What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningButylene Glycol
HumectantGlycerin
HumectantNiacinamide
SmoothingDipropylene Glycol
Humectant1,2-Hexanediol
Skin ConditioningPropanediol
SolventCarbomer
Emulsion StabilisingHydroxyacetophenone
AntioxidantGlycereth-25 PCA Isostearate
EmulsifyingTromethamine
BufferingEthylhexylglycerin
Skin ConditioningCentella Asiatica Extract
CleansingXanthan Gum
EmulsifyingCoptis Japonica Root Extract
Skin ConditioningDisodium EDTA
Sodium Hyaluronate
HumectantHyaluronic Acid
HumectantHydrolyzed Hyaluronic Acid
HumectantHydrogenated Lecithin
EmulsifyingPolyglyceryl-10 Laurate
Skin ConditioningAscorbic Acid
AntioxidantPanthenol
Skin ConditioningCitrus Junos Seed Extract
AntioxidantSodium Ascorbyl Phosphate
AntioxidantSilk Amino Acids
HumectantCorallina Officinalis Extract
Skin ConditioningLeuconostoc/Radish Root Ferment Filtrate
AntimicrobialBiotin
AntiseborrhoeicFolic Acid
Skin ConditioningPyridoxine
Skin ConditioningCaprylic/Capric Triglyceride
MaskingCyanocobalamin
Skin ConditioningTocopherol
AntioxidantCeramide NP
Skin ConditioningAsiaticoside
AntioxidantAsiatic Acid
Skin ConditioningMadecassoside
AntioxidantMadecassic Acid
Skin ConditioningPropolis Extract
Skin ConditioningBeta-Carotene
Skin ConditioningRiboflavin
Cosmetic ColorantThiamine Hcl
MaskingParfum
MaskingWater, Butylene Glycol, Glycerin, Niacinamide, Dipropylene Glycol, 1,2-Hexanediol, Propanediol, Carbomer, Hydroxyacetophenone, Glycereth-25 PCA Isostearate, Tromethamine, Ethylhexylglycerin, Centella Asiatica Extract, Xanthan Gum, Coptis Japonica Root Extract, Disodium EDTA, Sodium Hyaluronate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Hydrogenated Lecithin, Polyglyceryl-10 Laurate, Ascorbic Acid, Panthenol, Citrus Junos Seed Extract, Sodium Ascorbyl Phosphate, Silk Amino Acids, Corallina Officinalis Extract, Leuconostoc/Radish Root Ferment Filtrate, Biotin, Folic Acid, Pyridoxine, Caprylic/Capric Triglyceride, Cyanocobalamin, Tocopherol, Ceramide NP, Asiaticoside, Asiatic Acid, Madecassoside, Madecassic Acid, Propolis Extract, Beta-Carotene, Riboflavin, Thiamine Hcl, Parfum
Rosa Damascena Flower Water 74%
MaskingGlycerin
HumectantCetyl Ethylhexanoate
EmollientWater
Skin ConditioningDipropylene Glycol
Humectant1,2-Hexanediol
Skin ConditioningNiacinamide
SmoothingPolysorbate 60
EmulsifyingPropanediol
SolventCoco-Caprylate/Caprate
EmollientRosa Damascena Extract
MaskingTromethamine
BufferingAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingEthylhexylglycerin
Skin ConditioningCaprylic/Capric Triglyceride
MaskingAdenosine
Skin ConditioningCarbomer
Emulsion StabilisingXanthan Gum
EmulsifyingAllantoin
Skin ConditioningPanthenol
Skin ConditioningHydrogenated Lecithin
EmulsifyingButylene Glycol
HumectantRice Ferment Filtrate
Skin ConditioningCucumis Sativus Fruit Extract
EmollientMorus Alba Bark Extract
Skin ConditioningPhytosteryl/Octyldodecyl Lauroyl Glutamate
Skin ConditioningCeramide NP
Skin ConditioningCyanocobalamin
Skin ConditioningZingiber Officinale Root Extract
MaskingHouttuynia Cordata Extract
Skin ConditioningMentha Piperita Leaf Extract
Skin ConditioningHydrolyzed Collagen
EmollientRosa Damascena Flower Oil
MaskingCaprylyl Glycol
EmollientPrunus Armeniaca Fruit Extract
Skin ConditioningLeuconostoc/Radish Root Ferment Filtrate
AntimicrobialC12-16 Alcohols
EmollientPalmitic Acid
EmollientPsidium Guajava Fruit Extract
AstringentSaussurea Involucrata Extract
HumectantRubus Idaeus Fruit Extract
AstringentRoyal Jelly Extract
Skin ConditioningMaltodextrin
AbsorbentPrunus Serrulata Flower Extract
Skin ConditioningCentella Asiatica Extract
CleansingPrunus Persica Fruit Extract
AbrasiveHippophae Rhamnoides Oil
EmollientAchillea Millefolium Extract
CleansingOryza Sativa Bran Extract
Skin ConditioningLeontopodium Alpinum Flower/Leaf Extract
Skin ConditioningMilk Extract
Skin ConditioningPearl Extract
AntioxidantCholesterol
EmollientPropolis Extract
Skin ConditioningSimmondsia Chinensis Seed Oil
EmollientRetinyl Palmitate
Skin ConditioningLepidium Meyenii Root Extract
Skin ConditioningSodium Hyaluronate
HumectantSaccharide Hydrolysate
HumectantStearic Acid
CleansingGlucose
HumectantChondrus Crispus Extract
Skin ConditioningMelissa Officinalis Leaf Extract
Skin ConditioningRubus Fruticosus Fruit Extract
AstringentNelumbo Nucifera Seed Extract
AntimicrobialTocopherol
AntioxidantHydroxypropyltrimonium Hyaluronate
Rutin
AntioxidantHydroxycinnamic Acid
Skin ConditioningHydrolyzed Hyaluronic Acid
HumectantSodium Acetylated Hyaluronate
HumectantSqualane
EmollientHyaluronic Acid
HumectantSodium Hyaluronate Crosspolymer
HumectantHydrolyzed Sodium Hyaluronate
Skin ConditioningPotassium Hyaluronate
Skin ConditioningDunaliella Salina Extract
Skin ConditioningDisodium EDTA
Parfum
MaskingCitronellol
PerfumingAlpha-Isomethyl Ionone
PerfumingRosa Damascena Flower Water 74%, Glycerin, Cetyl Ethylhexanoate, Water, Dipropylene Glycol, 1,2-Hexanediol, Niacinamide, Polysorbate 60, Propanediol, Coco-Caprylate/Caprate, Rosa Damascena Extract, Tromethamine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ethylhexylglycerin, Caprylic/Capric Triglyceride, Adenosine, Carbomer, Xanthan Gum, Allantoin, Panthenol, Hydrogenated Lecithin, Butylene Glycol, Rice Ferment Filtrate, Cucumis Sativus Fruit Extract, Morus Alba Bark Extract, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Ceramide NP, Cyanocobalamin, Zingiber Officinale Root Extract, Houttuynia Cordata Extract, Mentha Piperita Leaf Extract, Hydrolyzed Collagen, Rosa Damascena Flower Oil, Caprylyl Glycol, Prunus Armeniaca Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, C12-16 Alcohols, Palmitic Acid, Psidium Guajava Fruit Extract, Saussurea Involucrata Extract, Rubus Idaeus Fruit Extract, Royal Jelly Extract, Maltodextrin, Prunus Serrulata Flower Extract, Centella Asiatica Extract, Prunus Persica Fruit Extract, Hippophae Rhamnoides Oil, Achillea Millefolium Extract, Oryza Sativa Bran Extract, Leontopodium Alpinum Flower/Leaf Extract, Milk Extract, Pearl Extract, Cholesterol, Propolis Extract, Simmondsia Chinensis Seed Oil, Retinyl Palmitate, Lepidium Meyenii Root Extract, Sodium Hyaluronate, Saccharide Hydrolysate, Stearic Acid, Glucose, Chondrus Crispus Extract, Melissa Officinalis Leaf Extract, Rubus Fruticosus Fruit Extract, Nelumbo Nucifera Seed Extract, Tocopherol, Hydroxypropyltrimonium Hyaluronate, Rutin, Hydroxycinnamic Acid, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Squalane, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Dunaliella Salina Extract, Disodium EDTA, Parfum, Citronellol, Alpha-Isomethyl Ionone
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Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservatives
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolThis ingredient is a lightweight emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.
It helps thicken a product's formula and makes it easier to spread by dissolving clumping compounds.
Caprylic Triglyceride is made by combining glycerin with coconut oil, forming a clear liquid. Though it behaves like an oil, it is not technically one due to its chemical composition. It is very stable, resistant to oxidation, and unlikely to go rancid. In practice, that translates to a long shelf life and a consistently elegant skin feel.
While there is an assumption Caprylic Triglyceride can clog pores due to it being derived from coconut oil, there is no research supporting this. Be sure to patch test if you have concerns.
Fractionated coconut oil and MCT Oil are both listed as Caprylic/Capric Triglyceride according to INCI. This is because INCI names are based on the ingredient’s final chemical composition and not its marketing name or source.
Learn more about Caprylic/Capric TriglycerideCarbomer is a high-molecular weight polymer of acrylic acid. It is used to form gels and thicken formulas.
Due to its large molecular size, carbomer has minimal skin penetration and is considered an inert ingredient.
A high amount of carbomer can cause pilling or balling up of products. Don't worry, most products contain 1% or less of carbomer.
Learn more about CarbomerCentella Asiatica Extract (Centella) is derived from an herb native to Southeast Asia. It is famous for its anti-inflammatory and soothing properties.
Centella is rich in antioxidants and amino acids, such as Madecassic Acid and Asiaticoside.
Studies show the compounds in centella help with:
The combination of all these properties makes centella effective at soothing, hydrating, and protecting the skin.
Other great components of centella include Vitamin A, vitamin C, several B vitamins, and Asiatic Acid.
Fun fact: Centella has been used as a medicine and in food for many centuries. As a medicine, it is used to treat burns, scratches, and wounds.
Learn more about Centella Asiatica ExtractCeramide NP (formerly known as Ceramide 3) is one of the skin's naturally occurring lipids.
Since ceramides are the major lipid components of the skin, they are crucial for maintaining skin barrier and hydration. Ceramide NP most closely mirrors the dominant kind in human skin amongst ceramide subtypes.
This ceramide works by slotting into gaps within the stratum corneum's lipid matrix to limit trans-epidermal water loss (TEWL) and shield the skin against external irritants.
A study with 312 patients found that using a ceramide-containing routine for 4 weeks reduced the severity of atopic dermatitis by over 61%.
Another clinical study in subjects aged 60 and older found that a ceramide body wash and moisturizer improved skin dryness and itchy skin in 15 days.
Overall, ceramides are considered non-irritating and safety tests have found little to no observable adverse effects from using this ingredient.
Ceramide NP is usually sourced from plants (like soybean or rice bran), or produced synthetically.
Learn more about Ceramide NPCyanocobalamin is the manufactured version of vitamin B12. It has skin soothing, antioxidant, and barrier protecting properties. Topical cyanocobalamin is used to treat skin irritation and atopic dermatitis.
Dipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.
This ingredient helps:
Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.
As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.
Studies show Dipropylene Glycol is considered safe to use in skincare.
Learn more about Dipropylene GlycolDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHyaluronic acid (HA) is a glycosaminoglycan (basically a long sugar chain) that your skin already makes on its own. In your skin, HA lives in the extracellular matrix and acts as the body's moisture reservoir.
Topically, HA is a humectant that binds water and helps skin look more plump, smooth, and hydrated.
The only catch is that HA isn't a single thing; it actually comes in a wide range of molecular weights (~50 - 2,000+ kDA) and size matters.
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
This is why the best HA serums blend the two sizes together so you get the best of both worlds.
The majority of cosmetic HA is produced by bacterial fermentation, typically using Streptococcus or Bacillus strains. Typical use levels in skincare sit around 0.1-2%.
A clinical study using a 0.2% low-molecular weight HA gel showed improvement in facial seborrheic dermatitis with excellent tolerance.
These are some other common types of Hyaluronic Acid:
Learn more about Hyaluronic AcidHydrogenated Lecithin is a more stable version of lecithin.
It's made by taking lecithin (a phospholipid commonly found in soybeans and egg yolks) and hydrogenating it. This just means the unsaturated fatty acids are turned into saturated ones so they don't go bad as easily.
This ingredient is an emollient, emulsifier, and penetration enhancer. As an emollient, it helps soften and hydrate skin by trapping moisture within. As an emulsifier, it prevents oil and water ingredients from separating.
Hydrogenated Lecithin can form tiny spherical structures made of phospholipid bilayers called liposomes. These liposomes are able to capture compounds inside their structure and deliver them through the skin barrier.
Because phospholipids are a natural component of our cell membranes, this ingredient is inherently compatible with skin.
A 2021 study found lecithin-based surfactants were less harsh and more tolerable comared to Sodium Lauryl Sulfate (SLS).
Learn more about Hydrogenated LecithinHydrolyzed Hyaluronic Acid is hyaluronic acid (HA) that is broken down into lower molecular weight fragments.
It's a humectant that pulls and holds water in the skin to help with hydration, plumpness, and reduce transepidermal water loss.
Because hydrolyzed hyaluronic acid is smaller in size, it can slip past your outermost layer of skin more easily than full-sized HA.
Most formulations will combine all sizes to get the best of both worlds.
Typical usage levels range from 0.01-1%. Any percentage higher than 2% might become goopy and tacky.
Learn more about Hydrolyzed Hyaluronic AcidLeuconostoc/Radish Root Ferment Filtrate is a natural preservative. It comes from fermenting radish roots with a bacteria called leuconostoc. The trade name for this ingredient is Leucidal.
Leuconostoc comes from lactic acid.
This ingredient has antimicrobial properties and helps prevent the growth of bacteria in a product.
Leuconostoc is used to make the traditional Korean side-dish, kimchi. It is also used to make sourdough bread (both incredibly yummy foods).
Learn more about Leuconostoc/Radish Root Ferment FiltrateNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamidePanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPropanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolPropolis Extract is a natural ingredient derived from propolis (also known as bee glue). Bees make propolis by mixing their saliva and beeswax with resins collected from tree buds and plants.
This ingredient is packed with bioactive compounds like flavonoids, phenolic acids, and amino acids that give it antioxidant and anti-inflammatory properties.
Research shows it can help:
It also pairs nicely with hydrating ingredients like niacinamide and ceramides.
Just so you know, Propolis Extract is recognized as a contact allergen. In patch tests done in the EU, roughly 1-6% of patients react to it. Be sure to steer clear of this ingredient if you have a known allergy to bee products.
Since it is an animal-derived product, this ingredient is not considered vegan. For vegan alternatives, check out Galactomyces Ferment Filtrate or Centella Asiatica Extract.
Learn more about Propolis ExtractSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateTocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.
Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.
You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.
There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.
Learn more about TocopherolTromethamine helps balance the pH and improve the texture of a product. It is synthetically created.
As an emulsifier, Tromethamine prevents oil and water ingredients from separating. This helps stabilize the product and elongate a product's shelf life. Tromethamine also makes a product thicker.
Tromethamine helps balance the pH level of a product. Normal pH level of skin is slightly acidic (~4.75-5.5). The acidity of our skin is maintained by our glands and skin biome. Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.
Oral Tromethanmine is an anti-inflammatory drug but plays the role of masking, adding fragrance, and/or balancing pH in skincare.
1,3-Propanediol, 2-amino-2-(hydroxymethyl)-
Learn more about TromethamineWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan Gum