Versus

Maybelline Fit Me Liquid Concealer - 011 Vanilla Versus Tarte Shape Tape Ultra Creamy Concealer - 20S Light Sand

Concealer
Concealer
American Brand
American Brand

Updated on May 23, 2024

Overview

What they are

These products are both concealers. They have a total of 10 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin and scar healing

Free From

They both do not contain any harsh alcohols

What's Inside

They both contain fragrances, silicones and sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

What's inside (and what isn't)

What's inside (and what isn't)

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Shape Tape Ultra Creamy Concealer

Water

Skin Conditioning

Cyclopentasiloxane

Emollient
Silicon Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconHelps brighten skin Icon

Polymethylsilsesquioxane

Silicon Icon

PEG-9 Polydimethylsiloxyethyl Dimethicone

Emulsifying
Silicon Icon

Caprylic/Capric Triglyceride

Masking
Helps hydrate Dry Skin Icon

Caprylyl Methicone

Skin Conditioning
Silicon Icon

C13-15 Alkane

Solvent

Sorbitan Isostearate

Emulsifying
1-2 / 0 Not safe for Fungal Acne Icon

Dimethicone

Emollient
1 / 0 Silicon Icon

Phenyl Trimethicone

Skin Conditioning
Silicon Icon

Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer

Hydroxyethyl Urea

Humectant
Helps hydrate Dry Skin Icon

Magnesium Sulfate

Sulfate Icon

Aluminum Hydroxide

Emollient

Isotridecyl Isononanoate

Emollient

Triethyl Citrate

Masking
Fragrance Icon

Cetyl PEG/PPG-10/1 Dimethicone

Emulsifying
Silicon Icon

Polypropylsilsesquioxane

Silicon Icon

Dimethicone Crosspolymer

Emulsion Stabilising
Silicon Icon

Quaternium-90 Bentonite

Triethoxycaprylylsilane

Silicon Icon

Sodium Benzoate

Masking
Preservative Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Disteardimonium Hectorite

Stabilising

Potassium Sorbate

Preservative
Preservative Icon

Polyhydroxystearic Acid

Emulsifying
Not safe for Fungal Acne Icon

Propylene Carbonate

Solvent

Ethylhexyl Palmitate

Emollient
2-3 / 0 May worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Isopropyl Myristate

Emollient
3-5 / 3 May worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Isostearic Acid

Cleansing
Bad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Lecithin

Emollient
Helps hydrate Dry Skin Icon

Propanediol

Solvent
Helps hydrate Dry Skin Icon

Disodium EDTA

Polyglyceryl-3 Polyricinoleate

Emulsifying
Not safe for Fungal Acne Icon

Benzyl Salicylate

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Hexyl Cinnamal

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Opuntia Ficus-Indica Stem Extract

Skin Conditioning
Helps reduce irritation Icon

Hydroxycitronellal

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Geraniol

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Maltodextrin

Absorbent
Helps hydrate Dry Skin Icon

Amyl Cinnamal

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Sodium Hyaluronate Crosspolymer

Humectant
Hyaluronic Acid IconHelps hydrate Dry Skin IconGood for Scar Healing Icon

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Spiraea Ulmaria Extract

Astringent

1,2-Hexanediol

Skin Conditioning
Helps hydrate Dry Skin Icon

Hydrolyzed Glycosaminoglycans

Humectant

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps hydrate Dry Skin Icon

Aloe Barbadensis Leaf Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

Butyrospermum Parkii Butter

Skin Conditioning
Helps hydrate Dry Skin IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Glycyrrhiza Glabra Root Extract

Bleaching
Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Dark Spots Icon

Olea Europaea Fruit Oil

Masking
0-2 / 0 Fragrance IconOil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Persea Gratissima Oil

Skin Conditioning
0-3 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Squalane

Emollient
1 / 0 Helps hydrate Dry Skin Icon

Ulmus Davidiana Root Extract

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation Icon

Mangifera Indica Seed Butter

Skin Conditioning
Not safe for Fungal Acne Icon

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Benzyl Glycol

Solvent

Panax Ginseng Root Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Scar Healing Icon

Hydrolyzed Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Antioxidant
Antioxidant Icon

Ethylhexylglycerin

Skin Conditioning

Phenoxyethanol

Preservative
Preservative Icon

Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon

Convallaria Majalis Bulb/Root Extract

Skin Conditioning

Leontopodium Alpinum Flower/Leaf Extract

Skin Conditioning

Lilium Candidum Flower Extract

Skin Conditioning

Magnolia Liliflora Flower Extract

Skin Conditioning

Paeonia Lactiflora Root Extract

Skin Conditioning

Raspberry Ketone

Masking
Fragrance Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Tbhq

Antioxidant
Antioxidant IconFragrance Icon

Titanium Dioxide

Cosmetic Colorant
0 / 0 Mineral UV Filter IconNon-Reef-Safe Icon

Iron Oxides

Water, Cyclopentasiloxane, Glycerin, Polymethylsilsesquioxane, PEG-9 Polydimethylsiloxyethyl Dimethicone, Caprylic/Capric Triglyceride, Caprylyl Methicone, C13-15 Alkane, Sorbitan Isostearate, Dimethicone, Phenyl Trimethicone, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Hydroxyethyl Urea, Magnesium Sulfate, Aluminum Hydroxide, Isotridecyl Isononanoate, Triethyl Citrate, Cetyl PEG/PPG-10/1 Dimethicone, Polypropylsilsesquioxane, Dimethicone Crosspolymer, Quaternium-90 Bentonite, Triethoxycaprylylsilane, Sodium Benzoate, Parfum, Disteardimonium Hectorite, Potassium Sorbate, Polyhydroxystearic Acid, Propylene Carbonate, Ethylhexyl Palmitate, Isopropyl Myristate, Isostearic Acid, Lecithin, Propanediol, Disodium EDTA, Polyglyceryl-3 Polyricinoleate, Benzyl Salicylate, Hexyl Cinnamal, Limonene, Opuntia Ficus-Indica Stem Extract, Hydroxycitronellal, Geraniol, Maltodextrin, Amyl Cinnamal, Linalool, Butylene Glycol, Sodium Hyaluronate Crosspolymer, Citric Acid, Spiraea Ulmaria Extract, 1,2-Hexanediol, Hydrolyzed Glycosaminoglycans, Sodium Hyaluronate, Aloe Barbadensis Leaf Extract, Butyrospermum Parkii Butter, Glycyrrhiza Glabra Root Extract, Olea Europaea Fruit Oil, Persea Gratissima Oil, Squalane, Ulmus Davidiana Root Extract, Mangifera Indica Seed Butter, Helianthus Annuus Seed Oil, Benzyl Glycol, Panax Ginseng Root Extract, Hydrolyzed Hyaluronic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylhexylglycerin, Phenoxyethanol, Hyaluronic Acid, Convallaria Majalis Bulb/Root Extract, Leontopodium Alpinum Flower/Leaf Extract, Lilium Candidum Flower Extract, Magnolia Liliflora Flower Extract, Paeonia Lactiflora Root Extract, Raspberry Ketone, Tocopherol, Tbhq, Titanium Dioxide, Iron Oxides

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Emollient, Humectant, Skin Protecting

Aluminum Hydroxide is a form of aluminum. It can be naturally found in nature as the mineral gibbsite. In cosmetics, Aluminum Hydroxide is used as a colorant, pH adjuster, and absorbent.

As a colorant, Aluminum Hydroxide may add opacity, or reduce the transparency. Aluminum hydroxide is contains both basic and acidic properties.

According to manufacturers, this ingredient is an emollient and humectant. This means it helps hydrate the skin.

In medicine, this ingredient is used to help relieve heartburn and help heal ulcers.

There is currently no credible scientific evidence linking aluminum hydroxide in cosmetics to increased cancer risk.

Major health organizations allow the use of aluminum hydroxide in personal care products and have not flagged it as a carcinogenic risk at typical usage levels.

Learn more about Aluminum Hydroxide
Emollient, Skin Conditioning, Solvent

Cyclopentasiloxane, or D5, is a silicone used to improve texture of products and trap moisture.

D5 is considered lightweight and volatile. Volatile means it evaporates quickly after application. Once evaporated, D5 leaves a thin barrier that helps keep skin hydrated.

It is also an emollient. Emollients help soften the skin and prevent water loss. Silicones create a silky texture in products. D5 helps other ingredients become more spreadable.

Studies show D5 is safe to use in skincare products. We recommend speaking with a skincare professional if you have concerns.

Learn more about Cyclopentasiloxane

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.

In cosmetics, Magnesium Sulfate is used to thicken a product or help dilute other solids. It is a non-reactive and non-irritating ingredient.

You might recognize Magnesium Sulfate as epsom salt, or the bath salt used to help relieve muscle aches.

One study shows magnesium deficiency may lead to inflammation of the skin. Applying magnesium topically may help reduce inflammation.

Learn more about Magnesium Sulfate
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Emulsifying

Sorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.

As an emulsifier, Sorbitan Isostearate prevents oils and water from separating.

Due to its isostearic acid base, it may not be safe for Malassezia or fungal acne.

Learn more about Sorbitan Isostearate
Cosmetic Colorant, UV Absorber, UV Filter

Titanium Dioxide is a mineral (or physical) sunscreen ingredient that provides broad-spectrum protection by blocking both UV-A and UV-B rays.

It sits on the skin’s surface and primarily reflects and scatters UV light and also absorbs some of it.

This makes the line between “mineral” and “chemical” sunscreens a bit blurry, but in skincare labeling, Titanium Dioxide and Zinc Oxide are the two ingredients officially classified as mineral filters.

Because it’s non-irritating, Titanium Dioxide is often recommended for sensitive or acne-prone skin.

Thanks to modern production methods, nano-scale or fine-grade Titanium Dioxide is now widely used in cosmetics to reduce white cast and improve texture.

Despite its small particle size, studies show that Titanium Dioxide, even in nanoparticle form, is not absorbed into the skin.

Learn more about Titanium Dioxide
Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

When to use

3 Routines
100% use in am
0% use in pm
100% use every day
12 Routines
92% use in am
8% use in pm
92% use every day

Reviews

Here's what our community thinks

3.00
Overall rating
5
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What people say
Natural 67% Good Color 50% Buildable 33%
4.00
Overall rating
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1
What people say
Buildable 50% Full Coverage 50% Good Color 50%