Versus

Virtue Full Shampoo Versus Virtue Flourish Density Booster

Shampoo
Scalp Treatment
American Brand United States
American Brand United States

Updated on November 08, 2024

Overview

What they are

These products are both cruelty-free and reef safe . They have a total of 12 ingredients in common

Suited For

They're both likely to be good for dry skin, brightening skin and sensitive skin

Free From

They both do not contain any parabens, silicones or sulfates

What's Inside

They both contain harsh alcohols, common allergens, fragrances and oils

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

Virtue Full Shampoo 31 ingredients

Virtue Flourish Density Booster 54 ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Virtue Full Shampoo 31 ingredients

Virtue Flourish Density Booster 54 ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Full Shampoo
Flourish Density Booster

Water

Skin Conditioning

Keratin

Skin Conditioning

Methyl Nicotinate

Soothing

Acetyl Tetrapeptide-3

Skin Protecting
Peptide Icon

Zingiber Officinale Root Extract

Masking

Pisum Sativum Extract

Skin Conditioning

Nasturtium Officinale Extract

Perfuming
Fragrance Icon

Moringa Oleifera Seed Extract

Skin Conditioning

Jasminum Officinale Flower Extract

Masking
Fragrance IconMay cause irritation IconEU Allergen Icon

Hydrolyzed Linseed Extract

Skin Conditioning

Hydrolyzed Hibiscus Esculentus Extract

Skin Conditioning

Helianthus Annuus Seed Extract

Skin Conditioning

Daucus Carota Sativa Root Extract

Skin Conditioning

Cynara Scolymus Leaf Extract

Skin Conditioning

Amaranthus Caudatus Seed Extract

Skin Conditioning

Saccharomyces Lysate Extract

Humectant

Larix Europaea Wood Extract

Humectant

Trifolium Pratense Flower Extract

Astringent
Good for Minimizing Pores Icon

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging Icon

Isochrysis Galbana Extract

Skin Conditioning

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Mentha Piperita Oil

Masking
Fragrance IconOil IconMay cause irritation IconEU Allergen Icon

Dextran

Pentylene Glycol

Skin Conditioning

Sodium Phytate

Sodium Dilauramidoglutamide Lysine

Humectant

Quaternium-51

Ethylhexylglycerin

Skin Conditioning

Sodium Metabisulfite

Antioxidant
Antioxidant IconPreservative Icon

Glycine

Buffering
Helps hydrate Dry Skin Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Biosaccharide Gum-4

Skin Conditioning

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Zinc Chloride

Soothing

PPG-26-Buteth-26

Skin Conditioning

Propanediol

Solvent

Polyacrylate Crosspolymer-6

Emulsion Stabilising

PEG-40 Hydrogenated Castor Oil

Emulsifying
Oil IconNot safe for Fungal Acne Icon

T-Butyl Alcohol

Perfuming
Alcohol IconFragrance IconCan worsen Dry Skin Icon

Alcohol

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Tetrasodium EDTA

May worsen Eczema Icon

Sodium Benzoate

Masking
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

Disodium EDTA

Phenoxyethanol

Preservative
Preservative Icon

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Geraniol

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Citronellol

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Benzyl Benzoate

Antimicrobial
Fragrance IconMay cause irritation IconEU Allergen Icon

Citral

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Rosacea Icon

Hexyl Cinnamal

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Skin Conditioning

Keratin is a protein naturally found in our hair and skin.

In haircare, it has been shown to seal broken cuticles. This can help prevent breakage and split ends.

Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

We don't have a description for Sodium Dilauramidoglutamide Lysine yet.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Solvent

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.

Learn more about Disodium EDTA
Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate

When to use

Virtue Full Shampoo 31 ingredients

Virtue Flourish Density Booster 54 ingredients

1 Routine
0% use in am
100% use in pm
100% use every 4_days
1 Routine
0% use in am
100% use in pm
100% use every day

Reviews

Here's what our community thinks

Virtue Full Shampoo 31 ingredients

5.0 /5
from 1 rating
Cleansing (1) Frizz (1) Soft (1)
annawaters's avatar

Anna Waters

11 months ago
Review

Made my hair super soft and resisted humidity fizziness

#cleansing
#frizz
#soft
#straight hair

Virtue Flourish Density Booster 54 ingredients

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