This brightening serum is formulated around Niacinamide and Bakuchiol to fade the look of dark spots and refine skin texture.

This brightening moisturizer is formulated around 3-O-Ethyl Ascorbic Acid and Niacinamide to brighten dull-looking skin and refine skin texture.

Serum
General Moisturizer
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

3-O-Ethyl Ascorbic Acid

Skin Conditioning
Vitamin C IconHelps brighten skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture Icon

Niacinamide

Smoothing
Niacinamide IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconGood for Barrier Repair Icon

Squalane

Emollient
1 / 0 Helps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Water

Skin Conditioning

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Camellia Japonica Seed Oil

Emollient
Oil IconHelps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Oryza Sativa Bran Oil

Emollient
Oil IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

Sucrose

Humectant
Helps hydrate Dry Skin Icon

Pentylene Glycol

Skin Conditioning
Good for Barrier Repair Icon

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer

Emulsion Stabilising

Lactic Acid

Buffering
AHA IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea Icon

Dipotassium Glycyrrhizate

Humectant
Helps reduce irritation IconHelps reduce Skin Redness Icon

Ceramide NP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Saccharide Isomerate

Humectant
Helps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Superoxide Dismutase

Antioxidant
Antioxidant IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce Skin Redness Icon

Ubiquinone

Antioxidant
Antioxidant IconHelps with Anti-Aging Icon

Undaria Pinnatifida Extract

Skin Conditioning

Aloe Barbadensis Leaf Juice

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Adenosine

Skin Conditioning
Helps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation Icon

Collagen Amino Acids

Moisturising
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Hydroxyproline

Skin Conditioning

Acetyl Hexapeptide-8

Humectant
Peptide IconHelps with Anti-Aging Icon

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Glycolic Acid

Buffering
AHA IconExfoliant IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea Icon

Carnitine

Cleansing
Good for Oily Skin IconGood for Minimizing Pores Icon

Glycine

Buffering
Helps hydrate Dry Skin Icon

Carnitine Hcl

Humectant

Lactobacillus Ferment

Skin Conditioning
Helps reduce Skin Redness IconGood for Barrier Repair Icon

1,2-Hexanediol

Skin Conditioning
Helps hydrate Dry Skin Icon

Caprylyl Glycol

Emollient
Fatty Alcohol Icon

Caprylic/Capric Triglyceride

Masking
Coconut Derived IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Hydrogenated Lecithin

Emulsifying
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Lecithin

Emollient
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Maltodextrin

Absorbent
Helps hydrate Dry Skin Icon

Hydroxyethylcellulose

Emulsion Stabilising

Polysorbate 60

Emulsifying
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Carbomer

Emulsion Stabilising
1 / 0

Ammonium Hydroxide

Buffering

Potassium Hydroxide

Buffering

Sodium Phytate

Chelating

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness Icon

Cucumis Sativus Fruit Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Triethyl Citrate

Masking
Synthetic Fragrance IconFragrance Icon

Lavandula Angustifolia Flower/Leaf/Stem Extract

Masking
Fragrance IconMay cause irritation Icon

Elettaria Cardamomum Seed Extract

Perfuming
Fragrance Icon

Pyrus Malus Fruit Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Rubus Idaeus Fruit Extract

Astringent

Cananga Odorata Flower Extract

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Citrus Aurantium Bergamia Fruit Extract

Skin Conditioning

Citrus Aurantium Amara Flower Extract

Refreshing

Coffea Arabica Seed Extract

Masking
Helps with Anti-Aging IconHelps reduce irritation Icon

Cucumis Melo Fruit Extract

Skin Conditioning

Cupressus Sempervirens Leaf/Stem Extract

Skin Conditioning

Fucus Vesiculosus Extract

Emollient
Helps hydrate Dry Skin Icon

Jasminum Officinale Flower Extract

Masking
Fragrance IconMay cause irritation IconEU Allergen Icon

Rose Extract

Skin Conditioning

Rosmarinus Officinalis Leaf Extract

Antimicrobial

Salvia Officinalis Leaf Extract

Cleansing

Santalum Album Wood Extract

Perfuming
Fragrance Icon

Phenoxyethanol

Preservative
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Buffering, Exfoliating

Glycolic Acid is arguably the most famous alpha hydroxy acid (AHA) with tons of research backing its benefits.

It is found naturally in sugar cane but the form used in skincare is usually synthetic for purity and stability.

Glycolic acid removes the top layer of dead skin cells to allow newer and fresher ones to emerge.

AHAs work by breaking down the structural “glue” that holds old skin cells in place. When that buildup is gone, your skin can renew itself more efficiently.

Research also shows glycolic acid stimulates collagen production, helping to firm and thicken the skin over time. This is one of its biggest advantages over other AHAs.

Overall, glycolic acid helps with:

Fun fact: Glycolic acid boosts skin hydration by helping it produce molecules that increase hyaluronic acid naturally.

To work best, glycolic acid products should have a pH between 3-4 (that’s where exfoliation is most effective but still gentle on skin).

The pH and concentration of a product are key to its effectiveness:

It is normal to feel a slight stinging sensation when using glycolic acid. This usually fades as your skin adjusts.

Because glycolic acid has the smallest molecular size in the AHA family, it can penetrate deeper, which enhances its effectiveness but also makes it more likely to irritate sensitive skin.

If your skin is very sensitive or prone to rosacea, glycolic acid may be too strong; in that case, try milder options like lactic acid or a PHA instead.

Recent studies suggest glycolic acid might even help protect against UV damage. But don’t skip sunscreen! Freshly exfoliated skin is more sensitive to the sun.

Glycolic acid is a skincare superstar. It smooths, brightens, hydrates, and firms the skin. Unless you’re highly sensitive, it’s well worth adding to your routine.

Read more about some other popular AHA's here:

Learn more about Glycolic Acid

Leuconostoc/Radish Root Ferment Filtrate is a natural preservative. It comes from fermenting radish roots with a bacteria called leuconostoc. The trade name for this ingredient is Leucidal.

Leuconostoc comes from lactic acid.

This ingredient has antimicrobial properties and helps prevent the growth of bacteria in a product.

Leuconostoc is used to make the traditional Korean side-dish, kimchi. It is also used to make sourdough bread (both incredibly yummy foods).

Learn more about Leuconostoc/Radish Root Ferment Filtrate
Smoothing

Niacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.

And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.

You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.

In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.

If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.

In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).

Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.

Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.

The type of niacinamide used in skincare is synthetically created.

Learn more about Niacinamide
Skin Conditioning, Solvent

Pentylene Glycol (1,2-pentanediol) is a multitasking little diol with three main roles in a formula:

Research on alkanediols (the family pentylene glycol belongs to) show they work by disrupting microbial cell membranes. This disruption helps the primary preservative system in a product work more effectively at lower doses.

On the safety side, the Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe as used in current cosmetic practices + concentrations.

Typical use levels in a formula run about 1-5%.

Learn more about Pentylene Glycol

Potassium Hydroxide (also known as potash) is a strong alkaline ingredient that does one job: it nudges a product's pH up so the whole formula lands in a skin-friendly range.

It's also the base that turns oils into liquid soap during the soap making process.

An expert safety panel reviewed it and found it safe when formulations are made to be non-irritating.

As a pH adjuster, it's typically used well under 1% though regulatory caps go much higher: 5% in nail cuticle removers and 2-4.5% in hair straighteners.

Though there is some concern for irritation from raw or high pH material, a well-balanced formula will be a non-issue for the vast majority of people.

Learn more about Potassium Hydroxide
Chelating

Sodium Phytate is the sodium salt of Phytic acid, a compound that plants store phosphorus in. It's the plant-derived alternative to ingredients like Disodium EDTA.

In skincare, this ingredient is a chelator that grabs onto trace metal ions like iron and copper that sneak into formulas through water/raw materials.

Those metals speed up oxidation so binding them keeps oils, fragrance, and actives from going off, stops color changes, and helps the preservative system work harder.

Survey data shows usage levels range from 0.0099%-0.5% in leave-on products, 0.025%-0.3% in rinse-off, and up to 0.05% in eye-area products. Suppliers typically recommend a range between 0.05-0.5%.

Learn more about Sodium Phytate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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