Disliked
Pvp
Explained
Pvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.
In cosmetics, PVP helps products like sunscreens and color cosmetics last longer and wear more evenly.
It is less effective in high-humidity. It tends to draw moisture, but this moisture dismantles the structure and "hold".
PVP is generally well tolerated on skin and toxicity studies are negative for dermal irritation.
See all 1,915 products with Pvp
What it does
Emulsion Stabilising
Stabiliziing emulsion, making two non-mixable ingredients stable
Prevalence
Uncommon
Percentage of products that contain it
1.5%
Top categories
Makeup
Treatments
Sunscreens
Position
Predominant list placement
Top 25%
Concentration
Concentrations we've seen
10%
References
CosIng Data
CosIng ID
37364
INCI Name
PVP
INN Name
crospovidone
Ph. Eur. Name
povidonum
All Functions
Antistatic, Binding, Emulsion Stabilising, Film Forming, Hair Fixing, Viscosity Controlling