Virtue Full Shampoo Versus Divi Shampoo
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningSodium Cocoyl Isethionate
CleansingSodium Lauroyl Methyl Isethionate
CleansingCocamidopropyl Betaine
Cleansing
Glycerin
Humectant
Sodium Methyl Cocoyl Taurate
Cleansing
Cocamide Mipa
EmulsifyingKeratin
Skin ConditioningPanthenol
Skin Conditioning
Centella Asiatica Meristem Cell Culture
Antioxidant
Adansonia Digitata Seed Oil
Emollient
Palmitamidopropyltrimonium Chloride
Coconut Acid
Cleansing
PEG-200 Hydrogenated Glyceryl Palmate
Cleansing
Sodium Chloride
Masking
Guar Hydroxypropyltrimonium Chloride
Skin ConditioningPolyquaternium-7
PEG-7 Glyceryl Cocoate
Emulsifying
Ethylhexylglycerin
Skin ConditioningSodium Dilauramidoglutamide Lysine
HumectantXanthan Gum
EmulsifyingParfum
Masking
Propanediol
Solvent
Phenoxyethanol
Preservative
Chlorphenesin
Antimicrobial
Disodium EDTA
Citric Acid
Buffering
Sodium Benzoate
Masking
Benzyl Alcohol
Perfuming
Potassium Sorbate
Preservative
Sodium Hydroxide
BufferingWater, Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum, Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide
Water
Skin ConditioningSodium Lauroyl Methyl Isethionate
CleansingSodium C14-16 Olefin Sulfonate
Cleansing
Cocamidopropyl Hydroxysultaine
CleansingSodium Cocoyl Glutamate
CleansingBetaine
Humectant
Acrylates Copolymer
Pentylene Glycol
Skin ConditioningPropanediol
Solvent
Mentha Piperita Oil
Masking
Caprylyl Glycol
Emollient
Polyquaternium-73
Glycol Stearate
Emollient
Hydroxyacetophenone
Antioxidant
Lauryl Lactyl Lactate
Skin ConditioningGuar Hydroxypropyltrimonium Chloride
Skin ConditioningMenthol
Masking
Polyquaternium-6
Caprylhydroxamic Acid
Melaleuca Alternifolia Leaf Oil
Antioxidant
Tetrasodium Glutamate Diacetate
Sodium PCA
Humectant
Sodium Lactate
BufferingPolyquaternium-7
Arginine
Masking
Aspartic Acid
Masking
PCA
Humectant
Glycerin
Humectant
Amaranthus Caudatus Seed Extract
Skin Conditioning
Biotin
AntiseborrhoeicGlycine
Buffering
Cocos Nucifera Oil
Masking
Simmondsia Chinensis Seed Oil
Emollient
Alanine
MaskingSerine
Masking
Valine
MaskingCereus Grandiflorus Extract
Antioxidant
Isoleucine
Skin ConditioningProline
Skin ConditioningThreonine
Hibiscus Rosa-Sinensis Flower Extract
HumectantLactococcus Ferment Lysate
Skin ConditioningOctyldodecanol
Emollient
Acacia Senegal Gum
MaskingHistidine
Humectant
Phenylalanine
Masking
Camellia Sinensis Leaf Extract
Antimicrobial
Leptospermum Scoparium Branch/Leaf Oil
Tonic
Magnolia Officinalis Bark Extract
AntimicrobialPiper Nigrum Seed Extract
RefreshingCrocus Chrysanthus Bulb Extract
Skin ConditioningMyristoyl Pentapeptide-17
Skin Conditioning
Water, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Glutamate, Betaine, Acrylates Copolymer, Pentylene Glycol, Propanediol, Mentha Piperita Oil, Caprylyl Glycol, Polyquaternium-73, Glycol Stearate, Hydroxyacetophenone, Lauryl Lactyl Lactate, Guar Hydroxypropyltrimonium Chloride, Menthol, Polyquaternium-6, Caprylhydroxamic Acid, Melaleuca Alternifolia Leaf Oil, Tetrasodium Glutamate Diacetate, Sodium PCA, Sodium Lactate, Polyquaternium-7, Arginine, Aspartic Acid, PCA, Glycerin, Amaranthus Caudatus Seed Extract, Biotin, Glycine, Cocos Nucifera Oil, Simmondsia Chinensis Seed Oil, Alanine, Serine, Valine, Cereus Grandiflorus Extract, Isoleucine, Proline, Threonine, Hibiscus Rosa-Sinensis Flower Extract, Lactococcus Ferment Lysate, Octyldodecanol, Acacia Senegal Gum, Histidine, Phenylalanine, Camellia Sinensis Leaf Extract, Leptospermum Scoparium Branch/Leaf Oil, Magnolia Officinalis Bark Extract, Piper Nigrum Seed Extract, Crocus Chrysanthus Bulb Extract, Myristoyl Pentapeptide-17
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinThis ingredient is derived from guar gum.
It is a conditioning ingredient, meaning it helps soften skin and hair.
Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.
According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.
Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.Â
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolSodium Lauroyl Methyl Isethionate is a cleansing ingredient. It is a surfactant, meaning it helps gather dirt, oil, and other pollutants. This helps them be rinsed away easily.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about Water
