What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningButylene Glycol
HumectantGlycerin
HumectantDimethicone
EmollientNiacinamide
SmoothingLactococcus Ferment Lysate
Skin ConditioningCyclopentasiloxane
EmollientPanthenol
Skin ConditioningPentylene Glycol
Skin ConditioningDiethoxyethyl Succinate
SolventTranexamic Acid
AstringentDipropylene Glycol
HumectantPEG-20 Methyl Glucose Sesquistearate
EmulsifyingBoron Nitride
AbsorbentDimethicone/Vinyl Dimethicone Crosspolymer
Skin ConditioningAmmonium Acryloyldimethyltaurate/Vp Copolymer
4-T-Butylcyclohexanol
Masking1,2-Hexanediol
Skin ConditioningEctoin
Skin ConditioningHydroxyacetophenone
AntioxidantPolyacrylate-13
Retinol
Skin ConditioningPolysorbate 20
EmulsifyingPolyisobutene
Adenosine
Skin ConditioningErgothioneine
AntioxidantAscorbyl Tetraisopalmitate
AntioxidantSodium Hyaluronate
HumectantSodium Lauroyl Lactylate
EmulsifyingTocopheryl Acetate
AntioxidantCeramide AP
Skin ConditioningPalmitoyl Tripeptide-5
Skin ConditioningCeramide NP
Skin ConditioningSorbitan Isostearate
EmulsifyingHydroxypinacolone Retinoate
Skin Conditioning10-Hydroxydecanoic Acid
Skin ConditioningCeramide EOP
Skin ConditioningSilica
Abrasive1,10-Decanediol
SolventSodium Chloride
MaskingGardenia Florida Flower Extract
Skin ConditioningHydrolyzed Vegetable Protein
Skin ConditioningDisodium EDTA
Diisopropyl Adipate
EmollientGlucose
HumectantTocopherol
AntioxidantMagnolia Officinalis Bark Extract
AntimicrobialSebacic Acid
BufferingPunica Granatum Pericarp Extract
Skin ConditioningGarcinia Mangostana Peel Extract
Skin ConditioningPhenoxyethanol
PreservativePhytosphingosine
Skin ConditioningAroma
Cholesterol
EmollientXanthan Gum
EmulsifyingBHA
AntioxidantSodium Benzoate
MaskingEthylhexylglycerin
Skin ConditioningCarbomer
Emulsion StabilisingTamarindus Indica Seed Gum
Emulsion StabilisingBHT
AntioxidantWater, Butylene Glycol, Glycerin, Dimethicone, Niacinamide, Lactococcus Ferment Lysate, Cyclopentasiloxane, Panthenol, Pentylene Glycol, Diethoxyethyl Succinate, Tranexamic Acid, Dipropylene Glycol, PEG-20 Methyl Glucose Sesquistearate, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Ammonium Acryloyldimethyltaurate/Vp Copolymer, 4-T-Butylcyclohexanol, 1,2-Hexanediol, Ectoin, Hydroxyacetophenone, Polyacrylate-13, Retinol, Polysorbate 20, Polyisobutene, Adenosine, Ergothioneine, Ascorbyl Tetraisopalmitate, Sodium Hyaluronate, Sodium Lauroyl Lactylate, Tocopheryl Acetate, Ceramide AP, Palmitoyl Tripeptide-5, Ceramide NP, Sorbitan Isostearate, Hydroxypinacolone Retinoate, 10-Hydroxydecanoic Acid, Ceramide EOP, Silica, 1,10-Decanediol, Sodium Chloride, Gardenia Florida Flower Extract, Hydrolyzed Vegetable Protein, Disodium EDTA, Diisopropyl Adipate, Glucose, Tocopherol, Magnolia Officinalis Bark Extract, Sebacic Acid, Punica Granatum Pericarp Extract, Garcinia Mangostana Peel Extract, Phenoxyethanol, Phytosphingosine, Aroma, Cholesterol, Xanthan Gum, BHA, Sodium Benzoate, Ethylhexylglycerin, Carbomer, Tamarindus Indica Seed Gum, BHT
Water
Skin ConditioningGlycerin
HumectantButylene Glycol
HumectantNiacinamide
SmoothingGlycereth-26
Humectant1,2-Hexanediol
Skin ConditioningHydroxyacetophenone
AntioxidantPEG/PPG-17/6 Copolymer
SolventVp/Va Copolymer
Methylpropanediol
SolventAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingArginine
MaskingGlyceryl Glucoside
HumectantNymphaea Caerulea Flower Water
Skin ConditioningAmmonium Acryloyldimethyltaurate/Vp Copolymer
Glycyrrhiza Uralensis Root Extract
Skin ConditioningPortulaca Oleracea Flower/Leaf/Stem Extract
AntioxidantPaeonia Suffruticosa Extract
Skin ConditioningPaeonia Lactiflora Extract
AstringentCamellia Sinensis Extract
AntioxidantStephania Tetrandra Root Extract
Skin ConditioningCaprylic/Capric Triglyceride
MaskingBHT
AntioxidantSodium Hyaluronate
HumectantPanthenol
Skin ConditioningSoluble Collagen
HumectantPhospholipids
Skin ConditioningErgothioneine
AntioxidantRetinol
Skin ConditioningRetinal
Skin ConditioningHydroxypinacolone Retinoate
Skin ConditioningPropanediol
SolventPhenoxyethanol
PreservativePotassium Sorbate
PreservativeSodium Benzoate
MaskingMannitol
HumectantPropylene Glycol
HumectantUbiquinone
AntioxidantCentella Asiatica Extract
CleansingArtemisia Argyi Leaf Extract
Skin ConditioningHydrolyzed Collagen
EmollientEthylhexylglycerin
Skin ConditioningCaprylhydroxamic Acid
Hydrogenated Lecithin
EmulsifyingPentylene Glycol
Skin ConditioningHexylene Glycol
EmulsifyingStearic Acid
CleansingCholesterol
EmollientOligopeptide-1
Skin ConditioningHexapeptide-9
Skin ConditioningCeramide NP
Skin ConditioningEDTA
Water, Glycerin, Butylene Glycol, Niacinamide, Glycereth-26, 1,2-Hexanediol, Hydroxyacetophenone, PEG/PPG-17/6 Copolymer, Vp/Va Copolymer, Methylpropanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Glyceryl Glucoside, Nymphaea Caerulea Flower Water, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Glycyrrhiza Uralensis Root Extract, Portulaca Oleracea Flower/Leaf/Stem Extract, Paeonia Suffruticosa Extract, Paeonia Lactiflora Extract, Camellia Sinensis Extract, Stephania Tetrandra Root Extract, Caprylic/Capric Triglyceride, BHT, Sodium Hyaluronate, Panthenol, Soluble Collagen, Phospholipids, Ergothioneine, Retinol, Retinal, Hydroxypinacolone Retinoate, Propanediol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Mannitol, Propylene Glycol, Ubiquinone, Centella Asiatica Extract, Artemisia Argyi Leaf Extract, Hydrolyzed Collagen, Ethylhexylglycerin, Caprylhydroxamic Acid, Hydrogenated Lecithin, Pentylene Glycol, Hexylene Glycol, Stearic Acid, Cholesterol, Oligopeptide-1, Hexapeptide-9, Ceramide NP, EDTA
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.Â
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservativesÂ
Ammonium Acryloyldimethyltaurate/Vp Copolymer is a synthetically created polymer. It's used as a film-forming agent and used to thicken the consistency of products.
Think of it as a supportive ingredient that helps your gel-creams feel silky, "cloud cream-like", and spread evenly without being greasy.
The Cosmetic Ingredient Review (CIR) Expert Panel evaluated it (along with 22 other acryloyldimethyltaurate polymers) and concluded it's:
Due to its large molecular size, it sits on the surface of skin rather than penetrating it.
Learn more about Ammonium Acryloyldimethyltaurate/Vp CopolymerBHT is a synthetic antioxidant and preservative.
As an antioxidant, it helps your body fight off free-radicals. Free-radicals are molecules that may damage your skin cells.
As a preservative, it is used to stabilize products and prevent them from degrading. Specifically, BHT prevents degradation from oxidation.
The concerns related to BHT come from oral studies; this ingredient is currently allowed for use by both the FDA and EU.
However, it was recently restricted for use in the UK as of April 2024.
Learn more about BHTButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCeramide NP (formerly known as Ceramide 3) is one of the skin's naturally occurring lipids.
Since ceramides are the major lipid components of the skin, they are crucial for maintaining skin barrier and hydration. Ceramide NP most closely mirrors the dominant kind in human skin amongst ceramide subtypes.
This ceramide works by slotting into gaps within the stratum corneum's lipid matrix to limit trans-epidermal water loss (TEWL) and shield the skin against external irritants.
A study with 312 patients found that using a ceramide-containing routine for 4 weeks reduced the severity of atopic dermatitis by over 61%.
Another clinical study in subjects aged 60 and older found that a ceramide body wash and moisturizer improved skin dryness and itchy skin in 15 days.
Overall, ceramides are considered non-irritating and safety tests have found little to no observable adverse effects from using this ingredient.
Ceramide NP is usually sourced from plants (like soybean or rice bran), or produced synthetically.
Learn more about Ceramide NPCholesterol is a lipid that is naturally found in human skin and is one of the three key components of your skin barrier. In skincare, it is an emollient and barrier-repairing ingredient.
It works by fitting directly into the lipid layers of skin to help restore structure and reduce transepidermal water loss (TEWL).
This is a great ingredient for dry, compromised, or aging skin; our skin starts to produce less cholesterol with age.
Research shows cholesterol works best in combination with ceramides and fatty acids, the other two major components in your skin barrier.
Cholesterol is also a well-establish penetration enhancer and can help other actives absorb more effectively.
Cosmetic-grade cholesterol is usually derived from lanolin but plant and synthetic options also exist. We recommend reaching out to the brand if you have questions about their source of cholesterol.
Learn more about CholesterolErgothioneine is an amino acid found naturally in mushrooms, grains, and meat. It has antioxidant and skin soothing properties.
This amino acid helps with:
- Maintaining DNA stability and cell reproduction
- Enhances cellular immunity
- Skin brightening
- Anti-aging
- Skin soothing
Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHydroxyacetophenone is a small phenolic molecule that earns its place in a formulas as an antioxidant and preservative booster.
As a phenol, it is able to neutralize free radicals to protect both the product and the skin from oxidative stress.
Though it can't kill microbes on its own, it works as a good supporting agent when combined with other preservatives like Phenoxyethanol or 1,2-Hexanediol.
This ingredient naturally occurs as piceol in Norwegian spruce needles (~0.4-1.1% dry weight and in cloudberries). Though the cosmetic-grade material is synthesized for purity and consistency.
You'll usually see it used at low levels and suppliers recommend up to 1% added to a water phase.
Safety testing was done at concentrations like 0.05% in SPF products and 0.5% in a Human Repeated Insult Patch Test. The safety evidence is assuring; this ingredient is safe for cosmetics in current use and also holds safety status as a food flavoring as well.
An honest caveat: the "soothing" and "anti-inflammatory" claims come mostly from supplier marketing rather than published clinical trials. The Cosmetic Ingredient Review's own literature search found no useful efficacy studies on this ingredient.
So the antioxidant and preservative-boosting roles are the well supported ones while the calming benefit is plausible but thinly evidenced.
Overall, this is a well-tolerated, low-irritation multitasker that quietly helps a formula stay fresh and stable.
Learn more about HydroxyacetophenoneHydroxypinacolone Retinoate (aka Granactive Retinoid or HPR) is a retinoid that is part of the same vitamin A family as retinol.
It is an ester of retinoic acid that binds directly to your skin's retinoic acid receptors so it doesn't need your skin to convert it through several steps before it can do anything.
In practice, this means it does the classic retinoid jobs in a formula:
The best part is that it can do all this with noticeably less redness, flaking, and stinging than traditional retinoids.
That gentle reputation is backed by lab work as well; a 2018 study on skin models found that HPR triggered higher retinoid-gene activity than retinol, retinal, or retinyl propionate at the same concentrations while being less irritating to cells.
It also boosted procollagen production to levels similar to retinoic acid itself.
A 2023 study showed HPR works synergistically with retinyl propionate to switch on collagen-building pathways and a 2025 clinical serum study in women with mild photoaging saw improvements in wrinkles and elasticity (though that formula also contained retinol, peptides, and Silybin).
One naming quirk worth mentioning:
You'll likely see this ingredient sold under the trade name "Granactive Retinoid", which is actually only 10% HPR blended with 90% Dimethyl Isosorbide solvent. This means a 5% Granactive Retinoid really only means about 0.5% HPR.
Finished products typically land somewhere between 0.05-1% and it's happiest formulated at a mildly acidic to neutral pH (~5.5-6.5).
Another perk is that this is one of the more light- and temperature-stable retinoids which is a nice bonus for shelf life.
Learn more about Hydroxypinacolone RetinoateNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamidePanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolPentylene Glycol (1,2-pentanediol) is a multitasking little diol with three main roles in a formula:
Research on alkanediols (the family pentylene glycol belongs to) show they work by disrupting microbial cell membranes. This disruption helps the primary preservative system in a product work more effectively at lower doses.
On the safety side, the Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe as used in current cosmetic practices + concentrations.
Typical use levels in a formula run about 1-5%.
Learn more about Pentylene GlycolPhenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolRetinol is one of the most studied anti-aging ingredients in skincare (and for good reason!).
It's a form of vitamin A that your skin converts into Retinoic Acid, the active molecule that actually does the work in your cells.
That conversion happens in two steps: your skin first turns Retinol into Retinaldehyde (also called Retinal), then turns Retinaldehyde into Retinoic Acid.
Retinol is converted to biologically active retinoic acid via retinaldehyde by dehydrogenases in a two-step oxidation process.
Each step is a little "upgrade" toward the active form which is part of why Retinol is gentler than prescription Retinoic Acid; your skin does the work gradually. This also explains where Retinol sits in the retinoid family.
Here is the retinoid family ranked roughly by strength: Retinyl Esters (like Retinyl Palmitate) < Retinol < Retinaldehyde < Retinoic Acid.
Retinoid activity increases in that order, while tolerance runs in reverse; retinyl esters are the gentlest and retinoic acid the most irritating.
The more conversion steps an ingredient needs, the gentler (and slower) it tends to be, so Retinol lands in a nice middle spot. It's more effective than the esters, gentler than prescription options.
Once it becomes Retinoic Acid, it binds to receptors inside your cells' nuclei (called RARs and RXRs). These receptor pairs bind to specific DNA motifs called retinoic acid response elements and act like switches that turn certain genes on or off.
In practice, this means a few things happen in a formula. It:
That last two are worth a closer look.
A study that tested Retinol directly (not just prescription Retinoic Acid) found that four weeks of retinol thickened the epidermis and switched on the genes for Collagen I and Collagen III, with more procollagen I and III showing up in the skin. And after twelve weeks, facial wrinkles were visibly reduced.
Retinoids more broadly stimulate the skin's synthesis of hyaluronan and other glycosaminoglycans, part of what gives skin a plumper, more hydrated look over time.
So even the gentler OTC form is doing real structural work (not just sitting on the surface).
It's also worth knowing Retinol isn't only a wrinkle ingredient; it can help with uneven tone, dark spots, rough texture, and the look of pores as well because it speeds up turnover and influences pigment.
The research backs this up as well.
A pooled analysis of six clinical studies found that 0.1% stabilized retinol improved all signs of photoaging versus vehicle as early as week 4 and through 12 weeks, with only a few mild cases of irritation.
Another study comparing concentrations found that 0.3% and 1% Retinol were similarly effective at remodeling photodamaged skin, but 0.3% caused fewer adverse reactions when used daily (a useful reminder that more isn't always better).
Retinol is about tenfold less potent than Retinoic Acid. This is why it works as a gentler, non-prescription option that builds results over time.
Typical concentrations range from 0.1-1%, with 0.1% to 0.3% being a well-supported sweet spot for visible benefits with good tolerability.
One quirk worth mentioning: Retinol is famously unstable.
It's highly sensitive to light and oxygen, and UV exposure breaks it down into a range of degradation products.
Real-world testing bears this out, with retinoid content in some products dropping anywhere from 0% to 80% after six months at room temperature, and even more at higher temperatures.
This is why good formulations lean on opaque, air-tight packaging (think tubes and pumps, not clear jars) and often "encapsulate" the Retinol to shield it.
Signs of oxidation include your product turning yellow or smelling "off". Keeping it somewhere cool and dark, and using it up within a few months of opening helps it stay effective.
The most common side effects are mild and temporary: usually some dryness, redness, or light peeling as your skin adjusts. These tend to settle with consistent and lower-frequency use.
Like all retinoids, Retinol works best with nightly use, a good moisturizer, and daytime sunscreen.
The "ramp up" method works well: start with Retinol once a week to give your skin time to adjust, which keeps irritation low. Slowly add more nights until you reach your goal frequency once your skin feels comfortable.
Retinoids also make your skin more sensitive to the sun in the first few weeks, so wear sunscreen every morning and protect your skin from direct sun while you build up tolerance.
One safety note: topical Retinoids aren't recommended during pregnancy or breastfeeding. Systemic absorption from creams is low but because high oral vitamin A is a known teratogen and topical safety data are limited, most clinicians recommend stopping retinoids when pregnant or trying to conceive.
Learn more about RetinolSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water