Versus

Verb Curl Shampoo Versus Verb Hydrating Shampoo

Shampoo
Shampoo
American Brand United States
American Brand United States

Updated on July 30, 2024

Overview

What they are

These products are both vegan, cruelty-free, and reef safe shampoos. They have a total of 17 ingredients in common

Suited For

They're both likely to be good for dry skin, brightening skin, sensitive skin, reducing pores, scar healing and better texture

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain harsh alcohols, common allergens, fragrances, oils and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

Verb Curl Shampoo 54 ingredients

Verb Hydrating Shampoo 62 ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Verb Curl Shampoo 54 ingredients

Verb Hydrating Shampoo 62 ingredients

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Curl Shampoo

Water

Skin Conditioning

Sodium Lauroyl Methyl Isethionate

Cleansing

Sorbitol

Humectant
0 / 0 Helps hydrate Dry Skin Icon

Lauryl Betaine

Cleansing

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Simmondsia Chinensis Seed Oil

Emollient
0-2 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Ricinus Communis Seed Oil

Masking
0-1 / 0 Fragrance IconOil IconNot safe for Fungal Acne Icon

Hippophae Rhamnoides Fruit Oil

Skin Protecting
Oil IconNot safe for Fungal Acne Icon

Helianthus Annuus Flower

Skin Conditioning

Helianthus Annuus Flower Extract

Skin Conditioning

Helianthus Annuus Seed Extract

Skin Conditioning

Helianthus Annuus Sprout Extract

Skin Conditioning

Hydroxypropyltrimonium Hydrolyzed Corn Starch

Maltodextrin/Vp Copolymer

Mannitol

Humectant

Pvp

Emulsion Stabilising
0 / 0

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

PEG-150 Distearate

Emulsifying
2 / 0 Not safe for Fungal Acne Icon

PEG-12 Dimethicone

Skin Conditioning
Silicon Icon

PEG-12 Allyl Ether

Sorbeth-230 Tetraoleate

Emulsifying
Not safe for Fungal Acne Icon

Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer

Polyquaternium-7

Polyquaternium-10

Quaternium-80

Amodimethicone

Silicon Icon

Xanthan Gum

Emulsifying

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Ethylhexylglycerin

Skin Conditioning

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Decyl Glucoside

Cleansing

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Isopropyl Alcohol

Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Stearamidopropyl Dimethylamine

Emulsifying

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Cetrimonium Chloride

Antimicrobial
Preservative Icon

Trideceth-12

Emulsifying

Undeceth-11

Emollient

Undeceth-5

Emulsifying

Sodium Chloride

Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Sorbitan Laurate

Emulsifying
1-2 / 1-2 Not safe for Fungal Acne Icon

Sodium Citrate

Buffering

Fumaric Acid

Buffering

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Sodium Acetate

Buffering

Gluconolactone

Skin Conditioning
PHA IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon

Calcium Gluconate

Humectant

Sodium Benzoate

Masking
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

Hydroxycitronellal

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon
Hydrating Shampoo

Water

Skin Conditioning

Sodium Lauroyl Methyl Isethionate

Cleansing

Cocamidopropyl Betaine

Cleansing
May worsen Eczema IconMay worsen Rosacea Icon

Sodium Lauroyl Sarcosinate

Cleansing

PPG-2 Hydroxyethyl Coco/Isostearamide

Not safe for Fungal Acne Icon

Argania Spinosa Kernel Oil

Emollient
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Aloe Barbadensis Leaf Juice

Skin Conditioning
Helps reduce Skin Redness IconHelps reduce irritation Icon

Hydrolyzed Quinoa

Skin Conditioning

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

Helianthus Annuus Seed Extract

Skin Conditioning

Alanine

Masking

Arginine

Masking
Good for Scar Healing IconNot safe for Fungal Acne Icon

Aspartic Acid

Masking

Glycine

Buffering
Helps hydrate Dry Skin Icon

Histidine

Humectant

Isoleucine

Skin Conditioning

Phenylalanine

Masking

Proline

Skin Conditioning

Serine

Masking

Threonine

Valine

Masking

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Sodium Cocoyl Isethionate

Cleansing

PEG-150 Pentaerythrityl Tetrastearate

Emulsifying
Not safe for Fungal Acne Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Silicone Quaternium-8

Trisodium Ethylenediamine Disuccinate

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Tetrasodium Glutamate Diacetate

Polyquaternium-7

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Sodium Laurate

Cleansing

Disodium EDTA

Polyquaternium-44

Coconut Acid

Cleansing
Not safe for Fungal Acne Icon

Sodium PCA

Humectant
0 / 0

Sodium Lactate

Buffering

Sodium Isethionate

Cleansing

Magnesium Nitrate

PCA

Humectant

Sodium Sarcosinate

Ethylhexylglycerin

Skin Conditioning

Trimethylsiloxyamodimethicone

Silicon IconHelps hydrate Dry Skin Icon

Sodium Hydroxide

Buffering

Sodium Glycolate

Buffering

C11-15 Pareth-7

Emulsifying

Sodium Formate

Buffering
Preservative Icon

Quaternium-95

UV Absorber

C12-16 Pareth-9

Emulsifying

Propanediol

Solvent

Trideceth-12

Emulsifying

Phenoxyethanol

Preservative
Preservative Icon

Sodium Benzoate

Masking
Preservative Icon

Methylchloroisothiazolinone

Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Methylisothiazolinone

Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Potassium Sorbate

Preservative
Preservative Icon

Hydroxycitronellal

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Butylphenyl Methylpropional

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Sodium Lauroyl Methyl Isethionate is a cleansing ingredient. It is a surfactant, meaning it helps gather dirt, oil, and other pollutants. This helps them be rinsed away easily.

Emollient, Emulsifying, Skin Conditioning

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.

It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.

Glycol Distearate isn't fungal acne safe.

Learn more about Glycol Distearate
Skin Conditioning

Helianthus Annuus Seed Extract comes from sunflower seeds.

Sunflower seeds are rich in vitamin E. Studies show sunflowers contain antimicrobial and antioxidant properties.

The fatty acids found in sunflower seeds include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.

These fatty acids hydrate your skin. Emollients create a film on the skin to prevent moisture from escaping.

Learn more about Helianthus Annuus Seed Extract
Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.

Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid

This ingredient is derived from guar gum.

It is a conditioning ingredient, meaning it helps soften skin and hair.

Emulsifying

We don't have a description for Trideceth-12 yet.

Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Perfuming

Hydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".

Hydroxycitronellal is a known EU allergen and may cause irritation when applied to the skin.

Perfuming, Solvent

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene

When to use

Verb Curl Shampoo 54 ingredients

Verb Hydrating Shampoo 62 ingredients