Hair Serum
Hair Serum
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Pentylene Glycol

Skin Conditioning
Good for Barrier Repair Icon

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

Salvia Hispanica Seed Extract

Emollient

PPG-3 Benzyl Ether Myristate

Emollient

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol IconCoconut Derived IconNot safe for Fungal Acne Icon

Dimethiconol Meadowfoamate

Emollient

Brassica Alcohol

Emollient
Fatty Alcohol IconNot safe for Fungal Acne Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Polyquaternium-37

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Behentrimonium Chloride

Preservative
Preservative Icon

Caprylyl Methicone

Skin Conditioning
Silicon Icon

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconMay worsen Eczema IconMay cause irritation IconEU Allergen Icon

Brassicyl Valinate Esylate

Emollient

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Chlorphenesin

Antimicrobial
Preservative Icon

Sodium Benzoate

Masking
Preservative Icon

Calcium Gluconate

Humectant

Trehalose

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Xylitol

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Hydrolyzed Rice Protein

Skin Conditioning

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Polyquaternium-73

Caprylyl/Capryl Glucoside

Cleansing

Isopropyl Alcohol

Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea Icon

Oryza Sativa Bran Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Panthenyl Hydroxypropyl Steardimonium Chloride

Quaternium-95

UV Absorber

Tetrasodium Glutamate Diacetate

Ethyl Linoleate

Emollient
Fragrance IconNot safe for Fungal Acne Icon

Ceramide NP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Ethyl Oleate

Emollient
Fragrance IconNot safe for Fungal Acne Icon

Sorbitan Oleate

Emulsifying
3 / 0 Bad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
Not safe for Fungal Acne Icon

Sodium PCA

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Cinnamidopropyltrimonium Chloride

Arctium Lappa Root Extract

Skin Conditioning
Helps reduce irritation Icon

Hedera Helix Extract

Antimicrobial

Sodium Lactate

Buffering
Helps hydrate Dry Skin Icon

Trigonella Foenum-Graecum Seed Extract

Perfuming
Fragrance Icon

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Sodium Phosphate

Buffering

Lactobacillus/Arundinaria Gigantea Leaf Ferment Filtrate

Skin Conditioning

Arginine

Masking
Helps hydrate Dry Skin IconGood for Scar Healing Icon

Helianthus Annuus Extract

Emollient
Helps hydrate Dry Skin Icon

Aspartic Acid

Masking
Helps hydrate Dry Skin Icon

PCA

Humectant
Helps hydrate Dry Skin Icon

Litchi Chinensis Fruit Extract

Skin Conditioning

Citrullus Lanatus Seed Oil

Emollient
Oil IconHelps reduce irritation IconNot safe for Fungal Acne Icon

Phenoxyethanol

Preservative
Preservative Icon

Caprylic Acid

Cleansing
1 / 3

Galactoarabinan

Helps reduce Skin Redness Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

Rosmarinus Officinalis Leaf Extract

Antimicrobial

Leontopodium Alpinum Extract

Skin Conditioning

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

Glycine

Buffering
Helps hydrate Dry Skin Icon

Alanine

Masking
Helps hydrate Dry Skin Icon

Potassium Sorbate

Preservative
Preservative Icon

Sodium Acetylated Hyaluronate

Humectant
Hyaluronic Acid IconHelps with Anti-Aging Icon

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Serine

Masking
Helps hydrate Dry Skin Icon

Valine

Masking

Ethylhexylglycerin

Skin Conditioning

Gossypium Herbaceum Seed Extract

Skin Conditioning

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Antioxidant
Antioxidant Icon

Sodium Hyaluronate Crosspolymer

Humectant
Hyaluronic Acid IconHelps hydrate Dry Skin IconGood for Scar Healing Icon

Sodium Hydroxide

Buffering

Isoleucine

Skin Conditioning

Proline

Skin Conditioning
Helps hydrate Dry Skin Icon

Threonine

Helps hydrate Dry Skin Icon

Nigella Sativa Seed Extract

Perfuming
Fragrance Icon

Hydrolyzed Sodium Hyaluronate

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Scar Healing Icon

Histidine

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Phenylalanine

Masking
Helps hydrate Dry Skin Icon

Caprylyl Glycol

Emollient
Fatty Alcohol Icon

Disodium EDTA

Potassium Hydroxide

Buffering

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Hexyl Cinnamal

Perfuming
Synthetic Fragrance IconFragrance IconMay cause irritation IconEU Allergen Icon

Citral

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Linalool

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Water, Pentylene Glycol, Dimethicone, Salvia Hispanica Seed Extract, PPG-3 Benzyl Ether Myristate, Cetyl Alcohol, Dimethiconol Meadowfoamate, Brassica Alcohol, Parfum, Polyquaternium-37, Guar Hydroxypropyltrimonium Chloride, Behentrimonium Chloride, Caprylyl Methicone, Benzyl Alcohol, Brassicyl Valinate Esylate, Glycerin, Panthenol, Chlorphenesin, Sodium Benzoate, Calcium Gluconate, Trehalose, Xylitol, Butylene Glycol, Hydrolyzed Rice Protein, Citric Acid, Polyquaternium-73, Caprylyl/Capryl Glucoside, Isopropyl Alcohol, Oryza Sativa Bran Extract, Panthenyl Hydroxypropyl Steardimonium Chloride, Quaternium-95, Tetrasodium Glutamate Diacetate, Ethyl Linoleate, Ceramide NP, Ethyl Oleate, Sorbitan Oleate, Leuconostoc/Radish Root Ferment Filtrate, Sodium PCA, Cinnamidopropyltrimonium Chloride, Arctium Lappa Root Extract, Hedera Helix Extract, Sodium Lactate, Trigonella Foenum-Graecum Seed Extract, Propanediol, Sodium Phosphate, Lactobacillus/Arundinaria Gigantea Leaf Ferment Filtrate, Arginine, Helianthus Annuus Extract, Aspartic Acid, PCA, Litchi Chinensis Fruit Extract, Citrullus Lanatus Seed Oil, Phenoxyethanol, Caprylic Acid, Galactoarabinan, Tocopherol, Rosmarinus Officinalis Leaf Extract, Leontopodium Alpinum Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Glycine, Alanine, Potassium Sorbate, Sodium Acetylated Hyaluronate, Camellia Sinensis Leaf Extract, Sodium Hyaluronate, Serine, Valine, Ethylhexylglycerin, Gossypium Herbaceum Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate Crosspolymer, Sodium Hydroxide, Isoleucine, Proline, Threonine, Nigella Sativa Seed Extract, Hydrolyzed Sodium Hyaluronate, Histidine, Phenylalanine, Caprylyl Glycol, Disodium EDTA, Potassium Hydroxide, Limonene, Hexyl Cinnamal, Citral, Linalool

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Masking, Skin Conditioning

Arginine is a semi-essential amino acid. This just means our bodies can product a bit on its own, but sometimes needs a little boost from food sources.

It is a part of your skin's natural moisturizing factor (NMF), or the water-loving molecules in your outermost layer of skin (stratum corneum) that keeps everything hydrated and happy.

Here's an interesting thing about Arginine: your skin converts it into urea through the Krebs-Henseleit urea cycle. Urea is one of the most effective humectants your skin naturally produces.

A clinical study showed applying 2.5% arginine hydrochloride to atopic dermatitis skin showed significant urea levels in the stratum corneum and improved moisture in just four weeks.

Arginine is also a precursor to nitric oxide; nitric oxide improves microcirculation and supports wound healing and collagen synthesis.

One study found that an amino acid complex containing Arginine reduced skin irritation, improved hydration, and accelerated skin repair in clinical / in-vivo studies.

Arginine itself is an amino acid and not a fatty acid, oil, or ester. On its own, it's not a direct food source for Malassezia, or the yeast that causes fungal acne.

Learn more about Arginine

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Perfuming, Preservative, Solvent

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.

Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Benzyl Alcohol
Cleansing, Emulsifying, Masking

This ingredient is also known as octanoic acid. It is a fatty acid that is naturally found in (and sourced from) coconut oil and palm kernel oil.

In cosmetics, it plays several roles:

The antimicrobial activity has been documented: Caprylic Acid is able to disrupt microbial cell membranes and is confirmed to be effective against some bacteria and yeasts.

Cosmetic use levels are often under 5% because very high concentrations (70-99%) can be corrosive as shown in patch-testing.

On the fungal acne side, Caprylic Acid sits outside the C11-24 range that the Malassezia yeast can metabolize. It is also one of the more studied fatty acids for anti-Malassezia activity; a study from 2020 showed that just 0.2 caprylic acid was enough to disrupt Malassezia furfur under a Transmission Electron Microscope.

The comedogenic rating of 1 and irritancy rating of 3 comes from the 1989 Rabbit Ear Study. Since rabbit ear models produce a lot of false positives, anything scoring 0-1 means it is unlikely to cause comedones in humans.

The 3 for irritancy reflects that capylic acid is a weak organic acid that is corrosive in undiluted form.

Just so you know, both of these numbers came from being tested at 100% on hypersensitive rabbit skin. This is going to look very different at the <5% use levels in your cosmetics.

Plus, comedogenicity is more about the finished formula rather than individual ingredients. Be sure to patch test if you're unsure!

Learn more about Caprylic Acid
Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.

Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.

Because it is not a free-fatty acid or alcohol, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).

Learn more about Caprylyl Glycol
Emollient, Emulsifying, Emulsion Stabilising

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.

The FDA allows products labeled "alcohol-free" to have fatty alcohols.

Learn more about Cetyl Alcohol
Perfuming

Citral is the molecule responsible for the fresh lemon scent in lemon, lime, and lemongrass. It is a fragrance ingredient that can be created from plant essential oils or synthetically.

Though Citral has documented antimicrobial activity against acne bacteria (which is where the marketing claims about it being good for acne-prone skin originate), real formulas use it at fragrance-level concentrations under 1% so there's likely no skin benefit.

You should know this ingredient is a known EU fragrance allergen.

Animal studies classifies this ingredient as a weak-to-moderate skin sensitizer and clinical patch testing on eczema patients confirmed it to be both a contact allergen and irritant.

The term 'citral' is a collective term for two geometric isomers: geranial/Citral A and neral/Citral B.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Citral
Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emollient, Skin Conditioning

Helianthus Annuus Extract comes from the common sunflower.

Sunflowers are rich in vitamin E. Studies show sunflowers contain antimicrobial and antioxidant properties.

The fatty acids found in sunflowers include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.

These fatty acids hydrate your skin. Emollients create a film on the skin to prevent moisture from escaping.

Learn more about Helianthus Annuus Extract

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol
Perfuming, Solvent

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene
Perfuming

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

This ingredient has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool
Skin Conditioning, Skin Protecting

Oryza Sativa Bran Extract comes from the outer layer of a rice kernel. It is a byproduct of milling rice, or the operation to produce a whole grain rice product.

This ingredient has moisturizing properties due to its components of polysaccharides and omega-3 fatty acids. It also contains calcium, selenium, phosphorus, iron, and zinc.

Oryza Sativa Bran Extract contains numerous antioxidants such as ferulic acid. Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material.

Learn more about Oryza Sativa Bran Extract
Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Solvent

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Antimicrobial, Masking, Skin Conditioning

Rosmarinus Officinalis Leaf Extract comes from rosemary. Rosemary is native to the Mediterranean.

While Rosmarinus Officinalis Leaf Oil can be volatile due to its fragrant properties, the fragrance components are usually removed in the leaf extract.

Rosemary Leaf Extract contains many antioxidants such as rosmarinic acid and caffeic acid. Rosemarinic acid, a compound found in rosemary leaf, has been found to help soothe skin conditions such as eczema and acne.

Learn more about Rosmarinus Officinalis Leaf Extract
Emollient, Skin Conditioning

This ingredient comes from chia seeds (the same ones you put in your smoothie!). It has emollient and skin conditioning properties due to its rich concentration of linoleic acid and polyunsaturated fatty acids.

One small clinical study of 10 people found that a 4% chia seed oil formulation significantly improved skin hydration and soothed itchiness in 8 weeks. Another study showed using a chia seed extract enriched with vitamin F told skin cells to produce more of their own hydration factors.

There's also some lab evidence that chia seed extract, when paired with pomegranate extract, may help reduce excess pigment production.

Learn more about Salvia Hispanica Seed Extract
Buffering

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.

"Alkaline" refers to a high pH level. A low pH level would be considered acidic.

Learn more about Sodium Hydroxide

Tetrasodium Glutamate Diacetate is a chelating agent. Chelating agents help prevent metal ions from binding to other ingredients. This helps prevent unwanted effects and reactions from a product. These metal ions may come from water and are found in miniscule amounts.

Tetrasodium Glutamate Diacetate can also help other preservatives be more effective.

Antioxidant, Masking, Skin Conditioning

Tocopherol is a fat-soluble antioxidant known as Vitamin E.

You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.

Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.

It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.

This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.

Concentrations usually range from 0.1-1% in most leave-on products.

Learn more about Tocopherol
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Humectant, Skin Conditioning

Xylitol is a humectant and prebiotic. It can help with dry skin.

In studies, xylitol has been shown to improve dry skin. It decreased transepidermal water loss, or when water passes through the skin and evaporates. Xylitol also showed to help improve the biomechanical properties of the skin barrier.

The prebiotic property of xylitol may also help reinforce our skin's natural microbiome. Having a healthy microbiome prevents infection by bad bacteria and helps with hydration.

As a humectant, Xylitol helps draw moisture from both the air and from deeper skin layers. This helps keep skin hydrated.

Xylitol is a sugar alcohol and commonly used as a sugar substitute. It is naturally occurring in plants such as strawberries and pumpkin.

Learn more about Xylitol

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