This anti-aging serum is formulated around Bakuchiol and Retinol to soften the look of wrinkles and refine skin texture.
This anti-aging ampoule is formulated around Snail Secretion Filtrate and Niacinamide to soften the look of wrinkles and refine skin texture.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningButylene Glycol
HumectantGlycerin
HumectantNiacinamide
SmoothingDibutyl Adipate
EmollientCaprylic/Capric Triglyceride
MaskingBakuchiol 0.6%
AntimicrobialAmmonium Acryloyldimethyltaurate/Vp Copolymer
1,2-Hexanediol
Skin ConditioningHydrogenated Lecithin
EmulsifyingBetaine
HumectantHydroxyacetophenone
AntioxidantRetinyl Palmitate 0.3%
Skin ConditioningSodium Stearoyl Glutamate
CleansingTocopherol
AntioxidantRetinol 0.1%
Skin ConditioningAllantoin
Skin ConditioningPanthenol
Skin ConditioningPolysorbate 20
EmulsifyingAdenosine
Skin ConditioningCetearyl Alcohol
EmollientDisodium EDTA
Stearic Acid
CleansingDipropylene Glycol
HumectantHydroxypropyl Cyclodextrin
MaskingPolydextrose
HumectantCeramide NP
Skin ConditioningAsiaticoside
AntioxidantMadecassic Acid
Skin ConditioningAsiatic Acid
Skin ConditioningCeramide Ns
Skin ConditioningCholesterol
EmollientPhytosphingosine
Skin ConditioningFerulic Acid
AntimicrobialCeramide As
Skin ConditioningCeramide AP
Skin ConditioningCopper Tripeptide-1
Skin ConditioningAcetyl Hexapeptide-8
HumectantPalmitoyl Pentapeptide-4
Skin ConditioningPalmitoyl Tetrapeptide-7
Skin ConditioningPalmitoyl Tripeptide-1
Skin ConditioningCeramide EOP
Skin ConditioningWater, Butylene Glycol, Glycerin, Niacinamide, Dibutyl Adipate, Caprylic/Capric Triglyceride, Bakuchiol 0.6%, Ammonium Acryloyldimethyltaurate/Vp Copolymer, 1,2-Hexanediol, Hydrogenated Lecithin, Betaine, Hydroxyacetophenone, Retinyl Palmitate 0.3%, Sodium Stearoyl Glutamate, Tocopherol, Retinol 0.1%, Allantoin, Panthenol, Polysorbate 20, Adenosine, Cetearyl Alcohol, Disodium EDTA, Stearic Acid, Dipropylene Glycol, Hydroxypropyl Cyclodextrin, Polydextrose, Ceramide NP, Asiaticoside, Madecassic Acid, Asiatic Acid, Ceramide Ns, Cholesterol, Phytosphingosine, Ferulic Acid, Ceramide As, Ceramide AP, Copper Tripeptide-1, Acetyl Hexapeptide-8, Palmitoyl Pentapeptide-4, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Ceramide EOP
Snail Secretion Filtrate 34%
Skin ConditioningWater
Skin ConditioningPropanediol
SolventGlycerin
HumectantC13-16 Isoalkane
SolventGlycereth-26
HumectantNiacinamide
SmoothingPentylene Glycol
Skin ConditioningSqualane
EmollientHeptyl Undecylenate
EmollientPolyglyceryl-3 Distearate
Emulsifying1,2-Hexanediol
Skin ConditioningGlyceryl Stearate
EmollientBetaine
HumectantHydrogenated Polydecene
EmollientHydrogenated Polyisobutene
EmollientUndecane
EmollientHydrogenated Poly(C6-14 Olefin)
EmollientSynthetic Sapphire
Tridecane
PerfumingCaprylyl Glycol
EmollientAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingParfum
MaskingHydrogenated Lecithin
EmulsifyingButylene Glycol
HumectantCetyl Palmitate
EmollientCoco-Caprylate/Caprate
EmollientHydrogenated Olive Oil Unsaponifiables
EmollientMalt Extract
Skin ProtectingSorbitan Olivate
EmulsifyingSorbitan Palmitate
EmulsifyingDioscorea Japonica Root Extract
Skin ConditioningGlyceryl Stearate Citrate
EmollientXanthan Gum
EmulsifyingAdenosine
Skin ConditioningTromethamine
BufferingEthylhexylglycerin
Skin ConditioningCoccinia Indica Fruit Extract
Skin ConditioningEclipta Prostrata Extract
Skin ConditioningHydrolyzed Corn Starch
HumectantDisodium EDTA
Beta-Glucan
Skin ConditioningSodium Polyacrylate
AbsorbentSucrose
HumectantBiosaccharide Gum-1
HumectantPolyether-1
Allantoin
Skin ConditioningCentella Asiatica Extract
CleansingDimethyl Isosorbide
SolventGlyceryl Oleate
EmollientCaprylic/Capric Triglyceride
MaskingTocopherol
AntioxidantLauryl Glucoside
CleansingMyristyl Glucoside
CleansingPolyglyceryl-6 Laurate
EmulsifyingHydroxypinacolone Retinoate
Skin ConditioningMacadamia Ternifolia Seed Oil
EmollientOctyldodecanol
EmollientHydrolyzed Collagen
EmollientHydrolyzed Hyaluronic Acid
HumectantRetinol
Skin ConditioningMaltodextrin
AbsorbentGlycolipids
Skin ConditioningBrassica Campestris Sterols
EmollientPhosphatidylcholine
EmulsifyingCholesterol
EmollientAluminum/Magnesium Hydroxide Stearate
Emulsion StabilisingPentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
AntioxidantZymomonas Ferment Extract
HumectantPearl Extract
AntioxidantHydroxydecyl Ubiquinone
AntioxidantTris(Tetramethylhydroxypiperidinol)Citrate
StabilisingFerulic Acid
AntimicrobialHoney Extract
HumectantPalmitoyl Pentapeptide-4
Skin ConditioningSnail Secretion Filtrate 34%, Water, Propanediol, Glycerin, C13-16 Isoalkane, Glycereth-26, Niacinamide, Pentylene Glycol, Squalane, Heptyl Undecylenate, Polyglyceryl-3 Distearate, 1,2-Hexanediol, Glyceryl Stearate, Betaine, Hydrogenated Polydecene, Hydrogenated Polyisobutene, Undecane, Hydrogenated Poly(C6-14 Olefin), Synthetic Sapphire, Tridecane, Caprylyl Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Parfum, Hydrogenated Lecithin, Butylene Glycol, Cetyl Palmitate, Coco-Caprylate/Caprate, Hydrogenated Olive Oil Unsaponifiables, Malt Extract, Sorbitan Olivate, Sorbitan Palmitate, Dioscorea Japonica Root Extract, Glyceryl Stearate Citrate, Xanthan Gum, Adenosine, Tromethamine, Ethylhexylglycerin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Hydrolyzed Corn Starch, Disodium EDTA, Beta-Glucan, Sodium Polyacrylate, Sucrose, Biosaccharide Gum-1, Polyether-1, Allantoin, Centella Asiatica Extract, Dimethyl Isosorbide, Glyceryl Oleate, Caprylic/Capric Triglyceride, Tocopherol, Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Hydroxypinacolone Retinoate, Macadamia Ternifolia Seed Oil, Octyldodecanol, Hydrolyzed Collagen, Hydrolyzed Hyaluronic Acid, Retinol, Maltodextrin, Glycolipids, Brassica Campestris Sterols, Phosphatidylcholine, Cholesterol, Aluminum/Magnesium Hydroxide Stearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Zymomonas Ferment Extract, Pearl Extract, Hydroxydecyl Ubiquinone, Tris(Tetramethylhydroxypiperidinol)Citrate, Ferulic Acid, Honey Extract, Palmitoyl Pentapeptide-4
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservatives
Adenosine is a purine nucleoside that your body already makes in every cell. In skincare, it acts mainly as a skin conditioning and anti-aging agent.
The way it works is fairly well mapped out:
Your skin has cells called fibroblasts that build collagen (the stuff that keeps skin firm and smooth). Adenosine basically flips a switch on these cells that tells them to get to work making more collagen and other proteins. These cells slow down on their own as skin ages, so Adenosine helps give them a little nudge to keep going.
The clinical backing is pretty solid too.
A blind, randomized, placebo-controlled trial of 126 women aged 45-65 tested a 0.1% cream twice daily and found real improvements in crow's feet and frown lines using a precise 3D skin-mapping technique; these changes showed up by week 3 and held at 2 months.
A later study using Adenosine-loaded dissolving microneedle patches reported gains in wrinkle depth, dermal density, elasticity, and hydration.
On concentrations, South Korea's Ministry of Food and Drug Safety has set 0.04% as the approved functional anti-wrinkle level. You'll typically see this ingredient used somewhere in the 0.04-0.1% range since it works at low doses.
This ingredient has been found safe for cosmetics with the data showing no irritation or sensitization.
Overall, this is a great ingredient for any anti-aging routine and has no photosensitizing effect, so it suits both AM and PM use.
Learn more about AdenosineAllantoin is a soothing ingredient known for its protective and moisturizing properties; it's basically a quiet workhorse ingredient you can find in a huge range of cosmetics.
Though it can be derived from the comfrey plant, allantoin is produced synthetically for cosmetic products to ensure purity.
Research shows it can encourage your skin cells to turn over and renew by stimulating keratinocyte and fibroblast proliferation.
It also has mild keratolytic properties to help loosen and shed dead skin cells without being harsh.
Studies also suggest allantoin can help calm inflammation by dialing down some of the chemical signals your skin sends out when it is irritated.
This ingredient is typically used in the 0.1-0.5% range, and the FDA recognizes it as a skin protectant in OTC products up to 2%.
Overall, allantoin is a wonderful addition to most routines; it is stable across a wide pH range (~4-8), works well with other ingredients, and is considered non-sensitizing/non-irritating.
Fun fact: Allantoin is naturally occurring in comfrey root, beets, chamomile, and wheat sprouts. Our bodies even produce it as a byproduct of uric acid metabolism.
Learn more about AllantoinBetaine is a humectant. Like hyaluronic acid, it helps attract and retain moisture in the skin. It’s known for being gentle and for helping the skin maintain balanced hydration.
Betaine is mainly used to improve hydration and support calmer skin. It helps skin cells regulate water balance because it functions as an osmolyte.
Some studies suggest betaine may support making skin tone more even.
Fun fact: Betaine naturally exists in the skin and the body. In cosmetic products, it can be either plant-derived (most commonly from sugar beets) or synthetically produced for consistency and stability.
Betaine is also known as trimethylglycine.
Learn more about BetaineButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCaprylic/Capric Triglyceride (aka MCT Oil) is a lightweight emollient, solvent, and texture enhancer. It is considered a skin-softener by helping to prevent moisture loss.
Though it behaves like an oil, it is not technically one due to its chemical composition. One perk of this ingredient is that it is very stable, resistant to oxidation, and unlikely to go rancid.
In practice, that translates to a long shelf life and a consistently elegant skin feel.
While there is an assumption Caprylic Triglyceride can clog pores due to it being derived from coconut oil, there is no research supporting this. Just patch test if you have concerns.
Fractionated coconut oil and MCT Oil are both listed as Caprylic/Capric Triglyceride according to INCI. This is because INCI names are based on the ingredient’s final chemical composition and not its marketing name or source.
This ingredient is treated as the gold standard fungal acne safe oil. Even though it is coconut derived, the problematic lauric acid is stripped out.
This leaves just caprylic (C8) and capric (C10) acid. These chain lengths actually trend antifungal; a 2020 study found caprylic acid was enough to disrupt Malassezia furfur cell membrane, with a caprylic acid derivative damaging membrane structures at concentrations as low as 0.2%.
Learn more about Caprylic/Capric TriglycerideCholesterol is a lipid that is naturally found in human skin and is one of the three key components of your skin barrier. In skincare, it is an emollient and barrier-repairing ingredient.
It works by fitting directly into the lipid layers of skin to help restore structure and reduce transepidermal water loss (TEWL).
This is a great ingredient for dry, compromised, or aging skin; our skin starts to produce less cholesterol with age.
Research shows cholesterol works best in combination with ceramides and fatty acids, the other two major components in your skin barrier.
Cholesterol is also a well-establish penetration enhancer and can help other actives absorb more effectively.
Cosmetic-grade cholesterol is usually derived from lanolin but plant and synthetic options also exist. We recommend reaching out to the brand if you have questions about their source of cholesterol.
Learn more about CholesterolDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAFerulic Acid is a plant based antioxidant that can be naturally found in the cell walls of grains like rice, oats, and corn. It has antioxidant and antimicrobial properties, and has the ability to boost the performance of other antioxidants as well.
A well-known study found that adding Ferulic Acid to a solution of Vitamins C and E doubled the photoprotection of skin. This is why you'll often see it paired with Vitamin C or Vitamin E serums rather than sold on its own.
A 2025 review of 18 human studies found that using Ferulic Acid (0.5-1%) daily for one to three months showed improvements in:
As far as allergies go, Ferulic acid is generally well-tolerated but can cause an allergic reaction in very rare cases. It's also worth noting that Ferulic acid is often extracted from plant sources like rice bran or wheat bran, so be sure to path test if you have known grain allergies.
Outside of skincare, researchers are also looking into Ferulic Acid for its potential benefits in areas like diabetes, Alzheimer's, and heart health.
Learn more about Ferulic AcidGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHydrogenated Lecithin is a more stable version of lecithin.
It's made by taking lecithin (a phospholipid commonly found in soybeans and egg yolks) and hydrogenating it. This just means the unsaturated fatty acids are turned into saturated ones so they don't go bad as easily.
This ingredient is an emollient, emulsifier, and penetration enhancer. As an emollient, it helps soften and hydrate skin by trapping moisture within. As an emulsifier, it prevents oil and water ingredients from separating.
Hydrogenated Lecithin can form tiny spherical structures made of phospholipid bilayers called liposomes. These liposomes are able to capture compounds inside their structure and deliver them through the skin barrier.
Because phospholipids are a natural component of our cell membranes, this ingredient is inherently compatible with skin.
A 2021 study found lecithin-based surfactants were less harsh and more tolerable comared to Sodium Lauryl Sulfate (SLS).
Learn more about Hydrogenated LecithinNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamideYou might know this ingredient as Matrixyl. It is a synthetic peptide made up of five amino acids attached to a palmitic acid, a fatty acid that helps it absorb into skin more easily.
As a signal peptide, Matrixyl acts like a little messenger. Once it reaches your skin cells, it tells them to ramp up production of collagen, elastin, and other proteins that keep skin looking firm and smooth.
A 12 week clinical study found that a moisturizer containing just 3 ppm of Matrixyl led to a significant improvement in fine-lines and wrinkles. Another study showed an 18% reduction in wrinkle depth, 37% reduction in wrinkle thickness, and a 21% improvement in skin firmness after just 28 days of twice-daily use.
The coolest part is that it works at incredibly low concentrations (like 0.0003%) and it plays well with other actives.
The CIR (Cosmetic Ingredient Review) panel found it to be non-sensitizing across multiple tests and human patch tests also showed no irritation or sensitization.
Fun fact: Matrixyl was originally developed by French company Sederma and Procter & Gamble.
Read more about other common types of peptides here:
Learn more about Palmitoyl Pentapeptide-4Retinol is one of the most studied anti-aging ingredients in skincare (and for good reason!).
It's a form of vitamin A that your skin converts into Retinoic Acid, the active molecule that actually does the work in your cells.
That conversion happens in two steps: your skin first turns Retinol into Retinaldehyde (also called Retinal), then turns Retinaldehyde into Retinoic Acid.
Retinol is converted to biologically active retinoic acid via retinaldehyde by dehydrogenases in a two-step oxidation process.
Each step is a little "upgrade" toward the active form which is part of why Retinol is gentler than prescription Retinoic Acid; your skin does the work gradually. This also explains where Retinol sits in the retinoid family.
Here is the retinoid family ranked roughly by strength: Retinyl Esters (like Retinyl Palmitate) < Retinol < Retinaldehyde < Retinoic Acid.
Retinoid activity increases in that order, while tolerance runs in reverse; retinyl esters are the gentlest and retinoic acid the most irritating.
The more conversion steps an ingredient needs, the gentler (and slower) it tends to be, so Retinol lands in a nice middle spot. It's more effective than the esters, gentler than prescription options.
Once it becomes Retinoic Acid, it binds to receptors inside your cells' nuclei (called RARs and RXRs). These receptor pairs bind to specific DNA motifs called retinoic acid response elements and act like switches that turn certain genes on or off.
In practice, this means a few things happen in a formula. It:
That last two are worth a closer look.
A study that tested Retinol directly (not just prescription Retinoic Acid) found that four weeks of retinol thickened the epidermis and switched on the genes for Collagen I and Collagen III, with more procollagen I and III showing up in the skin. And after twelve weeks, facial wrinkles were visibly reduced.
Retinoids more broadly stimulate the skin's synthesis of hyaluronan and other glycosaminoglycans, part of what gives skin a plumper, more hydrated look over time.
So even the gentler OTC form is doing real structural work (not just sitting on the surface).
It's also worth knowing Retinol isn't only a wrinkle ingredient; it can help with uneven tone, dark spots, rough texture, and the look of pores as well because it speeds up turnover and influences pigment.
The research backs this up as well.
A pooled analysis of six clinical studies found that 0.1% stabilized retinol improved all signs of photoaging versus vehicle as early as week 4 and through 12 weeks, with only a few mild cases of irritation.
Another study comparing concentrations found that 0.3% and 1% Retinol were similarly effective at remodeling photodamaged skin, but 0.3% caused fewer adverse reactions when used daily (a useful reminder that more isn't always better).
Retinol is about tenfold less potent than Retinoic Acid. This is why it works as a gentler, non-prescription option that builds results over time.
Typical concentrations range from 0.1-1%, with 0.1% to 0.3% being a well-supported sweet spot for visible benefits with good tolerability.
One quirk worth mentioning: Retinol is famously unstable.
It's highly sensitive to light and oxygen, and UV exposure breaks it down into a range of degradation products.
Real-world testing bears this out, with retinoid content in some products dropping anywhere from 0% to 80% after six months at room temperature, and even more at higher temperatures.
This is why good formulations lean on opaque, air-tight packaging (think tubes and pumps, not clear jars) and often "encapsulate" the Retinol to shield it.
Signs of oxidation include your product turning yellow or smelling "off". Keeping it somewhere cool and dark, and using it up within a few months of opening helps it stay effective.
The most common side effects are mild and temporary: usually some dryness, redness, or light peeling as your skin adjusts. These tend to settle with consistent and lower-frequency use.
Like all retinoids, Retinol works best with nightly use, a good moisturizer, and daytime sunscreen.
The "ramp up" method works well: start with Retinol once a week to give your skin time to adjust, which keeps irritation low. Slowly add more nights until you reach your goal frequency once your skin feels comfortable.
Retinoids also make your skin more sensitive to the sun in the first few weeks, so wear sunscreen every morning and protect your skin from direct sun while you build up tolerance.
One safety note: topical Retinoids aren't recommended during pregnancy or breastfeeding. Systemic absorption from creams is low but because high oral vitamin A is a known teratogen and topical safety data are limited, most clinicians recommend stopping retinoids when pregnant or trying to conceive.
Learn more about RetinolTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water