This ingredient is an emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.

It helps thicken a product's formula and makes it easier to spread by dissolving clumping compounds.

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Diisostearyl Malate is an emollient and most often used in lip products. It comes from isostearyl alcohol, a fatty acid, and malic acid, an AHA.

As an emollient, Diisostearyl Malate helps create a thin film on your skin to trap moisture in. This helps keep your skin soft and smooth.

We don't have a description for Ethylene/Propylene/Styrene Copolymer yet.

We don't have a description for Hydrogenated Poly(C6-14 Olefin) yet.

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.

Microcrystalline Wax is created by de-oiling petroleum. It is highly refined and purified before being added to cosmetics.

Microcrystalline Wax is used to enhance the texture and create even consistency. It helps stabilize a product by preventing ingredients from separating.

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate (long name, huh?) is a synthetic antioxidant.

It is used to help stabilize other antioxidants or prevent the color from changing in a product.

We don't have a description for Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate yet.

This ingredient is a form of glycerin with emulsifying and emollient properties.

As an emulsifier, this ingredient helps keep products together while adding a thick texture. The manufacturer states this ingredient has emollient properties. Emollients help keep the skin hydrated by trapping moisture in.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.