Shampoo
Shampoo
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Sodium Lauroyl Methyl Isethionate

Cleansing

Lauramidopropyl Betaine

Cleansing

Sodium Cocoyl Isethionate

Cleansing
Coconut Derived Icon

Isoamyl Laurate

Emollient
Not safe for Fungal Acne Icon

Adansonia Digitata Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Caryocar Brasiliense Fruit Oil

Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Gardenia Taitensis Flower Extract

Skin Conditioning

Mauritia Flexuosa Fruit Oil

Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Moringa Oleifera Seed Oil

Emollient
Oil IconHelps hydrate Dry Skin IconHelps reduce irritation IconNot safe for Fungal Acne Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

Citrus Aurantifolia Oil

Cleansing
Oil IconEssential Oil IconFragrance Icon

Citrus Aurantium Bergamia Fruit Oil

Masking
Oil IconEssential Oil IconFragrance Icon

Caprylic Acid

Cleansing
1 / 3

Xylitol

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Citrus Limon Peel Oil

Masking
Oil IconEssential Oil IconFragrance IconCan worsen Dry Skin IconMay cause irritation IconEU Allergen Icon

Daucus Carota Sativa Seed Oil

Emollient
Oil IconHelps hydrate Dry Skin IconHelps reduce irritation IconMay worsen Oily Skin Icon

Triisodecyl Trimellitate

Emollient

Behentrimonium Chloride

Preservative
Preservative Icon

Alcohol

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea Icon

Glyceryl Caprylate

Emollient

Glyceryl Undecylenate

Emollient
Helps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Hypnea Musciformis Extract

Skin Protecting

Polyglyceryl-10 Dipalmitate

Emollient
Not safe for Fungal Acne Icon

Pouteria Sapota Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Sodium Lignosulfonate

Magnesium Aluminum Silicate

Absorbent
0 / 0 Good for Oily Skin Icon

Polyquaternium-37

Cocos Nucifera Oil

Masking
4 / 0 Oil IconCoconut Derived IconFragrance IconHelps hydrate Dry Skin IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Glycolic Acid

Buffering
AHA IconExfoliant IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Rosacea Icon

Polyglyceryl-10 Laurate

Skin Conditioning
Not safe for Fungal Acne Icon

Picea Mariana Bark Extract

Antioxidant
Antioxidant Icon

Solanum Lycopersicum Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Ethyl Linoleate

Emollient
Fragrance IconNot safe for Fungal Acne Icon

Ethyl Oleate

Emollient
Fragrance IconNot safe for Fungal Acne Icon

Trehalose

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Lactic Acid

Buffering
AHA IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Rosacea Icon

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Camellia Oleifera Seed Oil

Skin Conditioning
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Opuntia Ficus-Indica Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Sodium Hydroxide

Buffering

Polyglyceryl-10 Dioleate

Emulsifying
Not safe for Fungal Acne Icon

Brassica Napus Extract

Skin Conditioning

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Olea Europaea Oil Unsaponifiables

Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Crambe Abyssinica Seed Oil

Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Butyrospermum Parkii Butter

Skin Conditioning
Helps hydrate Dry Skin IconGood for Barrier Repair IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Cocamidopropyl Hydroxysultaine

Cleansing
Coconut Derived Icon

Glyceryl Rosinate

Perfuming
Fragrance Icon

Garcinia Indica Seed Butter

Skin Conditioning
Not safe for Fungal Acne Icon

Shorea Stenoptera Seed Butter

Emollient
Not safe for Fungal Acne Icon

Balanites Roxburghii Seed Oil

Skin Conditioning
Oil Icon

Meadowfoamamidopropyl Betaine

Humectant

Limnanthes Alba Seed Oil

Skin Conditioning
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Sodium Phytate

Brassicamidopropyl Dimethylamine

Skin Conditioning

Trisodium Ethylenediamine Disuccinate

Sodium Isethionate

Cleansing

Polysorbate 20

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Ethylhexylglycerin

Skin Conditioning

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Hydroxyethyl Cetearamidopropyldimonium Chloride

Skin Conditioning

PEG-120 Methyl Glucose Dioleate

Emulsifying
0 / 0 Not safe for Fungal Acne Icon

Cetearyl Alcohol

Emollient
2 / 1 Fatty Alcohol IconCoconut Derived IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Behenyl Alcohol

Emollient
Fatty Alcohol Icon

Polyquaternium-7

Polyquaternium-10

Sodium Chloride

Masking

Coconut Acid

Cleansing
Coconut Derived IconNot safe for Fungal Acne Icon

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconMay worsen Eczema IconMay cause irritation IconEU Allergen Icon

Acrylates Copolymer

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Potassium Sorbate

Preservative
Preservative Icon

Sodium Levulinate

Skin Conditioning

Sodium Benzoate

Masking
Preservative Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Hydroxycitronellal

Perfuming
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Water, Glycerin, Sodium Lauroyl Methyl Isethionate, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Isoamyl Laurate, Adansonia Digitata Oil, Caryocar Brasiliense Fruit Oil, Gardenia Taitensis Flower Extract, Mauritia Flexuosa Fruit Oil, Moringa Oleifera Seed Oil, Tocopherol, Citrus Aurantifolia Oil, Citrus Aurantium Bergamia Fruit Oil, Caprylic Acid, Xylitol, Citrus Limon Peel Oil, Daucus Carota Sativa Seed Oil, Triisodecyl Trimellitate, Behentrimonium Chloride, Alcohol, Glyceryl Caprylate, Glyceryl Undecylenate, Hypnea Musciformis Extract, Polyglyceryl-10 Dipalmitate, Pouteria Sapota Seed Oil, Sodium Lignosulfonate, Magnesium Aluminum Silicate, Polyquaternium-37, Cocos Nucifera Oil, Glycolic Acid, Polyglyceryl-10 Laurate, Picea Mariana Bark Extract, Solanum Lycopersicum Seed Oil, Ethyl Linoleate, Ethyl Oleate, Trehalose, Lactic Acid, Helianthus Annuus Seed Oil, Camellia Oleifera Seed Oil, Opuntia Ficus-Indica Extract, Propanediol, Sodium Hydroxide, Polyglyceryl-10 Dioleate, Brassica Napus Extract, Butylene Glycol, Olea Europaea Oil Unsaponifiables, Crambe Abyssinica Seed Oil, Butyrospermum Parkii Butter, Cocamidopropyl Hydroxysultaine, Glyceryl Rosinate, Garcinia Indica Seed Butter, Shorea Stenoptera Seed Butter, Balanites Roxburghii Seed Oil, Meadowfoamamidopropyl Betaine, Limnanthes Alba Seed Oil, Sodium Phytate, Brassicamidopropyl Dimethylamine, Trisodium Ethylenediamine Disuccinate, Sodium Isethionate, Polysorbate 20, Ethylhexylglycerin, Glycol Distearate, Hydroxyethyl Cetearamidopropyldimonium Chloride, PEG-120 Methyl Glucose Dioleate, Cetearyl Alcohol, Behenyl Alcohol, Polyquaternium-7, Polyquaternium-10, Sodium Chloride, Coconut Acid, Benzyl Alcohol, Acrylates Copolymer, Citric Acid, Potassium Sorbate, Sodium Levulinate, Sodium Benzoate, Parfum, Hydroxycitronellal

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Cleansing 50% Soft 50%

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Cleansing, Skin Conditioning

Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.

It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.

Skin Conditioning

Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:

The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

Learn more about Ethylhexylglycerin
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Perfuming

Hydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".

Hydroxycitronellal is a known EU allergen and may cause irritation when applied to the skin.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of ā€œFRAGRANCEā€ or ā€œPARFUMā€ according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.

Emulsifying

Polysorbate 20 is a gentle, water-soluble emulsifier and mild surfactant. It stops oil and water from separating to keep your formulas blended and stable.

It also acts as a mild penetration enhancer by helping active ingredients absorb slightly better.

The common safety discussion around this ingredient involves a manufacturing byproduct called 1,4-dioxane.

Trace amounts can form during production but the EU's Scientific Committee on Consumer Safety has concluded that levels at/below 10 ppm in finished products are safe (commercial products consistently fall within acceptable margins).

True allergic reactions are uncommon and the CIR Expert Panel has confirmed this ingredient to be safe as used in cosmetics.

Because it is derived from lauric acid, it may not be fungal acne safe.

Learn more about Polysorbate 20
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Antioxidant, Masking, Skin Conditioning

Tocopherol is a fat-soluble antioxidant known as Vitamin E.

You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.

Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.

It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.

This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.

Concentrations usually range from 0.1-1% in most leave-on products.

Learn more about Tocopherol
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Humectant, Skin Conditioning

Xylitol is a humectant and prebiotic. It can help with dry skin.

In studies, xylitol has been shown to improve dry skin. It decreased transepidermal water loss, or when water passes through the skin and evaporates. Xylitol also showed to help improve the biomechanical properties of the skin barrier.

The prebiotic property of xylitol may also help reinforce our skin's natural microbiome. Having a healthy microbiome prevents infection by bad bacteria and helps with hydration.

As a humectant, Xylitol helps draw moisture from both the air and from deeper skin layers. This helps keep skin hydrated.

Xylitol is a sugar alcohol and commonly used as a sugar substitute. It is naturally occurring in plants such as strawberries and pumpkin.

Learn more about Xylitol

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