Versus

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer - Sugar Versus Tower 28 Beauty Swipe Serum Concealer - 1.0 BH

Concealer
Concealer
American Brand United States
American Brand United States

Updated on October 26, 2023

Overview

What they are

These products are both vegan, cruelty-free, and reef safe concealers. They have a total of 9 ingredients in common

Cool Features

They both contain hyaluronic acid and Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin and scar healing

Free From

They both do not contain any harsh alcohols, common allergens or parabens

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

What's inside (and what isn't)

What's inside (and what isn't)

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Born This Way Ethereal Light Illuminating Smoothing Concealer

Water

Skin Conditioning

Hydrogenated Didecene

Skin Conditioning

C9-12 Alkane

Solvent

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconHelps brighten skin Icon

Polyglyceryl-4 Isostearate

Emulsifying
Not safe for Fungal Acne Icon

Trimethylsiloxysilicate

Emollient
Silicon Icon

Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone

Skin Conditioning
Silicon Icon

Caprylic/Capric Triglyceride

Masking
Helps hydrate Dry Skin Icon

Polypropylsilsesquioxane

Silicon Icon

Isohexadecane

Emollient

Vp/Hexadecene Copolymer

Cocos Nucifera Fruit Juice

Emollient

Cocos Nucifera Oil

Masking
4 / 0 Fragrance IconOil IconHelps hydrate Dry Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Aloe Barbadensis Leaf Juice

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

Rosmarinus Officinalis Leaf Extract

Antimicrobial

Rhododendron Ferrugineum Extract

Masking

Aesculus Hippocastanum Extract

Antioxidant
Antioxidant Icon

Raphanus Sativus Seed Extract

Skin Conditioning

Argania Spinosa Kernel Oil

Emollient
Oil IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Dark Spots IconNot safe for Fungal Acne Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps hydrate Dry Skin Icon

Caprylyl Glycol

Emollient

Octyldodecanol

Emollient

Stearalkonium Hectorite

Gel Forming

Squalane

Emollient
1 / 0 Helps hydrate Dry Skin Icon

Tripeptide-1

Skin Conditioning
Peptide IconHelps with Anti-Aging Icon

Coco-Caprylate/Caprate

Emollient
Not safe for Fungal Acne Icon

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Xanthan Gum

Emulsifying

Butylene/Ethylene/Styrene Copolymer

Trisodium Ethylenediamine Disuccinate

Ethylene/Propylene/Styrene Copolymer

Propylene Carbonate

Solvent

1,2-Hexanediol

Skin Conditioning
Helps hydrate Dry Skin Icon

Hydrogenated Lecithin

Emulsifying
Helps hydrate Dry Skin Icon

Lecithin

Emollient
Helps hydrate Dry Skin Icon

Sodium Chloride

Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Disteardimonium Hectorite

Stabilising

Hydrogenated Styrene/Isoprene Copolymer

Fructose

Humectant
Helps hydrate Dry Skin Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant Icon

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

Antioxidant
Antioxidant Icon

Sodium Benzoate

Masking
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

Sodium Dehydroacetate

Preservative
Preservative Icon

CI 77891

Cosmetic Colorant

CI 77491

Cosmetic Colorant

CI 77492

Cosmetic Colorant

CI 77499

Cosmetic Colorant
Swipe Serum Concealer

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Humectant, Skin Conditioning

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.

Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.

These are some other common types of Hyaluronic Acid:

Learn more about Sodium Hyaluronate
Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol
Skin Conditioning, Solvent

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse. 

It is a:

  • Humectant, drawing moisture into the skin
  • Emollient, helping to soften skin
  • Solvent, dispersing and stabilizing formulas
  • Preservative booster, enhancing the antimicrobial activity of other preservatives 

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite
Antioxidant, Skin Conditioning

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
Preservative

This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.

It is especially effective at preventing bacterial and fungal growth in low concentrations.

Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

When to use

6 Routines
83% use in am
17% use in pm
100% use every day
63 Routines
97% use in am
3% use in pm
86% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer 51 ingredients

Born This Way Ethereal Light Illuminating Smoothing Concealer hasn't been rated yet.
Rate it now

Tower 28 Beauty Swipe Serum Concealer 29 ingredients

4.0 /5
from 3 ratings
Buildable (2) Long Lasting (2) Medium Coverage (2)
lnzzz's avatar

Leonor Nuñez

4 months ago
Review

Only concealer I'll ever buy, soooo good on my combo sensitive skin

#long-lasting
#medium coverage
#natural
#buildable