What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningSodium Lauroyl Sarcosinate
CleansingCocamidopropyl Betaine
CleansingLauryl Glucoside
CleansingGlycerin
HumectantPEG-120 Methyl Glucose Trioleate
CleansingPentylene Glycol
Skin ConditioningBetaine
HumectantSodium Cocoyl Glutamate
CleansingParfum
MaskingPropanediol
SolventPanthenol
Skin ConditioningBisabolol
AntioxidantButyrospermum Parkii Butter
Skin ConditioningCocos Nucifera Oil
MaskingLimnanthes Alba Seed Oil
Skin ConditioningMacadamia Integrifolia Seed Oil
Skin ConditioningMoringa Oleifera Seed Oil
EmollientPyridoxine Hcl
Skin ConditioningSaccharide Isomerate
HumectantTocopheryl Acetate
AntioxidantMagnesium Aspartate
Skin ConditioningZinc Gluconate
Skin ConditioningHydrolyzed Cottonseed Protein
Skin ConditioningPalmitoyl Myristyl Serinate
Skin ConditioningCopper Gluconate
Skin ConditioningGlycol Cetearate
EmollientCitric Acid
BufferingGuar Hydroxypropyltrimonium Chloride
Skin ConditioningPEG-8
HumectantPolyquaternium-10
Polyquaternium-47
Skin ConditioningCellulose
AbsorbentCellulose Gum
Emulsion StabilisingTrisodium Phosphate
BufferingPEG-8/Smdi Copolymer
Tetrasodium EDTA
Sodium Polyacrylate
AbsorbentSodium Citrate
BufferingDisodium EDTA
Biotin
AntiseborrhoeicSodium Benzoate
MaskingPhenoxyethanol
PreservativeBenzoic Acid
MaskingPotassium Sorbate
PreservativeLimonene
PerfumingCitral
PerfumingWater, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Lauryl Glucoside, Glycerin, PEG-120 Methyl Glucose Trioleate, Pentylene Glycol, Betaine, Sodium Cocoyl Glutamate, Parfum, Propanediol, Panthenol, Bisabolol, Butyrospermum Parkii Butter, Cocos Nucifera Oil, Limnanthes Alba Seed Oil, Macadamia Integrifolia Seed Oil, Moringa Oleifera Seed Oil, Pyridoxine Hcl, Saccharide Isomerate, Tocopheryl Acetate, Magnesium Aspartate, Zinc Gluconate, Hydrolyzed Cottonseed Protein, Palmitoyl Myristyl Serinate, Copper Gluconate, Glycol Cetearate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, PEG-8, Polyquaternium-10, Polyquaternium-47, Cellulose, Cellulose Gum, Trisodium Phosphate, PEG-8/Smdi Copolymer, Tetrasodium EDTA, Sodium Polyacrylate, Sodium Citrate, Disodium EDTA, Biotin, Sodium Benzoate, Phenoxyethanol, Benzoic Acid, Potassium Sorbate, Limonene, Citral
Water
Skin ConditioningLauryl Glucoside
CleansingSodium Cocoyl Alaninate
SurfactantCoco-Betaine
CleansingAgar
MaskingAlgin
MaskingBenzoic Acid
MaskingCalcium Gluconate
HumectantCamphor
MaskingCellulose
AbsorbentCellulose Gum
Emulsion StabilisingCI 77289
Cosmetic ColorantCI 77288
Cosmetic ColorantCitric Acid
BufferingCitrus Aurantium Dulcis Peel Oil
MaskingParfum
MaskingGluconolactone
Skin ConditioningGlycerin
HumectantCI 42053
Cosmetic ColorantHydroxypropyl Guar Hydroxypropyltrimonium Chloride
Lavandula Angustifolia Oil
MaskingLavandula Hybrida Oil
EmollientLimonene
PerfumingLinalool
PerfumingLinalyl Acetate
MaskingMaltodextrin
AbsorbentMethyl Glucose Dioleate
EmollientNiacinamide
SmoothingPanthenol
Skin ConditioningPantolactone
HumectantPaullinia Cupana Seed Extract
Skin ConditioningPinene
MaskingPropanediol
SolventRosmarinus Officinalis Leaf Oil
MaskingSodium Benzoate
MaskingTalc
AbrasiveTocopherol
AntioxidantTocopheryl Acetate
AntioxidantCI 19140
Cosmetic ColorantWater, Lauryl Glucoside, Sodium Cocoyl Alaninate, Coco-Betaine, Agar, Algin, Benzoic Acid, Calcium Gluconate, Camphor, Cellulose, Cellulose Gum, CI 77289, CI 77288, Citric Acid, Citrus Aurantium Dulcis Peel Oil, Parfum, Gluconolactone, Glycerin, CI 42053, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia Oil, Lavandula Hybrida Oil, Limonene, Linalool, Linalyl Acetate, Maltodextrin, Methyl Glucose Dioleate, Niacinamide, Panthenol, Pantolactone, Paullinia Cupana Seed Extract, Pinene, Propanediol, Rosmarinus Officinalis Leaf Oil, Sodium Benzoate, Talc, Tocopherol, Tocopheryl Acetate, CI 19140
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Benzoic Acid is an organic acid that shows up in cosmetics as a preservative. It helps keep a product from spoiling by holding back the growth of yeast, mold, and some bacteria.
This ingredient also functions as a fragrance ingredient that helps mask the unpleasant scent of other ingredients.
The way it works is worth understanding; benzoic acid works when the formula is acidic. It is able to sneak into a microbe's cell and mess up how it functions to stop it from growing in an acidic product.
However, the acid switches to an inactive form and stops working if a product isn't acidic enough (above ~5 pH). This is why you'll often see it in low pH products or teamed up with other preservatives to cover the gap.
Safety wise, it's one of the better studied preservatives out there.
The Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe for use in cosmetic formulations at concentrations up to 5%.
A large international review found this ingredient had no effects on the human body and had low irritation potential.
Just so you know, real world use is usually much lower than the 5% ceiling (usually 1% of less).
The EU caps it at 2.5% in rinse-off products, 1.7% in oral care, and 0.5% in leave-on products.
One thing worth mentioning (it's nothing to worry about): some people get a little stinging or flushing where they apply it. This isn't a true allergy; it's a temporary and harmless reaction. This is the same kind of mild tingle you might notice from sorbic acid.
Learn more about Benzoic AcidCellulose is the main component of plant cell walls. It is used as an emulsifier, absorbent, and texture enhancer.
This ingredient has many functions:
Fun fact: Cellulose is the most abundant form of organic polymer on Earth.
Learn more about CelluloseCellulose Gum is a water-soluble polymer that comes from cellulose. It is used to change the texture of a product and to help stabilize emulsions.
As an emulsifier, cellulose gum specifically thicken the texture of water-based products.
This ingredient is considered hypoallergenic and non-toxic. Cellulose Gum can be found in cosmetics, food, and other household goods such as paper products.
Learn more about Cellulose GumCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinLauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.
This ingredient is a surfactant, making it easier to rinse oil, dirt, and other pollutants away.
A British study found lauryl glucoside to cause skin sensitivity for some people. We recommend speaking with a professional if you have concerns.
Other names for this ingredient include "Lauryl Polyglucose", "Lauryl glycoside", and "D-Glucopyranoside".
Learn more about Lauryl GlucosideLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimonenePanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPropanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateTocopheryl Acetate is a stable, shelf-friendly form of vitamin E.
Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.
It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.
One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.
Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.
Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.
The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.
Most leave-on skincare keeps it at the lower end, often between 0.5-1%.
Learn more about Tocopheryl AcetateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water