Disliked

Pvp

Explained

Pvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.

In cosmetics, PVP helps products like sunscreens and color cosmetics last longer and wear more evenly.

It is less effective in high-humidity. It tends to draw moisture, but this moisture dismantles the structure and "hold".

PVP is generally well tolerated on skin and toxicity studies are negative for dermal irritation.

See all 1,915 products with Pvp

Comedogenic Rating
0
Irritancy Rating
0
Users who like it
25%
Users who avoid it
75%

What it does

Emulsion Stabilising Stabiliziing emulsion, making two non-mixable ingredients stable

Prevalence

Uncommon Percentage of products that contain it
1.5%
Top categories
Makeup
Treatments
Sunscreens
Position Predominant list placement
Top 25%
Concentration Concentrations we've seen
10%

References

CosIng Data

CosIng ID 37364
INCI Name PVP
INN Name crospovidone
Ph. Eur. Name povidonum
All Functions Antistatic, Binding, Emulsion Stabilising, Film Forming, Hair Fixing, Viscosity Controlling