What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningC12-20 Acid PEG-8 Ester
EmulsifyingGlycerin
HumectantButylene Glycol
HumectantDicaprylyl Ether
EmollientIsononyl Isononanoate
EmollientHydrolyzed Yeast Extract
Skin ConditioningCaprylic/Capric Triglyceride
MaskingButyrospermum Parkii Butter
Skin ConditioningAlbizia Julibrissin Bark Extract
MaskingCetyl Alcohol
EmollientSqualane
EmollientDimethicone Crosspolymer
Emulsion StabilisingGlycoproteins
Skin ConditioningPanax Ginseng Root Extract
EmollientEquisetum Arvense Extract
AstringentColloidal Platinum
AntimicrobialSodium Hyaluronate
HumectantLactobacillus Ferment
Skin ConditioningAvena Sativa Kernel Extract
AbrasivePaeonia Albiflora Root Extract
Skin ConditioningRosa Damascena Flower Extract
MaskingPaeonia Lactiflora Root Extract
Skin ConditioningSalicornia Herbacea Extract
Skin ConditioningSaccharomyces Cerevisiae Extract
Skin ConditioningRubus Idaeus Leaf Extract
Skin ConditioningAcetyl Tetrapeptide-5
HumectantPalmitoyl Tripeptide-1
Skin ConditioningPalmitoyl Tetrapeptide-7
Skin ConditioningDecapeptide-4
Skin ConditioningPalmitoyl Pentapeptide-4
Skin ConditioningTocopheryl Acetate
AntioxidantTocopherol
AntioxidantChrysin
Skin ConditioningBiotin
AntiseborrhoeicEthylhexylglycerin
Skin Conditioning1,2-Hexanediol
Skin ConditioningPotassium Cetyl Phosphate
EmulsifyingDimethicone
EmollientCarbomer
Emulsion StabilisingXanthan Gum
EmulsifyingSteareth-2
EmulsifyingTetrasodium Glutamate Diacetate
Cetyl Hydroxyethylcellulose
Emulsion StabilisingPolyglucuronic Acid
Skin ConditioningTrehalose
HumectantLecithin
EmollientN-Hydroxysuccinimide
Skin ConditioningMica
Cosmetic ColorantSodium Hydroxide
BufferingSodium Citrate
BufferingCitric Acid
BufferingParfum
MaskingBenzyl Alcohol
PerfumingLinalool
PerfumingPotassium Sorbate
PreservativePhenoxyethanol
PreservativeSodium Benzoate
MaskingSodium Dehydroacetate
PreservativeChlorhexidine Digluconate
AntimicrobialCI 77891
Cosmetic ColorantWater, C12-20 Acid PEG-8 Ester, Glycerin, Butylene Glycol, Dicaprylyl Ether, Isononyl Isononanoate, Hydrolyzed Yeast Extract, Caprylic/Capric Triglyceride, Butyrospermum Parkii Butter, Albizia Julibrissin Bark Extract, Cetyl Alcohol, Squalane, Dimethicone Crosspolymer, Glycoproteins, Panax Ginseng Root Extract, Equisetum Arvense Extract, Colloidal Platinum, Sodium Hyaluronate, Lactobacillus Ferment, Avena Sativa Kernel Extract, Paeonia Albiflora Root Extract, Rosa Damascena Flower Extract, Paeonia Lactiflora Root Extract, Salicornia Herbacea Extract, Saccharomyces Cerevisiae Extract, Rubus Idaeus Leaf Extract, Acetyl Tetrapeptide-5, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Decapeptide-4, Palmitoyl Pentapeptide-4, Tocopheryl Acetate, Tocopherol, Chrysin, Biotin, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Cetyl Phosphate, Dimethicone, Carbomer, Xanthan Gum, Steareth-2, Tetrasodium Glutamate Diacetate, Cetyl Hydroxyethylcellulose, Polyglucuronic Acid, Trehalose, Lecithin, N-Hydroxysuccinimide, Mica, Sodium Hydroxide, Sodium Citrate, Citric Acid, Parfum, Benzyl Alcohol, Linalool, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Sodium Dehydroacetate, Chlorhexidine Digluconate, CI 77891
Water
Skin ConditioningGlycerin
HumectantNiacinamide
SmoothingDimethicone
EmollientPentylene Glycol
Skin ConditioningIsononyl Isononanoate
EmollientPropanediol
SolventGlycoproteins
Skin ConditioningPanax Ginseng Root Extract
EmollientEquisetum Arvense Extract
AstringentPlatinum
AntimicrobialAcetyl Tetrapeptide-17
Skin ConditioningRosa Damascena Flower Extract
MaskingPaeonia Lactiflora Root Extract
Skin ConditioningGynostemma Pentaphyllum Extract
AstringentLepidium Sativum Sprout Extract
Skin ConditioningSaccharomyces Cerevisiae Extract
Skin ConditioningPolygonum Cuspidatum Root Extract
AntioxidantSodium Hyaluronate
HumectantSoy Isoflavones
Skin ConditioningResveratrol
AntioxidantTocopherol
AntioxidantTocopheryl Acetate
AntioxidantYeast Extract
Skin ConditioningBiosaccharide Gum-1
HumectantLactobacillus Ferment
Skin ConditioningLecithin
EmollientSoy Amino Acids
Skin ConditioningAlcaligenes Polysaccharides
EmollientTrehalose
HumectantCarbomer
Emulsion StabilisingPolysorbate 80
EmulsifyingCalcium Aluminum Borosilicate
Caprylyl Glycol
Emollient1,2-Hexanediol
Skin ConditioningAmodimethicone
Ethylhexylglycerin
Skin ConditioningSilica
AbrasiveTin Oxide
AbrasiveSodium Hydroxide
BufferingDisodium EDTA
Alcohol
AntimicrobialParfum
MaskingBenzyl Alcohol
PerfumingLinalool
PerfumingPotassium Sorbate
PreservativeSodium Benzoate
MaskingSodium Dehydroacetate
PreservativePhenoxyethanol
PreservativeCI 77891
Cosmetic ColorantCI 60730
Cosmetic ColorantCI 14700
Cosmetic ColorantWater, Glycerin, Niacinamide, Dimethicone, Pentylene Glycol, Isononyl Isononanoate, Propanediol, Glycoproteins, Panax Ginseng Root Extract, Equisetum Arvense Extract, Platinum, Acetyl Tetrapeptide-17, Rosa Damascena Flower Extract, Paeonia Lactiflora Root Extract, Gynostemma Pentaphyllum Extract, Lepidium Sativum Sprout Extract, Saccharomyces Cerevisiae Extract, Polygonum Cuspidatum Root Extract, Sodium Hyaluronate, Soy Isoflavones, Resveratrol, Tocopherol, Tocopheryl Acetate, Yeast Extract, Biosaccharide Gum-1, Lactobacillus Ferment, Lecithin, Soy Amino Acids, Alcaligenes Polysaccharides, Trehalose, Carbomer, Polysorbate 80, Calcium Aluminum Borosilicate, Caprylyl Glycol, 1,2-Hexanediol, Amodimethicone, Ethylhexylglycerin, Silica, Tin Oxide, Sodium Hydroxide, Disodium EDTA, Alcohol, Parfum, Benzyl Alcohol, Linalool, Potassium Sorbate, Sodium Benzoate, Sodium Dehydroacetate, Phenoxyethanol, CI 77891, CI 60730, CI 14700
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservatives
Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.
Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.
Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.
Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Benzyl AlcoholCarbomer is a high-molecular weight polymer of acrylic acid. It is used to form gels and thicken formulas.
Due to its large molecular size, carbomer has minimal skin penetration and is considered an inert ingredient.
A high amount of carbomer can cause pilling or balling up of products. Don't worry, most products contain 1% or less of carbomer.
Learn more about CarbomerCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891Dimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeThis botanical extract is also known as horsetail extract. It mainly acts as an emollient, skin soother, and astringent.
A study from 2023 found compounds in Equisetum Arvense showed significant anti-inflammatory effects in irritated keratinocytes (the main cell in your outermost layer of skin).
Another study using a cream with horsetail and soybean extract found 80% of participants showed at least a 26% improvement in forehead wrinkles after 8 weeks.
Animal research has shown topical Equisetum Arvense stimulated skin and tissue growth in mice.
The research so far is encouraging, but still in its early days. But it's a lovely supporting ingredient and can be a welcome addition to any routine.
Learn more about Equisetum Arvense ExtractEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinGlycoproteins are proteins with sugar chains attached to them. They're naturally found throughout your body, including your skin's extracellular matrix.
In your skin, glycoproteins work alongside collagen and other structural proteins to keep everything held together and functioning properly. Their sugar components make them great at binding water and keeping the skin hydrated. They also part of the extracellular matrix that plays a direct role in wound healing.
The glycoproteins found in skincare are most commonly derived from yeast, algae, or plant sources.
In-vitro studies have shown that yeast-derived glycoproteins can boost cellular oxygen content and increase energy production in skin cells.
In general, this is a well-tolerated humectant and skin conditioning ingredient. The Cosmetic Ingredient Review (CIR) Expert Panel has found no signs of irritation, adverse effects, or abnormal reactions from this ingredient.
Learn more about GlycoproteinsIsononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.
As an emollient, Isononyl Isononanoate helps keep your skin soft and smooth. This is because emollients create a barrier on the skin to trap moisture in.
Isononyl Isononanoate helps give products a velvet feel and improves spreadability.
Learn more about Isononyl IsononanoateThis ingredient is made when the Lactobacillus bacteria (the same kind that makes yogurt and kimchi) are allowed to ferment a nutrient medium.
As it ferments, it collects lactic acid, peptides, enzymes, and other bioactive metabolites to provide:
A 2023 review noted that probiotic fermentation ingredients like this one can enhance antioxidant capacity, reduce UV-induced oxidative damage, and support barrier function.
One clinical study from the same year showed a Lactobacillus ferment lysate significantly reduced transepidermal water loss and improved skin hydration.
Another review highlighted that topical Lactobacillus-based preparations can improve ceramide levels in the stratum corneum, support barrier integrity, and even help reduce S. aureus colonization in atopic dermatitis.
Why is this so cool?
Basically, your skin's outer layer works as a brick wall; skin cells are bricks and ceramides are the mortar holding it together. Moisture escapes, irritants get in, and your skin gets dry and reactive when ceramide levels drop. On top of that, "bad" skin bacteria S. aureus loves to move in when your barrier is weak to make inflammation and irritation worse.
So Lactobacillus ferment is basically patching the wall and evicting the troublemaker when it boosts ceramide production and help keep S. aureus in check.
On top of all this, it also acts as a mild antimicrobial preservative booster.
Just so you know, most studies focus on specific strains or the lysate form rather than this generic "Lactobacillus Ferment", so results can vary.
Though it's a promising ingredient, it doesn't have decades of robust clinical data behind it just yet.
Lactobacillus Ferment is generally considered safe for fungal-acne prone skin. The key thing to understand is that it comes from bacteria, not yeast or fungus.
Yeast-derived ferments (like galactomyces) have been shown to activate a protein that's linked to Malassezia-related skin issues whereas lactobacillus doesn't have that problem.
Its byproducts also don't contain the types of fatty acids (C11-24 chain lengths) that Malassezia feeds on.
Learn more about Lactobacillus FermentLecithin is a term for a group of substances found in the cell membranes of plants, animals, and humans. They are made up of phospholipids.
Thanks to its amphiphilic structure (water-loving head and oil-loving tail), it is a true multitasker:
It plays well with most ingredients and is typically used at 0.1-1%. However, concentrations up to 50% have been reported in moisturizers.
Depending on the source of this ingredient, lecithin may not be fungal acne safe. This is because some sources of lecithin come from soybean oil, which may feed the malassezia yeast that causes fungal acne.
We recommend reaching out to the brand you are purchasing from to inquire about the source of their lecithin.
Learn more about LecithinLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolPaeonia Lactiflora Root Extract comes from the root of the peony plant and has a long history of being used in traditional herbal medicine. In cosmetics, it has skin conditioning properties.
This root is rich in paeoniflorin, polyphenols, and flavonoids. These compounds are known to help calm inflammatory signaling, reduce oxidative stress, and regular skin responses to irritation.
In lab and cell studies, this ingredient has been shoown to reduce pro-inflammatory mediators and protect skin cells from stress.
Some research even suggests mild involvement in pigment regulation pathways which is why you might see this ingredient in brightening products.
Learn more about Paeonia Lactiflora Root ExtractGinseng root is a well-loved ingredient in Asian skincare for good reason. It hydrates the skin, soothes irritation, and helps even out skin tone.
In traditional East Asian medicine, ginseng has been used for centuries both as food and as a healing remedy, and modern research continues to confirm its skin benefits.
One of the standout features of ginseng is its ability to improve blood circulation and oxygen delivery to the skin, bringing a fresh supply of nutrients to support overall skin health. It also has antioxidant and anti-inflammatory properties. This helps to protect your skin against damage from UV exposure, pollution, and daily stress.
Additionally, studies suggest that ginseng may help reduce hyperpigmentation by inhibiting tyrosinase, the enzyme involved in melanin production.
There are different types of ginseng used in skincare, and while they all share core benefits, their potency can vary.
Most products use fresh or white ginseng because it’s more affordable. However, red ginseng, produced by steaming the root, contains higher levels of ginsenosides, which are compounds with proven anti-aging effects. These ginsenosides help reduce the appearance of wrinkles and improve skin elasticity.
Note: All forms of ginseng are listed simply as “Panax ginseng” in ingredient lists. We recommend reaching out to the brand if you have questions about which type of ginseng is used in their ingredients.
For general antioxidant benefits, any ginseng extract will do, but for wrinkle care or firmer skin, red or fermented ginseng is often more effective.
In short, ginseng is a powerhouse ingredient that supports hydration, radiance, and resilience.
Learn more about Panax Ginseng Root ExtractParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateRosa Damascena Flower Extract is from the Damask rose. This ingredient has tonic and masking properties.
This ingredient has tonic properties; tonics are used to remove soap residue. As a masking ingredient, it is used to cover unpleasant smells from other ingredients.
Saccharomyces Cerevisiae Extract comes from a yeast used in fermentation. It has skin conditioning properties due to its naturally occurring peptides, polysaccharides (including beta-glucans), amino acids, minerals, and vitamins.
Clinical research shows formulas that contain this ingredient can improve moisture levels and refine skin texture over time. This is associate with its ability to reduce free-radical activity and protect the skin against environmental damage.
Lab studies demonstrate that some peptide fractions in this ingredient possess antioxidant and anti-collegenase effects, helping to protect the structural proteins in skin and soothing inflammation.
Additionally, this ingredient has been shown to have antimicrobial effects against bacteria associated with acne.
Learn more about Saccharomyces Cerevisiae ExtractSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateThis ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.
It is especially effective at preventing bacterial and fungal growth in low concentrations.
Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateSodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxideTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolTocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateTrehalose is a disaccharide made of two glucose molecules (glucose is sugar!). Trehalose is used to help moisturize skin. It also has antioxidant properties.
As a humectant, trehalose helps draw moisture from the air to your skin. This helps keep your skin hydrated.
Due to its antioxidant properties, trehalose may help with signs of aging. Antioxidants help fight free-radical molecules, unstable molecules that may damage your skin.
In medicine, trehalose and hyaluronic acid are used to help treat dry eyes.
Some animals, plants, and bacteria create trehalose as a source of energy to survive freeze or lack of water.
Learn more about TrehaloseWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water