Versus

Bumble and bumble. Full Potential Shampoo Versus Augustinus Bader The Rich Shampoo

Shampoo
Shampoo
American Brand United States
British Brand United Kingdom

Updated on September 12, 2024

Overview

What they are

These products are both cruelty-free shampoos. They have a total of 6 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for fighting acne, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain common allergens, fragrances and oils

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

What's inside

What's inside

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Full Potential Shampoo

Water

Skin Conditioning

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol Icon

Cetearyl Alcohol

Emollient
2 / 1 Fatty Alcohol IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Stearalkonium Chloride

Preservative
Preservative Icon

Dimethicone

Emollient
1 / 0 Silicon Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconHelps brighten skin Icon

Bertholletia Excelsa Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Orbignya Oleifera Seed Oil

Emollient
1 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Pentaclethra Macroloba Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Theobroma Grandiflorum Seed Butter

Skin Conditioning
Not safe for Fungal Acne Icon

Hordeum Vulgare Extract

Emollient

Triticum Vulgare Germ Extract

Skin Conditioning

Hydrolyzed Wheat Protein

Skin Conditioning

Hydroxypropyltrimonium Hydrolyzed Corn Starch

Hydrolyzed Wheat Starch

Skin Conditioning

Caprylic/Capric Triglyceride

Masking
Helps hydrate Dry Skin Icon

Hydroxyethylcellulose

Emulsion Stabilising

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant Icon

Cetyl Ethylhexanoate

Emollient

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Phospholipids

Skin Conditioning
Helps hydrate Dry Skin Icon

Salicylic Acid

Masking
BHA IconPreservative IconGood for Oily Skin IconGood for Minimizing Pores IconHelps fight Acne IconHelps brighten skin IconCan worsen Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Creatine

Skin Conditioning

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Scar Healing Icon

Panthenyl Ethyl Ether

Linoleic Acid

Cleansing
Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Dark Spots IconGood for Scar Healing IconHelps fight Acne IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Pantethine

Emollient

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

Hydrolyzed Wheat Protein Pg-Propyl Silanetriol

Skin Conditioning

Cholesterol

Emollient
0 / 0 Helps hydrate Dry Skin Icon

Phytantriol

Humectant
2 / 2

Adenosine Phosphate

Skin Conditioning

Squalane

Emollient
1 / 0 Helps hydrate Dry Skin Icon

Ethylhexyl Salicylate

UV Absorber
0 / 0 Chemical UV Filter IconNon-Reef-Safe IconMay worsen Rosacea Icon

Ethylhexyl Methoxycinnamate

UV Absorber
0 / 0 Chemical UV Filter IconMay cause irritation IconNon-Reef-Safe Icon

Butyl Methoxydibenzoylmethane

UV Absorber
Chemical UV Filter IconMay cause irritation IconMay worsen Rosacea Icon

Sodium PCA

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

Disodium Cocoamphodiacetate

Cleansing

Polyacrylate Crosspolymer-7

Emollient

Stearamidopropyl Dimethylamine

Emulsifying

Behentrimonium Chloride

Preservative
Preservative Icon

Trehalose

Humectant
Helps hydrate Dry Skin Icon

Polyquaternium-51

Skin Conditioning
Helps hydrate Dry Skin Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps hydrate Dry Skin Icon

Urea

Buffering
Helps hydrate Dry Skin IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Rosacea Icon

Alcohol Denat.

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Chloride

Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Disodium EDTA

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Limonene

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Butylphenyl Methylpropional

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Phenoxyethanol

Preservative
Preservative Icon
The Rich Shampoo

Water

Skin Conditioning

Sodium Cocoyl Isethionate

Cleansing

Sodium Lauryl Sulfoacetate

Cleansing

Coco-Betaine

Cleansing

Brassicamidopropyl Dimethylamine

Skin Conditioning

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Emollient, Emulsifying, Emulsion Stabilising

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.

The FDA allows products labeled "alcohol-free" to have fatty alcohols.

Learn more about Cetyl Alcohol
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Skin Conditioning

We don't have a description for Hydrolyzed Wheat Protein yet.

Masking

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.

The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.

Scrubs may use salt as the primary exfoliating ingredient.

Learn more about Sodium Chloride
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

When to use

3 Routines
67% use in am
33% use in pm
67% use every day
1 Routine
100% use in am
0% use in pm
100% use every day