Humectant, drawing moisture into the skin
Emollient, helping to soften skin
Solvent, dispersing and stabilizing formulas
Preservative booster, enhancing the antimicrobial activity of other preservatives

Beeswax

Emulsion Stabilising, Masking, Skin Conditioning

Beeswax is natural wax produced by honey bees and can be synthetically created. It consists mainly of fatty acid esters and long-chain alcohols.

In cosmetics, beeswax is a emollient. Due to its waxy structure, it creates a protective barrier. This barrier prevents water from evaporating off the skin.

This may not be a good ingredient for oily skin. We recommend speaking with a professional if you have concerns.

Beeswax cannot be removed with water, but can be taken off with an oil cleanser.

Beeswax is also antiseptic and contains vitamin A.

Learn more about Beeswax

Butylene Glycol

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol

Diisostearyl Malate

Emollient, Skin Conditioning

Diisostearyl Malate is an emollient and most often used in lip products. It comes from isostearyl alcohol, a fatty acid, and malic acid, an AHA.

As an emollient, Diisostearyl Malate helps create a thin film on your skin to trap moisture in. This helps keep your skin soft and smooth.

Paraffinum Liquidum

Emollient, Skin Protecting, Solvent

Paraffinum Liquidum is also known as liquid paraffin. It is a type of highly refined mineral oil.

Like other oils, Paraffinum Liquidum has emollient properties. Emollients help soothe and soften the skin. By creating a barrier to trap moisture within, emollients help keep your skin hydrated.

Paraffinum Liquidum does not irritate the skin and is non-comedogenic.

Learn more about Paraffinum Liquidum

Parfum

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

Petrolatum

Emollient

Petrolatum is more commonly known as petroleum jelly. It is created by mixing waxes and mineral oils.

This ingredient is effective at reducing water loss by 99%. This is because it is an occlusive. Occlusives create a hydrophobic barrier on the skin to prevent evaporation. This property makes it great for hydrating dry skin.

Pro tip: Use occlusives, such as this ingredient, on damp skin for the best results.

The quality or origin of petrolatum is only known when disclosed by the brand. Most cosmetic petrolatum has gone through several purification stages.

Another benefit of occlusives is it protects your skin against infection or allergies.

Petrolatum may not be safe for fungal-acne. Studies show mineral oil / petroleum leads to the growth of M. Furfur, a type of yeast.

Learn more about Petrolatum

Punica Granatum Fruit Extract

Antioxidant, Skin Conditioning

You might know this ingredient as pomegranate fruit. It has been shown to have antioxidant, skin soothing and anti-aging benefits.

Pomegranates are rich in antioxidant compounds such as polyphenolic compounds such as ellagic acid, phenolic acids, anthocyanins, and flavonoids.

Both in-vivo and in-vitro studies show pomegranate fruit helps with:

These benefits offer skin anti-aging and skin soothing benefits.

Fun fact: The name pomegranate comes from two latin words: "pome" or apple, and "granate" or "many seeded".

Pomegranate flower extract is often confused for pomegranate fruit extract, but comes from the flowers of the tree.

Learn more about Punica Granatum Fruit Extract

Rubus Idaeus Fruit Extract

Astringent, Skin Conditioning, Smoothing

We don't have a description for Rubus Idaeus Fruit Extract yet.

Tocopherol

Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol

Tocopheryl Acetate

Antioxidant, Skin Conditioning

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate

Water

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water