Versus

Fable & Mane HoliRoots Hair Mask Versus Ouai Thick Hair Treatment Masque

Hair Mask
Hair Mask
British Brand United Kingdom
American Brand United States

Overview

What they are

These products are both cruelty-free and reef safe hair masks. They have a total of 14 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin and scar healing

Free From

They both do not contain any parabens

What's Inside

They both contain harsh alcohols, common allergens, fragrances and oils

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
HoliRoots Hair Mask

Water

Skin Conditioning

Aloe Barbadensis Leaf Juice

Skin Conditioning
Helps reduce Skin Redness IconHelps reduce irritation Icon

Behentrimonium Chloride

Preservative
Preservative Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Limnanthes Alba Seed Oil

Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Cetearyl Alcohol

Emollient
2 / 1 Fatty Alcohol IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Theobroma Cacao Seed Butter

Emollient
4 / 0 May worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Butyrospermum Parkii Butter

Skin Conditioning
Helps hydrate Dry Skin IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Glyceryl Stearate

Emollient
1 / 0 Not safe for Fungal Acne Icon

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant Icon

Bacopa Monnieri Extract

Skin Conditioning

Eclipta Prostrata Extract

Skin Conditioning

Citrus Aurantium Dulcis Fruit Extract

Masking

Citrus Limon Fruit Extract

Masking
May cause irritation Icon

Curcuma Longa Root Extract

Masking
Fragrance Icon

Musa Sapientum Fruit Extract

Skin Conditioning

Withania Somnifera Root Extract

Skin Conditioning

Emblica Officinalis Fruit Extract

Skin Conditioning

Acer Saccharum Extract

Skin Conditioning

Hibiscus Sabdariffa Flower Extract

Skin Conditioning

Gmelina Arborea Root Extract

Skin Conditioning

Oroxylum Indicum Root Extract

Skin Conditioning

Premna Serratifolia Root Extract

Skin Conditioning

Solanum Indicum Root Extract

Skin Conditioning

Solanum Xanthocarpum Root Extract

Masking

Stereospermum Suaveolens Root Extract

Skin Conditioning

Tribulus Terrestris Root Extract

Skin Conditioning

Saccharum Officinarum Extract

Moisturising

Trigonella Foenum-Graecum Seed Extract

Perfuming
Fragrance Icon

Vaccinium Myrtillus Fruit Extract

Skin Conditioning

Pueraria Lobata Root Extract

Humectant

Linum Usitatissimum Seed Oil

Perfuming
Fragrance IconOil IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Sesamum Indicum Seed Oil

Emollient
1-3 / 0 Oil IconNot safe for Fungal Acne Icon

Melia Azadirachta Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Carthamus Tinctorius Seed Oil

Masking
0-2 / 0 Oil IconNot safe for Fungal Acne Icon

Brassica Campestris Seed Oil

Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Orbignya Speciosa Kernel Oil

Emollient
Oil Icon

Astrocaryum Murumuru Seed Butter

Emollient
Not safe for Fungal Acne Icon

Mangifera Indica Seed Butter

Skin Conditioning
Not safe for Fungal Acne Icon

Cocos Nucifera Fruit Water

Skin Conditioning

Hydroxyethylcellulose

Emulsion Stabilising

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Sodium Stearoyl Lactylate

Emulsifying

Ethylhexylglycerin

Skin Conditioning

Polyquaternium-10

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Isopropyl Alcohol

Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Potassium Sorbate

Preservative
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

Coumarin

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Citronellol

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon
Thick Hair Treatment Masque

Water

Skin Conditioning

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol Icon

Behentrimonium Chloride

Preservative
Preservative Icon

Cetearyl Alcohol

Emollient
2 / 1 Fatty Alcohol IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Butyrospermum Parkii Butter

Skin Conditioning
Helps hydrate Dry Skin IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Amodimethicone

Silicon Icon

Behentrimonium Methosulfate

Sulfate Icon

Hydrogenated Castor Oil/Sebacic Acid Copolymer

Emollient
Oil IconNot safe for Fungal Acne Icon

Stearamidopropyl Dimethylamine

Emulsifying

Cetyl Esters

Emollient
1 / 1 Not safe for Fungal Acne Icon

Quaternium-87

Cleansing

C18-38 Alkyl Hydroxystearoyl Stearate

Emollient

Olea Europaea Fruit Oil

Masking
0-2 / 0 Fragrance IconOil IconNot safe for Fungal Acne Icon

Propylene Glycol Dibenzoate

Skin Conditioning

Prunus Amygdalus Dulcis Oil

Skin Conditioning
3 / 0 Oil IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Macadamia Ternifolia Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Keratin

Skin Conditioning

Hydrolyzed Keratin

Humectant

Hydrolyzed Pea Protein

Emollient

Hydrolyzed Adansonia Digitata Seed Extract

Shorea Stenoptera Seed Butter

Emollient
Not safe for Fungal Acne Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

C10-40 Isoalkylamidopropylethyldimonium Ethosulfate

Sulfate Icon

Ascorbyl Palmitate

Antioxidant
2 / 0 Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin IconNot safe for Fungal Acne Icon

Caprylyl Glycol

Emollient

BHT

Antioxidant
Antioxidant Icon

Trideceth-3

Emulsifying

Trideceth-15

Emulsifying

Acetic Acid

Buffering

Dimethicone

Emollient
1 / 0 Silicon Icon

Laureth-23

Cleansing
3 / 0

Laureth-4

Emulsifying
5 / 4 May worsen Oily Skin Icon

Salicylic Acid

Masking
BHA IconPreservative IconGood for Oily Skin IconGood for Minimizing Pores IconHelps fight Acne IconHelps brighten skin IconCan worsen Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Divinyldimethicone/Dimethicone Copolymer

C12-13 Pareth-23

Cleansing

C12-13 Pareth-3

Emulsifying

Sodium Hydroxide

Buffering

Hydroxyethylcellulose

Emulsion Stabilising

Disodium Phosphate

Buffering

Sodium Phosphate

Buffering

Polysorbate 60

Emulsifying
Not safe for Fungal Acne Icon

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Disodium EDTA

Cetrimonium Chloride

Antimicrobial
Preservative Icon

Sodium Chloride

Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Isopropyl Alcohol

Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Potassium Sorbate

Preservative
Preservative Icon

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Benzoate

Masking
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Citronellol

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Emollient, Emulsifying, Emulsion Stabilising

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.

Studies show Cetearyl alcohol is non-toxic and non-irritating. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

This ingredient is usually derived from plant oils such as palm, vegetable, or coconut oils. There is debate on whether this ingredient will cause acne.

Due to the fatty acid base, this ingredient may not be Malassezia folliculitis safe.

Learn more about Cetearyl Alcohol
Skin Conditioning

Butyrospermum Parkii Butter is a plant lipid from the fruit of the Shea Tree. It is an effective skin hydrator and emollient.

Emollients help soothe and soften your skin. It does this by creating a protective film on your skin. This barrier helps trap moisture and keeps your skin hydrated. Emollients may be effective at treating dry or itchy skin.

Shea butter is rich in antioxidants. Antioxidants help fight free-radicals, or molecules that may harm the body. It is also full of fatty acids including stearic acid and linoleic acid. These acids help replenish the skin and keep skin moisturized.

While Shea Butter has an SPF rating of about 3-4, it is not a sunscreen replacement.

Shea butter may not be fungal acne safe. We recommend speaking with a professional if you have any concerns.

Learn more about Butyrospermum Parkii Butter
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Emollient, Emulsifying, Emulsion Stabilising

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

Learn more about Cetyl Alcohol
Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
Emulsion Stabilising, Stabilising

Hydroxyethylcellulose is used to improve the texture of products. It is created from a chemical reaction involving ethylene oxide and alkali-cellulose. Cellulose is a sugar found in plant cell walls and help give plants structure.

This ingredient helps stabilize products by preventing ingredients from separating. It can also help thicken the texture of a product.

This ingredient can also be found in pill medicines to help our bodies digest other ingredients.

Learn more about Hydroxyethylcellulose

This ingredient is derived from guar gum.

It is a conditioning ingredient, meaning it helps soften skin and hair.

Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Perfuming

Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".

Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.

Citronellol is a modified terpene. Terpenes are unsaturated hydrocarbons found in plants. They make up the primary part of essential oils.

Citronellol is not able to be absorbed into deeper layers of the skin. It has low permeability,

Citronellol is also a natural insect repellent.

Learn more about Citronellol

When to use

1 Routine
0% use in am
100% use in pm
100% use every week
10 Routines
40% use in am
60% use in pm
40% use every day

Reviews

Here's what our community thinks

Fable & Mane HoliRoots Hair Mask 55 ingredients

HoliRoots Hair Mask hasn't been rated yet.
Rate it now

Ouai Thick Hair Treatment Masque 54 ingredients

4.0 /5
from 2 ratings
Soft (1) Waves (1)
anemone's avatar

anemone

2 months ago
Review

pretty great hair mask. does what it’s supposed to do, making hair soft and shiny. smells great. no complaints.

#soft
#waves
justphil's avatar

Philip

7 months ago
Review

This does an okay job of making my hair soft. I don’t like the rose fragrance because it’s not fragrant at all, it smells rotten.