Face Cleanser
Face Cleanser
American United States
Korean South Korea

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Disodium Cocoamphodiacetate

Cleansing

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Acrylates Copolymer

Sodium Chloride

Masking

1,2-Hexanediol

Skin Conditioning
Helps hydrate Dry Skin Icon

PEG-7 Glyceryl Cocoate

Emulsifying
Coconut Derived IconCan worsen Dry Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconNot safe for Fungal Acne Icon

Arginine Cocoate

Skin Conditioning
Coconut Derived IconCan worsen Dry Skin IconMay worsen Keratosis Pilaris Icon

Cocamidopropyl Betaine

Cleansing
Coconut Derived IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Rosacea Icon

PEG-120 Methyl Glucose Dioleate

Emulsifying
0 / 0 May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Styrene/Acrylates Copolymer

Potassium Cocoyl Glycinate

Surfactant
Coconut Derived Icon

Coco-Glucoside

Cleansing
Coconut Derived Icon

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Hexylene Glycol

Emulsifying
0-2 / 0-1

Portulaca Oleracea Extract

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Limnanthes Alba Seed Oil

Skin Conditioning
Oil IconHelps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Allantoin

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Xanthan Gum

Emulsifying

Cymbopogon Martini Oil

Masking
Oil Icon

Pelargonium Graveolens Flower Oil

Masking
Oil IconEssential Oil IconFragrance IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconEU Allergen Icon

Citrus Paradisi Peel Oil

Masking
Oil IconEssential Oil IconFragrance IconCan worsen Dry Skin IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Keratosis Pilaris Icon

Lavandula Angustifolia Oil

Masking
Oil IconEssential Oil IconFragrance IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconEU Allergen Icon

Citrus Sinensis Peel Oil Expressed

Perfuming
Oil IconFragrance IconMay cause irritation Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Hydrolyzed Collagen

Emollient
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Ethylhexylglycerin

Skin Conditioning

Niacinamide

Smoothing
Niacinamide IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconGood for Barrier Repair Icon

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Ascorbyl Tetraisopalmitate

Antioxidant
Vitamin C IconAntioxidant IconGood for Dark Spots IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Glycyrrhiza Glabra Root Extract

Bleaching
Helps hydrate Dry Skin IconHelps brighten skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Barrier Repair Icon

Chamomilla Recutita Flower Water

Masking

Colloidal Oatmeal

Absorbent
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Aloe Barbadensis Leaf Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Curcuma Longa Root Extract

Masking
Fragrance Icon

Melaleuca Alternifolia Leaf Oil

Antioxidant
Oil IconEssential Oil IconFragrance IconAntioxidant IconHelps fight Acne IconGood for Oily Skin IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis Icon

Glyceryl Stearate

Emollient
1 / 0 May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Palmitic Acid

Emollient
2 / 0 Helps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Stearic Acid

Cleansing
2-3 / 0 Helps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate

Skin Conditioning
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Hydrogenated Polydecene

Emollient

Ceramide NP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Butyrospermum Parkii Butter

Skin Conditioning
Helps hydrate Dry Skin IconGood for Barrier Repair IconBad for Acne Prone Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Ceteareth-20

Cleansing
2 / 3

Glyceryl Citrate/Lactate/Linoleate/Oleate

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Hydroxypropyl Bispalmitamide Mea

Emollient
Helps hydrate Dry Skin Icon

Glycosphingolipids

Emollient

Glycine Soja Sterols

Emollient
0 / 0 Helps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Meadowfoam Estolide

Skin Conditioning

Ceramide AP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Ethylhexyl Isononanoate

Emollient

Squalane

Emollient
1 / 0 Helps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Polysorbate 20

Emulsifying
0 / 0 May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Carbomer

Emulsion Stabilising
1 / 0

Palmitoyl Pentapeptide-4

Skin Conditioning
Peptide IconHelps with Anti-Aging IconGood for Skin Texture Icon

Steareth-20

Cleansing
2 / 1

Chrysin

Skin Conditioning

Palmitoyl Tripeptide-1

Skin Conditioning
Peptide IconHelps with Anti-Aging IconGood for Scar Healing IconGood for Skin Texture Icon

Palmitoyl Tetrapeptide-7

Skin Conditioning
Peptide IconHelps with Anti-Aging IconGood for Scar Healing IconGood for Skin Texture Icon

N-Hydroxysuccinimide

Skin Conditioning

Disodium EDTA

Benzoic Acid

Masking
Preservative IconMay worsen Eczema Icon

Phenoxyethanol

Preservative
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

Chlorhexidine Digluconate

Antimicrobial
Preservative Icon

CI 19140

Cosmetic Colorant

Water, Disodium Cocoamphodiacetate, Glycerin, Acrylates Copolymer, Sodium Chloride, 1,2-Hexanediol, PEG-7 Glyceryl Cocoate, Arginine Cocoate, Cocamidopropyl Betaine, PEG-120 Methyl Glucose Dioleate, Styrene/Acrylates Copolymer, Potassium Cocoyl Glycinate, Coco-Glucoside, Citric Acid, Hexylene Glycol, Portulaca Oleracea Extract, Limnanthes Alba Seed Oil, Allantoin, Xanthan Gum, Cymbopogon Martini Oil, Pelargonium Graveolens Flower Oil, Citrus Paradisi Peel Oil, Lavandula Angustifolia Oil, Citrus Sinensis Peel Oil Expressed, Butylene Glycol, Hydrolyzed Collagen, Ethylhexylglycerin, Niacinamide, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Ascorbyl Tetraisopalmitate, Glycyrrhiza Glabra Root Extract, Chamomilla Recutita Flower Water, Colloidal Oatmeal, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Leaf Extract, Curcuma Longa Root Extract, Melaleuca Alternifolia Leaf Oil, Glyceryl Stearate, Palmitic Acid, Stearic Acid, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Hydrogenated Polydecene, Ceramide NP, Butyrospermum Parkii Butter, Ceteareth-20, Glyceryl Citrate/Lactate/Linoleate/Oleate, Hydroxypropyl Bispalmitamide Mea, Glycosphingolipids, Glycine Soja Sterols, Meadowfoam Estolide, Ceramide AP, Ethylhexyl Isononanoate, Squalane, Sodium Hyaluronate, Polysorbate 20, Carbomer, Palmitoyl Pentapeptide-4, Steareth-20, Chrysin, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, N-Hydroxysuccinimide, Disodium EDTA, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Chlorhexidine Digluconate, CI 19140

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Emollient, Humectant, Skin Conditioning

Aloe Barbadensis Leaf Extract is a botanical extract pulled from the leaves of aloe vera and one of the most studied plant ingredients in cosmetics.

The inner leaf gel it comes from is mostly water (~99-99.5%) and the remaining fraction is made up of pretty good stuff: polysaccharides, vitamins, phenolics, and enzymes.

Its headline job is hydration.

The star polysaccharide in aloe, acemannan, is a humectant that retains moisture and helps reduce trans-epidermal water loss.

Aloe also has real soothing credentials; it contains anti-inflammatory compounds like bradykinase and C-glucosyl chromone that help calm irritation and redness.

On the repair side, lab work shows that acemannan wakes up your skin's repair cells (fibroblasts), prompting them to multiply and speed up healing.

There's some human data for cosmetic benefit too: a cream containing 10% Aloe Barbadensis leaf extract improved skin hydration and elasticity in a real-use study.

Safety-wise, this ingredient is well-regarded with just one rare downside; there have been some case reports of acute eczema, contact urticaria, and dermatitis in people who applied aloe-derived ingredients topically. Those with a known aloe or Liliaceae sensitivity should patch test.

Typical use levels range widely, from under 1% up to 90%+ depending on the format and the effect you are after.

Learn more about Aloe Barbadensis Leaf Extract
Skin Conditioning

Ceramide NP (formerly known as Ceramide 3) is one of the skin's naturally occurring lipids.

Since ceramides are the major lipid components of the skin, they are crucial for maintaining skin barrier and hydration. Ceramide NP most closely mirrors the dominant kind in human skin amongst ceramide subtypes.

This ceramide works by slotting into gaps within the stratum corneum's lipid matrix to limit trans-epidermal water loss (TEWL) and shield the skin against external irritants.

A study with 312 patients found that using a ceramide-containing routine for 4 weeks reduced the severity of atopic dermatitis by over 61%.

Another clinical study in subjects aged 60 and older found that a ceramide body wash and moisturizer improved skin dryness and itchy skin in 15 days.

Overall, ceramides are considered non-irritating and safety tests have found little to no observable adverse effects from using this ingredient.

Ceramide NP is usually sourced from plants (like soybean or rice bran), or produced synthetically.

Learn more about Ceramide NP
Skin Conditioning

We don't have a description for Chrysin yet.

Disodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.

This ingredient mainly works behind the scenes and helps with:

On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.

One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).

Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.

You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.

Learn more about Disodium EDTA
Masking, Perfuming, Tonic

Lavandula Angustifolia Oil is more commonly known as lavender essential oil. It is considered a fragrancing ingredient.

Lavender imparts a famous scent. While the smell is lovely, this ingredient and may sensitize skin in topical products. This is because about 85% of the oil is made up of linalool and linalyl acetate.

When exposed to air, these two compounds become strong allergens. This ingredient exhibits cytotoxicity at low concentrations; amounts of 0.25% have been shown to damage skin cells.

A study from Japan found this ingredient caused lavender sensitivity after widespread exposure.

Lavender essential oil has some antimicrobial, antibacterial, and anti-inflammatory properties. However, the cons of this ingredient may outweight the pros.

More research is needed to confirm lavender essential oil's effects when used in aromatherapy.

Lavandula Angustifolia is known as the English Lavender and famous for creating purple fields in Provence, France.

Learn more about Lavandula Angustifolia Oil
Skin Conditioning

We don't have a description for N-Hydroxysuccinimide yet.

Smoothing

Niacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.

And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.

You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.

In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.

If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.

In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).

Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.

Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.

The type of niacinamide used in skincare is synthetically created.

Learn more about Niacinamide
Skin Conditioning

Palmitoyl Tetrapeptide-7 (formerly Palmitoyl Tetrapeptide-3) is a synthetic peptide. Its main job is to fight what researchers call "inflammaging".

"Inflammaging" is the slow, low-grade chronic inflammation that quietly breaks down collagen as we age.

This ingredient calms down a specific inflammation signal in your skin cells (called IL-6). When left unchecked, this signal triggers enzymes that break down collagen and elastin.

Clinical testing showed statistically significant improvements in:

Studies also found the more of this ingredient used, the more your skin produces Collagen I, fibronectin, and hyaluronic acid.

You'll likely see this ingredient paired with Palmitoyl Tripeptide-1 in the well-known Matrixyl 3000 complex for enhanced anti-aging effects.

A 3% concentration applied twice daily for two months showed meaningful skin rejuvenation results in clinical panels.

Fungal acne note:
Usually a palmitic acid component can feed Malassezia in unbound form, but here is is covalently bonded to the peptide. This means it is very difficult for Malassezia to access, and therefore very unlikely to cause fungal acne.

Learn more about Palmitoyl Tetrapeptide-7
Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol
Skin Conditioning

This extract comes from Purslane, a succulent. It has anti-inflammatory, antioxidant, and hydrating properties.

Purslane is very nutritious. It contains omega-3 fatty acids, NMFs, many vitamins, minerals, and antioxidants. The vitamins found in purslane include: Vitamin C, Vitamin A, and Vitamin E.

Fun fact: Purslane is a succulent with an extensive habitat. It is used in traditional Korean medicine to treat irritated skin.

Nowadays, purslane is becoming a superfood due to its highly nutritious content.

Learn more about Portulaca Oleracea Extract

Potassium Cocoyl Glycinate is an amino acid-based surfactant and cleaning agent. This ingredient can be derived from animals or plants. It may also be synthetically created from fatty acids of the coconut and glycine.

Potassium Cocoyl Glycinate is a gentle surfactant. Surfactants help gather the dirt, oil, and other pollutants from your skin to be rinsed away. It is a mild cleanser and naturally produces foam.

Humectant, Skin Conditioning

Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.

In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

Learn more about Sodium Hyaluronate
Emollient, Skin Conditioning

Squalane is the hydrogenated and shelf-stable form of squalene (a lipid that naturally occurs in human sebum).

It is an emollient and skin conditioning agent that is able to integrate seamlessly into the skin's lipid barrier without clogging pores.

This is due to how structurally similar it is to what your skin already produces.

Though it is mostly an emollient that helps soften and hydrate skin, it also has some humectant and occlusive action. Humectants help the skin retain moisture while occlusives seal it in, making squalane a triple-threat moisturizer.

Research shows it has antioxidant capabilities that help protect against stressors like UV exposure, specifically UVA induced oxidative stress. This study also found that it supports collagen biosynthesis in human dermal fibroblasts.

No clinical study has reported significant adverse effects and irritation reactions are very rare from this ingredient (even at 100% concentration).

Overall, it's a fantastic ingredient for hydration and is suitable for all skin types.

This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.

Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.

Read more about squalene with an "e".

Though squalane is often called an oil, it’s technically not one. It is a hydrocarbon, meaning it is only made of carbon and hydrogen. True oils are triglycerides and made of fatty acids and glycerol.

The term “oil-free” isn’t regulated so companies can define it however they want. Some exclude all oils, while others just avoid mineral oil or comedogenic oils.

Squalane has a comedogenic rating of 1 from the original 1972 study that tested raw ingredients under occlusion on rabbit ears. This system is not standardized or peer-reviewed, and using the raw ingredients is very different from how diluted cosmetic formulations are used on human skin.

A comedogenic rating of 1 means it is "unlikely to clog pores" according to the original rating system.

The overall formula of a product matters more than the individual ingredients on whether or not it will cause clogged pores.

Learn more about Squalane
Cleansing, Emulsifying, Surfactant

Steareth-20 is an emulsifier and solubilizer. It is created from stearyl alcohol with ~20 units of ethylene oxide to give it a strong preference for water.

As an emulsifier, it helps oil-in-water emulsions like lotions, creams, and cleansers stay stable. It also solubilizes small amounts of oil-loving ingredients (like fragrance) into water-based formulas.

You'll likely find this ingredient with steareth-2 (it's oil-loving sister) where the two work together to give products a cushiony feel.

Typical use levels sit at around 1-5% and this ingredient has been found to be non-irritating by the CIR Expert Panel.

Learn more about Steareth-20
Cleansing, Emulsifying, Emulsion Stabilising

Stearic Acid is a fatty acid that is already found in your skin. It's one of the free fatty acids that works alongside ceramides and cholesterols to maintain your barrier.

In cosmetics, it is a multitasker:

Safety-wise, the CIR Expert Panel has concluded it to be safe in cosmetics when formulated to be non-irritating and non-sensitizing.

Free stearic acid is a C18 fatty acid that the Malassezia yeast can substrate, so this ingredient may not be fungal acne safe.

Learn more about Stearic Acid
Antioxidant, Skin Conditioning

Tocopheryl Acetate is a stable, shelf-friendly form of vitamin E.

Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.

It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.

One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.

Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.

Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.

The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.

Most leave-on skincare keeps it at the lower end, often between 0.5-1%.

Learn more about Tocopheryl Acetate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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