Serum
General Moisturizer
Korean South Korea
Korean South Korea

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Vitis Vinifera Fruit Water

Skin Conditioning

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

1,2-Hexanediol

Skin Conditioning
Helps hydrate Dry Skin Icon

Vitis Vinifera Fruit Extract

Skin Conditioning

Niacinamide

Smoothing
Niacinamide IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconGood for Barrier Repair Icon

Caprylic/Capric Triglyceride

Masking
Coconut Derived IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Tranexamic Acid

Astringent
Tranexamic Acid IconHelps brighten skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Dark Spots Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

Emulsion Stabilising

Tromethamine

Buffering

Melia Azadirachta Flower Extract

Skin Conditioning

Xanthan Gum

Emulsifying

Coccinia Indica Fruit Extract

Skin Conditioning

Water

Skin Conditioning

3-O-Ethyl Ascorbic Acid

Skin Conditioning
Vitamin C IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture Icon

Hydrogenated Poly(C6-20 Olefin)

Abrasive
Exfoliant Icon

Adenosine

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation IconGood for Scar Healing Icon

Disodium EDTA

Allantoin

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Hdi/Trimethylol Hexyllactone Crosspolymer

Vitis Vinifera Seed Oil

Emollient
2-3 / 0 Oil IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconNot safe for Fungal Acne Icon

Collagen

Moisturising
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
Not safe for Fungal Acne Icon

Fragaria Chiloensis Fruit Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Vaccinium Angustifolium Fruit Extract

Skin Protecting
Helps reduce irritation Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Arctostaphylos Uva-Ursi Leaf Extract

Skin Conditioning

Rubus Fruticosus Fruit Extract

Astringent

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Lavandula Angustifolia Flower Extract

Cleansing
May cause irritation IconEU Allergen Icon

Resveratrol

Antioxidant
Antioxidant IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Borago Officinalis Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce irritation Icon

Centaurea Cyanus Flower Extract

Astringent
Helps reduce Skin Redness Icon

Salvia Sclarea Extract

Antiseborrhoeic

Hyacinthus Orientalis Extract

Skin Conditioning

Chamomilla Recutita Flower Extract

Masking
Helps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Vincetoxicum Atratum Extract

Skin Conditioning

Madecassoside

Antioxidant
Antioxidant IconHelps with Anti-Aging IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture IconGood for Barrier Repair Icon

Asiaticoside

Antioxidant
Antioxidant IconHelps with Anti-Aging IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture IconGood for Barrier Repair Icon

Ethylhexylglycerin

Skin Conditioning

Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Hydrolyzed Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Scar Healing Icon

Hydroxypropyltrimonium Hyaluronate

Hydrolyzed Sodium Hyaluronate

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Scar Healing Icon

Potassium Hyaluronate

Skin Conditioning

Pentylene Glycol

Skin Conditioning
Good for Barrier Repair Icon

Madecassic Acid

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Sodium Hyaluronate Crosspolymer

Humectant
Hyaluronic Acid IconHelps hydrate Dry Skin IconGood for Scar Healing Icon

Asiatic Acid

Skin Conditioning
Helps with Anti-Aging IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Sodium Acetylated Hyaluronate

Humectant
Hyaluronic Acid IconHelps with Anti-Aging Icon

Vitis Vinifera Fruit Water

Skin Conditioning

Dipropylene Glycol

Humectant

Cetyl Ethylhexanoate

Emollient

1,2-Hexanediol

Skin Conditioning
Helps hydrate Dry Skin Icon

Vitis Vinifera Fruit Extract

Skin Conditioning

Caprylic/Capric Triglyceride

Masking
Coconut Derived IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Niacinamide

Smoothing
Niacinamide IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconGood for Barrier Repair Icon

Polyglyceryl-3 Methylglucose Distearate

Emulsifying
Not safe for Fungal Acne Icon

Glycereth-26

Humectant
0 / 0 Helps hydrate Dry Skin Icon

Cetearyl Alcohol

Emollient
2 / 1 Fatty Alcohol IconCoconut Derived IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Tranexamic Acid

Astringent
Tranexamic Acid IconHelps brighten skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Dark Spots Icon

Stearic Acid

Cleansing
2-3 / 0 Helps hydrate Dry Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Glyceryl Stearate

Emollient
1 / 0 Not safe for Fungal Acne Icon

Polyacrylate-13

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Melia Azadirachta Flower Extract

Skin Conditioning

Hydrogenated Polyisobutene

Emollient
1 / 2

Coccinia Indica Fruit Extract

Skin Conditioning

Water

Skin Conditioning

Simethicone

Emollient
1 / 0 Silicon Icon

3-O-Ethyl Ascorbic Acid

Skin Conditioning
Vitamin C IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture Icon

Polyglyceryl-10 Laurate

Skin Conditioning
Not safe for Fungal Acne Icon

Adenosine

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation IconGood for Scar Healing Icon

Ethylhexyl Palmitate

Emollient
2-3 / 0 Bad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Sorbitan Isostearate

Emulsifying
1-2 / 0 Not safe for Fungal Acne Icon

Disodium EDTA

Xanthan Gum

Emulsifying

Allantoin

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Arachidic Acid

Cleansing
2 / 0 Not safe for Fungal Acne Icon

Palmitic Acid

Emollient
2 / 0 Helps hydrate Dry Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Oleic Acid

Emollient
Bad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Collagen

Moisturising
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
Not safe for Fungal Acne Icon

Fragaria Chiloensis Fruit Extract

Skin Conditioning
Helps hydrate Dry Skin Icon

Vaccinium Angustifolium Fruit Extract

Skin Protecting
Helps reduce irritation Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Arctostaphylos Uva-Ursi Leaf Extract

Skin Conditioning

Rubus Fruticosus Fruit Extract

Astringent

Lavandula Angustifolia Flower Extract

Cleansing
May cause irritation IconEU Allergen Icon

Resveratrol

Antioxidant
Antioxidant IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Borago Officinalis Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce irritation Icon

Centaurea Cyanus Flower Extract

Astringent
Helps reduce Skin Redness Icon

Salvia Sclarea Extract

Antiseborrhoeic

Hyacinthus Orientalis Extract

Skin Conditioning

Chamomilla Recutita Flower Extract

Masking
Helps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Vincetoxicum Atratum Extract

Skin Conditioning

Madecassoside

Antioxidant
Antioxidant IconHelps with Anti-Aging IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture IconGood for Barrier Repair Icon

Asiaticoside

Antioxidant
Antioxidant IconHelps with Anti-Aging IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Skin Texture IconGood for Barrier Repair Icon

Ethylhexylglycerin

Skin Conditioning

Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Hydrolyzed Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Scar Healing Icon

Hydroxypropyltrimonium Hyaluronate

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse. 

It is a:

  • Humectant, drawing moisture into the skin
  • Emollient, helping to soften skin
  • Solvent, dispersing and stabilizing formulas
  • Preservative booster, enhancing the antimicrobial activity of other preservatives 
Skin Conditioning

You might know this ingredient as Ethyl Ascorbic Acid, a more stable version of ascorbic acid.

Like other types of vitamin C, this ingredient has many benefits including reducing wrinkles, skin soothing, dark spot fading, and fighting against free radicals.

3-O-Ethyl Ascorbic Acid interferes with the process of skin darkening, helping to reduce hyperpigmentation. It also encourages the skin to produce more collagen.

Once applied, 3-O-Ethyl Ascorbic Acid is converted to Vitamin C deeper in the skin's layers. This process is slow but makes this ingredient more tolerable for skin.

The optimum pH range for this ingredient is 4 - 5.5

Learn more about 3-O-Ethyl Ascorbic Acid
Skin Conditioning

Adenosine is in every living organism. It is one of four components in nucleic acids that helps store our DNA.

Adenosine has many benefits when used. These benefits include hydrating the skin, smoothing skin, and reducing wrinkles. Once applied, adenosine increases collagen production. It also helps with improving firmness and tissue repair.

Studies have found adenosine may also help with wound healing.

In skincare products, Adenosine is usually derived from yeast.

Learn more about Adenosine
Skin Conditioning, Skin Protecting, Soothing

Allantoin is a soothing ingredient known for its protective and moisturizing properties; it's basically a quiet workhorse ingredient you can find in a huge range of cosmetics.

Though it can be derived from the comfrey plant, allantoin is produced synthetically for cosmetic products to ensure purity.

Research shows it can encourage your skin cells to turn over and renew by stimulating keratinocyte and fibroblast proliferation.

It also has mild keratolytic properties to help loosen and shed dead skin cells without being harsh.

Studies also suggest allantoin can help calm inflammation by dialing down some of the chemical signals your skin sends out when it is irritated.

This ingredient is typically used in the 0.1-0.5% range, and the FDA recognizes it as a skin protectant in OTC products up to 2%.

Overall, allantoin is a wonderful addition to most routines; it is stable across a wide pH range (~4-8), works well with other ingredients, and is considered non-sensitizing/non-irritating.

Fun fact: Allantoin is naturally occurring in comfrey root, beets, chamomile, and wheat sprouts. Our bodies even produce it as a byproduct of uric acid metabolism.

Learn more about Allantoin

Arctostaphylos Uva-Ursi Leaf Extract is from the bearberry plant. It has antioxidant and skin brightening properties.

Bearberry contains arbutin, a skin brightening ingredient.

Antioxidant, Skin Conditioning

Asiaticoside comes from the super popular skin-soothing ingredient, Centella asiatica. It's the reason centella-based products have a strong reputation for repairing and calming skin, along with its sibling compound Madecassoside.

Research from 2016-2025 supports its role in:

You'll usually find this in concentrations between 0.2-5%.

Learn more about Asiaticoside
Emollient, Skin Conditioning

Borago Officinalis Extract is often synonymous with Borago Officinalis Seed Oil. It comes from the seeds of the starflower plant. This plant grows primarily in Europe.

This oil does not have a scent. It contains fatty acids such as linolenic acid. These fatty acids help keep skin hydrated.

Borago Officinalis Seed Oil is an antioxidant. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells.

Learn more about Borago Officinalis Extract
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Masking, Skin Conditioning

This ingredient is a lightweight emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.

It helps thicken a product's formula and makes it easier to spread by dissolving clumping compounds.

Caprylic Triglyceride is made by combining glycerin with coconut oil, forming a clear liquid. Though it behaves like an oil, it is not technically one due to its chemical composition. It is very stable, resistant to oxidation, and unlikely to go rancid. In practice, that translates to a long shelf life and a consistently elegant skin feel.

While there is an assumption Caprylic Triglyceride can clog pores due to it being derived from coconut oil, there is no research supporting this. Be sure to patch test if you have concerns.

Fractionated coconut oil and MCT Oil are both listed as Caprylic/Capric Triglyceride according to INCI. This is because INCI names are based on the ingredient’s final chemical composition and not its marketing name or source.

Learn more about Caprylic/Capric Triglyceride
Astringent, Skin Conditioning

Centaurea Cyanus Flower extract comes from the cornflower, Centaurea cyanus. The cornflower is native to Europe.

Cornflowers contain antioxidant and anti-inflammatory properties. It contains high amounts of anxiotidants such as Vitamin C. They also contain flavonoids and anthocyanins.

Folk medicine in European cultures used cornflowers to help treat eye inflammation.

Fun fact: Cornflowers were used to determine if love was returned. Young men would wear cornflowers and if the color faded quickly, it meant the love was not reciprocated.

Learn more about Centaurea Cyanus Flower Extract
Masking, Skin Conditioning

Chamomilla Recutita Flower Extract comes from the Chamomile flower.

Chamomile is rich in antioxidants and has anti-inflammatory properties. Several compounds found in chamomile help with soothing, such as bisbolol.

Antioxidant components in chamomile make it an effective ingredient to help slow the signs of aging. Antioxidants help fight free-radical molecules, or molecules that may damage your skin.

Essential oils from chamomile have been found to improve wound healing due to its antimicrobial properties.

Ancient Greeks and Egyptians used Chamomile to treat skin redness and dryness. Chamomile has also been used to help treat stomach issues.

Learn more about Chamomilla Recutita Flower Extract
Skin Conditioning

Coccinia Indica Fruit Extract is also known as Ivy Gourd Fruit Extract. It has skin conditioning properties.

The fruit is rich in flavonoids, phenolic acids, terpenoids, and sterols that show antioxidant and anti-inflammatory effect in vitro. This is because the fruit contains a thick mucilage that forms a protective and soothing layer on the skin's surface.

The extract itself has demonstrated antioxidant, soothing, and potential anti-allergy properties.

Most of this research is done in vitro and dedicated clinical studies on topical application are still limited.

Learn more about Coccinia Indica Fruit Extract
Moisturising, Skin Conditioning

Collagen is the most abundant type of structural protein found in your body. It is an effective skin moisturizer.

There is no conclusive proof that collagen is used by skin when applied topically. However, it is a great humectant that hydrates skin. Hydrated skin is associated with increased elasticity and a decrease in the appearance of wrinkles. It is also essential for maintaining a healthy skin barrier.

Biologically, collagen is responsible for keeping skin firm and youthful. Collagen is comprised mostly of glycine, proline, and hydroxypoline. These are amino acids.

Collagen will not increase sun sensitivity, but you should always wear sunscreen during the day.

Learn more about hydrolyzed collagen here.

Learn more about Collagen

Disodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.

This ingredient mainly works behind the scenes and helps with:

On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.

One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).

Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.

You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.

Learn more about Disodium EDTA
Skin Conditioning

Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:

The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

Learn more about Ethylhexylglycerin

Fragaria Chiloensis Fruit Extract comes from the beach strawberry. This is a strawberry native to Pacific coasts of North America, South America, and Hawaii. It likes to grow on sandy beaches.

Beach strawberries have antioxidant and moisturizing properties. They contain many compounds that are potent antioxidants, such as anthocyanins and Vitamin C.

The sugar, or polysaccharides, in strawberries help hydrate the skin by increasing water retention.

Strawberries also contain acids such as ellagic acid, a compound that may protect our skin against UVB damage. Another acid present is citric acid.

Fun fact: The strawberry we buy and eat today was created as a hybrid from the beach strawberry.

Learn more about Fragaria Chiloensis Fruit Extract
Skin Conditioning, Tonic

This ingredient comes from the hyacinth flower.

Humectant, Moisturising, Skin Conditioning

Hyaluronic acid (HA) is a glycosaminoglycan (basically a long sugar chain) that your skin already makes on its own. In your skin, HA lives in the extracellular matrix and acts as the body's moisture reservoir.

Topically, HA is a humectant that binds water and helps skin look more plump, smooth, and hydrated.

The only catch is that HA isn't a single thing; it actually comes in a wide range of molecular weights (~50 - 2,000+ kDA) and size matters.

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

This is why the best HA serums blend the two sizes together so you get the best of both worlds.

The majority of cosmetic HA is produced by bacterial fermentation, typically using Streptococcus or Bacillus strains. Typical use levels in skincare sit around 0.1-2%.

A clinical study using a 0.2% low-molecular weight HA gel showed improvement in facial seborrheic dermatitis with excellent tolerance.

These are some other common types of Hyaluronic Acid:

Learn more about Hyaluronic Acid
Humectant, Skin Conditioning

Hydrolyzed Hyaluronic Acid is hyaluronic acid (HA) that is broken down into lower molecular weight fragments.

It's a humectant that pulls and holds water in the skin to help with hydration, plumpness, and reduce transepidermal water loss.

Because hydrolyzed hyaluronic acid is smaller in size, it can slip past your outermost layer of skin more easily than full-sized HA.

Most formulations will combine all sizes to get the best of both worlds.

Typical usage levels range from 0.01-1%. Any percentage higher than 2% might become goopy and tacky.

Learn more about Hydrolyzed Hyaluronic Acid

This form of hyaluronic acid is produced through fermentation.

According to a manufacturer, it has a positive charge by ionic binding to help moisturize and give hair a smooth feel. This is why you'll find this ingredient in shampoos and body washes.

Cleansing, Masking, Refreshing

Lavandula Angustifolia Flower Extract comes from the lavender plant.

Many components of lavender flowers are antioxidants, such as ferulic acid, caffeic acid, and several flavonoids.

Traditional Iranian folk medicine uses Lavender extract to help treat inflammation.

Lavender extract may have a scent.

It contains linalool, a known allergen. However, lavender extract contains less linalool than lavender essential oil.

Learn more about Lavandula Angustifolia Flower Extract

Leuconostoc/Radish Root Ferment Filtrate is a natural preservative. It comes from fermenting radish roots with a bacteria called leuconostoc. The trade name for this ingredient is Leucidal.

Leuconostoc comes from lactic acid.

This ingredient has antimicrobial properties and helps prevent the growth of bacteria in a product.

Leuconostoc is used to make the traditional Korean side-dish, kimchi. It is also used to make sourdough bread (both incredibly yummy foods).

Learn more about Leuconostoc/Radish Root Ferment Filtrate
Antioxidant, Skin Conditioning

Madecassoside is one of four active compounds found in Centella asiatica and is one of the main reasons Centella is so effective at calming irritated skin and supporting the moisture barrier.

There's a solid body of peer-reviewed research backing Madecassoside for several skin benefits. Studies have found:

Madecassoside pairs well with other hydrating or antioxidant ingredients like Ascorbic Acid or Hyaluronic Acid.

Learn more about Madecassoside

Melia Azadirachta Flower Extract is from the Neem tree. Neem trees originate from India.

Melia Azadirachta Flower Extract contains antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.

The flowers of this tree are lilac colored.

Learn more about Melia Azadirachta Flower Extract
Smoothing

Niacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.

And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.

You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.

In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.

If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.

In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).

Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.

Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.

The type of niacinamide used in skincare is synthetically created.

Learn more about Niacinamide
Antioxidant, Skin Protecting

Resveratrol is a well-studied polyphenol antioxidant that has gained attention in skincare for its protective and calming effects on the skin. It’s often considered a gentler option for people who can’t tolerate retinoids.

This antioxidant is best known for its anti-aging benefits. Research suggests resveratrol helps combat visible signs of aging by:

Beyond anti-aging, resveratrol is also valued for its skin-brightening and soothing properties.

Some forms of resveratrol appear to be more effective than others. Resveratrol isobutyrate and resveratrol butyrate are often cited as more stable derivatives.

Research also suggests these two forms have stronger effects on Type I collagen stimulation and inflammation reduction compared to basic resveratrol.

Resveratrol is naturally unstable and can degrade when exposed to light and oxygen. Well-designed products often use stabilized derivatives, airless or opaque packaging, and supporting antioxidants to help maintain effectiveness on skin.

A note on resveratrol as a retinoid alternative:
While resveratrol offers antioxidant protection, inflammation control, and some collagen-supporting benefits, it does not replace retinoids in terms of cell turnover or acne treatment.

However, it can be a useful option for people with retinoid sensitivity or intolerance, or for those looking to support skin health without irritation.

Fun fact: Resveratrol is naturally found in grapes, peanuts, and berries, which is why it’s frequently associated with wine and grape-derived skincare ingredients.

Learn more about Resveratrol
Astringent, Masking, Tonic

Blackberry extract is rich in antioxidants and Vitamin C. The majority of antioxidants include flavonoid, phenolic, and anthocyanins.

Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution. This may help reduce the symptoms related to aging.

Antiseborrhoeic, Astringent, Skin Conditioning

We don't have a description for Salvia Sclarea Extract yet.

Humectant, Skin Conditioning

Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.

In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

Learn more about Sodium Hyaluronate
Astringent, Skin Conditioning

Tranexamic Acid (TXA) is a synthetic lysine derivative that is becoming one of the most exciting brightening ingredients in skincare.

Originally used in medicine as an anti-hemorrhagic agent, its skin brightening potential was discovered by accident; patients taking it orally started noticing their melasma was fading.

Unlike most brighteners that target tyrosinase (the enzyme that synthesizes melanin), TXA works further upstream. It basically blocks your cells from receiving the signal to produce pigment.

This makes it one of the rare actives that works on three pathways at once:

This makes it effective for treating melasma, post-inflammatory hyperpigmentation (PIH), and sun-induced dark spots.

The most effective cosmetic concentration sits between 2-5% and going higher doesn't boost results.

Side effects are generally mild; occasional irritation, flaking, or dryness have been reported at the start of use. Overall, this ingredient is pretty well tolerated, even by sensitive skin types.

Another perk of this ingredient is that it does not cause photosensitivity, so it's safe to use in the AM and PM.

Learn more about Tranexamic Acid
Skin Protecting, Soothing

This extract comes from the blueberry native to North America. It has great antioxidant and skin soothing properties.

The antioxidant properties from blueberries come from its polyphenolic and vitamin C content. Polyphenols are a compound famous for their antioxidant properties and are commonly found in fruits.

A 2023 study found blueberries to protect skin from UV-B related inflammation. However, this ingredient should not replace your sunscreen.

Learn more about Vaccinium Angustifolium Fruit Extract
Skin Conditioning

We don't have a description for Vincetoxicum Atratum Extract yet.

Skin Conditioning

Vitis Vinifera Fruit Extract comes from grapes.

Grape extract has many skin benefits. It also contains many potent antioxidants such as Vitamin E , Vitamin C, proanthocyanidins, polyphenols, flavonoids, and anthocyanins. Antioxidants help protect skin. Proanthocyanidin have also been shown to help even out skin tone.

Grape extract also helps soothe and hydrate your skin.

Learn more about Vitis Vinifera Fruit Extract
Skin Conditioning

Vitis Vinifera Fruit Water comes from the grapes.

Grapes contain many potent antioxidants such as Vitamin E , Vitamin C, proanthocyanidins, polyphenols, flavonoids, and anthocyanins. Proanthocyanidin has been shown to help even out skin tone.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum

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