Day Moisturizer
General Moisturizer
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Neopentyl Glycol Diheptanoate

Emollient

Ethylhexyl Salicylate

UV Absorber
0 / 0 UV Protection IconChemical UV Filter IconNon-Reef-Safe Icon

Butyl Methoxydibenzoylmethane

UV Absorber
UV Protection IconChemical UV Filter Icon

Octocrylene

UV Absorber
UV Protection IconChemical UV Filter IconMay worsen Eczema IconMay cause irritation IconNon-Reef-Safe Icon

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol IconCoconut Derived IconNot safe for Fungal Acne Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Butyloctyl Salicylate

Skin Conditioning
Non-Reef-Safe Icon

Pentaerythrityl Tetraethylhexanoate

Emollient
Helps hydrate Dry Skin Icon

Polyethylene

Abrasive
Exfoliant IconMay worsen Eczema Icon

Di-C12-15 Alkyl Fumarate

Emollient

Petrolatum

Emollient
Oil IconHelps hydrate Dry Skin IconMay worsen Oily Skin Icon

Hydrogenated Lecithin

Emulsifying
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Hydrogenated Polyisobutene

Emollient
1 / 2

Octyldodecyl Myristate

Emollient

Hexyldecyl Stearate

Emollient

Behenyl Alcohol

Emollient
Fatty Alcohol Icon

Cucumis Melo Fruit Extract

Skin Conditioning

Polygonum Aviculare Extract

Emollient

Myrtus Communis Leaf Extract

Perfuming
Fragrance Icon

Laminaria Digitata Extract

Skin Protecting
Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Acetyl Hexapeptide-8

Humectant
Peptide IconHelps with Anti-Aging Icon

Tetradecyl Aminobutyroylvalylaminobutyric Urea Trifluoroacetate

Skin Conditioning

Lactoperoxidase

Stabilising

Glucose Oxidase

Stabilising

Cholesterol

Emollient
0 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Propylene Glycol Dicaprylate

Emollient

Aminopropyl Ascorbyl Phosphate

Antioxidant
Vitamin C IconAntioxidant IconHelps brighten skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Skin Texture Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Glucose

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Algae Extract

Emollient

Artemia Extract

Skin Conditioning

Acetyl Glucosamine

Skin Conditioning
Helps with Anti-Aging IconHelps brighten skin IconGood for Dark Spots Icon

Sigesbeckia Orientalis Extract

Skin Conditioning

Glyceryl Stearate

Emollient
1 / 0 Not safe for Fungal Acne Icon

Persea Gratissima Oil

Skin Conditioning
0-3 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

C12-16 Alcohols

Emollient

Trehalose

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Ethylhexylglycerin

Skin Conditioning

PEG-100 Stearate

Surfactant
0 / 0 Not safe for Fungal Acne Icon

Caffeine

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation Icon

Palmitic Acid

Emollient
2 / 0 Helps hydrate Dry Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Glycine Soja Sterols

Emollient
0 / 0 Helps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Caprylyl Glycol

Emollient
Fatty Alcohol Icon

Isohexadecane

Emollient

Polymethyl Methacrylate

Good for Oily Skin Icon

Trifluoroacetyl Tripeptide-2

Skin Conditioning
Peptide Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Zinc PCA

Humectant
Zinc IconHelps fight Acne IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Polysilicone-11

Silicon IconGood for Oily Skin Icon

Polysorbate 80

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Faex Extract

Skin Conditioning

Potato Starch Modified

Decarboxy Carnosine Hcl

Skin Conditioning

Xanthan Gum

Emulsifying

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Hydroxide

Buffering

Potassium Sulfate

Sulfate Icon

Acrylamide/Sodium Acryloyldimethyltaurate Copolymer

Emulsion Stabilising

Dextran

Helps hydrate Dry Skin Icon

Hexylene Glycol

Emulsifying
0-2 / 0-1

Disodium EDTA

BHT

Antioxidant
Antioxidant Icon

Potassium Sorbate

Preservative
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

CI 14700

Cosmetic Colorant
2 / 1

Mica

Cosmetic Colorant

CI 77891

Cosmetic Colorant

Water

Skin Conditioning

Isononyl Isononanoate

Emollient

C12-20 Acid PEG-8 Ester

Emulsifying
Not safe for Fungal Acne Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

Butyrospermum Parkii Butter

Skin Conditioning
Helps hydrate Dry Skin IconGood for Barrier Repair IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol IconCoconut Derived IconNot safe for Fungal Acne Icon

Moringa Oleifera Seed Extract

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation Icon

Hibiscus Sinensis Flower Extract

Skin Conditioning

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Acetyl Hexapeptide-8

Humectant
Peptide IconHelps with Anti-Aging Icon

Laminaria Digitata Extract

Skin Protecting
Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Whey Protein

Skin Conditioning

Opuntia Tuna Fruit Extract

Skin Conditioning

Acetyl Glucosamine

Skin Conditioning
Helps with Anti-Aging IconHelps brighten skin IconGood for Dark Spots Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Narcissus Tazetta Bulb Extract

Astringent
May cause irritation IconEU Allergen Icon

Algae Extract

Emollient

Pyrus Malus Fruit Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Cucumis Sativus Fruit Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Lens Esculenta Fruit Extract

Skin Conditioning

Citrullus Lanatus Fruit Extract

Skin Conditioning
Helps reduce irritation Icon

Laminaria Saccharina Extract

Skin Protecting

Silybum Marianum Extract

Skin Conditioning
Helps reduce Skin Redness Icon

Helianthus Annuus Seed Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Sigesbeckia Orientalis Extract

Skin Conditioning

Caffeine

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation Icon

Hordeum Vulgare Extract

Emollient

Sodium Lactate

Buffering
Helps hydrate Dry Skin Icon

Sorbitol

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Ethylhexylglycerin

Skin Conditioning

Propylene Glycol Dicaprate

Emollient

Glucose

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Glucose Oxidase

Stabilising

Sodium PCA

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Sucrose

Humectant
Helps hydrate Dry Skin Icon

Xanthan Gum

Emulsifying

Sodium Hydroxide

Buffering

Carbomer

Emulsion Stabilising
1 / 0

Pentylene Glycol

Skin Conditioning
Good for Barrier Repair Icon

Lactoperoxidase

Stabilising

Isoceteth-20

Emulsifying

Sodium Dehydroacetate

Preservative
Preservative Icon

Potassium Cetyl Phosphate

Emulsifying

PEG-100 Stearate

Surfactant
0 / 0 Not safe for Fungal Acne Icon

Tetrahexyldecyl Ascorbate

Antioxidant
Vitamin C IconAntioxidant IconHelps brighten skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture Icon

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

Emulsion Stabilising

Ammonium Acryloyldimethyltaurate/Vp Copolymer

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Potassium Phosphate

Buffering

Sodium Chloride

Masking

BHT

Antioxidant
Antioxidant Icon

Potassium Sorbate

Preservative
Preservative Icon

Sodium Benzoate

Masking
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

CI 14700

Cosmetic Colorant
2 / 1

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning

Acetyl Glucosamine is an antioxidant and humectant. It is an amino acid sugar and is naturally found in our skin.

The cool thing about this ingredient? It helps the skin produce hyaluronic acid and boost hydration. It also has antioxidant benefits to protect skin cells.

When paired with niacinamide, Acetyl Glucosamine has been shown to be effective at reducing discoloration.

Learn more about Acetyl Glucosamine
Humectant, Skin Conditioning

Acetyl Hexapeptide-8 (also known as Argireline) is a synthetic hexapeptide that is often called a "topical Botox alternative".

It works by mimicking how Botox relaxes muscles; it interferes with the signaling process that tells your facial muscles to contract. This can help soften expression lines like forehead wrinkles or crow's feet over time.

The comparison to Botox does have limits because the molecule is water-loving and relatively large.

Acetyl Hexapeptide-8 has a hard time absorbing deeply enough through the skin's outer barrier to actually reach the muscles.

So whether it truly works the way Botox does at a biological level is still up for debate, but early clinical outcomes are fairly encouraging.

A 12 week human study of a multi-ingredient regimen containing this ingredient saw:

While some studies have observed improvements in wrinkle appearance, it is important to note that more consistent results are seen in multi-ingredient formulations (vs just Acetyl Hexapeptide-8 alone).

Some research studies also used higher concentrations (up to 10%) while this ingredient is usually found in concentrations up to 0.005% in leave-on formulations.

Learn more about Acetyl Hexapeptide-8
Emollient, Humectant, Masking

Algae Extract is a confusing name. This is because algae is an informal term for a group of 30,000 aquatic organisms that can photosynthesize.

The term 'algae extract' can refer to any one, or a blend of, the 30,000 types.

Algae is rich in antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.

Algae can also help with soothing and hydrating skin.

Many different types of algae have different benefits.

Learn more about Algae Extract
BHT
Antioxidant, Masking

BHT is a synthetic antioxidant and preservative.

As an antioxidant, it helps your body fight off free-radicals. Free-radicals are molecules that may damage your skin cells.

As a preservative, it is used to stabilize products and prevent them from degrading. Specifically, BHT prevents degradation from oxidation.

The concerns related to BHT come from oral studies; this ingredient is currently allowed for use by both the FDA and EU.

However, it was recently restricted for use in the UK as of April 2024.

Learn more about BHT
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Skin Conditioning

Caffeine is a naturally occurring plant compound found in coffee beans, tea leaves, cocoa pods, and guarana.

As an antioxidant, caffeine protects your skin from free radical damage caused by UV exposure and envionrmnetal stressors.

Early research also shows that caffeine can help calm redness, soothe irritated skin, and support hair growth by stimulating microcirculation in the scalp.

You might have seen eye creams marketing caffeine as a depuffing ingredient. This is because it is a vasoconstrictor meaning it can temporarily constrict blood vessels, though clinical evidence for this specific use is still limited.

Most skincare products contain this ingredient at concentrations between 1-6%. It is able to penetrate skin easily regardless of skin type or thickness.

Just so you know, a very small number of case reports describe caffeine-induced allergy. This ingredient is generally well-tolerated, non-irritating, and non-sensitizing for the majority of people.

Learn more about Caffeine
Emollient, Emulsifying, Emulsion Stabilising

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.

The FDA allows products labeled "alcohol-free" to have fatty alcohols.

This ingredient may not be fungal acne safe. It is a primary fatty alcohol with a chain length above 12 carbons. A study from 2019 show Malassezia can feed on fatty alcohols in this range, so it may trigger fungal acne in those prone to it.

Learn more about Cetyl Alcohol
Cosmetic Colorant

Ci 14700, also known as Red No. 4, is a synthetic red dye derived from petroleum. It is water soluble.

Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone
Skin Conditioning

Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:

The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

Learn more about Ethylhexylglycerin
Humectant

Glucose is a simple sugar (a monosaccharide). In skincare, it is mostly a humectant and skin conditioning agent.

Mechanistically, it has multiple hydroxyl groups that hydrogen-bond to water. This pulls moisture into the upper layers of skin to keep the surface soft and hydrated.

It's worth knowing sugars are already a natural component of the skin's NMF (natural moisturizing factor) so it's a molecule that your stratum corneum is well-acquainted with.

Just so you know, glucose is hydrophilic (water-loving) and the stratum corneum is a strong barrier to hydrophilic compounds. This just means penetration is slow and most of the action is happening on the surface.

Gram-to-gram, glucose is not as efficient as a humectant as glycerin. This is why you'll likely see glycose paired with stronger humectants for a bigger hydration payoff.

In skincare, glucose is typically derived from corn or other starch sources.

Learn more about Glucose
Stabilising

We don't have a description for Glucose Oxidase yet.

Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Stabilising

We don't have a description for Lactoperoxidase yet.

Skin Protecting

Laminaria Digitata Extract comes from the dark brown seaweed, Laminaria Digitata. It is a potent antioxidant, which also provides soothing and hydrating benefits.

Many studies show the antioxidant components of Laminaria Digitata to help with anti-inflammation.

This ingredient is rich in amino acids, proteins, sugars, and vitamins. Small amounts of minerals such as phosphorous, iron, potassium, and copper are also found the seaweed.

These components help hydrate and nourish your skin's natural barrier. Having a healthy skin barrier leads to more youthful looking skin and may help reduce the signs of aging.

Laminaria Digitata is found in the northern Atlantic Ocean.

What's the difference between algae and seaweed?
Algae is a broad term that includes seaweed. Not all algae is seaweed.

Learn more about Laminaria Digitata Extract
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Surfactant

Peg-100 Stearate is an emollient and emulsifier. As an emollient, it helps keep skin soft by trapping moisture in. On the other hand, emulsifiers help prevent oil and water from separating in a product.

PEGS are a hydrophilic polyether compound . There are 100 ethylene oxide monomers in Peg-100 Stearate. Peg-100 Stearate is polyethylene glycol ester of stearic acid.

Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Skin Conditioning, Tonic

We don't have a description for Sigesbeckia Orientalis Extract yet.

Humectant, Skin Conditioning

Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.

In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

Learn more about Sodium Hyaluronate
Buffering

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.

"Alkaline" refers to a high pH level. A low pH level would be considered acidic.

Learn more about Sodium Hydroxide
Antioxidant, Skin Conditioning

Tocopheryl Acetate is a stable, shelf-friendly form of vitamin E.

Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.

It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.

One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.

Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.

Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.

The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.

Most leave-on skincare keeps it at the lower end, often between 0.5-1%.

Learn more about Tocopheryl Acetate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum

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