Versus

IT Cosmetics Confidence in a Cleanser Versus BYOMA Brightening Serum

Face Cleanser
Serum
British Brand United Kingdom
British Brand United Kingdom

Updated on July 18, 2023

Overview

What they are

These products are both cruelty-free and reef safe . They have a total of 11 ingredients in common

Cool Features

They both contain AHA, ceramides, hyaluronic acid, niacinamide, Vitamin C and Vitamin E

Suited For

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

They both do not contain any harsh alcohols, parabens, silicones or sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Confidence in a Cleanser

Water

Skin Conditioning

Disodium Cocoamphodiacetate

Cleansing

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Acrylates Copolymer

Sodium Chloride

Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

1,2-Hexanediol

Skin Conditioning

PEG-7 Glyceryl Cocoate

Emulsifying
Can worsen Dry Skin IconNot safe for Fungal Acne Icon

Arginine Cocoate

Skin Conditioning
Can worsen Dry Skin Icon

Cocamidopropyl Betaine

Cleansing
May worsen Eczema IconMay worsen Rosacea Icon

PEG-120 Methyl Glucose Dioleate

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Styrene/Acrylates Copolymer

Potassium Cocoyl Glycinate

Coco-Glucoside

Cleansing

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Hexylene Glycol

Emulsifying
0-2 / 0-1

Portulaca Oleracea Extract

Skin Conditioning

Limnanthes Alba Seed Oil

Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Allantoin

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Scar Healing Icon

Xanthan Gum

Emulsifying

Cymbopogon Martini Oil

Masking
Oil Icon

Pelargonium Graveolens Flower Oil

Masking
Fragrance IconOil IconMay cause irritation IconEU Allergen Icon

Citrus Paradisi Peel Oil

Masking
Fragrance IconOil Icon

Lavandula Angustifolia Oil

Masking
Fragrance IconOil IconMay cause irritation IconEU Allergen Icon

Citrus Sinensis Peel Oil Expressed

Perfuming
Fragrance IconOil Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Hydrolyzed Collagen

Emollient
Helps hydrate Dry Skin IconHelps with Anti-Aging Icon

Ethylhexylglycerin

Skin Conditioning

Niacinamide

Smoothing
Niacinamide IconGood for Oily Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps fight Acne IconHelps brighten skin Icon

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant Icon

Ascorbyl Tetraisopalmitate

Antioxidant
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconNot safe for Fungal Acne Icon

Glycyrrhiza Glabra Root Extract

Bleaching
Good for Dark Spots Icon

Chamomilla Recutita Flower Water

Masking

Colloidal Oatmeal

Absorbent
Helps reduce irritation Icon

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
Not safe for Fungal Acne Icon

Aloe Barbadensis Leaf Extract

Emollient
Helps reduce Skin Redness IconHelps reduce irritation Icon

Curcuma Longa Root Extract

Masking
Fragrance Icon

Melaleuca Alternifolia Leaf Oil

Antioxidant
Antioxidant IconFragrance IconOil IconGood for Oily Skin IconMay worsen Eczema Icon

Glyceryl Stearate

Emollient
1 / 0 Not safe for Fungal Acne Icon

Palmitic Acid

Emollient
2 / 0 May worsen Oily Skin IconNot safe for Fungal Acne Icon

Stearic Acid

Cleansing
2-3 / 0 May worsen Oily Skin IconNot safe for Fungal Acne Icon

Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate

Skin Conditioning

Hydrogenated Polydecene

Emollient

Ceramide NP

Skin Conditioning
Ceramide IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps with Anti-Aging Icon

Butyrospermum Parkii Butter

Skin Conditioning
Helps hydrate Dry Skin IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Ceteareth-20

Cleansing
2 / 3 May worsen Oily Skin Icon

Glyceryl Citrate/Lactate/Linoleate/Oleate

Emulsifying
Not safe for Fungal Acne Icon

Hydroxypropyl Bispalmitamide Mea

Emollient

Glycosphingolipids

Emollient

Glycine Soja Sterols

Emollient
0 / 0 Not safe for Fungal Acne Icon

Meadowfoam Estolide

Skin Conditioning

Ceramide AP

Skin Conditioning
Ceramide IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps with Anti-Aging Icon

Ethylhexyl Isononanoate

Emollient

Squalane

Emollient
1 / 0 Helps hydrate Dry Skin Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid Icon

Polysorbate 20

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Carbomer

Emulsion Stabilising
1 / 0

Palmitoyl Pentapeptide-4

Skin Conditioning
Peptide IconHelps with Anti-Aging IconNot safe for Fungal Acne Icon

Steareth-20

Cleansing
2 / 1

Chrysin

Skin Conditioning

Palmitoyl Tripeptide-1

Skin Conditioning
Peptide IconNot safe for Fungal Acne Icon

Palmitoyl Tetrapeptide-7

Skin Conditioning
Peptide IconHelps with Anti-Aging IconNot safe for Fungal Acne Icon

N-Hydroxysuccinimide

Skin Conditioning

Disodium EDTA

Benzoic Acid

Masking
Preservative IconMay worsen Eczema Icon

Phenoxyethanol

Preservative
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

Chlorhexidine Digluconate

Antimicrobial
Preservative Icon

CI 19140

Cosmetic Colorant

Water, Disodium Cocoamphodiacetate, Glycerin, Acrylates Copolymer, Sodium Chloride, 1,2-Hexanediol, PEG-7 Glyceryl Cocoate, Arginine Cocoate, Cocamidopropyl Betaine, PEG-120 Methyl Glucose Dioleate, Styrene/Acrylates Copolymer, Potassium Cocoyl Glycinate, Coco-Glucoside, Citric Acid, Hexylene Glycol, Portulaca Oleracea Extract, Limnanthes Alba Seed Oil, Allantoin, Xanthan Gum, Cymbopogon Martini Oil, Pelargonium Graveolens Flower Oil, Citrus Paradisi Peel Oil, Lavandula Angustifolia Oil, Citrus Sinensis Peel Oil Expressed, Butylene Glycol, Hydrolyzed Collagen, Ethylhexylglycerin, Niacinamide, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Ascorbyl Tetraisopalmitate, Glycyrrhiza Glabra Root Extract, Chamomilla Recutita Flower Water, Colloidal Oatmeal, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Leaf Extract, Curcuma Longa Root Extract, Melaleuca Alternifolia Leaf Oil, Glyceryl Stearate, Palmitic Acid, Stearic Acid, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Hydrogenated Polydecene, Ceramide NP, Butyrospermum Parkii Butter, Ceteareth-20, Glyceryl Citrate/Lactate/Linoleate/Oleate, Hydroxypropyl Bispalmitamide Mea, Glycosphingolipids, Glycine Soja Sterols, Meadowfoam Estolide, Ceramide AP, Ethylhexyl Isononanoate, Squalane, Sodium Hyaluronate, Polysorbate 20, Carbomer, Palmitoyl Pentapeptide-4, Steareth-20, Chrysin, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, N-Hydroxysuccinimide, Disodium EDTA, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Chlorhexidine Digluconate, CI 19140

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Skin Conditioning, Solvent

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse. 

It is a:

  • Humectant, drawing moisture into the skin
  • Emollient, helping to soften skin
  • Solvent, dispersing and stabilizing formulas
  • Preservative booster, enhancing the antimicrobial activity of other preservatives 
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum
Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Smoothing

Niacinamide has emerged as an all-star ingredient due to its many benefits.

It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.

Other benefits include smoothing wrinkles and minimizing redness.

The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.

Learn more about Niacinamide
Cleansing, Emulsifying, Emulsion Stabilising

Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.

As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.

Stearic acid may also be used to enhance the texture of products. It can add volume and stabilize ingredients such as water and oil. This can help water and oil ingredients from separating.

Sources of stearic acid include animal or vegetable fats/oils such as coconut or shea. It can be naturally found in butter, cocoa butter, shea butter, vegetable fats, and animal tallow.

This ingredient may not be Malassezia folliculitis, or fungal-acne safe.

Learn more about Stearic Acid
Skin Conditioning

Ceramide NP is a type of ceramide.

Ceramides are intercellular lipids naturally found in our skin that bonds dead skin cells together to create a barrier. They are known for their ability to hold water and thus are a great ingredient for dry skin.

Ceramides are an important building block for our skin barrier. A stronger barrier helps the skin look more firm and hydrated. By bolstering the skin ceramides act as a barrier against irritating ingredients. This can help with inflammation as well.

If you would like to eat ceramides, sweet potatoes contain a small amount.

Read more about other common types of ceramides here: Ceramide AP Ceramide EOP

Learn more about Ceramide NP
Emollient, Skin Conditioning

Squalane is an emollient that helps the skin hold onto moisture. It's an oily liquid that occurs naturally in certain types of fish and plant oils.

Because squalane boosts hydration in the skin, it also comes with plenty of benefits: it is an antioxidant and can help fight free radicals and skin damage. Squalane is also found to have a detoxifying effect when applied.

Squalane comes from squalene, which occurs naturally within the sebum of our skin. It is one of the oils our skin produces to keep itself hydrated. Squalane is the hydrogenated version of squalene and has a longer shelf life.

Research shows that squalane is non-irritating (even at 100% concentration).

In general, it's a fantastic ingredient. It does a great job at hydrating the skin, and it's suitable for those with sensitive skin.

The source of squalane may impact malassezia / fungal acne. This is because olive oil derived squalane can contain impurities such as fatty acids and plant waxes. Sugarcane derived squalane is recommended for anyone with malassezia concerns.

Is squalane vegan?

This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.

Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.

Read more about squalene with an "e".

Learn more about Squalane
Humectant, Skin Conditioning

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.

Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.

These are some other common types of Hyaluronic Acid:

Learn more about Sodium Hyaluronate
Emulsion Stabilising, Gel Forming

Carbomer is a polymer of acrylic acid. Its main role is to create a gel consistency.

A high amount of carbomer can cause pilling or balling up of products. Don't worry, most products contain 1% or less of carbomer.

When to use

59 Routines
49% use in am
51% use in pm
92% use every day
When to use See routines that use it ->
329 Routines
57% use in am
43% use in pm
94% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

IT Cosmetics Confidence in a Cleanser 69 ingredients

4.0 /5
from 1 rating

BYOMA Brightening Serum 25 ingredients

3.0 /5
from 3 ratings
Broke Me Out (1) Irritating (1) Pilling (1)
jDragneel's avatar

jDragneel

1 year ago
Review

I’m pretty sure this broke me out. Didn’t feel like it did much, pilled under my makeup. Wouldn’t buy again

#broke me out
#irritating
#pilling
YousifShamoon's avatar

YousifShamoon

2 years ago
Review

liked it
it does occasionally lather up during application, but it happens so inconsistently that i don't know the cause. my skin tone was visibly more balanced and bright after i started using this and my skin felt less dull and dehydrated. it takes a while to absorb into the skin because of its more viscous texture. i won't be repurchasing personally because i feel like i don't need my serum to Show more