Cantu Shea Butter Moisturizing Curl Activator Cream Versus Cantu Shea Butter For Natural Hair Coconut Curling Cream
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What's inside
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Benefits
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Ingredients Side-by-side
Water
Skin ConditioningGlycerin
HumectantPropanediol
SolventCetearyl Alcohol
EmollientButyrospermum Parkii Butter
Skin ConditioningParfum
MaskingStearyl Alcohol
EmollientCetyl Alcohol
EmollientPolyquaternium-10
Cocos Nucifera Oil
MaskingBiotin
AntiseborrhoeicFolic Acid
Skin ConditioningNiacin
SmoothingPantothenic Acid
Skin ConditioningCyanocobalamin
Skin ConditioningPyridoxine Hcl
Skin ConditioningRiboflavin
Cosmetic ColorantThiamine Hcl
MaskingSimmondsia Chinensis Seed Oil
EmollientOlea Europaea Fruit Oil
MaskingArgania Spinosa Kernel Oil
EmollientDaucus Carota Sativa Seed Oil
EmollientMacadamia Ternifolia Seed Oil
EmollientMangifera Indica Seed Butter
Skin ConditioningPrunus Amygdalus Dulcis Oil
Skin ConditioningVitis Vinifera Seed Oil
EmollientAloe Barbadensis Leaf Juice
Skin ConditioningLonicera Caprifolium Flower Extract
PerfumingMacrocystis Pyrifera Extract
Skin ConditioningSalvia Officinalis Leaf Extract
CleansingUrtica Dioica Leaf Extract
Skin ConditioningHydrolyzed Silk
HumectantPersea Gratissima Oil
Skin ConditioningBehentrimonium Methosulfate
SurfactantPhenoxyethanol
PreservativePolysorbate 60
EmulsifyingPolyquaternium-11
Benzyl Benzoate
AntimicrobialPolyquaternium-39
Cetrimonium Chloride
AntimicrobialEthylhexylglycerin
Skin ConditioningCoumarin
PerfumingSilk Amino Acids
HumectantHexyl Cinnamal
PerfumingLeuconostoc/Radish Root Ferment Filtrate
AntimicrobialBenzyl Salicylate
PerfumingBenzyl Alcohol
PerfumingPotassium Sorbate
PreservativeSodium Benzoate
MaskingCitric Acid
BufferingSodium Sulfite
PreservativeWater, Glycerin, Propanediol, Cetearyl Alcohol, Butyrospermum Parkii Butter, Parfum, Stearyl Alcohol, Cetyl Alcohol, Polyquaternium-10, Cocos Nucifera Oil, Biotin, Folic Acid, Niacin, Pantothenic Acid, Cyanocobalamin, Pyridoxine Hcl, Riboflavin, Thiamine Hcl, Simmondsia Chinensis Seed Oil, Olea Europaea Fruit Oil, Argania Spinosa Kernel Oil, Daucus Carota Sativa Seed Oil, Macadamia Ternifolia Seed Oil, Mangifera Indica Seed Butter, Prunus Amygdalus Dulcis Oil, Vitis Vinifera Seed Oil, Aloe Barbadensis Leaf Juice, Lonicera Caprifolium Flower Extract, Macrocystis Pyrifera Extract, Salvia Officinalis Leaf Extract, Urtica Dioica Leaf Extract, Hydrolyzed Silk, Persea Gratissima Oil, Behentrimonium Methosulfate, Phenoxyethanol, Polysorbate 60, Polyquaternium-11, Benzyl Benzoate, Polyquaternium-39, Cetrimonium Chloride, Ethylhexylglycerin, Coumarin, Silk Amino Acids, Hexyl Cinnamal, Leuconostoc/Radish Root Ferment Filtrate, Benzyl Salicylate, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Sodium Sulfite
Water
Skin ConditioningCetearyl Alcohol
EmollientCanola Oil
EmollientGlycerin
HumectantCeteareth-20
CleansingParfum
MaskingCeteth-20
CleansingButyrospermum Parkii Butter
Skin ConditioningGlycol Stearate
EmollientPetrolatum
EmollientPEG-75
HumectantPolyquaternium-10
Phenoxyethanol
PreservativeEthylhexylglycerin
Skin ConditioningCocos Nucifera Fruit Extract
EmollientPersea Gratissima Oil
Skin ConditioningPrunus Amygdalus Dulcis Oil
Skin ConditioningSimmondsia Chinensis Seed Oil
EmollientOlea Europaea Fruit Oil
MaskingMangifera Indica Seed Butter
Skin ConditioningArgania Spinosa Kernel Oil
EmollientMelia Azadirachta Seed Oil
EmollientDaucus Carota Sativa Seed Oil
EmollientMacadamia Ternifolia Seed Oil
EmollientMangifera Indica Seed Oil
EmollientGlycine Soja Oil
EmollientVitis Vinifera Seed Oil
EmollientHydrolyzed Silk
HumectantLonicera Caprifolium Flower Extract
PerfumingMacrocystis Pyrifera Extract
Skin ConditioningSalvia Officinalis Leaf Extract
CleansingVitis Vinifera Seed Extract
AntimicrobialUrtica Dioica Extract
AstringentSilk Amino Acids
HumectantAloe Barbadensis Leaf Juice
Skin ConditioningBenzyl Benzoate
AntimicrobialCoumarin
PerfumingHexyl Cinnamal
PerfumingWater, Cetearyl Alcohol, Canola Oil, Glycerin, Ceteareth-20, Parfum, Ceteth-20, Butyrospermum Parkii Butter, Glycol Stearate, Petrolatum, PEG-75, Polyquaternium-10, Phenoxyethanol, Ethylhexylglycerin, Cocos Nucifera Fruit Extract, Persea Gratissima Oil, Prunus Amygdalus Dulcis Oil, Simmondsia Chinensis Seed Oil, Olea Europaea Fruit Oil, Mangifera Indica Seed Butter, Argania Spinosa Kernel Oil, Melia Azadirachta Seed Oil, Daucus Carota Sativa Seed Oil, Macadamia Ternifolia Seed Oil, Mangifera Indica Seed Oil, Glycine Soja Oil, Vitis Vinifera Seed Oil, Hydrolyzed Silk, Lonicera Caprifolium Flower Extract, Macrocystis Pyrifera Extract, Salvia Officinalis Leaf Extract, Vitis Vinifera Seed Extract, Urtica Dioica Extract, Silk Amino Acids, Aloe Barbadensis Leaf Juice, Benzyl Benzoate, Coumarin, Hexyl Cinnamal
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.
Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.
It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.
Learn more about Aloe Barbadensis Leaf JuiceYou may know this ingredient as argan oil. It has emollient and skin conditioning properties that help soften skin and reinforce the lipid barrier.
The fatty acid profile of argan oil is roughly 45-55% oleic acid, 28-36% linoleic acid, 10-15% palmitic acid, and 5-7% stearic acid. It also contains vitamin E, sterols, squalene, and polyphenols like ferulic acid.
Two clinical studies in postmenopausal women found that applying argan oil for 60 days significantly improved skin elasticity and moisturization (reduced transepidermal water loss and increased epidermal water content).
Since it is high in oleic and linoleic acid, this ingredient may not be fungal acne safe. Both of these fall in the C11-C24 range that Malassezia yeast can metabolize.
Learn more about Argania Spinosa Kernel OilBenzyl Benzoate is usually created from the condensation of benzoic acid and benzyl alcohol. It is used as a preservative, solvent, and has a floral/balsamic scent in large amounts.
As a preservative, Benzyl Benzoate works against bacteria and fungus. It is often used to treat scabies and lice in medicine.
Solvents are used to keep ingredients together in a product. They can help dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.
Due to its fragrance, Benzyl Benzoate can be sensitizing and may cause contact dermatitis. It is a known EU allergen. We recommend speaking with a professional if you have any concerns.
Benzyl Benzoate can be naturally found in cranberries and peaches.
Learn more about Benzyl BenzoateThis ingredient is also known as shea butter. It is a plant-derived extract from the nuts of the Africa shea tree and one of the most well-studied emollients.
Because it has a high concentration of fatty acids (primarily oleic, stearic, and linoleic) it is able to form a protective barrier on the skin's surface. This helps seal in moisture and prevents transepidermal water loss (TEWL).
In vitro research found an increase in skin hydration by 58% and a decrease in TEWL by 37.8% after 24 hours of applying this ingredient (pretty impressive for a single ingredient!).
Besides hydration, shea butter also contains triterpenes that have anti-inflammatory potential. In particule, lupeol cinnamate has shown the highest anti-inflammatory activity in vivo.
Shea butter also contains vitamins A and E which may contribute to antioxidant activity.
While Shea Butter has an SPF rating of about 3-4, it is not a sunscreen replacement.
This ingredient may not be fungal acne safe because its fatty acids fall within the C11-C24 range that the Malassezia yeast can metabolize.
Learn more about Butyrospermum Parkii ButterCetearyl alcohol is a waxy mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is an emollient and emulsifier.
Despite having "alcohol" in its name, it has nothing to do with drying solvent alcohols; the FDA also allows "alcohol-free" products to contain fatty alcohols like this ingredient.
It plays several roles in a formula:
Typical use levels for this ingredient sit around 1-10% and the Cosmetic Ingredient Review Expert Panel has affirmed safety at concentrations up to 25% in leave-on products.
Multiple assessments have found it to be non-irritating and non-sensitizing to most people.
However, there have been some cases of allergic contact dermatitis in patients with chronically compromised skin barriers.
Cetearyl alcohol has a comedogenic rating of 2 and irritancy rating of 1. Both of these numbers come from the 1989 study that used rabbit ears; a "2" means mildly comedogenic and a "1" means low irritancy.
Here's the catch: rabbit skin is more sensitive than human skin and throws a lot of false positives. A 1996 reappraisal found that ingredients rated 1-2 in the rabbit ear tests are generally safe for humans.
Remember comedogenic ratings are unable to assess the entire formula of a product or how it will react on your skin. Just be sure to patch test if you are unsure about certain ingredients.
This ingredient is not fungal acne safe. Cetearyl alcohol is a fatty alcohol with chain lengths that fall within the range that Malassezia can metabolize.
A 2019 study has also observed Malassezia growth in the presence of this ingredient, confirming it to be not-fungal acne safe.
Learn more about Cetearyl AlcoholCoumarins are a group of substances found naturally in plants. There are over 1300 types of coumarins identified. It has a natural vanilla scent.
Coumarin is an identified EU known allergy, meaning it may cause an allergic reaction when applied to the skin.
In many countries, coumarin is banned as a food additive. However, it can be found in soaps, tobacco products, and some alcohol drinks.
Plants use coumarins as a chemical defense. Some plants that have coumarins include lavender, tonka beans, and yellow clovers.
Learn more about CoumarinDaucus Carota Sativa Seed Oil is the oil obtained from the seed of the edible carrot. The oil is created by steaming and distilling the seeds of the plant.
Carrot Seed Oil has hydrating, anti-inflammatory, and antioxidant properties.
As an emollient, carrot seed oil creates a thin film on the skin. This film prevents moisture from escaping, keeping your skin hydrated. Carrot seed oil has a soothing effect and can help alleviate inflammation.
As an antioxidant, carrot seed oil may help reduce the signs of aging. Antioxidants are able to neutralize free-radical molecules, or molecules that can damage our skin's cells and DNA.
Emerging studies show the alpha-pinene and carotol content give carrots antibacterial and antifungal properties. However, this is dependent on the amount of each compound. More studies are needed.
Carrot Seed Oil is not carrot oil. Carrot oil is created by mixing parts of the carrot in a carrier oil, such as coconut oil.
Learn more about Daucus Carota Sativa Seed OilEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalYou can find hydrolyzed silk in both haircare and skincare products. According to a manufacturer, it can help improve skin and hair hydration.
This ingredient is created by adding acid or enzymes to 'hydrolyze' silk protein.
Due to the origins of this ingredient, it is not vegan. Silk is an animal product from silkworms.
Depending on the source, this ingredient can be considered cruelty-free. It is created from left-over cocoons of silkworms. We recommend reaching out to the brand if you have questions about where their hydrolyzed silk comes from.
Learn more about Hydrolyzed SilkThis Honeysuckle flower extract comes from the Italian honeysuckle. It is an antioxidant, antimicrobial, and fragrance.
Both this and the Japanese Honeysuckle are rich in a natural paraben that give it antimicrobial property. They are effective in inhibiting bacteria, yeast, and mold.
Honeysuckle contains flavonoids and saponins. Both of these components are natural antioxidants that can help soothe the skin.
As most flowers do, honeysuckle has a natural fragrance.
Learn more about Lonicera Caprifolium Flower ExtractThis ingredient is also known as Macadamia Seed Oil. It's an emollient with a fatty acid profile that closely mirrors the skin's own lipid makeup.
The palmitoleic acid content is especially notable as it's somewhat rare in plant oils. Palmitoleic acid is something your skin already makes naturally. It helps keep cell membranes structured and plays a role in fighting off harmful microbes.
This palmitoleic content is also part of why macademia seed oil absorbs quickly and doesn't leave much of a greasy residue.
It also contains oleic acid, linoleic acid, and phytosterols that can help reduce redness.
In vitro research has shown the oil to have meaningful antioxidant activity, protect fats in the skin from oxidative damage, and slow down the enzyme that breaks down hyaluronic acid.
A 2024 clinical study found it effective at improving skin hydratino and reducing wrinkle appearance when formulated into nanoemulsions.
Because it carries oleic acid (C18) and palmitic acid (C16), this ingredient may not be fungal acne safe. This is because the Malassezia yeast metabolizes in the C11-24 chain length range.
You'll also see this ingredient listed as: Macadamia Integrifolia Seed Oil .
These two oils are identical in composition and M. ternifolia is an older INCI naming convention for the edible macadamia nut while M. integrifolia is the species actually cultivated for oil production. Both names refer to the same oil.
Learn more about Macadamia Ternifolia Seed OilThis ingredient comes from a brown kelp called Macrocystis pyrifera. It is rich in antioxidants and can help hydrate skin.
Brown kelp are rich in unsaturated fatty acids and phlorotannins. Phlorotannins have been found to help with inhibiting melanin production and helping reduce the signs of aging due to their high antioxidant activity.
One study suggests phlorotannins may even have some sun protection factor due to their antioxidant activity. However, this ingredient should not replace your sunscreen.
Macrocystis pyrifera is made up of about: 60% carbohydrates, 10% protein, and 1.50% lipid content. The last 30% is kelp ash.
This kelp can be found in the southern hemisphere and north Pacific.
Learn more about Macrocystis Pyrifera ExtractThough this ingredient might sound like a juicy fruit extract, it's actually the fat pressed from the mango seed kernel (or the pit).
In skincare, it behaves more like shea butter and cocoa butter than like a plant active.
The fatty acid makeup of mango seed butter makes it special; it's typically rich in stearic acid and oleic acid, with small amounts of palmitic and linoleic acid.
This combo helps it melt on skin, feel creamy, and leave behind a protective "seal" that slows down water loss.
It also contains a small amount of "extras" like tocopherols (vitamin E) and phytosterols, which are often used to support skin soothing.
Due to its fatty acid content (like oleic acid), this ingredient may not be fungal acne safe. In vitro studies have shown that Oleic Acid is one of the fatty acids that induce rapid Malassezia growth in lab settings.
Learn more about Mangifera Indica Seed ButterThis ingredient is also known as olive oil. It has been used in skincare for centuries and science largely backs up its reputation as a nourishing emollient.
The main components of olive oil are oleic acid (55-83%), linoleic acid (3.5-20%), and palmitic acid (7-20%). Oleic acid promotes skin regeneration and helps regulate inflammatory responses.
Squalene is also naturally present in olive oil and exhibits moisturizing and antioxidant properties.
The polyphenols in olive oil also show anti-aging promise; one clinical study found a measurable improvement in skin appearance after 30 days of topical serum use.
Just be aware that applying olive oil directly to skin can weaken the barrier and cause redness. One study with volunteers found even people without sensitive skin experienced a significant reduction in stratum corneum integrity and induced mild erythema.
It's best to use this ingredient as part of a carefully crafted formula (instead of putting it on skin directly from the bottle).
Because it has a 2-3 on the comedogenic scale, it is a moderate risk for acne-prone skin. However, the overall formulation of a product matters more than a few ingredients with comedogenic ratings.
This ingredient may not be fungal acne safe because of the oleic and palmitic acid content. These fall within the C11-24 fatty acid range that the Malassezia yeast can metabolize to grow.
Overall, olive oil is a well-studied and nourishing skincare ingredient.
Learn more about Olea Europaea Fruit OilParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumThis ingredient is also known as Avocado oil. It's the cold-pressed oil from the flesh of the avocado fruit packed with fatty acids (mostly oleic acid).
The rich fatty acid profile allows it to function as a skin conditioning agent and emollient; it helps soften and smooth skin while reducing water loss.
Preclinical research has found that topical avocado oil increased collagen synthesis and reduced inflammation during wound healing, giving it some skin-repairing credibility.
The unsaponifiable fraction of the oil is also interesting: studies on avocado unsaponifiables showed that it helped skin produce more collagen and other structural compounds that support healing.
The CIR Expert Panel has found this ingredient to be non-irritating in formulations.
It's a great ingredient for dry or compromised skin. Just know it may not be fungal acne safe. This is because the oleic acid content falls within the range that Malassezia can use as a food source.
Learn more about Persea Gratissima OilPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10This ingredient is also known as sweet almond oil. It is a lightweight, cold-pressed oil from the ripe seeds of the sweet almond tree.
Sweet almond oil is rich in skin-nourishing fatty acids such as oleic acid (55-86%) and linolenic acid (7-35%).
As an emollient, it softens and hydrates skin by forming a thin barrier that locks in moisture.
Clinical studies have found it to be non-irritating and non-sensitizing. The CIR Expert Panel has evaluated the available safety data and concluded it is safe for topical use.
Because of the oleic acid content, this ingredient may not be fungal acne safe.
Learn more about Prunus Amygdalus Dulcis OilSage leaf extract is a culinary and medicinal herb with antibacterial, antioxidant, and soothing properties.
This ingredient is made up of 75-90% ursolic acid, a potent antioxidant and anti-inflammatory compound.
We don't have a description for Silk Amino Acids yet.
Jojoba oil is one of the most well-studied plant-derived ingredients in cosmetics. It is an emollient with a special structure.
Because it is made up of 97-98% wax esters, it closely mirrors the linear monoesters found in human sebum. This makes it skin compatible, non-greasy, and lightweight.
Unlike other plant oils, jojoba wax doesn't easily penetrate skin. It mostly works in the uppermost layers as an emollient. This just means it forms a light barrier on the skin to help retain moisture.
Formulations with jojoba esters up to 90% reduced transepidermal water loss (TEWL) and increased barrier recovery by 81% (outperforming bisabolol at 47%).
Besides barrier support, the science also suggests jojoba to have anti-inflammatory effects and potential applications for skin infections, aging, and wound healing.
Fun fact: Indigenous cultures have used jojoba as a moisturizer and to help treat burns for centuries.
Fungal acne: The Malassezia yeast is known to metabolize fatty acids in the C11-24 range and jojoba's dominant fatty acid components fall into this range. This ingredient may not be fungal acne safe.
Learn more about Simmondsia Chinensis Seed OilVitis Vinifera Seed Oil comes from the grape vine. Grape seeds are a byproduct of creating grape juice or wine.
The components of grape seeds have many skin benefits. Research has found it to be antimicrobial and anti-inflammatory. It also contains many potent antioxidants such as Vitamin E , Vitamin C, proanthocyanidins, polyphenols, flavonoids, and anthocyanins. Proanthocyanidin has been shown to help even out skin tone.
Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Antioxidants help stabilize free-radicals by donating extra electrons. Grape seed extract may help reduce the signs of aging.
The antimicrobial properties of grape seed may help treat acne. However, more research is needed to support this claim.
Grape seed has also been found to help absorb UV rays. Grape seed extract should not replace your sunscreen.
The fatty acids of grape seed oil give it emollient properties. Emollients help soothe and soften your skin by creating a film. This film traps moisture within, keeping your skin hydrated.
Learn more about Vitis Vinifera Seed OilWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water