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Product Comparison

Here's our complete breakdown comparing the ingredients, attributes, and more of Fresh Milk Body Cleanser versus Pureology Strength Cure Shampoo .

Published on August 13, 2023

Overview

What they are

These products are both vegan and reef safe . They have a total of 14 ingredients in common

Cool Features

They both contain AHA and Vitamin E

Suited For

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing and better texture

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain fragrances and oils

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.

Body Wash American Brand United States
Shampoo American Brand United States

Body Wash

Products for cleansing your body. These include soaps, gels, cleansing creams, cleansing oils, and body washes.

Shampoo

Detergent or soap for cleansing the hair.

Price

Shop

Buy Milk Body Cleanser

Starts at $32.00
Shop

Buy Strength Cure Shampoo

Starts at $31.97

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

At a glance

Click on any of the items below to learn more

Notable Ingredients

AHA
Vitamin E
Niacinamide
Hyaluronic Acid

Benefits

Hydrating (3)
Good For Oily Skin
Redness Reducing (2)
Reduces Irritation
Skin Texture
Reduces Large Pores (2)
Anti-Aging
Dark Spots
Scar Healing (2)
Acne Fighting
Brightening (4)

Concerns

Drying
May Worsen Oily Skin (4)
Acne Trigger (2)
Irritating (2)
Rosacea (3)
Eczema (2)

Notable Ingredients

AHA
BHA
Vitamin E

Benefits

Hydrating (2)
Good For Oily Skin
Skin Texture
Reduces Large Pores (2)
Anti-Aging
Scar Healing (3)
Acne Fighting
Brightening (4)

Concerns

Drying (3)
May Worsen Oily Skin
Acne Trigger
Irritating (6)
Rosacea (5)
Eczema (8)
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Ingredients Compared

Ingredients that are highlighted in purple are present in both products.

Ingredients Side-by-side

Ingredients that are highlighted in purple are present in both products.

Learn more about what what Com. / Irr. ratings are

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Fresh Milk Body Cleanser contains this as ingredient number 1.

Pureology Strength Cure Shampoo contains this as ingredient number 1.

2
What it does: Cleansing, Skin Conditioning
Community Rating: Very Disliked

Coco-Betaine is the natural version of Cocamidopropyl Betaine. It is often derived from coconuts.

Coco-Betaine is a surfactant, meaning it helps remove dirt and oil from the skin.

Fresh Milk Body Cleanser contains this as ingredient number 3.

Pureology Strength Cure Shampoo contains this as ingredient number 6.

3
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Fresh Milk Body Cleanser contains this as ingredient number 4.

Pureology Strength Cure Shampoo contains this as ingredient number 30.

4
What it does: Cleansing
Community Rating: Disliked

Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.

By binding to water and oil, it helps gently clean skin. It also helps the spreadability of the product.

Sodium cocoyl isethionate is also added to help create foam without drying the skin. However, this is depending on the amount of Sodium cocoyl isethionate.

Sodium Cocoyl Isethionate may not be fungal acne safe.

Learn more about Sodium Cocoyl Isethionate

Fresh Milk Body Cleanser contains this as ingredient number 5.

Pureology Strength Cure Shampoo contains this as ingredient number 2.

5
What it does: Buffering, Masking
Community Rating: Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and look more even.

Read more about some other popular AHA's here:

Learn more about Citric Acid

Fresh Milk Body Cleanser contains this as ingredient number 6.

Pureology Strength Cure Shampoo contains this as ingredient number 14.

6
What it does: Cleansing, Emulsion Stabilising
Community Rating: Mixed

Decyl Glucoside is a glucose-based surfactant. Surfactants help clean the skin by trapping oil, sebum, and dirt to be washed away.

It is created by reacting glucose with the fatty acids from plants.

Decyl Glucoside also helps stabilize the ingredients in a product by preventing them from separating.

This ingredient is biodegradable and non-toxic. This ingredient is commonly found in baby shampoos.

Decyl Glucoside is sometimes used to stabilize the UV filter Tinosorb.

Learn more about Decyl Glucoside

Fresh Milk Body Cleanser contains this as ingredient number 7.

Pureology Strength Cure Shampoo contains this as ingredient number 9.

7
What it does: Masking, Perfuming, Skin Conditioning
Community Rating: Very Disliked

Olea Europaea Fruit Oil is the fixed oil obtained from the ripe fruit of the Olive. In other words - olive oil.

The primary contents of olive oil are glycerides of the fatty acids linoleic, oleic and palmitic.

Olive oil also contains antioxidants such as Vitamin E. Antioxidants may help reduce signs of aging by fighting unstable free-radical molecules. It also contains Vitamins A (retinol), D, and K.

The squalene in olive oil makes it a great emollient. Emollients help soothe and soften your skin by trapping moisture in. This makes olive oil a great skin moisturizer.

Studies show olive oil to have antibacterial and antifungal properties in low concentrations. Another study found olive oil irritated sensitive oily skin. We always recommend speaking with a professional about using this ingredient in your routine.

Learn more about Olea Europaea Fruit Oil

Fresh Milk Body Cleanser contains this as ingredient number 11.

Pureology Strength Cure Shampoo contains this as ingredient number 33.

8
What it does: Antioxidant, Masking, Skin Conditioning
Community Rating: Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol

Fresh Milk Body Cleanser contains this as ingredient number 16.

Pureology Strength Cure Shampoo contains this as ingredient number 32.

9
What it does: Masking, Perfuming
Community Rating: Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.

Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Products use parfum often to give products a scent or cover up smells of different ingredients.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

Fresh Milk Body Cleanser contains this as ingredient number 17.

Pureology Strength Cure Shampoo contains this as ingredient number 12.

10
What it does: Masking
Community Rating: Very Disliked

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.

The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.

Scrubs may use salt as the primary exfoliating ingredient.

Learn more about Sodium Chloride

Fresh Milk Body Cleanser contains this as ingredient number 18.

Pureology Strength Cure Shampoo contains this as ingredient number 16.

11
What it does: Cleansing, Emollient, Emulsifying
Community Rating: Very Disliked

Coconut Acid isn't fungal acne safe.

Fresh Milk Body Cleanser contains this as ingredient number 22.

Pureology Strength Cure Shampoo contains this as ingredient number 10.

12
What it does: Preservative
Community Rating: Disliked

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Potassium sorbate is potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

Potassium sorbate is often used with stronger preservatives.

Learn more about Potassium Sorbate

Fresh Milk Body Cleanser contains this as ingredient number 27.

Pureology Strength Cure Shampoo contains this as ingredient number 58.

13
What it does: Masking, Preservative
Community Rating: Disliked

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

Sodium Benzoate is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate

Fresh Milk Body Cleanser contains this as ingredient number 28.

Pureology Strength Cure Shampoo contains this as ingredient number 38.

14
What it does: Preservative
Community Rating: Very Disliked

Sorbic Acid is a preservative. It is the most commonly used food preservative in the world.

Sorbic Acid is a natural antibiotic and highly effective at preventing the growth of fungus. It is less effective against bacteria.

Potassium Sorbate, another commonly-used preservative, is the potassium salt of Sorbic Acid.

Sorbic Acid may worsen eczema. We recommend speaking with a professional if you have any concerns.

Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

Learn more about Sorbic Acid

Fresh Milk Body Cleanser contains this as ingredient number 29.

Pureology Strength Cure Shampoo contains this as ingredient number 53.

Here's what our community thinks of the ingredients in these two products.

31% are loved or liked
10% have mixed ratings
52% are disliked or very disliked
7% have no rating yet
8% are loved or liked
12% have mixed ratings
49% are disliked or very disliked
31% have no rating yet

Usage

Here's some more info on how this product is used by our community.

When to use

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Reviews

Here's what our community thinks

Fresh Milk Body Cleanser 29 ingredients

Milk Body Cleanser hasn't been rated yet.
Rate it now

Pureology Strength Cure Shampoo 59 ingredients

5.0 /5
from 1 rating

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