt and oil from the skin.

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.

Glycereth-26 is a synthetic ingredient and polyethylene glycol ether of Glycerin. Glycerin is already naturally found in your skin and helps keep your skin moisturized.

It is a humectant and helps add texture to products. It can make your product thicker.

Decyl Glucoside is a glucose-based surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.

Surfactants help clean the skin by trapping oil, sebum, and dirt to be washed away. As an emulsion stabilizer, it stabilizes the ingredients in a product by preventing them from separating.

Coconut Acid isn't fungal acne safe.

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

We don't have a description for Sodium Isethionate yet.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

We don't have a description for PPG-5-Ceteth-20 yet.

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

We don't have a description for Divinyldimethicone/Dimethicone Copolymer yet.

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

In haircare, this ingredient:

• Adds shine
• Protects color
• Offers thermal protection
• Boosts hair strength
• Does not build up as easily

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.

Carbomer is a polymer of acrylic acid. Its main role is to create a gel consistency.

A high amount of carbomer can cause pilling or balling up of products. Don't worry, most products contain 1% or less of carbomer.

Acrylates Copolymer is used as a film-forming agent and texture enhancer.

After applied, Acrylates Copolymer forms a thin film cover that helps skin feel more soft. It can help sunscreens become more water-resistant.

PEG-55 Propylene Glycol Oleate isn't fungal acne safe.

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

We don't have a description for C11-15 Pareth-7 yet.

Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.

This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.

Benzoic Acid is used to preserve and adjust the pH of products.

The antimicrobial property of Benzoic Acid helps elongate a product's shelf life. Its main role is to reduce fungi growth and is not found to be effective at fighting bacteria. Therefore Benzoic Acid is always added along with other preservatives.

We don't have a description for Laureth-9 yet.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Olea Europaea Fruit Oil is the fixed oil obtained from the ripe fruit of the Olive. In other words - olive oil.

The primary contents of olive oil are glycerides of the fatty acids linoleic, oleic and palmitic.

Camelina Sativa Seed Oil is an oil and isn't fungal acne safe.

We don't have a description for Trideceth-12 yet.

Salicylic Acid (also known as beta hydroxy acid or BHA) is one of the most well-known ingredients for treating skin that struggles with blackheads and acne. It helps to exfoliate both the skin's surface and pores, and also acts as an anti-inflammatory agent.

This multitasking property makes it a great ingredient for cleaning out pores, controlling oil production, and reducing inflammation.

Helianthus Annuus Seed Extract comes from sunflower seeds.

Sunflower seeds are rich in vitamin E. Studies show sunflowers contain antimicrobial and antioxidant properties.

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

We don't have a description for Magnesium Nitrate yet.

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

We don't have a description for C12-13 Pareth-23 yet.

We don't have a description for C12-13 Pareth-3 yet.

We don't have a description for Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol yet.

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Arginine is an amino acid that is important for human development. Your body uses is it to produce hair keratin and skin collagen.

As a cosmetic ingredient, Arginine has antioxidant properties and can also help repair damaged skin. This ingredient is derived either synthetically or from animals.

We don't have a description for 2-Oleamido-1,3-Octadecanediol yet.

Poly(Linseed Oil) is an oil.

Benzophenone-4 is a water-soluble chemical sunscreen.

It protects in the UV-B range, but is considered a secondary UV absorber. This means that it needs to be paired with other sunscreen ingredients to provide effective protection.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".

Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.

Ci 14700 is a synthetic red dye.

MCI is a preservative and known skin-irritant. It has anti-bacteria anti-fungal properties.

Studies spanning several decades have shown this ingredient to cause skin irritation and allergies.

Sorbic Acid is a preservative. It is the most commonly used food preservative in the world.

Sorbic Acid is a natural antibiotic and highly effective at preventing the growth of fungus. It is less effective against bacteria.

Haematococcus Pluvialis Extract is an antioxidant.

We don't have a description for Magnesium Chloride yet.

MI is a preservative and known skin irritant. In the past, MI was used for its ability to prevent bacteria, yeast, and fungi growth in low doses.

Nowadays, you'll most likely see MI combined with Methylchloroisothiazolinone (MCI). Trade names for this combination include Kathon CG or Euxyl K 100.

This ingredient is an emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.

It helps thicken a product's formula and makes it easier to spread by dissolving clumping compounds.

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

We don't have a description for CI 15510 yet.