Purunt Veiling Shampoo Versus Melt Smooth Shampoo
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningSodium Lauroyl Methylalanine
Lauramidopropyl Betaine
CleansingSodium C14-16 Olefin Sulfonate
CleansingCocamidopropyl Betaine
CleansingCocamide DEA
EmulsifyingGlycerin
HumectantFullerenes
AntimicrobialFerulic Acid
AntimicrobialNiacinamide
SmoothingCeramide AP
Skin ConditioningCeramide Ng
Skin ConditioningCeramide NP
Skin ConditioningCentella Asiatica Extract
CleansingPlatinum
AntimicrobialHydrolyzed Collagen
EmollientSodium Hyaluronate
HumectantHydrolyzed Coix Lacryma-Jobi Ma-Yuen Seed Extract
Skin ConditioningPolyquaternium-61
Skin ConditioningLanolin Acid
CleansingHydroxypropyl Chitosan
Argania Spinosa Kernel Oil
EmollientQuaternium-33
Distearyldimonium Chloride
PCA Ethyl Cocoyl Arginate
MoisturisingCholesterol
EmollientCellulose Gum
Emulsion StabilisingPvp
Emulsion StabilisingPolyquaternium-10
PEG-40 Hydrogenated Castor Oil
EmulsifyingAlcohol Denat.
AntimicrobialPPG-7
Skin ConditioningTea-Cocoyl Glutamate
CleansingSodium Bicarbonate
AbrasiveSodium Benzoate
MaskingCitric Acid
BufferingDisodium EDTA
Propylene Glycol
HumectantButylene Glycol
HumectantPhenoxyethanol
PreservativeCI 60730
Cosmetic ColorantCI 45410
Cosmetic ColorantParfum
MaskingWater, Sodium Lauroyl Methylalanine, Lauramidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide DEA, Glycerin, Fullerenes, Ferulic Acid, Niacinamide, Ceramide AP, Ceramide Ng, Ceramide NP, Centella Asiatica Extract, Platinum, Hydrolyzed Collagen, Sodium Hyaluronate, Hydrolyzed Coix Lacryma-Jobi Ma-Yuen Seed Extract, Polyquaternium-61, Lanolin Acid, Hydroxypropyl Chitosan, Argania Spinosa Kernel Oil, Quaternium-33, Distearyldimonium Chloride, PCA Ethyl Cocoyl Arginate, Cholesterol, Cellulose Gum, Pvp, Polyquaternium-10, PEG-40 Hydrogenated Castor Oil, Alcohol Denat., PPG-7, Tea-Cocoyl Glutamate, Sodium Bicarbonate, Sodium Benzoate, Citric Acid, Disodium EDTA, Propylene Glycol, Butylene Glycol, Phenoxyethanol, CI 60730, CI 45410, Parfum
Water
Skin ConditioningLauryl Glucoside
CleansingSodium Methyl Cocoyl Taurate
CleansingLauramidopropyl Betaine
CleansingLaureth-11 Carboxylic Acid
CleansingLaureth-4 Carboxylic Acid
Sodium Cocoamphoacetate
CleansingLaureth-16
EmulsifyingCoconut Oil Polyglyceryl-6 Esters
EmollientSuccinic Acid
BufferingIsodecyl Glyceryl Ether
PPG-2 Cocamide
Sodium Lauroyl Hydrolyzed Silk
Skin ConditioningHydrolyzed Keratin
HumectantHydrolyzed Silk
HumectantHydrolyzed Collagen
EmollientHydrolyzed Conchiolin Protein
Skin ConditioningSodium Dilauramidoglutamide Lysine
HumectantArgania Spinosa Kernel Oil
EmollientPolyquaternium-52
Lactic Acid
BufferingMalic Acid
BufferingDipotassium Glycyrrhizate
HumectantSimmondsia Chinensis Seed Oil
EmollientLanolin Acid
CleansingGlyceryl Stearate
EmollientBis-Methoxypropylamido Isodocosane
EmollientArginine
MaskingAspartic Acid
MaskingGlycine
BufferingAlanine
MaskingSerine
MaskingValine
MaskingIsoleucine
Skin ConditioningProline
Skin ConditioningThreonine
Histidine
HumectantPhenylalanine
MaskingPelargonium Graveolens Oil
MaskingSalvia Officinalis Leaf Extract
CleansingSambucus Nigra Flower Extract
RefreshingOlea Europaea Fruit Oil
MaskingDipropylene Glycol
HumectantButylene Glycol
HumectantPCA
HumectantSodium PCA
HumectantSodium Lactate
BufferingPolyquaternium-10
Polyquaternium-39
Squalane
EmollientSodium Carbonate
BufferingSodium Hydroxide
BufferingCocamide Mea
EmulsifyingCocamide Methyl Mea
Disodium EDTA
Alcohol Denat.
AntimicrobialBenzyl Alcohol
PerfumingCitric Acid
BufferingToluene Sulfonic Acid
Phenoxyethanol
PreservativeSodium Benzoate
MaskingParfum
MaskingWater, Lauryl Glucoside, Sodium Methyl Cocoyl Taurate, Lauramidopropyl Betaine, Laureth-11 Carboxylic Acid, Laureth-4 Carboxylic Acid, Sodium Cocoamphoacetate, Laureth-16, Coconut Oil Polyglyceryl-6 Esters, Succinic Acid, Isodecyl Glyceryl Ether, PPG-2 Cocamide, Sodium Lauroyl Hydrolyzed Silk, Hydrolyzed Keratin, Hydrolyzed Silk, Hydrolyzed Collagen, Hydrolyzed Conchiolin Protein, Sodium Dilauramidoglutamide Lysine, Argania Spinosa Kernel Oil, Polyquaternium-52, Lactic Acid, Malic Acid, Dipotassium Glycyrrhizate, Simmondsia Chinensis Seed Oil, Lanolin Acid, Glyceryl Stearate, Bis-Methoxypropylamido Isodocosane, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Pelargonium Graveolens Oil, Salvia Officinalis Leaf Extract, Sambucus Nigra Flower Extract, Olea Europaea Fruit Oil, Dipropylene Glycol, Butylene Glycol, PCA, Sodium PCA, Sodium Lactate, Polyquaternium-10, Polyquaternium-39, Squalane, Sodium Carbonate, Sodium Hydroxide, Cocamide Mea, Cocamide Methyl Mea, Disodium EDTA, Alcohol Denat., Benzyl Alcohol, Citric Acid, Toluene Sulfonic Acid, Phenoxyethanol, Sodium Benzoate, Parfum
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Alcohol Denat. is an alcohol with a denaturant property. It is created by mixing ethanol with other additives.
The "denat" part just means "denatured"; common denaturants include Denatonium Benzoate, t-butyl alcohol, and Diethyl Phthalate. This step makes the alcohol undrinkable (and lets brand skip taxes related to beverage alcohol).
This ingredient gets a bad rep because it is irritating and drying due to its astringent property. Astringents draw out natural oils in tissue to constrict pores and dry out your skin.
However, alcohol denat. is not all that bad.
Due to its low molecular weight, alcohol denat. tends to evaporate quickly. One study on pig skin found half of applied alcohol evaporated in 10 seconds and less than 3% stayed on skin.
This also helps other ingredients become better absorbed upon application.
Studies are conflicted about whether this ingredient causes skin dehydration. One study from 2005 found adding emollients to propanol-based sanitizer decreased skin dryness and irritation. Another study found irritation only occurs if your skin is already damaged.
Small amounts of alcohol are generally tolerated by oily skin or people who live in humid environments.
The rule of thumb is this ingredient will probably not affect your skin much if it is near the end of an ingredients list.
One thing to note:
People with ALDH2 (aldehyde dehydrogenase 2) deficiency may experience skin irritation from continued alcohol use. About 8% of the world's population have this deficiency.
The Cosmetic Ingredient Review Expert Panel has determined denatured alcohols to be safe for use in concentrations between 0.05% and 12% (depending on which denaturant is used).
Also...
This ingredient has antimicrobial and solvent properties.
The antimicrobial property helps preserve products and increase their shelf life. As a solvent, it helps dissolve other ingredients.
Look for formulas that contain glycerin, hyaluronic acid, or panthenol if you want to offset any drying effect.
This ingredient will trip away your skin's natural oils/lipids that help it lock in moisture. This can worsen dryness, trigger eczema flare-ups, and aggravate rosacea.
Be sure to patch test any product with this ingredient if you have dry or sensitive skin, eczema, or rosacea.
Learn more about Alcohol Denat.You may know this ingredient as argan oil. It has emollient and skin conditioning properties that help soften skin and reinforce the lipid barrier.
The fatty acid profile of argan oil is roughly 45-55% oleic acid, 28-36% linoleic acid, 10-15% palmitic acid, and 5-7% stearic acid. It also contains vitamin E, sterols, squalene, and polyphenols like ferulic acid.
Two clinical studies in postmenopausal women found that applying argan oil for 60 days significantly improved skin elasticity and moisturization (reduced transepidermal water loss and increased epidermal water content).
Since it is high in oleic and linoleic acid, this ingredient may not be fungal acne safe. Both of these fall in the C11-C24 range that Malassezia yeast can metabolize.
Learn more about Argania Spinosa Kernel OilButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAHydrolyzed collagen has a misleading name because it is actually a mixture of various proteins/peptides. This ingredient has skin hydrating properties.
Collagen is the most abundant type of structural protein found in your body. In your skin, it is responsible for keeping it firm and youthful.
Hydrolyzed Collagen is created by breaking up proteins into smaller peptide bonds. These peptides act as humectants and emollients.
Humectants are great at holding onto water, keeping skin hydrated. Emollients create a thin barrier on the skin to prevent moisture from escaping.
There is ongoing debate about whether hydrolyzed collagen works because it increases skin hydration. Skin hydration is also linked to elasticity and the appearance of wrinkles.
Collagen or peptide ingredients can be used in the morning or night. They will not increase sun sensitivity, but you should always wear sunscreen during the day.
According to a manufacturer, this ingredient is a great hair conditioner as well.
This ingredient can be extracted from different sources, including:
Vegan collagen is derived from yeast, bacteria, or plant sources. Vegan collagen would go by a different INCI name, such as hydrolyzed soy protein.
The results are varied.
A study from 2021 found hydrolyzed collagen increased elasticity and improved wrinkles in 1,125 participants between age 20 and 70. Another study found increased skin thickness in participants between the ages of 45 to 59.
However, It is difficult to prove that oral collagen will end up working on your skin. Many of the studies using hydrolyzed collagen also add several vitamins and nutrients into the test mixture as well.
Further studies are needed at this time.
Learn more about Hydrolyzed CollagenLanolin Acid is the fatty acid fraction of lanolin. Its created when lanolin is broken down with water and is made up of a mix of fatty acids and gentle AHAs.
Because it has both water and oil-loving qualities, it works as an emollient and emulsifier.
This is an animal-derived ingredient so it is not vegan.
Learn more about Lanolin AcidWe don't have a description for Lauramidopropyl Betaine yet.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water