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Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Butyloctyl Salicylate is a chemical UV filter structurally similar to octisalate. It is a photostabilizer, SPF booster, emollient and solvent. This ingredient helps evenly spread out ingredients.

According to a manufacturer, it is suitable for pairing with micro Titanium Dioxide, Zinc Oxide, and pigments.

This ingredient comes from the Asian mountain yam and has skin conditioning properties. Clinical studies have confirmed this ingredient to work as an effective moisturizer.

The extract is rich in compounds like diosgenin, polysaccharides, and polyphenols, gallic acid, and vanillic acid. Research on these extracts has demonstrated antioxidant effects in-vitro and anti-inflammatory activity in animal models.

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Laminaria Japonica Extract comes from a kelp more commonly known as 'sweet kelp'. It is commonly eaten in Japan, Korea, and China.

Sweet kelp is a humectant and helps hydrate your skin. Humectants draw moisture from the air to your skin.

Synthetic Wax is a manufactured hydrocarbon wax. In formulas, it works as an occlusive emollient that helps reduce water loss and improves the spreadability of products.

Research comparing synthetic wax to traditional mineral-derived products found that formulas containing it perform as well for skin hydration.

This tree is also known as the David Elm. It contains the ingredient bakuchiol.

Other great compounds found in this ingredient include galactose, glucose, and phenolics. The sugar content gives it great skin hydrating properties. Phenolics are potent antioxidants commonly found in fruits and veggies.

This extract comes from the petals of the manchurian violet, a plant native to East Asia. It has astringent and antioxidant properties.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.