This ingredient is a mixture of jojoba oil and macadamia seed esters.

The cool thing about this ingredient is that it is part of L22, a patented lipid compound designed to mimic a young adult's skin surface lipid profile.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Phytosterols come from plants, nuts, and whole grains. These compounds have skin soothing and moisturizing properties.

Fun fact: They are similar to cholesterol and can help lower cholesterol levels.

Phytosteryl Macadamiate comes from the fatty acids of Macadamia Seed Oil and an ester of phytosterol. Phytosterols are the plant-versions of cholesterol.

This ingredient helps provide hydration due to its high fatty acid content.

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Squalene is naturally found in plants and animals, including our skin and sebum. It is a lipid our bodies naturally produce and makes up about 10-12% of the oil on our skin. Our skin produces squalene to keep itself naturally hydrated.

This ingredient is a potent antioxidant and can help fight against skin damage.

Trisodium Ethylenediamine Disuccinate is used to help stabilize a product.

It is a chelating agent, meaning it helps prevent metal ions from binding to other ingredients. This prevents unwanted reactions in products. Metal ions can come into a product via the water ingredient. They are found in trace amounts and are not known to be harmful.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.