Versus

Fresh Milk Body Cleanser Versus Pureology Strength Cure Shampoo

Body Wash
Shampoo
American Brand United States
American Brand United States

Overview

What they are

These products are both vegan and reef safe . They have a total of 14 ingredients in common

Cool Features

They both contain AHA and Vitamin E

Suited For

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing and better texture

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain fragrances and oils

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Milk Body Cleanser
Strength Cure Shampoo

Water

Skin Conditioning

Sodium Cocoyl Isethionate

Cleansing

Disodium Laureth Sulfosuccinate

Cleansing

Sodium Lauryl Sulfoacetate

Cleansing

Sodium Lauroyl Sarcosinate

Cleansing

Coco-Betaine

Cleansing

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Glycereth-26

Humectant
0 / 0

Decyl Glucoside

Cleansing

Coconut Acid

Cleansing
Not safe for Fungal Acne Icon

Sodium Hydroxide

Buffering

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Isethionate

Cleansing

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

PPG-5-Ceteth-20

Emulsifying

Sodium Chloride

Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Divinyldimethicone/Dimethicone Copolymer

Polyquaternium-7

Amodimethicone

Silicon Icon

Polyquaternium-10

Carbomer

Emulsion Stabilising
1 / 0

Acrylates Copolymer

PEG-55 Propylene Glycol Oleate

Not safe for Fungal Acne Icon

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

C11-15 Pareth-7

Emulsifying

Hexyl Cinnamal

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Benzoic Acid

Masking
Preservative IconMay worsen Eczema Icon

Laureth-9

Emulsifying

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Olea Europaea Fruit Oil

Masking
0-2 / 0 Fragrance IconOil IconNot safe for Fungal Acne Icon

Camelina Sativa Seed Oil

Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Trideceth-12

Emulsifying

Salicylic Acid

Masking
BHA IconPreservative IconGood for Oily Skin IconGood for Minimizing Pores IconHelps fight Acne IconHelps brighten skin IconCan worsen Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Helianthus Annuus Seed Extract

Skin Conditioning

Sodium Benzoate

Masking
Preservative Icon

Magnesium Nitrate

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

C12-13 Pareth-23

Cleansing

C12-13 Pareth-3

Emulsifying

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Arginine

Masking
Good for Scar Healing IconNot safe for Fungal Acne Icon

2-Oleamido-1,3-Octadecanediol

Skin Conditioning

Poly(Linseed Oil)

Oil Icon

Benzophenone-4

UV Absorber
Chemical UV Filter Icon

Phenoxyethanol

Preservative
Preservative Icon

Citronellol

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

CI 14700

Cosmetic Colorant
2 / 1

Methylchloroisothiazolinone

Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Sorbic Acid

Preservative
Preservative Icon

Haematococcus Pluvialis Extract

Antioxidant
Antioxidant Icon

Magnesium Chloride

Methylisothiazolinone

Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Caprylic/Capric Triglyceride

Masking

Potassium Sorbate

Preservative
Preservative Icon

CI 15510

Cosmetic Colorant

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Cleansing, Skin Conditioning

Coco-Betaine is the natural version of Cocamidopropyl Betaine. It is often derived from coconuts.

Coco-Betaine is a surfactant, meaning it helps remove dirt and oil from the skin.

Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.

The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.

This ingredient also helps improve the spreadability of a product.

Learn more about Sodium Cocoyl Isethionate
Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Cleansing, Emulsion Stabilising

Decyl Glucoside is a glucose-based surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.

Surfactants help clean the skin by trapping oil, sebum, and dirt to be washed away. As an emulsion stabilizer, it stabilizes the ingredients in a product by preventing them from separating.

This ingredient is biodegradable and non-toxic. This ingredient is commonly found in baby shampoos.

Decyl Glucoside is sometimes used to stabilize the UV filter Tinosorb.

Learn more about Decyl Glucoside
Masking, Perfuming, Skin Conditioning

Olea Europaea Fruit Oil is the fixed oil obtained from the ripe fruit of the Olive. In other words - olive oil.

The primary contents of olive oil are glycerides of the fatty acids linoleic, oleic and palmitic.

Olive oil also contains antioxidants such as Vitamin E. Antioxidants may help reduce signs of aging by fighting unstable free-radical molecules. It also contains Vitamins A (retinol), D, and K.

The squalene in olive oil makes it a great emollient. Emollients help soothe and soften your skin by trapping moisture in. This makes olive oil a great skin moisturizer.

Studies show olive oil to have antibacterial and antifungal properties in low concentrations. Another study found olive oil irritated sensitive oily skin. We always recommend speaking with a professional about using this ingredient in your routine.

Due to the fatty acid content, this ingredient may not be fungal-acne safe.

Learn more about Olea Europaea Fruit Oil
Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Masking

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.

The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.

Scrubs may use salt as the primary exfoliating ingredient.

Learn more about Sodium Chloride
Cleansing, Emollient, Emulsifying

Coconut Acid isn't fungal acne safe.

Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Preservative

Sorbic Acid is a preservative. It is the most commonly used food preservative in the world.

Sorbic Acid is a natural antibiotic and highly effective at preventing the growth of fungus. It is less effective against bacteria.

Potassium Sorbate, another commonly-used preservative, is the potassium salt of Sorbic Acid.

Sorbic Acid may worsen eczema. We recommend speaking with a professional if you have any concerns.

Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

Learn more about Sorbic Acid

When to use

2 Routines
50% use in am
50% use in pm
100% use every day
4 Routines
50% use in am
50% use in pm
75% use every day

Reviews

Here's what our community thinks

Fresh Milk Body Cleanser 29 ingredients

1.0 /5
from 1 rating
Strong Scent (1)
stilldontknow's avatar

stilldontknow

3 months ago
Review

The scent was too strong for me. It didn’t smell very strong in the bottle, but as it emulsified it became overwhelming. I was so distracted by removing the scent from myself and the bathroom that I don’t recall anything else about the body wash.

#strong scent

Pureology Strength Cure Shampoo 59 ingredients

5.0 /5
from 1 rating