What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningEthylhexyl Methoxycinnamate
UV AbsorberOctocrylene
UV AbsorberDiethylamino Hydroxybenzoyl Hexyl Benzoate
UV FilterCetearyl Alcohol
EmollientTitanium Dioxide
Cosmetic ColorantCeteareth-20
CleansingEthylhexyl Triazone
UV AbsorberButyl Methoxydibenzoylmethane
UV AbsorberSilica
AbrasiveBis-PEG/PPG-16/16 PEG/PPG-16/16 Dimethicone
EmollientTriethanolamine
BufferingDimethicone
EmollientC12-15 Alkyl Benzoate
AntimicrobialBis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Skin ConditioningIsodecyl Neopentanoate
EmollientPropylene Glycol
HumectantPhenoxyethanol
PreservativePhenylbenzimidazole Sulfonic Acid
UV AbsorberMethylene Bis-Benzotriazolyl Tetramethylbutylphenol
UV FilterSodium PCA
HumectantAluminum Starch Octenylsuccinate
AbsorbentBenzophenone-4
UV AbsorberCaprylyl Glycol
EmollientCaprylic/Capric Triglyceride
MaskingHydrated Silica
AbrasiveDiethylhexyl Syringylidenemalonate
Skin ProtectingCarbomer
Emulsion StabilisingParfum
MaskingAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingEthylhexylglycerin
Skin ConditioningHydrogen Dimethicone
Alcohol
AntimicrobialAluminum Hydroxide
EmollientVp/Eicosene Copolymer
BHT
AntioxidantCamellia Sinensis Leaf Extract
AntimicrobialDecyl Glucoside
CleansingPentylene Glycol
Skin ConditioningJasminum Officinale Flower Extract
MaskingXanthan Gum
EmulsifyingEDTA
Glycerin
HumectantEquisetum Arvense Leaf Powder
Skin ConditioningAscorbyl Methylsilanol Pectinate
AntioxidantChamomilla Recutita Flower Extract
MaskingPfaffia Paniculata Root Extract
SoothingTocopheryl Acetate
AntioxidantMethylparaben
PreservativeBenzyl Salicylate
PerfumingLimonene
PerfumingPropylparaben
PreservativePentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
AntioxidantTetrasodium EDTA
Sodium Methylparaben
PreservativeSodium Sulfite
PreservativeSodium Bisulfite
AntioxidantDisodium EDTA
Water, Ethylhexyl Methoxycinnamate, Octocrylene, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Cetearyl Alcohol, Titanium Dioxide, Ceteareth-20, Ethylhexyl Triazone, Butyl Methoxydibenzoylmethane, Silica, Bis-PEG/PPG-16/16 PEG/PPG-16/16 Dimethicone, Triethanolamine, Dimethicone, C12-15 Alkyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Isodecyl Neopentanoate, Propylene Glycol, Phenoxyethanol, Phenylbenzimidazole Sulfonic Acid, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Sodium PCA, Aluminum Starch Octenylsuccinate, Benzophenone-4, Caprylyl Glycol, Caprylic/Capric Triglyceride, Hydrated Silica, Diethylhexyl Syringylidenemalonate, Carbomer, Parfum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ethylhexylglycerin, Hydrogen Dimethicone, Alcohol, Aluminum Hydroxide, Vp/Eicosene Copolymer, BHT, Camellia Sinensis Leaf Extract, Decyl Glucoside, Pentylene Glycol, Jasminum Officinale Flower Extract, Xanthan Gum, EDTA, Glycerin, Equisetum Arvense Leaf Powder, Ascorbyl Methylsilanol Pectinate, Chamomilla Recutita Flower Extract, Pfaffia Paniculata Root Extract, Tocopheryl Acetate, Methylparaben, Benzyl Salicylate, Limonene, Propylparaben, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tetrasodium EDTA, Sodium Methylparaben, Sodium Sulfite, Sodium Bisulfite, Disodium EDTA
Water
Skin ConditioningC12-15 Alkyl Benzoate
AntimicrobialOctocrylene
UV AbsorberButyl Methoxydibenzoylmethane
UV AbsorberButylene Glycol
HumectantMethylene Bis-Benzotriazolyl Tetramethylbutylphenol
UV FilterPolyglyceryl-3 Methylglucose Distearate
EmulsifyingBis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Skin ConditioningTribehenin
EmollientCetearyl Alcohol
EmollientGlycerin
HumectantDiethylhexyl Butamido Triazone
UV AbsorberPhenoxyethanol
PreservativePotassium Cetyl Phosphate
EmulsifyingDecyl Glucoside
CleansingParfum
MaskingMica
Cosmetic ColorantAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingMethylparaben
PreservativeXanthan Gum
EmulsifyingTocopheryl Acetate
AntioxidantEthylhexyl Salicylate
UV AbsorberActinidia Chinensis Fruit Water
MaskingPropylene Glycol
HumectantSodium Hyaluronate
HumectantEthylparaben
PreservativeAscorbyl Glucoside
AntioxidantHydrolyzed Rice Protein
Skin ConditioningPotassium Hydroxide
BufferingAlcohol
AntimicrobialTetrasodium EDTA
Retinyl Palmitate
Skin ConditioningMedicago Sativa Extract
TonicSorbitan Laurate
EmulsifyingPanax Ginseng Extract
AntioxidantCarbomer
Emulsion StabilisingDipropylene Glycol
HumectantPolysorbate 20
EmulsifyingMorus Alba Extract
AstringentSophora Angustifolia Root Extract
Skin ConditioningHydroxyethylcellulose
Emulsion StabilisingAcetyl Dipeptide-1 Cetyl Ester
Skin ConditioningSodium Benzoate
MaskingAscorbic Acid
AntioxidantEthylhexylglycerin
Skin ConditioningMethyl Benzoate
PerfumingTocopherol
AntioxidantPalmitoyl Tripeptide-1
Skin ConditioningPalmitoyl Tetrapeptide-7
Skin ConditioningCI 77891
Cosmetic ColorantWater, C12-15 Alkyl Benzoate, Octocrylene, Butyl Methoxydibenzoylmethane, Butylene Glycol, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Polyglyceryl-3 Methylglucose Distearate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Tribehenin, Cetearyl Alcohol, Glycerin, Diethylhexyl Butamido Triazone, Phenoxyethanol, Potassium Cetyl Phosphate, Decyl Glucoside, Parfum, Mica, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Methylparaben, Xanthan Gum, Tocopheryl Acetate, Ethylhexyl Salicylate, Actinidia Chinensis Fruit Water, Propylene Glycol, Sodium Hyaluronate, Ethylparaben, Ascorbyl Glucoside, Hydrolyzed Rice Protein, Potassium Hydroxide, Alcohol, Tetrasodium EDTA, Retinyl Palmitate, Medicago Sativa Extract, Sorbitan Laurate, Panax Ginseng Extract, Carbomer, Dipropylene Glycol, Polysorbate 20, Morus Alba Extract, Sophora Angustifolia Root Extract, Hydroxyethylcellulose, Acetyl Dipeptide-1 Cetyl Ester, Sodium Benzoate, Ascorbic Acid, Ethylhexylglycerin, Methyl Benzoate, Tocopherol, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, CI 77891
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Acrylates/C10-30 Alkyl Acrylate Crosspolymer is a synthetic polymer. It is used to thicken, emulsify, and improve the texture of products.
As an emulsifier, it helps stabilize oil-in-water emulsions to give products an elegant feel when applied.
It can also form a thin protective film on skin. One study found that a formula using this polymer helped slow down how quickly other ingredients (like DEET) were absorbed through skin.
A 2024 study of over 1,300 patients confirmed that sensitization to this ingredient is rare. It is also non-mutagenic and has a clean track record.
Learn more about Acrylates/C10-30 Alkyl Acrylate CrosspolymerThis ingredient is also called ethanol or ethyl alcohol. It is denatured, meaning made undrinkable for cosmetic use.
In formulas, it:
Is it bad for your skin?
The answer comes down to concentration. Patch and wash studies have found highly concentrated alcohol-based hand rubs (60-100%) cause less barrier disruption than washing with a basic detergent like SLS. The only measurable effect in these studies was a temporary dip in skin hydration.
Concentrations below 12-15% in leave-on cosmetics is generally well-tolerated. Concentrations above start to see increased transepidermal water loss (TEWL) and reduced hydration.
In concentrations about 58%, it creates temporary channels in your skin's lipid layers to become more permeable and allow other ingredients to slip through easily.
This ingredient can be up to 80% of the formula in alcohol-based perfumes.
Overall, this ingredient is probably harmless if found lower down an ingredients list but worth side-eyeing if it's high up (especially if your barrier is already struggling).
Alcohol can worsen dry skin, eczema, and oily skin, especially at higher concentrations. This is because it can increase transepidermal water loss and decrease hydration to disrupt the skin barrier.
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
True allergic contact dermatitis to ethanol is uncommon, but be sure to patch test if you have dry or sensitive skin.
Learn more about AlcoholThis ingredient is better known as bemotrizinol or Tinosorb S and is one of the best broad-spectrum UV filters in modern sunscreen.
It works by absorbing UV light across a whole range (280-400 nm) with peaks around 310 nm (UVB) and 340-345 nm (UVA). This means it covers UVB plus the deeper UVA wavelengths that drive photoaging and pigmentation.
Another pro?
It's exceptionally photostable, barely degrades in sunlight, and acts as a "bodyguard" for less stable filters.
That's why you'll see it paired with avobenzone or octinoxate; this team up ensures they keep working through sun exposure.
Safety reviews have been reassuring across the board. This ingredient shows low absorption through the skin, rarely irritates, and lab studies found it doesn't act like a hormone in the body (a concern that's been raised about some older sunscreen filters).
On maximum concentrations:
In 2026, the US F.D.A finally added it as an OTC sunscreen ingredient at concentrations up to 6% for adults / children 6 months and older
Learn more about Bis-Ethylhexyloxyphenol Methoxyphenyl TriazineAlso known as Avobenzone, this ingredient is an oil-soluble used to absorb the full spectrum of UVA rays (peak 357 nm).
It's one of the most effective UVA filters available but has a major caveat of photostability: avobenzone is susceptible to photodegradation.
This means it can lose efficacy when exposed to sunlight without the help of a stabilizing agent.
Studies show antioxidants (like vitamin E or vitamin C) and some UV filters (like octocrylene and Tinosorb S) can meaningfully improve its stability in a formulation.
The maximum allowable concentration according to regulation is 3% in the US + Canada, and 5% in the EU, Australia, China, Korea, and ASEAN countries.
It has a well-support safety profile: a comprehensive 2025 review found minimal toxicity with no evidence of carcinogenicity.
Overall, avobenzone is a safe and regulated ingredient used in sunscreen for over 40 years.
Learn more about Butyl MethoxydibenzoylmethaneC12-15 Alkyl Benzoate is a lightweight emollient made by combinig benzoic acid with fatty alcohols that are 12-15 carbons long.
In cosmetics, it plays several roles:
The Cosmetic Review Expert Panel has concluded the alkyl benzoate group to be safe as used in cosmetics; it wasn't found to be a skin irritant and unlikely to be absorbed due to its low water solubility.
This report recorded almost 1000 reported uses with concentrations up to 59% in leave-on products but your cosmetics will typically use 0.5-15% depending on the product.
It's often called a "SPF booster": this is because it keeps UV filters properly dissolved and evenly distributed to support a sunscreen's performance. It doesn't actually raise SPF on its own.
Overall, this ingredient is well tolerated.
This ingredient is fungal acne safe because it is an ester of benzoic acid.
Think of this ingredient as two parts stuck together: an oily part and an acid part. Malassezia only gets a meal when it can snip off a fatty acid to eat. With C12-15 Alkyl Benzoate, the acid part is benzoic acid, which isn't a fatty acid and which the yeast can't use as food.
Benzoic acid is actually used as a preservative to stop yeast from growing.
The oily part is a blend of C12-15 fatty alcohols but fatty alcohols in this size range can support only a little Malassezia growth (mostly for one species of Malassezia as well).
In the ingredient, those alcohols stay locked inside the molecule. The yeast can only reach them by snipping the benzoate bond, and that type of bond is harder for it to cut than a normal fatty bond.
So not much gets released. And whatever does get snipped comes packaged with benzoic acid, which discourages yeast growth.
Learn more about C12-15 Alkyl BenzoateCarbomer is a synthetic thickening and gelling agent. It's basically the ingredient that gives a lot of serums, gels, creams, and sunscreens their smooth, non-sticky texture.
Although legally permitted at very high levels, carbomers are normally used at concentrations below 1%.
It also needs to be neutralized to actually thicken, and because it is a large molecule, it doesn't really penetrate the skin barrier.
Allergy-wise, the risk is very low. Clinical studies show carbomers have low potential for skin irritation/sensitization even at concentrations up to 100%.
A 2024 UK study patch-tested 1,302 patients and found true allergy to the parent group of carbomer to be rare with no confirmed relevant reactions.
Learn more about CarbomerCetearyl alcohol is a waxy mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is an emollient and emulsifier.
Despite having "alcohol" in its name, it has nothing to do with drying solvent alcohols; the FDA also allows "alcohol-free" products to contain fatty alcohols like this ingredient.
It plays several roles in a formula:
Typical use levels for this ingredient sit around 1-10% and the Cosmetic Ingredient Review Expert Panel has affirmed safety at concentrations up to 25% in leave-on products.
Multiple assessments have found it to be non-irritating and non-sensitizing to most people.
However, there have been some cases of allergic contact dermatitis in patients with chronically compromised skin barriers.
Cetearyl alcohol has a comedogenic rating of 2 and irritancy rating of 1. Both of these numbers come from the 1989 study that used rabbit ears; a "2" means mildly comedogenic and a "1" means low irritancy.
Here's the catch: rabbit skin is more sensitive than human skin and throws a lot of false positives. A 1996 reappraisal found that ingredients rated 1-2 in the rabbit ear tests are generally safe for humans.
Remember comedogenic ratings are unable to assess the entire formula of a product or how it will react on your skin. Just be sure to patch test if you are unsure about certain ingredients.
This ingredient is not fungal acne safe. Cetearyl alcohol is a fatty alcohol with chain lengths that fall within the range that Malassezia can metabolize.
A 2019 study has also observed Malassezia growth in the presence of this ingredient, confirming it to be not-fungal acne safe.
Learn more about Cetearyl AlcoholDecyl Glucoside is a plant-derived surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.
Like all surfactants, it works by lowering the surface tension between water and oil. This makes it so that dirt, sebum, and makeup can be lifted off your skin and rinsed away. It also produces a dense and creamy foam.
Because it has a neutral charge, it is compatible with a wide range of ingredients and stays stable across a broad pH range/water hardiness conditions.
Patch testing has shown it to have the lowest irritation potential among common cleansing surfactants (like SLS).
Typical use levels range from 5-20% in rinse-off cleansers.
One thing worth knowing: The American Contact Dermatitis Society named the parent family, alkyl glucosides, "Allergen of the Year" in 2017. The prevalence of allergy is pretty low but be sure to patch test if you've reacted to "gentle" or sulfate-free cleansers before.
This ingredient is fungal acne safe because the fatty alcohol portion of this ingredient is not within the C11-24 chain length that Malassezia can metabolize.
Learn more about Decyl GlucosideEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinThis ingredient is also known as Tinosorb M or Bisoctrizole and is a bit of an overachiever in the sunscreen world.
It's a hybrid broad-spectrum filter that covers UVA and UVB (~280-400nm) with peak absorption around 305nm for UVB or 360nm for UVA (and a tiny bit in blue-light territory as well).
One of its best party tricks is photostability; it doesn't break down with repeated sun exposure and doesn't generate free radicals in the process either. You'll also see it paired with wobbly filters like avobenzone because it helps stabilize them.
The safety profile is assuring as well. Because it's a large molecule, it doesn't easily absorb into skin and rarely causes irritation.
It's approved in the EU, Asia, and Australia up to 10% and most formulas land somewhere in the 2-10% range.
You won't find it as a sunscreen active in the US, but it can make an appearance as a formula-protecting UV-absorber.
Learn more about Methylene Bis-Benzotriazolyl TetramethylbutylphenolMethylparaben is a synthetic preservative and one of the most widely used in the world. It has a simple, but important job: prevent your products from going bad by stopping bacteria, yeast, and mold from growing.
Typical use levels are low, often 0.1-0.3%.
This is also one of the most heavily studied preservatives out there and major regulatory bodies have repeatedly given it the green light.
In 2023, the EU's Scientific Committee on Consumer Safety (SCCS) confirmed that this ingredient is safe up to 0.4% on its own, of up to 0.8% when mixed with other paraben esters.
Here's the science behind the noise behind parabens/hormones as well:
Methylparaben shows very weak estrogen-like activity in vitro tests (more than 1,000x weaker than your body's own estradiol). In vivo (live-organism) studies don't support a meaningful endocrine-disrupting effect either.
You get a stronger estrogenic effect from eating tofu, actually.
It's also a low sensitizer and allergic reactions are uncommon; they usually happen on damage or broken skin.
There is a caveat: France has proposed to formally re-examine its endocrine classification in 2025 so the regulatory conversation isn't fully closed as of yet.
But as it stands today, this ingredient is considered safe at permitted levels.
Learn more about MethylparabenOctocrylene is an oil-soluble organic UV filter that mainly absorbs UVB and short wave UVA II light.
Its real superpower is teamwork: octocrylene is remarkably photostable and is most famous for stabilizing avobenzone (the workhorse UVA filter).
This ingredient is commonly used to enhance both UVB and UVA protection due to its unique property in stabilizing avobenzone. It also pulls double duty by boosting water resistance and giving formulas a smooth, spreadable feel.
The EU's Scientific Committee on Consumer Safety (SCCS) has deemed octocrylene to be safe as a UV-filter at concentrations up to 10% (capped at 9% in propellant sprays). The US also permits it up to 10%.
Two things worth knowing:
You'll usually see this ingredient used in concentrations between 2-10% (higher amounts when used as a stabilizer for avobenzone).
Learn more about OctocryleneParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPhenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolPropylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.
As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.
The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.
True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).
It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.
Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.
Learn more about Propylene GlycolTetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.
Tetrasodium EDTA comes as a white solid and is soluble in water.
Tocopheryl Acetate is a stable, shelf-friendly form of vitamin E.
Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.
It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.
One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.
Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.
Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.
The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.
Most leave-on skincare keeps it at the lower end, often between 0.5-1%.
Learn more about Tocopheryl AcetateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan Gum