Versus

Elimere Avocamo+ Intensive Repair Hair Mask Versus Shiseido Fino Premium Touch Hair Mask - Japan

Hair Mask
Hair Mask
Korean Brand South Korea
Japanese Brand Japan

Updated on October 04, 2024

Overview

What they are

These products are both reef safe hair masks. They have a total of 10 ingredients in common

Suited For

They're both likely to be good for anti aging, dry skin and scar healing

Free From

They both do not contain any common allergens, parabens or sulfates

What's Inside

They both contain harsh alcohols, fragrances, oils and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Avocamo+ Intensive Repair Hair Mask

Water

Skin Conditioning

Persea Gratissima Fruit Extract

Emollient

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol Icon

Behentrimonium Chloride

Preservative
Preservative Icon

Dimethicone

Emollient
1 / 0 Silicon Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Amodimethicone

Silicon Icon

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

Hydrolyzed Collagen

Emollient
Helps hydrate Dry Skin IconHelps with Anti-Aging Icon

Persea Gratissima Oil

Skin Conditioning
0-3 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Simmondsia Chinensis Seed Oil

Emollient
0-2 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Camellia Japonica Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Prunus Amygdalus Dulcis Oil

Skin Conditioning
3 / 0 Oil IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Argania Spinosa Kernel Oil

Emollient
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Olea Europaea Fruit Oil

Masking
0-2 / 0 Fragrance IconOil IconNot safe for Fungal Acne Icon

Saccharomyces Cerevisiae Extract

Skin Conditioning

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Lactobacillus/Soymilk Ferment Filtrate

Skin Conditioning

Milk Protein Extract

Glycine

Buffering
Helps hydrate Dry Skin Icon

Serine

Masking

Glutamic Acid

Humectant

Lactobacillus Ferment

Skin Conditioning

Aspartic Acid

Masking

Leucine

Skin Conditioning

Alanine

Masking

Lysine

Skin Conditioning

Arginine

Masking
Good for Scar Healing IconNot safe for Fungal Acne Icon

Sesamum Indicum Seed Extract

Skin Conditioning

Glycine Max Seed Extract

Skin Conditioning

Oryza Sativa Extract

Absorbent
Helps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing Icon

Tyrosine

Masking

Phenylalanine

Masking

Valine

Masking

Threonine

Proline

Skin Conditioning

Isoleucine

Skin Conditioning

Histidine

Humectant

Cysteine

Antioxidant
Antioxidant Icon

Methionine

Skin Conditioning

Undaria Pinnatifida Extract

Skin Conditioning

Biotin

Antiseborrhoeic

Ceramide NP

Skin Conditioning
Ceramide IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps with Anti-Aging Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid Icon

Collagen Amino Acids

Moisturising
Helps with Anti-Aging Icon

Hydrolyzed Keratin

Humectant

Diospyros Kaki Fruit Extract

Skin Conditioning

Honey Extract

Humectant
Helps hydrate Dry Skin Icon

Camellia Japonica Leaf Extract

Skin Conditioning

Ceratonia Siliqua Fruit Extract

Masking

Hydrolyzed Wheat Protein

Skin Conditioning

Hydrolyzed Elastin

Emollient

Collagen Extract

Skin Conditioning
Helps with Anti-Aging Icon

Copper Tripeptide-1

Skin Conditioning
Peptide IconGood for Skin Texture IconHelps with Anti-Aging Icon

Acetyl Hexapeptide-8

Humectant
Peptide IconHelps with Anti-Aging Icon

Palmitoyl Pentapeptide-4

Skin Conditioning
Peptide IconHelps with Anti-Aging IconNot safe for Fungal Acne Icon

Palmitoyl Tetrapeptide-7

Skin Conditioning
Peptide IconHelps with Anti-Aging IconNot safe for Fungal Acne Icon

Palmitoyl Tripeptide-1

Skin Conditioning
Peptide IconNot safe for Fungal Acne Icon

Allantoin

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Scar Healing Icon

Isopropyl Alcohol

Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Cetrimonium Chloride

Antimicrobial
Preservative Icon

Methylpropanediol

Solvent

Hydroxyacetophenone

Antioxidant
Antioxidant Icon

1,2-Hexanediol

Skin Conditioning

Polyquaternium-10

Ethylhexylglycerin

Skin Conditioning

Laureth-5

Emulsifying

C12-15 Pareth-3

Emulsifying

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Cocamidopropyl Betaine

Cleansing
May worsen Eczema IconMay worsen Rosacea Icon

Laurylpyridinium Chloride

Antimicrobial

Disodium EDTA

Sodium Chloride

Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon
Fino Premium Touch Hair Mask

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emollient, Emulsifying, Emulsion Stabilising

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

Learn more about Cetyl Alcohol

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

In haircare, this ingredient:

  • Adds shine
  • Protects color
  • Offers thermal protection
  • Boosts hair strength
  • Does not build up as easily
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.
  • It has mild preservative properties.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Humectant

Glutamic Acid is an amino acid that is found in all living organisms. Our bodies use this to help nerve cells in the brain communicate with other cells.

In cosmetics, glutamic acid is a famous humectant. It draws water from the air to your skin, keeping your skin hydrated (like hyaluronic acid).

An in-vitro study from 2024 found glutamic acid to play a role in inhibiting inflammation and thus a potential skin-soothing ingredient.

Other studies show it to be have potential wound healing, skin barrier repair, and hair growth properties.

Glutamic acid has poor solubility in water and other solvents.

Learn more about Glutamic Acid
Skin Conditioning

We don't have a description for Hydrolyzed Wheat Protein yet.

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

When to use

106 Routines
37% use in am
63% use in pm
49% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

Elimere Avocamo+ Intensive Repair Hair Mask 74 ingredients

Avocamo+ Intensive Repair Hair Mask hasn't been rated yet.
Rate it now

Shiseido Fino Premium Touch Hair Mask 31 ingredients

4.4 /5
from 9 ratings
Soft (4) Cleansing (2) Color Care (1)
GabriellaTsoukalas's avatar

GabriellaTsoukalas

1 year ago
Review

LOVE IT
My boyfriend bought me one from his trip to Japan. One year later, STILL not finished. I bought a new one already from the States cause I can't find it in Greece. It's amazing and leaves your hair silky smooth. Be careful: 1) Don't put TOO much product. Just two fingertips may be enough for the whole hair. 2) ALWAYS dry your hands before touching it otherwise you may put water on the Show more

tsukidoki's avatar

tsuki

8 months ago
Review

makes my hair super soft and silky after using

#soft