

Tower 28 Beauty Swipe Serum Concealer
A vegan and cruelty-free concealer that contains hyaluronic acid and vitamin e.
Overview
What it is
Concealer with 29 ingredients that contains hyaluronic acid and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin and reducing pores
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances, oils, parabens or silicones
Fun facts
Tower 28 Beauty is from United States. This product is used in 51 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
About this product
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningHydrogenated Polyisobutene
EmollientIsononyl Isononanoate
EmollientPropanediol
SolventGlycerin
HumectantPolyglyceryl-3 Polyricinoleate
EmulsifyingPolyglyceryl-3 Diisostearate
EmulsifyingDisteardimonium Hectorite
StabilisingSorbitan Isostearate
EmulsifyingMagnesium Sulfate
Sodium Dehydroacetate
PreservativeCaprylyl Glycol
Emollient1,2-Hexanediol
Skin ConditioningMagnesium Stearate
Cosmetic ColorantTocopheryl Acetate
AntioxidantSodium Lauroyl Glutamate
Lysine
Skin ConditioningMagnesium Chloride
Sodium Hyaluronate
HumectantCassia Angustifolia Seed Polysaccharide
Skin ConditioningCentella Asiatica Extract
CleansingLactobacillus Ferment Lysate
Skin ConditioningCamellia Sinensis Leaf Extract
AntimicrobialPunica Granatum Bark/Fruit Extract
AntimicrobialLactobacillus Ferment
Skin ConditioningCaffeine
Skin ConditioningCI 77002
Cosmetic ColorantCI 77891
Cosmetic ColorantIron Oxides
Water, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, CI 77002, CI 77891, Iron Oxides
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterHydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.
Hydrogenated Polyisobutene is often used as a mineral oil replacement.
Learn more about Hydrogenated PolyisobuteneIsononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.
As an emollient, Isononyl Isononanoate helps keep your skin soft and smooth. This is because emollients create a barrier on the skin to trap moisture in.
Isononyl Isononanoate helps give products a velvet feel and improves spreadability.
Learn more about Isononyl IsononanoateAnother all-star ingredient is propanediol. Propanediol softens, hydrates, and smooths the skin.
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinThis ingredient is an emulsifier. It is created from Polyglycerin-3 and Ricinoleic Acid.
As an emulsifier, it prevents waters and oils from separating. According to a manufacturer this ingredient is fully biodegradable.
This ingredient may not be safe for Malassezia folliculitis due to its Ricinoleic Acid base. Ricinoleic Acid is a fatty acid derived from castor oil.
Learn more about Polyglyceryl-3 PolyricinoleatePolyglyceryl-3 Diisostearate is an emulsifer and emollient. It comes from Isostearic Acid and Polyglycerin-3.
As an emulsifier, it helps stabilize products by preventing oils and water from separating.
This ingredient may not be Malassezia folliculitis, or fungal acne safe.
Learn more about Polyglyceryl-3 DiisostearateDisteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteSorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.
As an emulsifier, Sorbitan Isostearate prevents oils and water from separating.
Due to its isostearic acid base, it may not be safe for Malassezia or fungal acne.
Learn more about Sorbitan IsostearateMagnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.
In cosmetics, Magnesium Sulfate is used to thicken a product or help dilute other solids. It is a non-reactive and non-irritating ingredient.
You might recognize Magnesium Sulfate as epsom salt, or the bath salt used to help relieve muscle aches.
One study shows magnesium deficiency may lead to inflammation of the skin. Applying magnesium topically may help reduce inflammation.
Learn more about Magnesium SulfateThis ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.
It is especially effective at preventing bacterial and fungal growth in low concentrations.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.
Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.
This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.
Learn more about Caprylyl Glycol1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservatives
Magnesium Stearate is a salt that is 2 parts stearic acid and 1 part magnesium.
It is a white powder that can be used to add bulk and color to products by binding to oil ingredients.
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateSodium Lauroyl Glutamate is the sodium salt from the lauric acid of glutamic acid.
It is a surfactant and helps cleanse the skin. Surfactants gather oil, dirt, and other pollutants from your skin so they may be washed away easily.
Lysine is an essential amino acid. Your body is unable to produce it naturally and we mainly get lysine from food sources.
Our bodies use lysine for growth and tissue repair. The skin uses amino acids as a precursor for building protein, and therefore keratins, collagen and elastin.
We don't have a description for Magnesium Chloride yet.
Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.
Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium HyaluronateWe don't have a description for Cassia Angustifolia Seed Polysaccharide yet.
Centella Asiatica Extract (Centella) is derived from an herb native to Southeast Asia. It is famous for its anti-inflammatory and soothing properties.
Centella is rich in antioxidants and amino acids, such as Madecassic Acid and Asiaticoside.
Studies show the compounds in centella help with:
The combination of all these properties makes centella effective at soothing, hydrating, and protecting the skin.
Other great components of centella include Vitamin A, vitamin C, several B vitamins, and Asiatic Acid.
Fun fact: Centella has been used as a medicine and in food for many centuries. As a medicine, it is used to treat burns, scratches, and wounds.
Learn more about Centella Asiatica ExtractLactobacillus Ferment Lysate is a postbiotic with skin soothing properties. Postbiotics are inactive molecules produced by probiotic bacteria that provide skin benefits.
This ingredient comes from the secretion of the bacteria, Lactobacillus.
Studies show this ingredient can help calm redness and may help treat the signs of photoaging; however, the evidence is inconclusive and further studies are needed.
Learn more about Lactobacillus Ferment LysateCamellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.
This ingredient has many skin benefits:
This ingredient contains polyphenols, a strong antioxidant. Antioxidants help fight off molecules that damage skin cells.
On top of that, the antioxidants in green tea neutralize free-radicals from the sun. This gives the skin some extra UV protection, but should not replace sunscreen.
Many components of tea have anti-inflammatory properties.
Polyphenols and L-theanine help soothe the skin and reduce irritation. The caffeine in Camellia Sinensis Leaf Extract helps calm inflamed blood vessels.
Other compounds found in tea include: Vitamin Bs, linoleic acid, magnesium, calcium, iron, and zinc.
Research has shown both drinking Camellia Sinensis Leaf Tea and applying it to the skin can help boost skin elasticity and hydration. Studies also show using tea extract may reduce sebum, or oil, production.
Learn more about Camellia Sinensis Leaf ExtractWe don't have a description for Punica Granatum Bark/Fruit Extract yet.
Lactobacillus Ferment is created by fermenting the Lactobacillus bacteria. It helps keep our skin's natural barrier and microbiome healthy.
Studies show lactobacillus ferment to be effective at repairing the skin barrier. Having a healthy skin barrier helps keep your skin healthy and hydrated. It also protects against bad bacteria.
As a probiotic/prebiotic/postbiotic, Lactobacillus ferment can help regular our natural biome. In fact, one study found a lack of diversity in our natural skin biome can trigger acne.
Learn more about Lactobacillus FermentCaffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and anti-aging.
Caffeine is an antioxidants, which help with the signs of aging. This is because antioxidants help fight skin-damaging free radical molecules.
While caffeine is used to treat cellulite and and dark circles, further studies are needed to prove this. It has been believed to help with these skin conditions due to its ability to dilate blood vessels and increase blood flow.
Some studies are looking into caffeine's ability to protect against UV rays.
Learn more about CaffeineWe don't have a description for CI 77002 yet.
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
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Tower 28 Beauty is a American brand
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Read more about us· Updated October 26, 2023 • Added by Butter