What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningGlycerin
HumectantPropanediol
SolventNiacinamide
SmoothingPanthenol
Skin Conditioning1,2-Hexanediol
Skin ConditioningCetyl Ethylhexanoate
EmollientTocopheryl Acetate
AntioxidantCaprylic/Capric Triglyceride
MaskingMalva Sylvestris Flower Extract
Skin ConditioningCetearyl Olivate
Glycereth-26
HumectantSorbitan Olivate
EmulsifyingHydrogenated Lecithin
EmulsifyingArginine
MaskingEthylhexylglycerin
Skin ConditioningBetaine
HumectantAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingAnthemis Nobilis Flower Oil
MaskingAdenosine
Skin ConditioningCarbomer
Emulsion StabilisingThuja Occidentalis Leaf Oil
MaskingDisodium EDTA
Lactococcus Ferment Lysate
Skin ConditioningAscorbic Acid
AntioxidantFerulic Acid
AntimicrobialCitrus Aurantium Amara Flower Extract
RefreshingCollagen Extract
Skin ConditioningXanthan Gum
EmulsifyingMaltodextrin
AbsorbentRiboflavin
Cosmetic ColorantThiamine Hcl
MaskingBiotin
AntiseborrhoeicTranexamic Acid
AstringentSqualane
EmollientButylene Glycol
HumectantLepidium Meyenii Root Extract
Skin ConditioningCaprylyl Glycol
EmollientSaccharide Hydrolysate
HumectantCyanocobalamin
Skin ConditioningSodium Starch Octenylsuccinate
AbsorbentCalcium Pantothenate
Olea Europaea Fruit Oil
MaskingLactobacillus Ferment Lysate
Skin ConditioningSodium Ascorbyl Phosphate
AntioxidantPolyglyceryl-10 Diisostearate
EmulsifyingGlucose
HumectantSodium Hyaluronate
HumectantPyridoxine Hcl
Skin ConditioningHydroxydecyl Ubiquinone
AntioxidantChondrus Crispus Extract
Skin ConditioningMenadione
MaskingResveratrol
AntioxidantVitis Vinifera Juice Extract
AntioxidantHydroxypropyltrimonium Hyaluronate
Silica
AbrasiveMalpighia Emarginata Fruit Extract
Skin ConditioningCitrus Unshiu Peel Extract
MaskingCitrus Aurantifolia Fruit Extract
Skin ConditioningCitrus Limon Fruit Extract
MaskingBrassica Oleracea Italica Extract
AstringentHippophae Rhamnoides Extract
MaskingCitrus Aurantium Dulcis Fruit Extract
MaskingCitrus Paradisi Fruit Extract
Skin ConditioningPentylene Glycol
Skin ConditioningHydrolyzed Hyaluronic Acid
HumectantSodium Acetylated Hyaluronate
HumectantHyaluronic Acid
HumectantSodium Hyaluronate Crosspolymer
HumectantHydrolyzed Sodium Hyaluronate
Skin ConditioningPotassium Hyaluronate
Skin ConditioningDextrin
AbsorbentCI 77220
Cosmetic ColorantHydroxypropyl Methylcellulose
Emulsion StabilisingWater, Glycerin, Propanediol, Niacinamide, Panthenol, 1,2-Hexanediol, Cetyl Ethylhexanoate, Tocopheryl Acetate, Caprylic/Capric Triglyceride, Malva Sylvestris Flower Extract, Cetearyl Olivate, Glycereth-26, Sorbitan Olivate, Hydrogenated Lecithin, Arginine, Ethylhexylglycerin, Betaine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Anthemis Nobilis Flower Oil, Adenosine, Carbomer, Thuja Occidentalis Leaf Oil, Disodium EDTA, Lactococcus Ferment Lysate, Ascorbic Acid, Ferulic Acid, Citrus Aurantium Amara Flower Extract, Collagen Extract, Xanthan Gum, Maltodextrin, Riboflavin, Thiamine Hcl, Biotin, Tranexamic Acid, Squalane, Butylene Glycol, Lepidium Meyenii Root Extract, Caprylyl Glycol, Saccharide Hydrolysate, Cyanocobalamin, Sodium Starch Octenylsuccinate, Calcium Pantothenate, Olea Europaea Fruit Oil, Lactobacillus Ferment Lysate, Sodium Ascorbyl Phosphate, Polyglyceryl-10 Diisostearate, Glucose, Sodium Hyaluronate, Pyridoxine Hcl, Hydroxydecyl Ubiquinone, Chondrus Crispus Extract, Menadione, Resveratrol, Vitis Vinifera Juice Extract, Hydroxypropyltrimonium Hyaluronate, Silica, Malpighia Emarginata Fruit Extract, Citrus Unshiu Peel Extract, Citrus Aurantifolia Fruit Extract, Citrus Limon Fruit Extract, Brassica Oleracea Italica Extract, Hippophae Rhamnoides Extract, Citrus Aurantium Dulcis Fruit Extract, Citrus Paradisi Fruit Extract, Pentylene Glycol, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Dextrin, CI 77220, Hydroxypropyl Methylcellulose
Rice Ferment Filtrate
Skin ConditioningWater
Skin Conditioning1,2-Hexanediol
Skin ConditioningGlycerin
HumectantNiacinamide
SmoothingSaccharomyces/Rice Ferment Filtrate
Skin ConditioningCarbomer
Emulsion StabilisingHydrolyzed Collagen
EmollientCetearyl Olivate
Tromethamine
BufferingButylene Glycol
HumectantMethylpropanediol
SolventPentylene Glycol
Skin ConditioningPullulan
Sorbitan Olivate
EmulsifyingSodium Hyaluronate
HumectantHydrolyzed Hyaluronic Acid
HumectantHyaluronic Acid
HumectantCaprylic/Capric Triglyceride
MaskingOryza Sativa Extract
AbsorbentHydrogenated Lecithin
EmulsifyingSodium Polyacrylate
AbsorbentGarcinia Cambogia Fruit Extract
Skin ConditioningAdenosine
Skin ConditioningPolyglyceryl-10 Oleate
Skin ConditioningPolyglutamic Acid
Skin ConditioningPolyglyceryl-10 Stearate
Skin ConditioningDisodium EDTA
Xanthan Gum
EmulsifyingCapryloyl Salicylic Acid
ExfoliatingPolyglyceryl-4 Caprate
EmulsifyingMalt Extract
Skin ProtectingRetinal
Skin ConditioningPanthenol
Skin ConditioningKummerowia Striata Extract
Skin ConditioningSodium Ascorbyl Phosphate
AntioxidantTocopheryl Acetate
AntioxidantCinchona Pubescens Bark Extract
Skin ConditioningLeptospermum Scoparium Leaf Extract
Skin ConditioningDioscorea Japonica Root Extract
Skin ConditioningBeta-Glucan
Skin ConditioningHydrolyzed Corn Starch
HumectantGlyceryl Linolenate
EmollientGlyceryl Arachidonate
EmollientTranexamic Acid
AstringentRetinyl Palmitate
Skin ConditioningBiotin
AntiseborrhoeicSucrose
HumectantThiamine Hcl
MaskingFolic Acid
Skin ConditioningPyridoxine
Skin ConditioningCyanocobalamin
Skin ConditioningSodium Chondroitin Sulfate
Skin ConditioningRice Ferment Filtrate, Water, 1,2-Hexanediol, Glycerin, Niacinamide, Saccharomyces/Rice Ferment Filtrate, Carbomer, Hydrolyzed Collagen, Cetearyl Olivate, Tromethamine, Butylene Glycol, Methylpropanediol, Pentylene Glycol, Pullulan, Sorbitan Olivate, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Caprylic/Capric Triglyceride, Oryza Sativa Extract, Hydrogenated Lecithin, Sodium Polyacrylate, Garcinia Cambogia Fruit Extract, Adenosine, Polyglyceryl-10 Oleate, Polyglutamic Acid, Polyglyceryl-10 Stearate, Disodium EDTA, Xanthan Gum, Capryloyl Salicylic Acid, Polyglyceryl-4 Caprate, Malt Extract, Retinal, Panthenol, Kummerowia Striata Extract, Sodium Ascorbyl Phosphate, Tocopheryl Acetate, Cinchona Pubescens Bark Extract, Leptospermum Scoparium Leaf Extract, Dioscorea Japonica Root Extract, Beta-Glucan, Hydrolyzed Corn Starch, Glyceryl Linolenate, Glyceryl Arachidonate, Tranexamic Acid, Retinyl Palmitate, Biotin, Sucrose, Thiamine Hcl, Folic Acid, Pyridoxine, Cyanocobalamin, Sodium Chondroitin Sulfate
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.Â
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservativesÂ
Adenosine is in every living organism. It is one of four components in nucleic acids that helps store our DNA.
Adenosine has many benefits when used. These benefits include hydrating the skin, smoothing skin, and reducing wrinkles. Once applied, adenosine increases collagen production. It also helps with improving firmness and tissue repair.
Studies have found adenosine may also help with wound healing.
In skincare products, Adenosine is usually derived from yeast.
Learn more about AdenosineBiotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.
Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.
More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.
Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.
Learn more about BiotinButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolThis ingredient is a lightweight emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.
It helps thicken a product's formula and makes it easier to spread by dissolving clumping compounds.
Caprylic Triglyceride is made by combining glycerin with coconut oil, forming a clear liquid. Though it behaves like an oil, it is not technically one due to its chemical composition. It is very stable, resistant to oxidation, and unlikely to go rancid. In practice, that translates to a long shelf life and a consistently elegant skin feel.
While there is an assumption Caprylic Triglyceride can clog pores due to it being derived from coconut oil, there is no research supporting this. Be sure to patch test if you have concerns.
Fractionated coconut oil and MCT Oil are both listed as Caprylic/Capric Triglyceride according to INCI. This is because INCI names are based on the ingredient’s final chemical composition and not its marketing name or source.
Learn more about Caprylic/Capric TriglycerideCarbomer is a high-molecular weight polymer of acrylic acid. It is used to form gels and thicken formulas.
Due to its large molecular size, carbomer has minimal skin penetration and is considered an inert ingredient.
A high amount of carbomer can cause pilling or balling up of products. Don't worry, most products contain 1% or less of carbomer.
Learn more about CarbomerCetearyl Olivate is an emulsifier and texture enhancer. It is derived from the fatty acids of olive oil and Cetearyl alcohol, and is biodegradable.
As an emulsifier, it is used to prevent oils and waters from separating. It can also
This ingredient is also known as part of Olivem 1000, with Sorbitan Olivate being the other part.
According to a manufacturer, this ingredient helps preserve the natural microbiome of skin. Having a healthy microbiome helps keep our skin healthy and protects against harmful bacteria.
Please note, having a healthy microbiome is different from fungal acne; a healthy microbiome includes small amounts of yeast that normally live on your skin without causing problems.
Fungal acne happens when one type of yeast (Malassezia) grows out of control. This is usually because it's feeding on certain oils or fatty acids. Due to the olive oil base, this ingredient may feed that yeast, so it may not be fungal acne safe.
Learn more about Cetearyl OlivateCyanocobalamin is the manufactured version of vitamin B12. It has skin soothing, antioxidant, and barrier protecting properties. Topical cyanocobalamin is used to treat skin irritation and atopic dermatitis.
Disodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHyaluronic acid (HA) is a glycosaminoglycan (basically a long sugar chain) that your skin already makes on its own. In your skin, HA lives in the extracellular matrix and acts as the body's moisture reservoir.
Topically, HA is a humectant that binds water and helps skin look more plump, smooth, and hydrated.
The only catch is that HA isn't a single thing; it actually comes in a wide range of molecular weights (~50 - 2,000+ kDA) and size matters.
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
This is why the best HA serums blend the two sizes together so you get the best of both worlds.
The majority of cosmetic HA is produced by bacterial fermentation, typically using Streptococcus or Bacillus strains. Typical use levels in skincare sit around 0.1-2%.
A clinical study using a 0.2% low-molecular weight HA gel showed improvement in facial seborrheic dermatitis with excellent tolerance.
These are some other common types of Hyaluronic Acid:
Learn more about Hyaluronic AcidHydrogenated Lecithin is a more stable version of lecithin.
It's made by taking lecithin (a phospholipid commonly found in soybeans and egg yolks) and hydrogenating it. This just means the unsaturated fatty acids are turned into saturated ones so they don't go bad as easily.
This ingredient is an emollient, emulsifier, and penetration enhancer. As an emollient, it helps soften and hydrate skin by trapping moisture within. As an emulsifier, it prevents oil and water ingredients from separating.
Hydrogenated Lecithin can form tiny spherical structures made of phospholipid bilayers called liposomes. These liposomes are able to capture compounds inside their structure and deliver them through the skin barrier.
Because phospholipids are a natural component of our cell membranes, this ingredient is inherently compatible with skin.
A 2021 study found lecithin-based surfactants were less harsh and more tolerable comared to Sodium Lauryl Sulfate (SLS).
Learn more about Hydrogenated LecithinHydrolyzed Hyaluronic Acid is hyaluronic acid (HA) that is broken down into lower molecular weight fragments.
It's a humectant that pulls and holds water in the skin to help with hydration, plumpness, and reduce transepidermal water loss.
Because hydrolyzed hyaluronic acid is smaller in size, it can slip past your outermost layer of skin more easily than full-sized HA.
Most formulations will combine all sizes to get the best of both worlds.
Typical usage levels range from 0.01-1%. Any percentage higher than 2% might become goopy and tacky.
Learn more about Hydrolyzed Hyaluronic AcidNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamidePanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolPentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.
The hydrophilic trait of Pentylene Glycol makes it a humectant. As a humectant, Pentylene Glycol helps draw moisture from the air to your skin. This can help keep your skin hydrated.
This property also makes Pentylene Glycol a great texture enhancer. It can also help thicken or stabilize a product.
Pentylene Glycol also acts as a mild preservative and helps to keep a product microbe-free.
Some people may experience mild eye and skin irritation from Pentylene Glycol. We always recommend speaking with a professional about using this ingredient in your routine.
Pentylene Glycol has a low molecular weight and is part of the 1,2-glycol family.
Learn more about Pentylene GlycolSodium Ascorbyl Phosphate (SAP) is a water-soluble form of Vitamin C. It is the salt of ascorbic acid.
This ingredient is commonly used in skincare because it's more formulation-stable while still offering the same benefits as pure ascorbic acid. Ascorbic acid is notorious for breaking down when exposed to sunlight and oxygen whereas SAP has been shown to be more stable.
Studies show SAP has anti-acne and antioxidant benefits. One study found 5% of SAP lotion to be an effective ingredient for treating acne vulgaris. This is because research shows that SAP may help control acne by reducing acne-causing bacteria and slowing the oxidation of skin oils caused by UV exposure.
In addition to acne, vitamin C is important for skin structure. Lab studies suggest SAP may support collagen production in skin cells, making it a great ingredient in anti-aging routines.
Vitamin C has many benefits: it helps reduce redness, improve skin texture, fade the appearance of dark spots, and brighten the skin.
Read more about other types of Vitamin C:
Learn more about Sodium Ascorbyl PhosphateSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateSorbitan Olivate is created from the fatty acids in olive oil and sorbitol.
This ingredient is an oil in water emulsifier. It helps stabilize a product by preventing oils and waters from separating. Sorbitan Olivate also helps hydrate the skin.
This ingredient is also known as part of Olivem 1000, with Cetearyl Olivate being the other part.
According to a manufacturer, this ingredient helps preserve the natural microbiome of skin. Having a healthy microbiome helps keep our skin healthy and protects against harmful bacteria.
Please note, having a healthy microbiome is different from fungal acne; a healthy microbiome includes small amounts of yeast that normally live on your skin without causing problems.
Fungal acne happens when one type of yeast (Malassezia) grows out of control. This is usually because it's feeding on certain oils or fatty acids. Due to the olive oil base, this ingredient may feed that yeast, so it may not be fungal acne safe.
Learn more about Sorbitan OlivateThiamine Hcl is Vitamin B1. The HCL stands for hydrochloride. Thiamine HCL is created using thiamine chloride and hydrochloric acid.
Our bodies use Thiamine HCL for aerobic metabolism, cell growth, and transmission of nerve impulses.
Learn more about Vitamin B in skincare:
Learn more about Thiamine HclTocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateTranexamic Acid (TXA) is a synthetic lysine derivative that is becoming one of the most exciting brightening ingredients in skincare.
Originally used in medicine as an anti-hemorrhagic agent, its skin brightening potential was discovered by accident; patients taking it orally started noticing their melasma was fading.
Unlike most brighteners that target tyrosinase (the enzyme that synthesizes melanin), TXA works further upstream. It basically blocks your cells from receiving the signal to produce pigment.
This makes it one of the rare actives that works on three pathways at once:
This makes it effective for treating melasma, post-inflammatory hyperpigmentation (PIH), and sun-induced dark spots.
The most effective cosmetic concentration sits between 2-5% and going higher doesn't boost results.
Side effects are generally mild; occasional irritation, flaking, or dryness have been reported at the start of use. Overall, this ingredient is pretty well tolerated, even by sensitive skin types.
Another perk of this ingredient is that it does not cause photosensitivity, so it's safe to use in the AM and PM.
Learn more about Tranexamic AcidWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan Gum