General Moisturizer
General Moisturizer
Canadian Canada
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Salicylic Acid 2%

Masking
BHA IconPreservative IconHelps fight Acne IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Skin Texture IconCan worsen Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Water

Skin Conditioning

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

Ascorbyl Glucoside

Antioxidant
Vitamin C IconAntioxidant IconHelps brighten skin IconGood for Scar Healing Icon

Potassium Cetyl Phosphate

Emulsifying

Behenoxy Dimethicone

Emollient
Silicon Icon

Pistacia Lentiscus Gum

Masking

Myristoyl Pentapeptide-17

Skin Conditioning
Peptide Icon

Lecithin

Emollient
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Acetyl Carboxymethyl Cocoyl Glycine

Coconut Derived Icon

Echinacea Angustifolia Meristem Cell Culture

Skin Conditioning

Syringa Vulgaris Leaf Cell Culture Extract

Skin Conditioning

Salix Alba Bark Extract

Astringent
Helps reduce irritation IconGood for Oily Skin IconGood for Dark Spots Icon

Cocoyl Argininamide

Skin Conditioning
Coconut Derived Icon

Arnica Montana Flower Extract

Masking
Fragrance Icon

Equisetum Arvense Extract

Astringent

Symphytum Officinale Rhizome/Root Extract

Skin Conditioning

Thymus Vulgaris Flower/Leaf Extract

Masking

Fucus Vesiculosus Extract

Emollient
Helps hydrate Dry Skin Icon

Chamomilla Recutita Flower Extract

Masking
Helps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Hexylresorcinol

Antimicrobial
Good for Dark Spots Icon

Hydrastis Canadensis Extract

Masking

Niacinamide

Smoothing
Niacinamide IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconGood for Barrier Repair Icon

Zingiber Zerumbet Extract

Skin Conditioning

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Glycosaminoglycans

Emollient

Malva Sylvestris Extract

Astringent

Mentha Piperita Leaf Extract

Skin Conditioning

Primula Veris Extract

Skin Conditioning

Alchemilla Vulgaris Extract

Astringent

Allantoin

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Veronica Officinalis Extract

Skin Conditioning

Melissa Officinalis Leaf Extract

Skin Conditioning

Achillea Millefolium Extract

Cleansing

Phytosphingosine

Skin Conditioning
Helps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Arctostaphylos Uva Ursi Leaf Extract

Skin Conditioning
Good for Dark Spots Icon

Ceramide NP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Magnesium Ascorbyl Phosphate

Antioxidant
Vitamin C IconAntioxidant IconHelps brighten skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture Icon

Morus Alba Leaf Extract

Skin Conditioning

Squalane

Emollient
1 / 0 Helps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Ceramide EOP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Glycyrrhiza Glabra Root Extract

Bleaching
Helps hydrate Dry Skin IconHelps brighten skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Barrier Repair Icon

Oryza Sativa Extract

Absorbent
Helps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Dark Spots Icon

Halidrys Siliquosa Extract

Skin Conditioning

Ceramide AP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Zingiber Officinale Root

Skin Conditioning

Zingiber Officinale Root Extract

Masking
Helps reduce irritation IconGood for Scar Healing Icon

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Aloe Barbadensis Leaf

Masking
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Dimethylmethoxy Chromanyl Palmitate

Skin Conditioning
Not safe for Fungal Acne Icon

Mentha Piperita Oil

Masking
Oil IconEssential Oil IconFragrance IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Carbomer

Emulsion Stabilising
1 / 0

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

Emulsion Stabilising

Sodium Citrate

Buffering

Caprooyl Sphingosine

Skin Conditioning

Sodium Lauroyl Lactylate

Emulsifying

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Glyceryl Oleate

Emollient
Fragrance IconNot safe for Fungal Acne Icon

Behenyl Alcohol

Emollient
Fatty Alcohol Icon

Behenic Acid

Cleansing
0 / 0 Helps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Cholesterol

Emollient
0 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Phenoxyethanol

Preservative
Preservative Icon

Ethylhexylglycerin

Skin Conditioning

Alcohol

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea Icon

Tromethamine

Buffering

Salicylic Acid 2%, Water, Propanediol, Glycerin, Butylene Glycol, Dimethicone, Ascorbyl Glucoside, Potassium Cetyl Phosphate, Behenoxy Dimethicone, Pistacia Lentiscus Gum, Myristoyl Pentapeptide-17, Lecithin, Acetyl Carboxymethyl Cocoyl Glycine, Echinacea Angustifolia Meristem Cell Culture, Syringa Vulgaris Leaf Cell Culture Extract, Salix Alba Bark Extract, Cocoyl Argininamide, Arnica Montana Flower Extract, Equisetum Arvense Extract, Symphytum Officinale Rhizome/Root Extract, Thymus Vulgaris Flower/Leaf Extract, Fucus Vesiculosus Extract, Chamomilla Recutita Flower Extract, Hexylresorcinol, Hydrastis Canadensis Extract, Niacinamide, Zingiber Zerumbet Extract, Sodium Hyaluronate, Glycosaminoglycans, Malva Sylvestris Extract, Mentha Piperita Leaf Extract, Primula Veris Extract, Alchemilla Vulgaris Extract, Allantoin, Veronica Officinalis Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Phytosphingosine, Arctostaphylos Uva Ursi Leaf Extract, Ceramide NP, Magnesium Ascorbyl Phosphate, Morus Alba Leaf Extract, Squalane, Ceramide EOP, Glycyrrhiza Glabra Root Extract, Oryza Sativa Extract, Halidrys Siliquosa Extract, Ceramide AP, Zingiber Officinale Root, Zingiber Officinale Root Extract, Panthenol, Aloe Barbadensis Leaf, Dimethylmethoxy Chromanyl Palmitate, Mentha Piperita Oil, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Citrate, Caprooyl Sphingosine, Sodium Lauroyl Lactylate, Tocopheryl Acetate, Glyceryl Oleate, Behenyl Alcohol, Behenic Acid, Cholesterol, Phenoxyethanol, Ethylhexylglycerin, Alcohol, Tromethamine

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Skin Protecting, Soothing

Allantoin is a soothing ingredient known for its protective and moisturizing properties; it's basically a quiet workhorse ingredient you can find in a huge range of cosmetics.

Though it can be derived from the comfrey plant, allantoin is produced synthetically for cosmetic products to ensure purity.

Research shows it can encourage your skin cells to turn over and renew by stimulating keratinocyte and fibroblast proliferation.

It also has mild keratolytic properties to help loosen and shed dead skin cells without being harsh.

Studies also suggest allantoin can help calm inflammation by dialing down some of the chemical signals your skin sends out when it is irritated.

This ingredient is typically used in the 0.1-0.5% range, and the FDA recognizes it as a skin protectant in OTC products up to 2%.

Overall, allantoin is a wonderful addition to most routines; it is stable across a wide pH range (~4-8), works well with other ingredients, and is considered non-sensitizing/non-irritating.

Fun fact: Allantoin is naturally occurring in comfrey root, beets, chamomile, and wheat sprouts. Our bodies even produce it as a byproduct of uric acid metabolism.

Learn more about Allantoin
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Emulsion Stabilising, Gel Forming

Carbomer is a high-molecular weight polymer of acrylic acid. It is used to form gels and thicken formulas.

Due to its large molecular size, carbomer has minimal skin penetration and is considered an inert ingredient.

A high amount of carbomer can cause pilling or balling up of products. Don't worry, most products contain 1% or less of carbomer.

Learn more about Carbomer
Emollient, Emulsifying, Skin Conditioning

Cholesterol is a lipid that is naturally found in human skin and is one of the three key components of your skin barrier. In skincare, it is an emollient and barrier-repairing ingredient.

It works by fitting directly into the lipid layers of skin to help restore structure and reduce transepidermal water loss (TEWL).

This is a great ingredient for dry, compromised, or aging skin; our skin starts to produce less cholesterol with age.

Research shows cholesterol works best in combination with ceramides and fatty acids, the other two major components in your skin barrier.

Cholesterol is also a well-establish penetration enhancer and can help other actives absorb more effectively.

Cosmetic-grade cholesterol is usually derived from lanolin but plant and synthetic options also exist. We recommend reaching out to the brand if you have questions about their source of cholesterol.

Learn more about Cholesterol
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emollient, Skin Conditioning

We don't have a description for Glycosaminoglycans yet.

Antioxidant, Skin Conditioning

Magnesium Ascorbyl Phosphate (MAP) is a water-soluble form of Vitamin C. It is used in skincare because it tends to be more formulation friendly than pure vitamin C (ascorbic acid).

According to research, MAP has three major benefits:

While MAP is gentler on the skin than ascorbic acid, it is thought to be less easily absorbed into the skin.

In a well-known absorption study, pure vitamin C increased skin vitamin C levels when formulated correctly, but derivatives like MAP did not in that experiment. This suggests MAP may not always convert into active vitamin C in the skin.

Due to MAP's stability up to a pH level of 7, it is more stable to air and sunlight exposure than ascorbic acid. The best pH range for MAP is between 5 and 6.

Learn more about Magnesium Ascorbyl Phosphate
Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Solvent

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Masking, Preservative, Skin Conditioning

Salicylic Acid (also known as beta hydroxy acid or BHA) is a well-known ingredient for treating skin that struggles with acne and clogged pores. It exfoliates both the skin's surface and deep within the pores to help clear out buildup, control oil, and reduce inflammation.

Unlike AHAs (alpha hydroxy acids), salicylic acid is oil-soluble. This allows it to penetrate into pores which makes it especially effective for treating blackheads and preventing future breakouts.

Salicylic acid is also known for its soothing properties. It has a similar structure to aspirin and can calm inflamed or irritated skin, making it a good option for acne-prone skin that is also sensitive.

Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.

It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing this ingredient into your routine.

While salicylic acid does not increase sun sensitivity, it’s still important to wear sunscreen daily to protect your skin.

If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.

Learn more about Salicylic Acid
Buffering, Masking

Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.

Its main functions are to maintain the pH of a product and neutralize metal ions.

The acidity of our skin is maintained by our glands and skin biome; normal pH level of skin is slightly acidic (~4.75-5.5).

Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.

Learn more about Sodium Citrate
Humectant, Skin Conditioning

Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.

In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

Learn more about Sodium Hyaluronate
Emollient, Skin Conditioning

Squalane is the hydrogenated and shelf-stable form of squalene (a lipid that naturally occurs in human sebum).

It is an emollient and skin conditioning agent that is able to integrate seamlessly into the skin's lipid barrier without clogging pores.

This is due to how structurally similar it is to what your skin already produces.

Though it is mostly an emollient that helps soften and hydrate skin, it also has some humectant and occlusive action. Humectants help the skin retain moisture while occlusives seal it in, making squalane a triple-threat moisturizer.

Research shows it has antioxidant capabilities that help protect against stressors like UV exposure, specifically UVA induced oxidative stress. This study also found that it supports collagen biosynthesis in human dermal fibroblasts.

No clinical study has reported significant adverse effects and irritation reactions are very rare from this ingredient (even at 100% concentration).

Overall, it's a fantastic ingredient for hydration and is suitable for all skin types.

This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.

Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.

Read more about squalene with an "e".

Though squalane is often called an oil, it’s technically not one. It is a hydrocarbon, meaning it is only made of carbon and hydrogen. True oils are triglycerides and made of fatty acids and glycerol.

The term “oil-free” isn’t regulated so companies can define it however they want. Some exclude all oils, while others just avoid mineral oil or comedogenic oils.

Squalane has a comedogenic rating of 1 from the original 1972 study that tested raw ingredients under occlusion on rabbit ears. This system is not standardized or peer-reviewed, and using the raw ingredients is very different from how diluted cosmetic formulations are used on human skin.

A comedogenic rating of 1 means it is "unlikely to clog pores" according to the original rating system.

The overall formula of a product matters more than the individual ingredients on whether or not it will cause clogged pores.

Learn more about Squalane
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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