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Product Comparison

Here's our complete breakdown comparing the ingredients, attributes, and more of It’s a 10 Miracle Moisture Daily Shampoo versus Pureology Hydrate Shampoo .

Published on May 13, 2023

Overview

What they are

These products are both vegan and cruelty-free shampoos. They have a total of 28 ingredients in common

Cool Features

They both contain AHA and Vitamin C

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin, reducing pores, scar healing and better texture

What's Inside

They both contain common allergens, fragrances, silicones and sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.

Shampoo American Brand United States
Shampoo American Brand United States

Shampoo

Detergent or soap for cleansing the hair.

Shampoo

Detergent or soap for cleansing the hair.

Price

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

At a glance

Click on any of the items below to learn more

Notable Ingredients

AHA
Vitamin C

Benefits

Hydrating
Redness Reducing (2)
Reduces Irritation
Skin Texture (2)
Reduces Large Pores
Anti-Aging
Dark Spots
Scar Healing (2)
Brightening (3)

Concerns

Drying
Acne Trigger
Irritating (4)
Rosacea (3)
Eczema (6)

Notable Ingredients

AHA
BHA
Vitamin C
Vitamin E

Benefits

Hydrating (2)
Good For Oily Skin
Skin Texture
Reduces Large Pores (2)
Anti-Aging
Scar Healing (3)
Acne Fighting (2)
Brightening (5)

Concerns

Drying (4)
May Worsen Oily Skin (2)
Acne Trigger
Irritating (7)
Rosacea (5)
Eczema (9)
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Ingredients Compared

Ingredients that are highlighted in purple are present in both products.

WaterSodium Cocoyl IsethionateSodium C14-16 Olefin SulfonateAcrylates/Aminoacrylates/C10-30 Alkyl Peg-20 Itaconate CopolymerCocamidopropyl BetaineSodium LauroamphoacetateAloe Barbadensis Leaf JuiceAmodimethiconeAspalathus Linearis Leaf ExtractButylene GlycolC11-15 Pareth-7Citric AcidCocamidopropyl DimethylamineDextrinDisodium EDTAEuterpe Oleracea Fruit ExtractGlycereth-26GlycerinGlycol DistearateGlycol Stearate Helianthus Annuus Flower ExtractHydrolyzed Hibiscus Esculentus ExtractLaureth-9Magnesium ChlorideMagnesium NitrateMorinda Citrifolia Fruit ExtractMoringa Oleifera Seed ExtractParfumPeg-10 Sunflower GlyceridesPeg-150 Pentaerythrityl TetrastearatePeg-55 Propylene Glycol OleatePeg-6 Caprylic/Capric GlyceridesPolydatinPolyquaternium-10Propylene GlycolPunica Granatum Fruit ExtractSodium Ascorbyl PhosphateSodium ChlorideSodium GlycolateSodium HydroxideSodium Lauroyl SarcosinateSodium SulfateSymphytum Officinale Leaf ExtractTetrasodium EDTATrideceth-12Zingiber Officinale Root ExtractChlorphenesinEthylparabenMethylchloroisothiazolinoneMethylisothiazolinoneMethylparabenPhenoxyethanolPotassium BenzoatePotassium SorbateSodium BenzoateCoumarinHexyl CinnamalLimonene

Ingredients Side-by-side

Ingredients that are highlighted in purple are present in both products.

Learn more about what what Com. / Irr. ratings are

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 1.

Pureology Hydrate Shampoo contains this as ingredient number 1.

2
What it does: Cleansing
Community Rating: Disliked

Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.

By binding to water and oil, it helps gently clean skin. It also helps the spreadability of the product.

Sodium cocoyl isethionate is also added to help create foam without drying the skin. However, this is depending on the amount of Sodium cocoyl isethionate.

Sodium Cocoyl Isethionate may not be fungal acne safe.

Learn more about Sodium Cocoyl Isethionate

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 2.

Pureology Hydrate Shampoo contains this as ingredient number 2.

3
What it does: Cleansing
Community Rating: Disliked

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Cocamidopropyl Betaine is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 5.

Pureology Hydrate Shampoo contains this as ingredient number 9.

4
What it does:
Community Rating: Disliked

Amodimethicone is a type of silicone.

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 8.

Pureology Hydrate Shampoo contains this as ingredient number 21.

5
What it does: Humectant, Masking, Skin Conditioning, Solvent
Community Rating: Mixed

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.

Overall, Butylene Glycol is a safe and well-rounded ingredient. It is unlikely to irritate skin, and works well with pretty much all other ingredients.

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 10.

Pureology Hydrate Shampoo contains this as ingredient number 31.

6
What it does: Emulsifying

We don't have a description for C11-15 Pareth-7.

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 11.

Pureology Hydrate Shampoo contains this as ingredient number 28.

7
What it does: Buffering, Masking
Community Rating: Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and look more even.

Read more about some other popular AHA's here:

Learn more about Citric Acid

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 12.

Pureology Hydrate Shampoo contains this as ingredient number 16.

8
What it does:
Community Rating: Disliked

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.

Learn more about Disodium EDTA

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 15.

Pureology Hydrate Shampoo contains this as ingredient number 3.

9
What it does: Humectant
Community Rating: Mixed

Glycereth-26 is a synthetic ingredient and polyethylene glycol ether of Glycerin. Glycerin is already naturally found in your skin and helps keep your skin moisturized.

It is a humectant and helps add texture to products. It can make your product thicker.

As a humectant, it helps draw moisture from the air to your skin. This helps your skin stay hydrated.

Learn more about Glycereth-26

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 17.

Pureology Hydrate Shampoo contains this as ingredient number 10.

10
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 18.

Pureology Hydrate Shampoo contains this as ingredient number 32.

11
What it does: Emollient, Emulsifying, Skin Conditioning
Community Rating: Very Disliked

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.

It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.

Glycol Distearate isn't fungal acne safe.

Learn more about Glycol Distearate

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 19.

Pureology Hydrate Shampoo contains this as ingredient number 8.

12
What it does: Emulsifying

We don't have a description for Laureth-9.

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 23.

Pureology Hydrate Shampoo contains this as ingredient number 30.

13
What it does:
Community Rating: Mixed

We don't have a description for Magnesium Chloride.

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 24.

Pureology Hydrate Shampoo contains this as ingredient number 55.

14
What it does:

We don't have a description for Magnesium Nitrate.

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 25.

Pureology Hydrate Shampoo contains this as ingredient number 41.

15
What it does: Masking, Perfuming
Community Rating: Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.

Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Products use parfum often to give products a scent or cover up smells of different ingredients.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 28.

Pureology Hydrate Shampoo contains this as ingredient number 15.

Peg-55 Propylene Glycol Oleate isn't fungal acne safe.

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 31.

Pureology Hydrate Shampoo contains this as ingredient number 25.

17
What it does:
Community Rating: Disliked

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.

For haircare friends: this ingredient is not a silicone.

Learn more about Polyquaternium-10

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 34.

Pureology Hydrate Shampoo contains this as ingredient number 23.

18
What it does: Humectant, Skin Conditioning, Solvent
Community Rating: Very Disliked

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may deliver a rash when using this ingredient.

Learn more about Propylene Glycol

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 35.

Pureology Hydrate Shampoo contains this as ingredient number 24.

19
What it does: Masking
Community Rating: Very Disliked

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.

The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.

Scrubs may use salt as the primary exfoliating ingredient.

Learn more about Sodium Chloride

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 38.

Pureology Hydrate Shampoo contains this as ingredient number 19.

20
What it does: Buffering
Community Rating: Mixed

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.

"Alkaline" refers to a high pH level. A low pH level would be considered acidic.

Learn more about Sodium Hydroxide

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 40.

Pureology Hydrate Shampoo contains this as ingredient number 13.

21
What it does:
Community Rating: Disliked

Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.

Tetrasodium EDTA comes as a white solid and is soluble in water.

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 44.

Pureology Hydrate Shampoo contains this as ingredient number 45.

22
What it does: Emulsifying

We don't have a description for Trideceth-12.

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 45.

Pureology Hydrate Shampoo contains this as ingredient number 37.

23
What it does: Preservative
Community Rating: Very Disliked

MCI is a preservative and known skin-irritant. It has anti-bacteria anti-fungal properties.

Studies spanning several decades have shown this ingredient to cause skin irritation and allergies.

MCI is commonly combined with methylisothiazolinone (MI). Other names for this mixture include Kathon CG and Euxyl K 100.

The use of this ingredient varies around the world:

Learn more about Methylchloroisothiazolinone

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 49.

Pureology Hydrate Shampoo contains this as ingredient number 52.

24
What it does: Preservative
Community Rating: Very Disliked

MI is a preservative and known skin irritant. In the past, MI was used for its ability to prevent bacteria, yeast, and fungi growth in low doses.

Nowadays, you'll most likely see MI combined with Methylchloroisothiazolinone (MCI). Trade names for this combination include Kathon CG or Euxyl K 100.

Since then, numerous studies have shown this ingredient to cause contact dermatitis, or skin irritation.

The use of this ingredient varies around the world:

Learn more about Methylisothiazolinone

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 50.

Pureology Hydrate Shampoo contains this as ingredient number 56.

25
What it does: Preservative
Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 52.

Pureology Hydrate Shampoo contains this as ingredient number 46.

26
What it does: Preservative
Community Rating: Disliked

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Potassium sorbate is potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

Potassium sorbate is often used with stronger preservatives.

Learn more about Potassium Sorbate

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 54.

Pureology Hydrate Shampoo contains this as ingredient number 57.

27
What it does: Masking, Preservative
Community Rating: Disliked

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

Sodium Benzoate is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 55.

Pureology Hydrate Shampoo contains this as ingredient number 39.

28
What it does: Perfuming, Solvent
Community Rating: Very Disliked

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene

It’s a 10 Miracle Moisture Daily Shampoo contains this as ingredient number 58.

Pureology Hydrate Shampoo contains this as ingredient number 33.

Here's what our community thinks of the ingredients in these two products.

16% are loved or liked
9% have mixed ratings
50% are disliked or very disliked
26% have no rating yet
13% are loved or liked
8% have mixed ratings
52% are disliked or very disliked
27% have no rating yet

Usage

Here's some more info on how this product is used by our community.

When to use

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Reviews

Here's what our community thinks

It’s a 10 Miracle Moisture Daily Shampoo 58 ingredients

Miracle Moisture Daily Shampoo hasn't been rated yet.
Rate it now

Pureology Hydrate Shampoo 62 ingredients

3.5 /5
from 2 ratings
Cleansing (1) Volume (1) Waves (1)
ZivanyV.Pena's avatar

ZivanyV.Pena

14 days ago · Oily Skin
Review

It is good for hair damaged by dyes, dry and suitable for oily hair.

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